Shefali Mehta has been named the Corporate Communications Head at Lodha. After nearly five years at MSLGroup India as Vice President, she transitioned into this new position. Mehta announced her new role on LinkedIn. With close to 20 years of expertise in communications and public relations, she has worked across a diverse range of industries, handling various facets of communications, including corporate and non-media communications, strategic planning, and media relations. Her prior experience includes senior roles at prominent companies such as Jet Airways, Adfactors PR, and Wizwrk Communications.

Shreyoshi Sen has been appointed as India Communications Leader at Schneider Electric. In a LinkedIn post, she expressed her admiration for the company and gratitude to the leaders who supported her transition. Sen's career began as a Management Associate at IPAN, with subsequent roles including Assistant Secretary at PHD Commerce and Industry, Media Relations Manager at Alstom, and Head of Corporate Communications at Sterlite Power. She is a graduate of Nanyang Technological University, Singapore.

Three PR leaders have come together to launch the Asian Communications Network (ACN) in order to address the significant underrepresentation of Asian professionals in the UK's public relations industry.This groundbreaking initiative was launched by industry leaders Advita Patel, Farzana Baduel, and Shayoni Lynn, in order to foster a more inclusive and equitable communications sector.Despite accounting for 9.3% of the population in England and Wales, Asian professionals make up only 5% of the PR workforce, according to data from the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA). This disparity is particularly acute when compared to similar industries like media and marketing.The ACN is responding to a pressing need for greater diversity and representation within the industry. By providing a platform for networking, mentorship, and professional development, the network seeks to empower Asian PR professionals and inspire future generations."True diversity and inclusion go beyond token gestures; they require a deep commitment to embedding equitable practices into the very fabric of the communications industry. It's about creating an environment where every voice is heard and valued, fostering not just representation but genuine belonging," said Advita Patel, CEO of CommsRebel and president-elect of CIPR. The network will focus on three key areas:  Connection: Building a strong community of Asian PR professionals through events and networking opportunities.  Collaboration: Partnering with industry allies to amplify the voices of Asian professionals and drive positive change.  Curiosity: Fostering a culture of learning and development, including mentorship programs and educational initiatives.Farzana Baduel, CEO of Curzon PR, said: "Representation delivers across our industry?ÇÖs triple bottom line: our people, the public, and profit. PR campaigns and media outlets lacking inclusion have real-world consequences, as seen in vaccine hesitancy during COVID-19. Recent media coverage and rhetoric around immigration and minorities have severely impacted ethnic minority communities, undermining social cohesion and our country's values of tolerance and respect."The ACN has already attracted over 200 members since its launch and offers both free and paid membership options. The network welcomes individuals from Asian backgrounds as well as allies who share its commitment to diversity and inclusion.As the UK grapples with issues of racial inequality and social division, the ACN is positioned to play a vital role in promoting a more just and equitable society. By championing diversity and inclusion within the PR industry, the network aims to drive positive change across all sectors.(Image credit: Advita Patel/LinkedIn)

Ananta Das has been promoted to Head of Brand PR at Prime Video APAC and Amazon MGM Studios. She announced her transition on LinkedIn, expressing her excitement:?Ç£I?ÇÖm excited to share that I am starting a new position as Head - Brand PR, Prime Video APAC at Prime Video & Amazon MGM Studios! With over 6 years of Day 1s behind me, I am eager for the journey ahead. Here?ÇÖs to Working hard, Having fun & Making history :)?Ç¥Ananta Das spent over six years at Amazon, where she handled PR responsibilities. Her extensive experience also includes serving as Head ?Çô Brand PR and Communication at Johnson & Johnson. Additionally, she has managed communications for various leading brands, including Tata Global Beverages, Colgate-Palmolive, and Mondelz International.

The Taylor Bennett Foundation, dedicated to promoting diversity within the communications industry, has appointed Koray Camg??z, formerly of Ketchum, as its new CEO.Camg??z steps into this leadership role during a time of growth and expansion for the 15-year-old foundation.Before joining the foundation, Camg??z served as a director at Ketchum for the past year and was previously the Director of Communications and Marketing at the PRCA. He also held various positions at the Chartered Institute of Public Relations (CIPR), most recently as the organization?ÇÖs PR Manager.He succeeds Melissa Lawrence, who led the foundation for over four years before stepping down in 2023.?Ç£I am so delighted that after a strong competitive process, supported by Perrett Laver, we have found such an exceptional candidate,?Ç¥ said Sarah Pinch, Chair of the Foundation. ?Ç£Koray?ÇÖs commitment to equality, diversity, and inclusion is writ large, and those in the industry who know him have seen that passion in action. His roles at the CIPR, PRCA, and latterly at Ketchum have all had ED&I at their heart.?Ç¥Jo-ann Robertson, Ketchum?ÇÖs CEO of Global Markets, commented on Camg??z?ÇÖs departure: ?Ç£Koray joined Ketchum UK in 2023 and has made significant contributions to the business. His leadership in working with technology clients and his dedication to delivering creative campaigns focused on diversity and inclusion have been instrumental to our success. His active role in Ketchum?ÇÖs Inclusion Council has provided a vital inclusive lens to our workforce practices and initiatives.?Ç£We thank Koray for his exceptional efforts and are delighted for him to take on this new role that aligns with his experience and values. We look forward to continuing our partnership with him and the Taylor Bennett Foundation and wish him all the best in driving progress as he enters this exciting new chapter,?Ç¥ she said.

Uproar PR, a globally recognized and award-winning public relations agency specializing in media relations, thought leadership, digital, and influencer services, has been selected as the agency of record for Parkway Venture Capital. Parkway is a prominent investment firm focused on early-stage funding for disruptive and transformative technology startups across various sectors, including med tech, robotics, and climate tech, all aimed at shaping a more innovative future.With extensive experience working with clients in highly advanced fields such as AI, quantum computing, robotics, and global navigation satellite systems (GNSS), Uproar brings both industry expertise and well-established media relationships to the table. This unique combination allows Uproar to effectively position Parkway?ÇÖs startup investments in the media.?Ç£As a leader in the venture capital space, Parkway serves as a driving force behind the technology companies poised to change the world. Parkway works in complex tech industries ?Çô all of which our agency specializes in. This gives us the tools we need to properly tell Parkway's story and secure media coverage in national and trade media that reach investment bankers and early-stage startup founders,?Ç¥ said Mike Harris, co-founder and CMO of Uproar PR.Aligned with Parkway?ÇÖs objectives, Uproar is actively securing media coverage on Parkway?ÇÖs investments and the firm?ÇÖs founding story, establishing it as a leader in funding the future of the AI economy. Uproar has successfully secured features for Parkway in CNBC and Forbes and has placed commentary in FOX Business and The Wall Street Journal, among others. Furthermore, Uproar is enhancing Parkway?ÇÖs national brand awareness by submitting the firm for industry-leading awards and speaker opportunities that highlight the team?ÇÖs expertise.?Ç£Uproar is a strategic partner for us,?Ç¥ said Jesse Coors-Blankenship, Parkway co-founder and general managing partner. ?Ç£Typically working behind the scenes with founders and investment bankers, most of our investments and insights go unnoticed publicly; however, since partnering with Uproar, we?ÇÖve seen a positive shift in overall brand awareness. With Parkway growing rapidly, we knew we also needed to start building our presence in the media, and it wasn?ÇÖt a second thought that Uproar was the agency that could help us cultivate that in a powerful way.?Ç¥

Emile Woolf Middle East, a leading global provider of strategic learning solutions for corporates, has appointed Houbara Communications as its PR agency for the region. Houbara will be responsible for implementing strategic communications to build brand awareness and drive greater engagement with stakeholders.Emile Woolf provides a customized approach to enterprise-driven learning solutions focusing on achieving specific business goals.Fiona McBride, CEO of Emile Woolf Middle East, said: ?Ç£To support our communications efforts in the region, we needed a partner that demonstrated a strong understanding of our industry, combined with strategic thinking and expertise in the regional media landscape. We are confident in Houbara's ability to deliver a well-designed approach and look forward to a successful partnership."Loretta Ahmed, Founder and CEO of Houbara Communications, added: "We are thrilled to welcome Emile Woolf to our growing portfolio of clients. Houbara's strengths lie in reputation building and enhancement through strategic, content-driven, and multi-channel communications, always viewed through the lens of corporate reputation. Our extensive experience working with businesses across the education and training sectors positions us well to drive the desired impact and outcomes for Emile Woolf's business.?Ç¥

