GOZOOP Group, a leading independent creative marketing and communications agency, has hired Vipul Arora as Director - Brand Solutions. This move will further strengthen Gozoop’s leadership towards its vision of building India’s self-grown independent network.In his new role, Vipul will drive growth at Gozoop by building strategic client relationships and securing integrated mandates aligned with the organization’s long-term vision. Prior to joining Gozoop, Vipul served as Senior VP - Business and Growth at Tonic Worldwide, where he played a pivotal role in scaling the business and optimizing operations.With over 13 years of expertise in business development, resource optimization, and P&L management, he is set to expand Gozoop’s market reach. His proven ability to penetrate new markets and foster stakeholder collaboration will be instrumental in enhancing Gozoop’s presence and reinforcing its reputation for sustainable, value-driven solutions.Vipul Arora, Director – Brand Solutions, GOZOOP Group, said: "My journey with Gozoop Group begins as they celebrate their 16th anniversary and I couldn’t be more excited to join at such a pivotal moment of growth and transformation. With Gozoop’s innovative approach to brand building, I see immense potential to drive business growth and extend our market presence across geographies. I’m deeply inspired by the vision of the founding team to build India’s own homegrown advertising network, and I’m eager to contribute toward bringing that vision to life. Together, we will continue to push boundaries, embrace new opportunities, and solidify Gozoop Group’s position as the leader of India’s ever-evolving digital landscape."Rohan Bhansali, Chairman and Co-founder of GOZOOP Group, added:"Our mission at Gozoop is to build an entrepreneurial ecosystem where the best people can do the best work of their lives. In Vipul, we found a Level 5 leader who is ambitious to build a great organization with the right value system. With Vipul Arora on board as Director (Brand Solutions), we're taking a significant step towards leveling up our brand solutions capabilities. His exceptional leadership qualities, ambition, and alignment with our values make him an invaluable addition. We're excited to have him lead our team to new heights.”

Gozoop, an Independent marketing group, in a significant move to elevate its service offerings and amplify its growth trajectory, has signed a JV with Vicara PR, a Mumbai-based Public Relations firm. This strategic collaboration aims to create a comprehensive Public Relations division for Gozoop Group, enhancing its service offerings and driving mutual growth. The partnership is designed to harness the strengths of both organizations, delivering significant benefits. By merging Vicara PR's specialized knowledge in public relations with Gozoop's extensive digital marketing capabilities, the joint venture aims for a 100% growth in the next 12 months, bringing in new clients and expanding Gozoop's reach into key sectors. Through this collaboration, Gozoop Group will enhance its service suite with specialized public relations services to navigate new-age brands' unique challenges and opportunities.Joint Ventures, Mergers & Acquisitions has been a growth strategy of Gozoop ever since its acquisition of Red Digital in 2013. Most recently the group announced a JV GZPure to strengthen its media capabilities. Jigar Chatwani, Co-Founder, Vicara PR, expressed, "We're excited to join forces with Gozoop Group as a creative PR division that merges our expertise. This partnership will enable us to develop innovative communication strategies that enhance brand narratives and proactively address real-time challenges. By combining Vicara PR's strengths with Gozoop’s digital marketing prowess, we’re set to deliver impactful solutions that benefit both our organizations and our clients, driving growth and resilience in today’s competitive landscape."Rohan Bhansali, Co-Founder & Chairman at Gozoop Group, added "Our partnership with Vicara PR marks a significant step towards realizing our vision of building India’s own homegrown advertising network. The stellar team at Vicara brings in solid domain expertise, independent thinking and a strong alignment towards the Gozoop value system. By integrating Vicara’s PR prowess, we'll amplify our capabilities to provide integrated solutions to our clients.”Aiming to capture a significant market share, Gozoop Group and Vicara PR project a significant revenue increase in the first year of their new PR division. This comprehensive partnership will deliver innovative communication solutions, empowering brands to thrive in a competitive landscape.GOZOOP’s clients include Indian and International brands such as OPPO, Amazon Mini, Tim Hortons, Saint Gobain, Mashreq Bank, Damac and Oman Insurance. 

GOZOOP Group, an independent creative marketing and communications agency, has announced the promotion of Jyoti Bhatia to Group Director. In her new role, Jyoti will take on expanded responsibilities, overseeing key strategic initiatives and driving the agency’s continued innovation in marketing and advertising.An experienced Account Director with a proven track record in the marketing and advertising industry, Jyoti has expertise in advertising, integrated marketing, marketing strategy, digital marketing and social media, With a strong focus on strengthening client relationships, Jyoti will be leading a team of members at Gozoop Group to drive growth and innovation.Jyoti Chugh Bhatia, Group Director - Brand Communications, GOZOOP Group, stated: “I’m thrilled to take on this new role at Gozoop, where the #BreakTheBox mindset constantly pushes us to challenge norms and think beyond traditional solutions. The company’s innovative culture has been a key driver in my growth, allowing me to explore new ideas and deliver meaningful impact for our clients. I look forward to further contributing to Gozoop’s journey of setting new benchmarks in the industry.”Rohan Bhansali, Chairman and Co-founder, of GOZOOP Group, commented: "At Gozoop Group, we take immense pride in our work culture that nurtures growth, innovation, and excellence. It not only retains top talent but also empowers them to take on new challenges, unlocking their full potential. Jyoti is not only a great leader but a great ladder. She is an organization builder and her new role and position reflects our faith in not only her talent but also her value system”. With Jyoti’s expertise and extensive experience, her contribution as a Group Director will assist Gozoop Group to grow and build strategies, delivering groundbreaking solutions for sustainable growth.