Rajalakshmi Azaraih has joined Lupin India & Global as the Vice President & Head of Communications. She started her career in Ramco Systems as a Corporate Communications Executive, later assuming the position of Senior Marketing Communications Executive at Tata Elxsi. She held the position of Senior Account Director at Avian We, besides serving in Mudra Communication, Genesis BCW, Professional Aptitude Council Inc, The PRactice. She was the Group Head at Adfactors PR and the General Manager, Corporate Communications at Himalaya Wellness Company. She worked in DIAGEO India as the Senior General Manager, Corporate & Brand Communications. She is an alumnus of Thiagarajar School of Management and has been contributing to the industry of Strategic Communications for more than two decades, working across sectors like pharma, healthcare, automotive, and technology. She has keen prowess in curating purpose-driven narratives that resonate, forging and sustaining reputation of the brand. Her expertise also lies in digital marketing, where she leverages full-funnel marketing approaches for driving measurable business results which add value to the world. She also oversees managing PR-related crises skillfully, advocating ESG (Environmental, Social and Governance) accomplishments and encouraging multicultural partnership. A mentor, she believes in the empowerment of teams for reaching their potential, and seeking collaborations where strategic communications can be fueling growth, making impactful change.

In a significant move towards enhancing their public relations strategy, Rajoo Engineers and Essen Speciality Limited have announced the appointment of Adfactors PR as their official PR consultancy agency. This collaboration marks a pivotal moment in fostering stronger communication channels between the two industry leaders and the media.Established in 1986, Rajoo Engineers Limited stands as Asia's premier manufacturer of blown film lines, sheet lines, and thermoformers, leveraging extensive extrusion expertise. The company is renowned for its cutting-edge flexible packaging solutions catering to diverse sectors, ranging from industrial and laminating films to specialized packaging for medical and bakery products.On the other hand, Essen Speciality Films, founded in 2002, has carved a niche for itself as a manufacturer of sustainable plastic products primarily catering to home decor and furnishing needs. From humble beginnings as a family-run business, Essen Speciality Films has expanded its footprint globally, supplying eco-conscious solutions to Fortune 500 retailers. Their focus on eco-friendly materials such as bio-plastics and recycled content underscores their commitment to sustainability.As representatives of Adfactors PR, the chosen agency expresses eagerness in nurturing robust media relationships and ensuring transparent and timely communication channels between Rajoo Engineers, Essen Speciality Limited, and esteemed publications.This strategic partnership promises to amplify the visibility and reputation of both Rajoo Engineers and Essen Speciality Limited, reinforcing their positions as trailblazers in their respective domains.As they embark on this journey with Adfactors PR, the companies remain steadfast in their commitment to innovation, sustainability, and excellence in product offerings.

Jaideep Manchanda has joined Adfactors PR as Vice President Digital. Prior to this role, Jaideep worked with Bennett Coleman and Co. Ltd. (Times Group) as Brand Head- New Initiatives ET & TIMS. He also served at Times Internet for over three years. Additionally, he has been associated with AquGen Technologies Pvt. Ltd., The Economic Times, and IBM Global Business Services.