The Public Relations Consultants Association of India (PRCAI), a prominent organization representing PR and communication professionals across the nation, has introduced its new Client-Consultancy Partnership Charter. These guidelines are designed to boost collaboration and operational effectiveness within the industry, reflecting PRCAI?ÇÖs dedication to cultivating an ethical, professional, and forward-thinking sector.The PR industry is expected to continue its upward trajectory, as preliminary findings from the PRCAI SPRINT 2024* survey, conducted in collaboration with IPSOS, indicate a 19.6 percent growth in FY 2022-2023, increasing the market size to ?2,500 crore from ?2,100 crore in FY 2021-2022. Building on this momentum, PRCAI has concentrated on three crucial areas: the Request for Proposal process, fostering a collaborative work environment, and establishing guidelines for the ethical use of Artificial Intelligence, all aimed at further reinforcing the industry."The Client-Consultancy Partnership Charter reflects our dedication to innovation and the pursuit of excellence as the PR sector continues to expand and mature," stated Deeptie Sethi, CEO of PRCAI. "These guidelines are intended to align client and consultancy efforts and serve as a potent tool for achieving mutual objectives and establishing a gold standard for behavior that everyone can adopt."PRCAI?ÇÖs newly launched guidelines arrive at a critical juncture as the PR industry experiences rapid transformation. Despite strong growth, the sector in India faces several challenges, including budgetary constraints, discrepancies in client-consultancy expectations, a lack of skilled talent, and operational inefficiencies. The Client-Consultancy Partnership Charter directly addresses these challenges by offering a comprehensive framework to streamline operations, enhance transparency, uphold ethical practices, and strengthen client-agency relationships.Neha Mehrotra, National Chair for Standardisation & Growth at PRCAI, remarked, "The standardisation guidelines are crafted to tackle the modern challenges within the PR industry and will create a more cohesive and efficient working environment. By promoting transparent communication, respecting commercial priorities, and integrating emerging technologies ethically, these guidelines empower PR professionals to deliver outstanding results with significant impact and value."The development of these guidelines involved significant collaboration, with PRCAI assembling 35 industry experts representing PR firms of various sizes and seasoned corporate communication specialists through closed-door workshops. These professionals, bringing together a combined experience of 1,000 years, dedicated 400 hours over 100 days to meticulously craft the standardisation guidelines. This collaborative effort exemplifies the industry's collective passion for raising standards and driving positive change.Minari Shah, a PRCAI member and director of International (APAC, EU, LATAM) Owned Content & Channels at Amazon, stated, "This initiative by PRCAI is a step in the right direction towards professionalizing our industry and ensuring harmonious collaboration among all parties. The guidelines are a starting point for bringing much-needed clarity and structure to client-agency partnerships. By clearly defining expectations and focusing on transparency and accountability, they can help foster stronger and more productive relationships between clients and consultancies."The three key guidelines within the Client-Consultancy Partnership Charter and AI Code of Conduct include:1. *Standardizing the Request for Proposal (RFP) Process:* This guideline emphasizes transparency and efficiency, highlighting the need to pre-qualify consultancies and shortlist three to four based on their credentials. It underscores the importance of clear communication briefs, defined stages in the selection process, and transparent compensation practices, ensuring fair treatment of non-shortlisted consultancies. Additionally, a structured induction training program for onboarding new consultancies is outlined to ensure alignment and excellence.2. *Creating a Collaborative Work Environment:* These guidelines encourage a 'One Team' mentality, fostering mutual respect and collaboration. Best practices for onboarding consultancy partners include clear norms for briefs, access to information, and leadership engagement. The guidelines advocate for defining mutual goals, mechanisms for productive feedback, and maintaining realistic timelines and work expectations, ensuring continuous business efficiency and supporting ongoing learning and development.3. *AI Guidelines for PR Consultancies:* These guidelines ensure transparency and accountability in AI usage, ethical data use, bias mitigation, and human oversight in AI-driven processes. They empower users by providing details on AI usage and allowing data control. The guidelines also emphasize the need for robust security measures to protect AI systems and data, along with compliance with AI regulations."This initiative by PRCAI aims to create a level playing field for strong client-consultancy partnerships in this new digital era. The AI guidelines are crucial for every PR professional, not only for ensuring the ethical and responsible use of technology but also for building trust with key stakeholders through the fair and accurate use of data, insights, and information," commented Seema Siddiqui, former Director of Communications at Microsoft India.PRCAI encourages its members, including 50 PR firms and several practitioners, to adopt the new code of conduct guidelines, which serve as a guiding framework rather than binding regulations. This initiative reinforces PRCAI?ÇÖs commitment to fostering true partnerships between PR firms and their clients, setting clear communication standards, and adhering to the highest levels of professionalism.

Glocal Slam Dunk Communications has been named the official PR partner for the Paralympic Committee of India (PCI). Building on their successful campaigns for various athletics, events, and leagues, the agency will now bring its expertise to the Paralympic Committee of India.This partnership marks a significant milestone for Glocal Slam Dunk Communications, solidifying its position as a trusted partner in the sports industry. The agency will work closely with the Paralympic Committee of India to craft and execute strategic PR initiatives, promoting the organization's mission, events, and athletes."We are thrilled to collaborate with the Paralympic Committee of India and contribute to the growth and recognition of para-sports in the country," said Akilesh Subramanian, Founder of Glocal Slam Dunk Communications. "Our team is dedicated to elevating the stories of these incredible athletes and supporting the Paralympic movement in India. We aim to leverage our expertise and networks to enhance visibility and engagement for PCI?ÇÖs events and initiatives."This collaboration aims to foster greater awareness and support for para-athletes and their achievements. With the Paris 2024 Paralympic Games approaching, Glocal Slam Dunk Communications is poised to play a crucial role in promoting the participation and successes of Indian para-athletes on the global stage.

Marshall Manson is set to join FleishmanHillard as the corporate affairs chair in the UK, marking his return to the industry 12 months after leaving Brunswick. This move is part of FleishmanHillard's strategic effort to modernize its public affairs and corporate communications services through enhanced digital capabilities.Manson, who previously served as the chief executive of Ogilvy PR UK, has also been influential in the digital sphere at Edelman and Brunswick, where he developed and led the firm's global corporate digital specialization during his five-year tenure. At FleishmanHillard, he will work alongside Hugh Taggart, his former Edelman colleague and the newly appointed UK CEO, to whom Manson will report."Marshall brings with him a unique blend of senior advisory capabilities and cutting-edge data and digital know-how that fits nicely with our modern approach to corporate affairs," said Taggart. "This expertise, built from years of experience holding senior positions across the industry, will be a big asset to our major clients and our newly appointed digital specialists."Manson's appointment follows FleishmanHillard?ÇÖs recent hiring of Joyce Higgins, a digital transformation specialist with experience in the pharmaceutical industry, and Nia Roberts, a healthcare social and digital expert, who will join later this month."The communications marketplace is ripe for disruption, but it will take an agency with the culture, bravery, and scale of this one to do it," said Manson. "We have a bold vision for an approach to corporate affairs that starts with a wide range of stakeholder audiences and focuses on delivering meaningful results. The digital capability at FleishmanHillard is first-rate. But rather than trying to be digital first, or media first, we are effectiveness first."

