https://theprpost.com/post/8754/

Sunny Side Up secures XIX Vodka PR account

Leading PR agency Sunny Side Up will handle XIX Vodka's trade and consumer PR. The agency will amplify the brand's presence in the UK market.Launched in 2021 by YouTube collective The Sidemen, XIX Vodka has gained significant traction in the UK market. Sunny Side Up's previous success with Best Cereal, another The Sidemen spin-off, provides valuable audience insights.Sunny Side Up will lead corporate, trade, and consumer communications initiatives for XIX Vodka, with founder Nick Woods and senior account director Antonia Paget overseeing the account.XIX Vodka's marketing director Phil Neale praised Sunny Side Up's expertise, saying that their strategic insights will propel the vodka brand to new heights.Nick Woods added: “XIX is a great product and we’re so excited to work with the team. Their innovation and dedication align perfectly with our values, and we look forward to a successful partnership.”XIX Vodka joins Sunny Side Up's impressive drinks industry client roster, including Majestic and Ridgeview.
https://theprpost.com/post/6936/

Best Cereal taps Sunny Side Up for communications

The Sidemen's cereal brand, Best Cereal, has appointed Sunny Side Up to handle all its corporate, consumer and trade communications, forgoing a competitive pitch process.This news comes after Best Cereal, a collaboration between the hugely popular Gen Z YouTube collective The Sidemen (with over 21 million subscribers) and British oat giants Mornflake, took the UK by storm. Launched in February this year at Tesco supermarkets, it quickly became the fastest-growing cereal brand in the country.The Sidemen, already boasting a successful clothing line, are expanding their foray into the FMCG segment. Their manager, Jordan Schwarzenberger, credits Sunny Side Up's Nick Woods (founder) and Nikita Takhar (account director) for the brand's successful launch.Woods echoes the sentiment, praising The Sidemen's disruptive approach: “Best is a great product, but you don’t have to know too much about the people behind it to understand that they are among the biggest shakers in the industry. Jordan and his team bring an energy, agility and comfort-with-speed that a lot of brands could learn from. It’s exciting to be on board.”Sunny Side Up's food portfolio already boasts impressive clients like Charlie Bigham's, New Covent Garden Market, Driscoll's, British Cherries, and Cheesegeek.c