Golin MENA has been appointed as the regional PR partner for TOD, the MENA’s leading sports and entertainment streaming platform by beIN MEDIA GROUP, following a competitive pitch.The mandate covers corporate and consumer communications across the GCC, Egypt, North Africa, and Levant regions, with Golin MENA leading earned media, strategic storytelling, and creative campaign development for the sports and entertainment portfolio of TOD. The partnership comes at a high-growth moment for the platform, with major regional tournaments, original productions, and market expansions planned for 2026. Stephen Worsley, Regional Managing Director at Golin MENA, said: “TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment. Winning this mandate is a big moment for us as it reflects our team’s instinct for culturally sharp, earned-first ideas and our ability to support brands operating at speed and scale. We’re excited to partner with TOD at a time when the region’s streaming landscape is evolving fast.”Golin MENA will deploy a cross-market team across the GCC and North Africa operations to support the communications goals for TOD. The win adds further momentum to Golin MENA’s regional growth, strengthening its presence in the media, tech, entertainment, and sports sectors.

Golin MENA has appointed Diab Nassar as General Manager, Saudi Arabia. This further strengthens the agency?ÇÖs presence in the Kingdom, supporting both its regional client portfolio and its many Saudi-based clients.Golin MENA is a subsidiary of the leading Middle East marketing and communications group Horizon Holdings, an Interpublic Group (HYSE: IPG) Agency, and the partner of the global communications company Golin in the Middle East & North Africa.Nassar rejoins Golin MENA, the agency where he began his communications career, with over 17 years of experience across a diversity of industries.Stephen Worsley, Regional Managing Director of Golin MENA, said: ?Ç£Diab?ÇÖs vast experience across communications, technology, and creative media makes him the ideal person to begin a new chapter for our agency in Saudi Arabia, helping our clients to create change that matters.?Ç¥Mazen Jawad, CEO of Horizon Holdings, the parent company of Golin MENA, said: ?Ç£Diab brings fresh leadership and a forward-thinking mindset that aligns perfectly with the ambitions of our company in Saudi Arabia. His strategic direction will ensure we continue to provide our clients cutting-edge, integrated communications solutions that make a tangible impact.?Ç¥Holding a bachelor?ÇÖs degree in IT, a master?ÇÖs in PR and media, and proven experience in AI-driven communications, Nassar said he was eager to help regional and international clients unlock the vast opportunities offered by the Middle East?ÇÖs leading economy.?Ç£I?ÇÖm honored to rejoin Golin MENA and Horizon Holdings at this exciting time for both Saudi Arabia and the communications industry. I look forward to leading our team in crafting innovative, locally relevant campaigns that reflect Golin?ÇÖs global excellence and our own deep local knowledge of the Saudi market.?Ç¥