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column ?Çô PR Conversation ?Çô Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Tanushree Roy Chowdhury, Head of Corporate Communications, Novo Nordisk India, shares her insights into the evolving landscape of healthcare communication. The landscape of healthcare communication has undergone a significant transformation in recent years, with the industry shifting towards a more consumer-driven and patient-centric approach. This change has been driven by the need for meaningful dialogue among key stakeholders, including pharmaceutical companies, medical research institutes, hospitals, and patients. According to Tanushree Roy Chowdhury, fostering such dialogue is crucial in today?ÇÖs healthcare ecosystem.With an extensive background as a journalist with leading publications like The Times of India and The Indian Express, she has witnessed this shift firsthand. Reflecting on her career, she noted that healthcare was not a primary focus in the media during her early years as a journalist. However, the COVID-19 pandemic has changed that, bringing healthcare to the forefront of public and professional discourse.?Ç£The pandemic disrupted the entire healthcare ecosystem,?Ç¥ she pointed out, adding, ?Ç£It highlighted the ongoing need for patient care and brought telemedicine to the forefront as a critical tool for ensuring that patients received the attention they needed.?Ç¥ This shift to virtual care also accelerated the integration of technology in healthcare, with innovations like machine learning becoming integral to the sector.The expansion of India?ÇÖs healthcare ecosystem beyond metro cities into Tier 2 and Tier 3 regions has further underscored the country?ÇÖs commitment to improving patient access. Initiatives like Ayushman Bharat and Pradhan Mantri Jan Arogya Yojana (PMJAY) have played a pivotal role in this expansion, bringing healthcare services closer to people?ÇÖs doorsteps.She highlighted that the pandemic created a clear division in how healthcare is perceived ?Çô there is now a distinct pre-COVID and post-COVID era. ?Ç£Disruption in routine brings innovation,?Ç¥ she said, adding that it is the responsibility of healthcare communicators to ensure that accurate information reaches the masses through appropriate channels. The role of communication professionals has become even more critical as they navigate this evolving landscape.In recent years, social media has emerged as a vital tool for healthcare communication. She noted that the pandemic revealed the potential of social media not only as a platform for information dissemination, but also as a tool for social listening. ?Ç£Social media helps us understand the needs of the hour,?Ç¥ she explained, pointing out its role in shaping communication strategies that are responsive to real-time concerns.She stressed on the importance of engaging healthcare providers ?Çô clinicians and doctors ?Çô who are key stakeholders in the pharmaceutical industry. ?Ç£It is essential to keep healthcare providers engaged and to train them in new drugs and therapies,?Ç¥ she said. ?Ç£By empowering them with better research and better outcomes, we can ensure that these advancements reach the masses, ultimately supporting last-mile healthcare delivery,?Ç¥ she added.Communication plays a crucial role in the ongoing evolution of the healthcare sector. As the industry continues to adapt to new challenges, communicators must remain vigilant in their efforts to provide clear, accurate, and relevant information to all stakeholders.

FINN Partners, a leading global integrated marketing and communications agency, has announced the appointment of Chad Belisario as Vice President for the US Travel Practice. Based in California after years in New York, Belisario doubles as Co-Lead of the FINN West Coast Luxury Travel Team.Belisario arrived at FINN Partners in April 2024, bringing two-plus decades of public relations, marketing, and communications experience focused on travel and hospitality, as well as a keen sense of the evolution of luxury within the industry. He puts it all to work developing PR strategies to ensure the agency meets the goals and exceeds the expectations of its travel clients, including those seeking to capitalize on residential and real estate development.To that end, Belisario heads the account team for Habacoa, soon to be the largest superyacht marina in North America and newest luxury residential community in the Bahamas. Other clients on his plate include Hapuna Estates at Mauna Kea on the Kohala Coast of Hawaii, and Montage Hotels and Resorts in Big Sky, Montana; Park City, Utah; and Bluffton, South Carolina.?Ç£I?ÇÖve known Chad for years and was delighted for him to join us as we continue to serve clients and look to expand into new travel spaces,?Ç¥ said Jennifer Hawkins, Managing Partner of FINN Partners. ?Ç£Even with his experience, Chad continues to sharpen his expertise on burgeoning areas of the travel industry, and he is always up for new challenges.?Ç¥Belisario joined FINN Partners from 5W Public Relations in New York whereas Vice President, Consumer & Emerging Technology he brought travel clients into the agency?ÇÖs innovation space. Other outfits to benefit from his expertise over the years include Evins Communications, Parasol Marketing, and Millennium Hotels and Resorts, where he was Corporate Director of Brand Communications, North America.The most formative of Belisario?ÇÖs experiences was his seven-year turn as Communications and Residences Marketing Manager with Mandarin Oriental Hotel Group, which changed his career trajectory and opened his eyes to the emerging residential sector of travel as he worked closely with developers on branding and taking their products to market. Belisario also spent five years as Director of Admissions, Marketing & Communications at the Harvard Club of New York to get experience in hospitality operations ?Çô a move he recommends for travel PR talent on the rise.Raised in Carmel, California, Belisario has long had a passion for food and had hoped to make a culinary career out of it. But instead, he followed his father?ÇÖs advice to first earn a four-year degree, resulting in Bachelor of Arts in business economics at UC Santa Barbara. He then a earned a Culinary Arts degree from the Institute of Culinary Education in New York City and spent two years in the test kitchens at Hearst Magazines before settling into travel PR for good.Said Belisario of his appointment: ?Ç£I?ÇÖm excited to bring the boutique PR mindset that I?ÇÖve honed over years to an amazing organization, and to be able to tap into the brain trust of the talented people at FINN Partners.?Ç¥

Marketing agency Skyrocket Studios has appointed Zahara Depaling as the new Head of PR. Based in the Philippines, Depaling brings a wealth of experience in media engagements, stakeholder management, and strategic communications. Her new role will see her spearheading the agency's public relations initiatives, leveraging her extensive background to elevate Skyrocket Studios' presence in the international market.Depaling's career spans over a decade, during which she has held pivotal roles at top agencies, including GeiserMaclang Marketing Communications, and FleishmanHillard. Her tenure in these organizations has equipped her with a deep understanding of the dynamics of media relations and the complexities of managing diverse stakeholder interests.Throughout her career, Depaling has successfully managed communications strategies for a broad spectrum of high-profile clients, demonstrating her ability to craft compelling narratives that resonate with both media and consumers.In her new role at Skyrocket Studios, Depaling is expected to drive the agency?ÇÖs PR strategy, focusing on enhancing brand visibility, fostering media relationships, and guiding clients through the evolving landscape of global communications. Her appointment comes at a time when Skyrocket Studios is expanding its global footprint, aiming to strengthen its position in key markets across Asia, Europe, and North America.As the agency continues to grow, Depaling?ÇÖs leadership in public relations is anticipated to play a critical role in shaping Skyrocket Studios' future success.

Max Level, a holistic marketing and PR agency built by gamers, has been awarded the public relations mandate for CyberPowerPC India, a premier US-based gaming PC brand, who debuted in the Indian market earlier this year. CyberPowerPC, known for its high-quality custom and pre-built gaming PCs, has chosen India as its first Asian market through a collaboration with Creative Newtech Ltd.CyberPowerPC has been a trailblazer in the gaming industry, becoming the #1 OEM in the US during 2014-2015 with over 100,000 Microsoft Windows sales, and achieving the distinction of Amazon?ÇÖs Choice for Gaming Desktop PCs in 2018. In 2022, the brand further solidified its reputation by being the only non-MNC to rank in the top 10 for desktop units sold, with five of the top 10 best-selling gaming desktops. Widely available across major retailers like Best Buy, Costco, and Walmart in the US and Canada, CyberPowerPC has consistently led the gaming PC segment. Its presence at major events like Anime Expo and its expansion into licensing has further established its brand credibility.Commenting on the new partnership, Vishal Parekh, Chief Operating Officer, CyberPowerPC India, said, "The India launch marks the first Asian market for CyberPowerPC. With the rise of the gaming sector in India, our objective with the launch was to contribute to this growth and bring top-notch experiences for Indian gamers. Max Level?ÇÖs deep-rooted understanding and extensive experience in the Indian gaming and esports ecosystem make them an ideal partner to elevate our brand presence in the country. Their holistic approach to PR, founded on the principles of passion and expertise in gaming, aligns perfectly with our mission to provide gamers with the best possible immersive experiences. Together, we aim to make CyberPowerPC a household name among Indian gamers."The addition of CyberPowerPC to its diverse portfolio of brands underscores Max Level?ÇÖs growing influence in the Indian gaming, esports and tech market. With clients like NODWIN Gaming, SuperGaming, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to diversify its client base while maintaining a focus on delivering tailored B2B services that resonate with gaming and esports audiences.Siddharth Nayyar, Co-founder and Chief Revenue Officer at Max Level stated, "Being entrusted with the India PR mandate of the number one Gaming PC manufacturing brand in North America is a testament to our expertise and understanding of the Indian as well as global gaming market and media landscape. Our success with national and international gaming brands reflects the collective passion of our team to craft the right stories that matter for brands looking to reach out to the gaming and esports audience. We are excited to contribute to CyberPowerPC?ÇÖs growth journey as it aims to elevate the Indian PC gaming landscape."As CyberPowerPC embarks on this exciting new chapter in India, Max Level will be instrumental in driving its communication strategies, ensuring that the brand resonates with India?ÇÖs burgeoning gaming community.

