https://theprpost.com/post/8798/

Stratzy taps Confiance Communications for  PR push

Confiance Communications, an integrated communications agency renowned for its expertise in brand-building across genres and scales, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform.Founded in 2021 by Mohit Bhandari and Gaurav Sangle, Stratzy is empowering India’s next-generation investors with a tech-first approach, transforming how they approach capital markets. The platform leverages its proprietary technology —developed with years of research—to deploy data-driven, quantitative strategies that democratise investing and simplify wealth creation for retail investors. It has attracted over 4 lac sign-ups since its launch, and currently serves around 35,000 monthly active users, facilitating trading volumes over Rs 1000 crore. Confiance Communications will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy. This includes crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations. The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns.Speaking on the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We're pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. With its proprietary technology for quant-driven investing—something traditionally used by seasoned fund managers to maximise returns—Stratzy is poised to be a game-changer for retail investors. As its communications partner, we strive to enhance the visibility of its investment solutions and bring their transformative impact to the forefront.” Mohit Bhandari, Co-founder and CEO of Stratzy, commented, “Our collaboration with Confiance comes at a time when Stratzy is scaling rapidly. As we work to revolutionise the investment landscape in India, we believe Confiance’s experience in the startup and financial ecosystem will be instrumental in helping us amplify our brand voice and establish a stronger connection with retail investors and other business stakeholders alike.” Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has established a strong foothold as one of India's most reliable and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. The agency has an exceptional track record of catapulting the media and digital presence of over 80 organisations in India and abroad. Confiance's esteemed clientele includes notable brands like The Quorum Club, Leo Capital, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, among other distinguished names.
https://theprpost.com/post/6812/

Confiance Communications wins PR mandate for Euronics

Confiance Communications, Gurugram-headquartered integrated communications agency, has won the strategic communications mandate for Euronics, the largest–selling public washroom automation accessories brand in India. Known for its impactful work across brands like CashKaro, The Quorum Club, and Salad Days, and VCs like Leo Capital, Eternal Capital, and Transition VC, Confiance will spearhead Euronics’ all-encompassing communications strategy.Founded by first-generation entrepreneur Viknesh Jain in 2002, Euronics has carved a niche for itself in India’s public & industrial washroom segment. It was born with a genesis to seize the untapped market potential in the public & industrial washroom space, driven by the rapid expansion of public infrastructure and India’s IT sector in early 2000s. Having served over 500,000 customers till date including several Fortune 500 companies, Euronics occupies around 60% of the market share in India. Adding to its portfolio of milestones and achievements, it was the first brand during the COVID-19 pandemic to install touchless sensor faucets, soap dispensers, and hand sanitiser dispensers, among other touchless accessories across public washrooms in India. With offices spanning 30 PAN India locations and 4 international geographies, Euronics plans to replicate its domestic success in global markets such as the US, South East Asia, and Middle East.Under the mandate, Confiance will tailor and execute a resilient PR framework to fortify Euronics’ brand positioning, with an aim to augment its impact and influence amongst stakeholders across industries and geographies. Deploying a cohesive approach to brand-building, Confiance will also formulate Euronics’ brand messaging, foster enduring relationships between the brand leadership and media, and create a dynamic content strategy to solidify the brand’s visibility.Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said: “We are delighted to join forces with Euronics and Viknesh as their strategic communications partner. Their remarkable strides in enhancing hygiene and sustainability standards within India's public and industrial washrooms have left an indelible mark. While their initiatives have already transformed washroom experiences across airports, shopping malls, public and private complexes, and various other public spaces, it’s crucial to amplify their impact to foster change at an even greater scale. We're pleased to take on the role of Euronics' storytellers, sharing their vision and impactful contributions far and wide.”Viknesh Jain, CEO and MD, Euronics, said: “Our collaboration with Confiance will be instrumental in amplifying our reach within the target segments of Real Estate, Infrastructure, and Architecture & Interior Design, in India. Their expertise in crafting targeted communication strategies will be helpful in elevating our brand voice and ensuring that our mission to enhance India’s public washroom experience while promoting environmental sustainability resonates with the right audience.”Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has created recognition for itself as one of India's most reliable and outcome-driven PR agencies in the country’s start-up and VC ecosystem. Known for delivering on the promise, the agency has an exceptional track record of catapulting the media presence of over 70 organisations in India and abroad. Demonstrating an unparalleled capacity to engage key stakeholders, Confiance forges robust connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community.
https://theprpost.com/post/5508/

