Omnicom saw its PR division achieve a 4.3% revenue growth in Q3 2024, marking the highest increase for the segment in over a year.While Omnicom PR Group — encompassing FleishmanHillard, Ketchum, and Porter Novelli — lagged behind the company's advertising & media segment (9.4% growth) and experiential marketing (35.3% growth), it outperformed other areas such as precision marketing (0.8%) and execution & support (0.3%). In comparison, healthcare and branding & retail commerce witnessed revenue declines of 1.1% and 5.4%, respectively.Overall, Omnicom’s Q3 2024 revenue jumped by $304.5 million (8.5%) to reach $3.88 billion. The company’s global revenue growth was primarily driven by an organic revenue increase of $231.3 million, or 6.5%.Acquisition-related revenue rose by $74.4 million, or 2.1%, largely due to Omnicom’s acquisition of Flywheel Digital in the Precision Marketing sector during Q1 2024. Foreign currency fluctuations had no significant impact on revenue.Organic growth in Q3 2024, compared to the same quarter in 2023, varied by region: 6.5% in the U.S., 10.9% in the Asia-Pacific region, 6.8% across Europe, 24.8% in the Middle East and Africa, 8.7% in Latin America, and 1.5% in parts of North America, while the UK saw a slight dip of 0.2%.John Wren, Omnicom’s chairman and CEO, commented: "Our cash flow improved, and we continued our very disciplined capital allocation,” he said. “With exceptional new business wins and exciting new work for our clients, we expect to finish the year with strong momentum.”This quarterly boost for Omnicom PR Group (OPRG) marked its most significant in over a year. After facing three consecutive quarters of declines, OPRG had shown modest improvement with a 0.9% revenue increase in Q2.In Q1, OPRG saw a 1.1% drop in revenue, which followed declines of 2.9% in Q4 2023 and 5.5% in Q3 2023, the latter being the group's first quarterly loss since Q1 2021.Prior to these dips, OPRG experienced consistent growth across eight consecutive quarters, with increases of 5.8% in Q1 2023, 12.7% in Q4 2022, 12.6% in Q3 2022, and double-digit growth throughout much of 2022. This was a significant rebound from the 3.5% drop the group faced in early 2021.

Omnicom's PR revenue showed a modest increase of 0.9% in the second quarter of 2024, marking a turnaround after three consecutive quarters of decline for the group. This growth contrasts with stronger performances in Omnicom's other sectors: advertising & media (7.8%), experiential (17.6%), healthcare (2%), precision marketing (1.4%), and execution & support (1.2%). However, branding & retail commerce saw a decline of 3.8%.In total, revenue for the second quarter of 2024 rose by $243.9 million, or 6.8%, reaching $3.85 billion. The increase was largely driven by organic growth, which contributed $188.3 million, or 5.2%. Acquisitions, particularly the Flywheel Digital acquisition in Precision Marketing, added $93.0 million (2.6%) to revenue, though foreign currency translation had a negative impact of $37.4 million (1.0%).Regionally, organic growth varied: the United States saw 6.3%, Euro Markets & Other Europe 4.5%, the United Kingdom 6.9%, Latin America 24.5%, and the Middle East & Africa 8.0%. However, Asia Pacific decreased by 0.1% and Other North America by 8.3%.Chairman and CEO John Wren highlighted the company's 5.2% organic growth in Q2, driving strong performance in adjusted EBITA & EPS. He emphasized the importance of creativity and talent in leveraging Gen AI, underscoring ongoing strategic investments in technology, content, e-commerce, and performance media through their Omni platform.While Omnicom's PR revenue increase in Q2 was modest, it reversed a trend of quarterly declines, positioning the group for future growth and strategic alignment

Omnicom's PR arm faced a rough first quarter of 2024, marking its third consecutive decline in revenue. The 1.1% dip comes after a 2.9% drop in Q4 2023 and a steeper 5.5% decline in Q3. This stands in stark contrast to the positive performance of Omnicom as a whole, which saw global revenue rise 4% organically in Q1.PR's struggles were overshadowed by strong growth in other areas. Advertising & media, precision marketing, experiential marketing, and healthcare all saw revenue increases. Conversely, branding & retail commerce and execution & support also experienced losses.Despite the PR group's struggles, Omnicom CEO John Wren remains optimistic. He highlights the company's ability to combine marketing and sales solutions with data-driven insights to deliver measurable results for clients. Wren also credits industry-leading tools and strong leadership for the company's new business success, which fuels his confidence in the future.Looking back, Q1 2024 marks a significant shift from the previous eight quarters of consistent PR growth. Prior to this period, the PR group enjoyed impressive gains, exceeding 4% growth in most quarters. The first quarter of 2021 stands as the last time the group experienced a decline.