Saumya Upadhyaya has recently taken on the role of Head of Marketing and Public Relations at ITC maratha , a move she announced via LinkedIn. Upadhyaya brings over 13 years of extensive experience in the marketing and communications field, having previously served as the Director of Public Relations at Taj Hotels. Throughout her career, she has held key positions in notable real estate and hospitality organizations, including the Lodha Group, The St. Regis Mumbai, TUI India, and Fairmont Hotels & Resorts.

Mumbai-based Aria Communications will now manage the PR mandate for Suraksha Smart City, Vasai?ÇÖs premier self-sustaining township and biggest greenfield development. The PR and communications firm, which has more than 20 years of experience of collaborating with the most prominent and progressive real estate brands in the country, Aria Communications will infuse their industry insights, disruptive communication strategies and future-proof digital-first approach, to strengthen Suraksha Smart City?ÇÖs market positioning.The PR firm will be launching an integrated, community-centred plan with multiple touch points to not only share updates about the latest developments at Suraksha Smart City but also disseminate the illustrious project?ÇÖs key value propositions. By highlighting Suraksha Smart City?ÇÖs market-shaping features, Aria Communications will usher the project to the forefront of the Indian real estate landscape, highlighting the striking intersection of community-oriented green development and cutting-edge technology. Spread over 362 sq. ft, the ambitious mega township harnesses industry-leading precast technology and embodies the perfect synergy of high-quality lifestyles and nature's soothing tranquillity. It is equipped with thoughtful social infrastructure including schools, playgrounds and gardens, health centres and hospitals, and shopping centres.?Ç£Suraksha Smart City represents a significant milestone for the Suraksha Group. We were keen to join hands with a like-minded agency whose approach would resonate with ours. Aria Communications is backed by their robust reputation in the real estate space as well as their innovative outlook that will further propel our initiatives and amplify our voice. We are excited to see what the future holds and are optimistic about this collaboration yielding exponential outcomes,?Ç¥ said Jash Panchamia, Management at Suraksha Group.?Ç£We are so proud to represent Suraksha Smart City, a visionary project that represents the changing face of Mumbai?ÇÖs ever-evolving real estate sector. We are inspired by the project?ÇÖs forward-thinking ethos, as well as its emphasis on community and the environment. Our deep industry roots and nuanced understanding of the real estate space make us well-positioned to bolster Suraksha Smart City?ÇÖs industry presence and messaging,?Ç¥ said Shweta Powar, Founder & CEO of Aria Communications.

Zeno has announced the promotion of Thomas Bunn to the newly established position of Global Chief Client Impact Officer. In this role, Bunn will be responsible for overseeing global strategy and planning, analytics, client experience, and innovation, with a focus on enhancing the impact of Zeno?ÇÖs work.Bunn's responsibilities will include restructuring client teams to ensure they consist of individuals with diverse business, strategic, and creative expertise. He will also bring increased rigor to Zeno?ÇÖs innovation process, aligning its offerings more closely with clients?ÇÖ needs.With eight years of experience at Zeno, Bunn has held various roles, most recently serving as Global Head of Planning, where he led strategy for some of the firm?ÇÖs most significant and complex clients.?Ç£For many of our clients, we operate as strategically additive business thinkers and advisors as well as communications experts. Thomas?ÇÖ appointment will ensure that our capabilities and teams are evolving to broaden the impact we make on our clients?ÇÖ business and reputation,?Ç¥ said Global CEO Barby K. Siegel. ?Ç£In this new role, Thomas leverages his insightful and inclusive strategic mindset, global perspective, and collaborative approach that instills confidence among clients and colleagues alike.?Ç¥

The World Football Summit (WFS) has appointed APO Group, the leading pan-African communications consultancy and press release distribution service, as the Official Public Relations Agency in Africa.The signing ceremony, which took place last month in Madrid, Spain, was led by Jan Alessie, Co-Founder and Director of World Football Summit, Marian Otamendi, Director of World Football Summit, and Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. Both organizations committed to an enduring partnership aimed at utilizing football to promote positive change in African society, fostering networking and business prospects, and ultimately cultivating economic growth in African economies.The multi-year agreement will see APO Group coordinate all media activity for WFS in Africa, including the distribution of press releases for WFS events, online press conferences, interviews, and placements in some of the most prominent African media. World Football Summit is the biggest platform dedicated to the football industry. Since its inception in 2016, WFS has successfully attracted over 22,000 attendees across 17 events and has built a global community of 90,000+ sports industry executives throughout its platforms. Top names in the industry, including Gianni Infantino, Fatma Samoura, Ronaldo Nazario, Peter Moore, and Cindy Cone have participated, showcasing the event's significance in the global football landscape.WFS Africa is the flagship event in the African football industry calendar. The event features high-calibre industry leaders from Africa and overseas who will discuss and debate key topics such as the legacy of the FIFA World Cup and the opportunities of hosting the 2027 Women?ÇÖs World Cup in South Africa, digital adaptation, talent development, new competition models, smart investment, the rise of OTT, and sponsorship activation.During its first edition on the African continent, held in Durban, South Africa, more than 700 on-site attendees enjoyed the possibility to network and make thousands of connections, helping accelerate opportunities that would normally take years to materialise. For its next edition, which is still pending an official date, expectations are for it to reach over 1,000 attendees from all over the world.As the Official Public Relations Agency for WFS in Africa, APO Group will work with the global WFS organization to help build its profile in Africa ?Çô one of the biggest growth markets for the football industry. APO Group will also manage all Public Relations activity for the WFS Africa event.APO Group will also leverage its vast client network of 300+ multinational companies, African governments, and international institutions to explore potential partnerships for future WFS Africa events.APO Group operates at the very heart of sport and business in Africa. It has extremely strong credentials in the football industry as the pan-African Public Relations agency of FIFA, and the Official Partner of French football club Olympique de Marseille?ÇÖs African programme, OM Africa. It is also the Official Public Relations Partner of Rugby Africa; Strategic Partner of the Olympic Movement in Africa (ANOCA); the pan-African Public Relations Agency of the NBA and the Basketball Africa League; and the Official Partner of the International Sports Press Association (AIPS). ?Ç£APO Group is perfectly positioned to help us connect the worlds of football and business in Africa,?Ç¥ said Jan Alessie, Co-Founder and Director of World Football Summit. ?Ç£Their vast media network will carry our news to every corner of the continent, and their relationships with key government, multinational companies, and public institutions will help us drive new conversations about the African football industry. Together, APO Group and the World Football Summit aim to foster collaboration and drive the business of sport to new heights across the continent.?Ç¥?Ç£The football industry holds a global economic value of well over US$200 billion, with a significant portion of this revenue concentrated in Europe. By increasing the visibility of the World Football Summit in Africa, APO Group aims to actively contribute to the growth and development of the business of sport across the continent,?Ç¥ said APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). ?Ç£We are completely aligned in our vision for raising the profile of the game in Africa, creating new networking and business opportunities, and ultimately driving growth in African economies.?Ç¥

Ziff Davis, the owner of tech publications like Mashable, IGN, and Lifehacker, has acquired CNET from Red Ventures, a company with a diverse digital and media portfolio, in a transaction exceeding $100 million. Back in 2000, CNET Networks Inc. purchased Ziff-Davis Inc. and its online service ZDNet for $1.6 billion. After a series of ownership changes, Red Ventures bought CNET, along with several smaller sites, from ViacomCBS (now Paramount Global) in 2020 for $500 million. Ziff Davis became a public company in 2021 after J2 Global spun off its cloud business. Earlier this year, Axios reported that Red Ventures aimed to sell CNET for around $250 million, but that deal fell through. Ziff Davis CEO Vivek Shah stated that acquiring CNET aligns with the company's strategy of using its approximately $800 million in cash reserves to expand its digital media portfolio.