Confiance Communications Secures PR Mandate for BeBetta

 Confiance Communications, a leading integrated Communications Agency specialising in brand-building for startups, announces the acquisition of the PR mandate for BeBetta, a revolutionary sports engagement platform. Founded in 2023 by dynamic entrepreneur, Meet Shah, BeBetta aims to redefine sports engagement by prioritizing passion, camaraderie, and social interaction among sports enthusiasts. Unlike traditional fantasy sports platforms, BeBetta introduces a groundbreaking approach where users can compete with friends and rivals without risking their money, fostering a unique and engaging experience. Through BeBetta's strategic brand partnerships, users can still win rewards, striking a perfect balance between the thrill of betting and the fun of participation.Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are excited to partner with BeBetta on this journey to revolutionise sports engagement. BeBetta's innovative approach to gratifying sports lovers with rewards and a community-oriented offering is poised to make strides in the industry. As their communications partner, our aim is to build brand narratives that resonate with sports enthusiasts across the country, and establish BeBetta as a frontrunner in the sports engagement landscape.”Commenting on the partnership, Meet Shah, Founder & CEO, BeBetta said, “At BeBetta, we are driven by the desire to create a unique and socially interactive sports engagement platform. Our partnership with Confiance signifies a crucial step towards ensuring the efficient communication of our vision, and keeping our stakeholders abreast of our proposition. Together, we aim to build advocacy for sports engagement alternatives beyond fantasy sports and RMG, and redefine the way fans engage with their favorite games.”Established in 2019 by seasoned publicist Bushra Ismail, Confiance Communications has solidified its reputation as one of India's most dependable and results-driven PR agencies, particularly within the startup and venture capital ecosystem. Renowned for consistently delivering on commitments, the agency boasts an impressive track record of elevating the media presence of over 60 organizations both in India and internationally. Exhibiting an unparalleled ability to engage with key stakeholders, Confiance actively cultivates strong connections for its clients across target audiences, industry peers, and the investor community. The agency's prestigious clientele includes well-known brands such as CashKaro, The Quorum Club, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, Pentathlon Ventures, Zeeve, among other distinguished names. Noteworthy former clients who have collaborated with Confiance include Lenskart, PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone, to name a few.
https://theprpost.com/post/5419/

Confiance Communications secures PR Mandate for ONDC’s uEngage

Confiance Communications, an integrated Communications Agency known for its specialisation in startups’ brand-building, has acquired the PR mandate for uEngage.Founded by serial entrepreneur Sameer Sharma, uEngage is a breakthrough enterprise technology startup enabling restaurants, cloud kitchens, grocery stores, and meat/fish sellers to build in-house capabilities for online ordering and delivery, and save significantly on skyrocketing aggregator commissions. Notably, it is also the No.1 F&B Seller App on the Government-backed ONDC platform and has empowered numerous restaurants to enhance their bottom line. Confiance will leverage its deep comprehension of India's startup and technology ecosystem, along with a nuanced understanding of the SaaS space, to spearhead uEngage's all-encompassing communications strategy. This entails tailoring a resilient PR framework, intricately shaping uEngage’s brand messaging, fostering enduring relationships with media and stakeholders, and creating a dynamic content strategy. The primary objective of this collaboration is to fortify uEngage’s market position & industry narrative, thereby augmenting its impact and empowering hyperlocal businesses with cutting-edge technology services. Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are thrilled to embark on this journey with uEngage as their strategic communications partner. Our primary focus is on fostering visibility for uEngage’s tech prowess as they tackle the most-daunting challenge of the online food delivery landscape head-on. Considering the low margins restaurants operate on, uEngage’s proposition is a game-changer for them and we aim to amplify their vision amongst stakeholders, for maximum impact. Aligned with the brand’s PR objectives, our campaigns will majorly target restaurant owners, F&B brands, and existing & potential collaborators in this domain.”Commenting on the partnership, Sameer Sharma, Founder, uEngage said, “This collaboration with Confiance marks a pivotal step for uEngage, towards amplifying our vision in the market. This strategic partnership reflects our commitment to effective communication. Together with Confiance, we aim to elevate our brand share of voice, and reinforce our position as innovators in empowering hyperlocal D2C businesses through technology.”Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has created a recognition for itself as one of India's most reliable and outcome-driven PR agencies in the country’s start-up and VC ecosystem. Known for delivering on promise, the agency has an exceptional track record of catapulting the media presence of over 60 organisations in India and abroad. Demonstrating an unparalleled capacity to engage key stakeholders, Confiance forges robust connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its esteemed clientele comprises notable brands including CashKaro, The Quorum Club, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, Pentathlon Ventures, and Zeeve, among other distinguished names. Notable former clients that have collaborated with Confiance include Lenskart, PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone, to mention a few.