https://theprpost.com/post/8674/

Google Cloud reviews PR agency support

Google Cloud is currently evaluating its public relations agency partnerships, according to PRovoke Media. A spokesperson for the company stated: "We value our agency partners and their role in our success. As we move into 2025, we recently issued an RFP to assess the agency landscape and ensure we have the right strategic partner in place to support our evolving business. This is part of our regular process.” Google Cloud has recently been working with Nectar Communications. Last week, the company shortlisted finalists from a pool of agencies that responded to an RFI issued in September.The RFI outlines the Google Cloud comms team's search for an agency of record to serve as a "trusted partner and extension of the organization's team." The ideal agency will be responsible for managing and executing effective communication strategies that elevate Google Cloud and Google Workspace's brand presence, increase mindshare among key audiences and industries, and drive business growth.