Telecommunications giant Telecommunications giant Ericsson has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape. has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape.

Authored by Archana Ramesh, Senior Vice President - Business and Operations, Passion 4 CommunicationPublic relations as a profession and practice have evolved immensely over the past decade, shifting from traditional methods to the fast-paced digital landscape. This categorical shift calls for a deeper look into changing communication strategies and emphasizes the importance of establishing authentic connections with the media.The Foundations of ExcellenceIn the past, PR was deeply rooted in personal interactions. It was a proactive art form, focused on building strong, genuine relationships with journalists. Seasoned PR professionals often highlighted the value of face-to-face meetings, understanding journalists' interests, and offering insightful ideas to create lasting bonds.I remember my early career days as a trainee. I had targets for the number of journalists to meet. My peers gave me specific tasks to complete and prepare reports highlighting the outcome. This practice continued for years, and I passed it on to my peers and juniors as well. I remember spending hours with journalists over coffee, discussing trends related to my client's sector and beyond, leading to many high-impact opportunities. Initially, I didn't understand the motive behind it, but gradually, I realized the immense value of these relationships with the media.The Shifting Landscape: A Decade of Transformation in PRIn the last decade, there have been drastic changes in the PR industry, mainly due to the change in industry trends and practices. Second, the business world has transformed immensely and become more conscious of its social and environmental impact. PR has responded to this call by adapting to new strategies and methods to meet the challenges and opportunities arising out of business requirements from varied sectors. PR has also evolved to incorporate storytelling around key themes like CSR and sustainability.Another aspect is that relationships with the media have become very transactional. Professionals often only connect for a story, press release coverage, or crisis management. Traditionally, media relations were not just about sharing news but crafting narratives that resonated on a deeper level. Despite new tools at their disposal and the emergence of new age media, traditional practices still hold immense value.Organizations need more integrated communication strategies that blend traditional and new-age formulas that can be implemented across diverse cultural contexts, requiring a more nuanced and adaptable approach. Senior PR practitioners must emphasize this blended approach and encourage teams to proactively craft narratives that align with their clients' needs.For young PR professionals, the task is to continue this tradition, creating stories that go beyond mere facts and forge lasting impressions. Storytelling should be strategic, creating emotional connections through narratives that resonate with journalists.The COVID-19 paradigm shift: flexibility, speed, and the engagement challengeThe COVID-19 pandemic has been a game-changer for the PR industry, redefining how the world communicates. These changes have brought more flexibility and access, but often at the cost of meaningful engagement. The pandemic has ushered in a new era of communication that is fast and measurable, but at times unwarranted and lacking in credibility.Today, with the media and agencies working from home, there is hardly any desire to meet in person. The digital age demands a reactive approach. Social media and online platforms have revolutionized the game, raising questions about the depth and quality of our connections. Now, press releases are sent via WhatsApp and followed up through messaging. There's little effort to meet the media and build a personal rapport. Embracing Evolution While Honoring Tradition: The Future of PRNavigating the ever-changing media environment requires a shift in mindset for young PR professionals. Recognizing the value of building genuine connections means investing time in understanding journalists beyond the surface. Relationships should extend beyond transactional exchanges and be rooted in mutual respect and understanding. Success in this evolving landscape will depend on maintaining the human touch while embracing digital innovations.PR will continue to evolve, but certain practices and learnings from the past will continue to reap benefits in the future. These enduring principles will go a long way in defining future practices, even as the profession undergoes further changes. In the coming years, along with individual competencies, a professional's mindset and clarity of thought will be tested as they navigate uncertainties and strive to rise above challenges.Disclaimer: The views are expressed are solely those of the author and do not necessarily reflect the views of ThePRPost.com

Shikha Arora has taken on the role of Associate Director of Corporate Communications at Eli Lilly and Company, returning to the organization after a seven-year break. She was earlier with the company for five years, from 2012 to 2017, before coming back in this new capacity. Shikha shared the update on LinkedIn. She is an experienced and dynamic communications leader with a broad background spanning over 16 years in both B2B and consumer sectors. Her career includes more than three years at Baxter International, as well as time with Shire, Weber Shandwick, and others. Notably, she has also contributed to one of India's most impactful public relations initiatives, the USAID Condom Promotion Campaign, which has received multiple international accolades.

Following an internal investigation, FGS Global has found no evidence to support claims of "colonial" management style in its Chinese offices. The allegations, made in an anonymous email purportedly from FGS Global employees in Hong Kong and mainland China, were thoroughly examined, and the firm concluded that there was no substance to the accusations, according to media reports.A spokesperson for FGS Global stated that the management conducted a formal investigation into the allegations and found no evidence to support the claims of unacceptable workplace practices. The investigation was prompted by a letter purportedly sent by staff, criticizing the leadership team for creating a "self-perpetuating enclave of privilege" that hindered collaboration and strategic alignment. In response, FGS Global's APMEA chair, James Murgatroyd, engaged with staff in the Greater China offices to address concerns and improve leadership transparency and connectivity in the region.The anonymous letter, circulated in May to staff in the China and Singapore divisions, had raised concerns about a "toxic" culture that marginalizes Chinese employees. The letter alleged "management dysfunction, nepotism, and questionable practices" by certain Greater China partners, which are impacting business performance and employee morale.The letter had claimed that the company is dominated by Western and Hong Kong managers who lack a deep understanding of Chinese culture.(Image for representation purpose only.)

Ruth Allchurch has parted ways with Ketchum just three months after stepping into the role of UK CEO.Allchurch assumed the CEO role in April, overseeing Ketchum?ÇÖs second-largest global office after serving as EMEA managing director at WE Communications. She joined WE in 2018 as UK managing director and was promoted to regional managing director for EMEA in 2023. Prior to that, she spent over three years as managing director at Cirkle, was consumer MD at Cohn & Wolfe, and served as head of brand PR for Diageo Western Europe for eight years.Since the end of 2017, Ketchum's London office has been under the leadership of Jo-ann Robertson, who was promoted to UK CEO. In 2022, Robertson expanded her responsibilities to include overseeing global markets outside the US, including Europe, Brazil, and Canada, and has been seeking a successor for the London office since.

Integrated marketing and communications consultancy Allison Worldwide has expanded its client roster in the Australia and New Zealand (ANZ) region with the addition of EcoFlow, a pioneering portable power and renewable solutions company. This new partnership will see the Allison ANZ team craft and implement a comprehensive, always-on public relations strategy to amplify EcoFlow's innovative, technology-driven, and eco-friendly energy solutions, encompassing portable power stations, solar panels, and generators.Through this collaboration, Allison Worldwide aims to elevate EcoFlow's brand presence and thought leadership in the ANZ market, highlighting the company's commitment to sustainable energy solutions and its vision for a greener future.Michelle Rovere, Managing Director, Allison ANZ, said: "Our passion for storytelling truly comes to life when we have the opportunity to work with innovative brands like EcoFlow. At a time when cost of living pressures remain top of mind for consumers, we believe the brand has compelling narratives to share based on its firm commitment to an affordable, sustainable and greener future for individuals, families and communities."

