Leading PR agency Sunny Side Up will handle XIX Vodka's trade and consumer PR. The agency will amplify the brand's presence in the UK market.Launched in 2021 by YouTube collective The Sidemen, XIX Vodka has gained significant traction in the UK market. Sunny Side Up's previous success with Best Cereal, another The Sidemen spin-off, provides valuable audience insights.Sunny Side Up will lead corporate, trade, and consumer communications initiatives for XIX Vodka, with founder Nick Woods and senior account director Antonia Paget overseeing the account.XIX Vodka's marketing director Phil Neale praised Sunny Side Up's expertise, saying that their strategic insights will propel the vodka brand to new heights.Nick Woods added: “XIX is a great product and we’re so excited to work with the team. Their innovation and dedication align perfectly with our values, and we look forward to a successful partnership.”XIX Vodka joins Sunny Side Up's impressive drinks industry client roster, including Majestic and Ridgeview.