Omnicom saw its PR division achieve a 4.3% revenue growth in Q3 2024, marking the highest increase for the segment in over a year.While Omnicom PR Group ?Çö encompassing FleishmanHillard, Ketchum, and Porter Novelli ?Çö lagged behind the company's advertising & media segment (9.4% growth) and experiential marketing (35.3% growth), it outperformed other areas such as precision marketing (0.8%) and execution & support (0.3%). In comparison, healthcare and branding & retail commerce witnessed revenue declines of 1.1% and 5.4%, respectively.Overall, Omnicom?ÇÖs Q3 2024 revenue jumped by $304.5 million (8.5%) to reach $3.88 billion. The company?ÇÖs global revenue growth was primarily driven by an organic revenue increase of $231.3 million, or 6.5%.Acquisition-related revenue rose by $74.4 million, or 2.1%, largely due to Omnicom?ÇÖs acquisition of Flywheel Digital in the Precision Marketing sector during Q1 2024. Foreign currency fluctuations had no significant impact on revenue.Organic growth in Q3 2024, compared to the same quarter in 2023, varied by region: 6.5% in the U.S., 10.9% in the Asia-Pacific region, 6.8% across Europe, 24.8% in the Middle East and Africa, 8.7% in Latin America, and 1.5% in parts of North America, while the UK saw a slight dip of 0.2%.John Wren, Omnicom?ÇÖs chairman and CEO, commented: "Our cash flow improved, and we continued our very disciplined capital allocation,?Ç¥ he said. ?Ç£With exceptional new business wins and exciting new work for our clients, we expect to finish the year with strong momentum.?Ç¥This quarterly boost for Omnicom PR Group (OPRG) marked its most significant in over a year. After facing three consecutive quarters of declines, OPRG had shown modest improvement with a 0.9% revenue increase in Q2.In Q1, OPRG saw a 1.1% drop in revenue, which followed declines of 2.9% in Q4 2023 and 5.5% in Q3 2023, the latter being the group's first quarterly loss since Q1 2021.Prior to these dips, OPRG experienced consistent growth across eight consecutive quarters, with increases of 5.8% in Q1 2023, 12.7% in Q4 2022, 12.6% in Q3 2022, and double-digit growth throughout much of 2022. This was a significant rebound from the 3.5% drop the group faced in early 2021.

Omnicom's PR arm faced a rough first quarter of 2024, marking its third consecutive decline in revenue. The 1.1% dip comes after a 2.9% drop in Q4 2023 and a steeper 5.5% decline in Q3. This stands in stark contrast to the positive performance of Omnicom as a whole, which saw global revenue rise 4% organically in Q1.PR's struggles were overshadowed by strong growth in other areas. Advertising & media, precision marketing, experiential marketing, and healthcare all saw revenue increases. Conversely, branding & retail commerce and execution & support also experienced losses.Despite the PR group's struggles, Omnicom CEO John Wren remains optimistic. He highlights the company's ability to combine marketing and sales solutions with data-driven insights to deliver measurable results for clients. Wren also credits industry-leading tools and strong leadership for the company's new business success, which fuels his confidence in the future.Looking back, Q1 2024 marks a significant shift from the previous eight quarters of consistent PR growth. Prior to this period, the PR group enjoyed impressive gains, exceeding 4% growth in most quarters. The first quarter of 2021 stands as the last time the group experienced a decline.

Omnicom agency Oliver Schrott Kommunikation (OSK), a leading German PR and communications firm, today announced a leadership transition. Founder Oliver Schrott, (pictured above), will step down as CEO after 31 years at the helm. Succeeding him will be Christoph Horn, a seasoned communications professional with extensive experience in the automotive and mobility sectors.Schrott will continue to play a valuable role at OSK in the newly established position of non-executive chairman, ensuring a smooth transition and leveraging his vast industry knowledge.Christoph Horn joins OSK from global automotive supplier ZF Group, where he served as SVP of corporate communications. Throughout his 30-year career, Horn has held prominent communications positions at Ford, General Motors, Opel, and Daimler AG, including seven years leading global communications for Mercedes-Benz.Horn expressed his excitement about leading OSK, acknowledging the firm's impressive track record and commitment to innovation. "OSK's ability to stay ahead of the curve through its specialized services and willingness to embrace new ideas makes it an ideal fit for me," he said. "I'm honored to take on this leadership role and serve OSK's clients, its dedicated team, and the broader Omnicom network."Oliver Schrott praised Horn's qualifications and expressed his confidence in the future of OSK. "Christoph is the perfect successor to lead OSK," Schrott stated. "He represents both continuity and the potential for further growth, especially during this period of rapid change within the industry. We share a strong work ethic, high standards, and a passion for pushing boundaries. I look forward to supporting Christoph, the OSK management team, and the entire agency in my new role."Horn will assume leadership alongside COO Michael Kemme and CFO Marc Wolter, both longstanding members of OSK's management team.Headquartered in Cologne with offices in Stuttgart, Berlin, New York, and Beijing, OSK employs approximately 250 communications specialists.