Independent PR agency Maven PR has been appointed by Tinybeans, a leading private family photo sharing platform, to elevate its brand profile and expand its reach in the Australian market. As part of the partnership, Maven PR will develop and execute a strategic PR plan, leveraging media relations and innovative campaigns to drive engagement and growth for Tinybeans.With a focus on enhancing brand awareness, deepening audience connections, and broadening market penetration, Maven PR's expertise will help Tinybeans achieve its business objectives and solidify its position as a trusted platform for families to share and treasure their memories.Sophie Muir, Founder and Director, Maven PR, said: "Our team is passionate about supporting brands that make a positive impact on everyday lives and with everything we see in the news on a daily basis around deep fakes and the mis-use of images of minors, there?ÇÖs never been a more vital time for an app like Tinybeans."

CulturalPulse and Bastion Cross-Cultural Insights are combining their expertise to offer unparalleled data-driven communications and marketing services to Australia's rapidly growing Culturally and Linguistically Diverse (CALD) community.This strategic alliance brings together Bastion's renowned multicultural research capabilities with CulturalPulse's innovative CALD measurement and marketing execution services, providing clients with a comprehensive solution to tap into the vast potential of Australia's multicultural market.With over half of Australia's population hailing from international backgrounds and nearly one in four speaking a language other than English at home, businesses can no longer afford to overlook the importance of multicultural marketing. This partnership is poised to support organizations in navigating the complexities of multicultural engagement, unlocking new growth opportunities and driving business success.?Ç£The new offering will enable clients to execute, first-in-class campaigns based on cultural nuance and in-depth, large-scale research, providing highly effective, all-inclusive solutions that are seamless, smooth, and both cost and time effective,?Ç¥ said a release.Isabel Zhang, General Manager of Bastion Cross-Cultural Insights, said: ?Ç£Australia is on a trajectory to become one of the world?ÇÖs most multicultural nations globally. Currently, more than half of our population come from an international background, while almost one in four of us speak a language other than English at home."Karissa Fletcher, Chief Growth Officer, CulturalPulse, said: ?Ç£Successfully engaging with multicultural audiences to access new growth opportunities requires knowledge and expertise. It is a task that can be daunting for brands and marketers, and it can get put into the too-hard basket.To share their expertise and insights, industry leaders from both companies will host a thought leadership webinar, exploring the benefits of multicultural marketing through a strategic lens.

 KTA Media Group has been selected as "Agency of Record" for The Bailey Foundation, a designated 501c3 nonprofit organization serving the greater St. Louis area, whose mission is to help provide children and their families with education programs, food and nutrition support, as well as leadership initiatives to ensure they have a strong, healthy community to thrive in. KTA Media Group will manage the foundation's media relations outreach as well as its local business and corporate partnership initiatives, through a newly developed Purple Pathways Campaign."It's an honor to serve The Bailey Foundation and work alongside their passionate team that provides essential services and fundamentals to ensure youth and their families across the region have every resource and opportunity to reach their full potential," shares Kayla Tucker Adams, founder and CEO of KTA Media Group. "Stemming from the passion of CEO and founder of The Bailey Foundation, Diarra Warford, our team is dedicated to helping this profound community organization grow and connect with likeminded local and corporate businesses to build on the foundation's already impressive footprint in the Greater St. Louis area."Founded in 2018, The Bailey Foundation has built a foundation throughout the region that encourages and uplifts the incredible power that children yield to guarantee they will mold the future for generations to come. Through the foundation's proactive approach, children and families gain access to resources, education and various forms of support they need to help them. The essential services the foundation provides includes: health and nutrition services, fresh fun markets, leadership and enrichment programs, community events, and more. As it continues to grow, The Bailey foundation is committed to nurturing and cultivating environments that help children reach their full potential and positively impact future generations to come."We are so excited to work with a public relations team that not only sees our vision but believes in our mission to help local youth grow and prosper. Working hand-in-hand with this seasoned public relations team will complement our vision in being proactive, as opposed to reactive, when providing opportunities for local youth and families throughout the greater St. Louis area," adds Diarra Warford.The Bailey Foundation partners with service leaders, like schools and school districts, similar community organizations, churches, and community initiatives that share their passion for youth empowerment and success. As the foundation grows its footprint in and beyond the St. Louis area, it's seeking businesses and corporations to help get involved in its youth and family programs - from monetary donations to event spaces, and fundraising initiatives - as the organization will only continue to expand and thrive through key partnerships, donations and volunteer support.Diarra Warford is a passionate, outspoken advocate for her community and a great resource when seeking expert insights into topics like:Youth empowerment and prosperityHealth and Nutrition Access and educational developmentCommunity support and nonprofit engagement

Redhill Communications, an independent public relations and communications agency, has appointed Dave Prem as Senior Director to spearhead its operations in Malaysia. With a proven track record spanning over a decade, Prem brings a wealth of experience to the role, having previously held leadership positions at Truth Communications, Chimera Brand Relations, and most recently, Elliot & Co. Malaysia.In his new role, Prem will be responsible for driving the growth of Redhill Communications in Malaysia, overseeing a team of communications professionals, and delivering exceptional results for the agency's clients. His deep understanding of the Malaysian market, coupled with his extensive experience in the PR industry, makes him an invaluable asset to the agency.Prem has successfully spearheaded communications campaigns for a diverse range of clients across various sectors, including hospitality, e-commerce, food and beverage, technology, education, healthcare, insurance, and automotive.

A recent study conducted by Allison Singapore has revealed a significant disconnect between employees and their organisations, highlighting the urgent need for improved internal communications. The research, underscores the pivotal role of effective communication in fostering employee engagement and driving business success.To mark its 10th anniversary, Allison Singapore surveyed over 1,000 full-time professionals in Singapore. The findings, presented at a lively industry event featuring senior communicators from Unilever, GWI, SAP, and other leading organizations, offer valuable insights for businesses seeking to strengthen their employee relationships.A staggering 54% of respondents expressed dissatisfaction with their company?ÇÖs internal communications, with this figure climbing to 59% in larger organizations. The research clearly demonstrates a strong correlation between effective communication and employee engagement. Those who positively perceive internal communications are significantly more likely to understand company goals, appreciate core values, and feel aligned with the organization's direction.?Ç£These findings really underscore the significance of good employee communications, especially today as organizations and leaders are being challenged to demonstrate shared purpose and values in order to strengthen trust and partnership with their people,?Ç¥ said Adeline Goh, Allison APAC?ÇÖs corporate lead and general manager in Singapore. ?Ç£Increasingly, clients are telling us that their employees have become their number one stakeholder, and we have found many organizations ?Çô large and small ?Çô are playing catch-up with employee engagement these past few years, with the fast-changing work and business realities.?Ç¥   Generational Differences and DEIThe study also delved into generational differences and attitudes towards diversity, equity, and inclusion (DEI). While workplace culture and career development opportunities emerged as top priorities for employees across all age groups, specific preferences varied. Gen Z prioritized alignment with company values, millennials favored remote work options, Gen X emphasized company mission and purpose, and baby boomers valued workplace culture.When it comes to DEI, age was identified as the most resonant aspect, followed by race/ethnicity and gender. This highlights the need for organizations to tailor their DEI initiatives to address the specific concerns and experiences of different employee groups.The Impact of AIThe study also explored the impact of artificial intelligence (AI) on the workforce. While AI offers immense potential, it also raises concerns about job security. Interestingly, Gen Z expressed the highest level of caution towards AI, reflecting potential anxieties about the future of work.However, the research found that employees who feel connected to their organization's values and culture are more optimistic about AI's potential. This suggests that a positive workplace culture can mitigate fears and encourage a more positive outlook towards technological advancements.?Ç£AI is a transformative force in the workplace and our working relationship with AI is constantly evolving,?Ç¥ said Jo Ling Sun, Senior Trends Analyst at GWI. ?Ç£With AI acting like a co-pilot to employees, it?ÇÖs crucial for organizations to highlight how AI complements human skills and creativity rather than replacing them. By fostering a supportive environment and aligning AI initiatives with core values, companies can address fears and concerns, building trust and confidence among employees in adopting this emerging technology. Embracing AI with a balanced approach not only drives organizational progress but also ensures that the human experience remains at the heart of technological advancements.?Ç¥  Allison Singapore's research provides valuable insights for organizations seeking to enhance internal communications, boost employee engagement, and navigate the challenges and opportunities presented by generational diversity and AI.(Image: L-R: Matthew Della Croce (Allison Worldwide), Syahirah Osman (Unilever Singapore), Jo Ling Sun (GWI), Wai Yi Yik (Former LinkedIn, Microsoft Singapore) and Joanna Frackowiak (SAP)

