Brooks Running taps Sunny Side Up for UK, Ireland marketing push

Seattle-based performance running shoe brand Brooks has selected Sunny Side Up as its official UK agency following a competitive selection process.Brooks, a partner of major running events like Parkrun, Run Through, and The Great Run Company, equips athletes like reigning British 1500m World Champion Josh Kerr.The B Corp agency, Sunny Side Up, boasts a diverse client base spanning food, beverage, health, nutrition, sports, and travel. They'll focus on acquiring new customers for Brooks through media relations, crafting brand experiences, strategic partnerships, and influencer marketing campaigns.Sunny Side Up founder Nick Woods (pictured) will lead the Brooks account, reporting directly to Lee Emanuel, Brooks' UK and Ireland marketing manager. Emanuel emphasized the ongoing potential for Brooks to connect with runners and fitness enthusiasts across the UK and Ireland. He said: “We’ve seen strong growth YOY over the last decade, but we continue to strive to connect with existing and new runners to our brand. Our pitch process was rigorous and highly competitive, with a number of very strong agencies presenting some fantastic plans and thinking. Sunny Side Up really impressed us with their reading of our current situation, their relationships, their enthusiasm for the opportunity we have and their energy. We believe they’ll increase the eyeballs on our brand, especially among dedicated and fitness runners.”

Best Cereal taps Sunny Side Up for communications

The Sidemen's cereal brand, Best Cereal, has appointed Sunny Side Up to handle all its corporate, consumer and trade communications, forgoing a competitive pitch process.This news comes after Best Cereal, a collaboration between the hugely popular Gen Z YouTube collective The Sidemen (with over 21 million subscribers) and British oat giants Mornflake, took the UK by storm. Launched in February this year at Tesco supermarkets, it quickly became the fastest-growing cereal brand in the country.The Sidemen, already boasting a successful clothing line, are expanding their foray into the FMCG segment. Their manager, Jordan Schwarzenberger, credits Sunny Side Up's Nick Woods (founder) and Nikita Takhar (account director) for the brand's successful launch.Woods echoes the sentiment, praising The Sidemen's disruptive approach: “Best is a great product, but you don’t have to know too much about the people behind it to understand that they are among the biggest shakers in the industry. Jordan and his team bring an energy, agility and comfort-with-speed that a lot of brands could learn from. It’s exciting to be on board.”Sunny Side Up's food portfolio already boasts impressive clients like Charlie Bigham's, New Covent Garden Market, Driscoll's, British Cherries, and Cheesegeek.c