Investment firm Milford Asset Management has partnership with independent agency One Plus One Communications to elevate its public relations efforts in New Zealand. The appointment will see One Plus One Communications collaborate closely with Milford Asset Management to enhance its brand visibility, communicate investment strategies, and engage with key stakeholders in the New Zealand market.Milford Asset Management seeks to further strengthen its market position through strategic PR initiatives. Sarah Norrie, Chief Marketing Officer, Milford, said she was impressed with One Plus One?ÇÖs stellar credentials and industry knowledge: "One Plus One is a passionate team of experts who deliver outstanding results for their clients. We?ÇÖre extremely excited to partner with them to support our mission to grow the wealth of New Zealanders and educate the public on financial literacy."One Plus One founder and Managing Director Kelly Bennett said: "Milford has an impressive track record as one of the most trusted investment firms in the country. We?ÇÖre thrilled with the opportunity to amplify their story further to the investment community and afar. With our skillset and Milford?ÇÖs ambitious goals, I?ÇÖm looking forward to the prospect of creating some terrific results." One Plus One?ÇÖs clients include nib (ASX:NHF), Mastercard (MA:NYSE), Oceania Healthcare (NZX:OCA), Prospa (ASX:PGL) and CMC Markets, to name just a few.

Budweiser has appointed Lois Wan as the new ESG (Environmental, Social, and Governance) and Communications Manager for its Asia-Pacific (APAC) office, based in Hong Kong. In this role, Wan will spearhead the company's ESG initiatives and manage strategic communications across the APAC region, a critical market for the global beer leader.Since joining Budweiser in 2020, Wan has been instrumental in overseeing brand and trade marketing efforts, contributing to the brand's growing presence in the region. Her leadership in driving innovative digital strategies and sustainability-focused campaigns has resonated particularly well with younger consumers, helping to further strengthen Budweiser?ÇÖs market engagement.With over a decade of experience in marketing and brand management, Wan is well-equipped for this new challenge. Prior to her time at Budweiser, she held key roles at Magnetic Asia, where she played a significant part in the success of Clockenflap, Hong Kong's premier music and arts festival. She has also worked with major brands such as Revlon and Carlsberg, where she refined her expertise in strategic marketing and branding.Wan?ÇÖs promotion comes as the beverage industry sharpens its focus on sustainability and corporate social responsibility. Budweiser, a subsidiary of AB InBev, has set ambitious ESG targets, including achieving net-zero emissions by 2040 and transitioning to 100% renewable electricity by 2025. Wan?ÇÖs leadership will be key to advancing these goals within the APAC region.As ESG and Communications Manager, Wan will drive Budweiser?ÇÖs sustainability efforts, foster community engagement, and enhance the company's corporate reputation. Her responsibilities will also include collaborating with stakeholders to ensure transparency and accountability in Budweiser's operations across APAC markets.

Rebecca Mary Ann has started a new position as the General Manager Corporate Relations at Bengal Institute of Business Studies. She has began her career at the EMDI Institute of Media and Communication and further worked in ISME Mumbai, Jio Institute, ATLAS SkillTech University. She has made valuable contributions to the field of corporate relations, with focus on strategic industry relations, Academy Industry collaboration, Corporate Engagement, Career Development, and Business Communication.

Res Publica Group (RPG), a strategic communications agency, has acquired KemperLesnik Public Relations, a Chicago-based boutique PR agency. ?Ç£This is a full circle moment for us, having started Res Publica Group more than 20 years ago as a spin o? from KemperLesnik. We have always prided ourselves on attracting top talent and engaging with strategic partners to serve our clients and their initiatives with the utmost care and attention. The talented KemperLesnik team and their success fits right into that,?Ç¥ RPG Founder Guy Chipparoni said. Established in 1979, KemperLesnik has built a strong reputation serving clients across various sectors, including insurance, finance, real estate, and sports. The agency boasts a impressive portfolio in earned media, events, and social engagement, with frequent recognition for its consumer and B2B communications campaigns.The merger will enhance the capabilities and market presence of both agencies under a unified strategic communications and marketing platform. KemperLesnik will continue to operate as a wholly owned subsidiary of RPG from RPG's Chicago offices.Chipparoni added that KemperLesnik is an experienced, award-winning agency with a 40-year history in the Chicago market. Like RPG, they're passionate about helping clients tell their stories. By combining our teams, talent, and expertise, we'll become even stronger, he said.Founded in 2002, Res Publica provides public affairs, marketing, and strategic communications services to clients across various industries, including healthcare, real estate, sports, and entertainment. The agency is consistently recognized for its expertise in public affairs, brand positioning, marketing, and strategic communications.(Image by Md Sharif Hossain Tokder from Pixabay)

Melbourne-based academic Ross Monaghan has been appointed Regional Chair of the International Association of Business Communicators, Asia Pacific board for the 2024/25 term.Leading a board of eleven directors, his focus will be to highlight the breadth of work communications professionals do to support business and community in the Asia Pacific region ?Çô home to more than 60 percent of the world?ÇÖs population.?Ç£Effective communication is vital in all organisations and the work that our members do plays a crucial, but largely unrecognised, role in the success of the region,?Ç¥ Mr Monaghan said.?Ç£While new and emerging technologies continue to reshape our world, professional communicators remain the heart and soul of great organisational communication.?Ç£In an unstable world, consistent and accurate two-way information has never been more important. It is the role of professional communicators to help organisations and society navigate the environment and reach their full potential.?Ç£IABC APAC?ÇÖs mission is to provide a platform where communicators can develop their skills and knowledge, and to raise awareness of the importance of effective communication,?Ç¥ Mr Monaghan said.It?ÇÖs an exciting time for the IABC APAC region which will hold its regional conference, Fusion25, in Manila next year.?Ç£There?ÇÖs so much going on every day for communicators. Our plans include better support, connections with peers and targeted learning and development opportunities,?Ç¥ Mr Monaghan said.Appointments to key board roles include Barbara Pesel of Pesel & Carr as Vice Chair, Heather Young from the Okinawa Institute of Science and Technology Graduate University as Secretary, and Sam Sinclair of Six O?ÇÖClock Advisory as Treasurer.Mae Loon, Chris Saxby, Birgit Schonafinger, Melinda Coyne, Liza Vengco, Kane Errol Choa, Anthony Alcantara, Lynda Corpuz and Sarah Toaldo complete the appointments.IABC was founded in 1970. The IABC Asia Pacific Region has chapters and communities in Australia, New Zealand, India, Malaysia, Japan, Indonesia, and the Philippines.Asia Pacific board chair Board appointments effective communication IABC International Association of Business Communicators learning and development professional communicators Ross Monaghan

Award-winning public relations agency Havas Red has announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.  To mark the launch of INDUSTRY, HAVAS Red has released its latest white paper, ?Ç£Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.?Ç¥ It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain ?Çö including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.  HAVAS Red?ÇÖs INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact. The practice?ÇÖs expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate.  ?Ç£Now is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village,?Ç¥ said James Wright, global CEO of the HAVAS Red Group and global chair of the HAVAS PR Global Network. ?Ç£There are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that?ÇÖs being magnified by the 24-7, multichannel news environment.?Ç¥ Wright adds:?Ç£Across the HAVAS Red Group we have been immersed in this area for many years and have seen how it?ÇÖs evolving at pace. We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals. INDUSTRY thus represents a natural next step to formalize and focus our expertise as a global practice.?Ç¥ INDUSTRY leverages HAVAS Red?ÇÖs proprietary merged media strategic model. This model replicates the convergence of media consumption ?Çö blending traditional and digital publishing, content, social media and data in a way that defines the future of PR as a category. The offering will deliver valuable services customized for each client, across a wide spectrum of communications needs, such as:   Reputation management: A proprietary branding and positioning process elevates companies and puts them in the forefront of conversations ?Çö making it clear they are setting the pace in their industries and in the global business market.   Executive visibility: This 360?? offering is anchored by a bespoke Personal Branding Idea program, ensuring communication is authentic to an executive?ÇÖs style and personality, aligned with the organization?ÇÖs overarching values and voice, activated across all relevant touch points and applied consistently in tone and style.   Brand and product excitement: A holistic approach to brand, product, technology and services launches (and relaunches) that continually differentiates them in the marketplace, showcasing their impact and value.    Crisis and issues management: Protecting the strength of clients?ÇÖ and brands?ÇÖ reputations by planning for transparent, open and consistent communications when issues and crises arise.  Influence and constituency building: A proven methodology for developing and fostering relationships with clients?ÇÖ direct and indirect customers and the businesses, key opinion leaders, media and other constituencies that influence them.   Social and content: Capabilities span writing in longform ?Çö articles, white papers, press releases, for example ?Çö as well as social content, including graphic design, animation, short and long-form video, illustration and photography/videography.  Other global offerings from HAVAS Red include an end-to-end influencer marketing offering under the brand of SWAY by HAVAS Red in many of its markets around the world; Peaks, its award-winning multichannel executive branding support; Red Impact, a global offering that brings together its ESG and sustainability expertise; HAVAS Red Health, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

Strategic advisory firm Prologue has hired Jordan Langdon as senior director of client experience. Langdon joins the firm's growing senior team and further expands its highly regarded strategic positioning and public affairs capabilities.Langdon comes to Prologue's Washington, DC office from the global reputation management firm, Purple Strategies, where she led high-stakes public affairs and reputation engagements for Fortune 500 corporations across a broad range of industries.In this newly created role, Langdon brings over a decade of experience in both the corporate and political arenas, leading proactive positioning, public affairs campaigns, issues management, crisis response and thought leadership engagements in energy, healthcare, biodefense, consumer goods and global manufacturing. She previously worked with U.S. Sen. Jerry Moran of Kansas and U.S. Rep. Jeff Denham of California."As a boutique firm, we uniquely understand the importance of having smart, responsive and experienced strategists, public affairs leaders and policy experts," said Clare Thomas Maher, Prologue's managing partner and corporate practice lead. "In hiring Jordan we continue to build out a senior team of consultants with the kind of insights and talent that are invaluable to our clients.""One of the most exciting elements of Prologue is that the firm has been built from the ground up to deliver business and advocacy strategy through the lens of reputation," commented Langdon. "It's a privilege to join this team in a role designed to shape compelling experiences for an esteemed set of clients."

Concept Public Relations India Ltd celebrated Friendship Day, observed on the first Sunday of August, with a creative twist. The leading full-service PR agency marked Friendship Day by creating India?ÇÖs longest corporate friendship band. This impressive display spanned all three floors of Concept office, showcasing 300 heartfelt notes exchanged among team members, symbolizing the team's enduring friendships and strong internal bonds.The celebration featured engaging activities as employees paired up with their BCFs (Best Concept Friends) for a series of fun-filled events. A highlight of the day was capturing lively "laughfies" (laughter + selfies), which captured the joyful spirit and camaraderie of the occasion.A spokesperson from Concept PR's HR department shared: "At Concept PR, enduring friendships are the cornerstone of our vibrant work environment. Our colleagues become integral members of our PR-led integrated marketing family, contributing to a supportive and dynamic workplace where creativity and bonds thrive. This Friendship Day activity is a step forward in our ongoing commitment to employee engagement, aimed at strengthening connections and enhancing our collaborative spirit through innovative and meaningful experiences."These HR-led initiatives not only foster unity but also reinforce the strong connections that make Concept PR a cohesive and dynamic workplace. We celebrate Friendship Day and the exceptional connections within our team, year after year.

DiGennaro Communications (DGC), a New York City-based independent, woman-owned PR agency, has been awarded PR Agency of the Year, Gold, in Ad Age?ÇÖs Small Agency Awards. Following a standout year of business performance, this recognition underscores DGC?ÇÖs high-level strategic counsel, meticulous execution, and outcome-driven programs that foster client growth.?Ç£I started DGC with a clear mission: to shine a light on the world's best creators, innovators, and entrepreneurs,?Ç¥ said Samantha DiGennar, Founder & CEO, DGC. ?Ç£Receiving this prestigious award from a publication we engage with so often inspires us to continue to highlight our clients every day, in every way, from marketing and storytelling to partnerships and advocacy.?Ç¥DGC is a leading player in PR, strategic communications, crisis management, events/experiential, and B2B marketing for media, marketing, technology, and entertainment clients. The agency represents some of the world?ÇÖs leading publishers, platforms, brands, agencies, associations, and C-Suite executives. In a crowded media landscape, DGC guides its clients with creative, results-driven programs designed to enhance business performance.In April, the agency expanded its services by launching Marketing to Marketers (M2M?«), moving beyond strategic communications to deliver impactful B2B creative brand building, marketing, and advertising programs. This initiative aims to help organizations achieve even more relevant results.Since January 2024, DGC has achieved a 90% conversion rate on competitive new business pitches. The agency has also introduced new service offerings, including DGConsults (DGC?ÇÖs strategic consulting arm) and DGC-suite (the agency?ÇÖs executive visibility offering). These services assist CEOs, CMOs, CROs, Founders, and company leaders in building both enterprise and personal brands to support business growth.Over the past 12 months, consumer brands such as Reckitt, State Farm, Progressive, Sam?ÇÖs Club, and Urban Outfitters have turned to DGC for corporate and executive communications.DGC?ÇÖs client roster includes notable names like Meta, TikTok, LinkedIn, Microsoft, IBM, Pandora, iHeart, Live Nation, Refinery29, National Geographic, Meredith, Gannett, Epsilon, GroupM, Pereira O?ÇÖDell, Johannes Leonardo, David & Goliath, Droga5, The Community, and more.DGC has been honoured with Gold and Silver Lions at Cannes Lions and is a repeat honoree on notable lists, including the Inc. 500 Fastest Growing Companies and The Observer?ÇÖs Top 50 PR Firms.

Stagwell, a US digital-first marketing communication network, has entered into an agreement to acquire Consulum, a pan-MENA government advisory consultancy.The acquisition ?Çö Stagwell's second in MENA in 2024 ?Çö establishes a robust foothold for Stagwell in the Middle East, enriched by Consulum's tested expertise in strategic communications, public policy, leadership support, and diplomatic outcomes.Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support.Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support.Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support, with offices in Riyadh, Manama, Dubai, London, Cape Town, and Kuala Lumpur. The consultancy is a trusted partner to a range of high-profile government clients."Our acquisition of Consulum marks a significant step in expanding Stagwell's influence and capabilities in MENA as the region's strategic importance to global marketers continues to grow," said Mark Penn, Chairman and CEO of Stagwell. "With Consulum's expertise and established government relationships, we are poised to offer unparalleled strategic communications services to our clients worldwide while bolstering our unique capabilities in advocacy beyond the U.S."Consulum Chairman and co-founder, Tim Ryan said: "Consulum was formed 12 years ago to answer a clear need for governments, heads of state and their institutions to have access to a dedicated consultancy focused on strategy, communications and policy. As a result of that singular focus and mission, Consulum is now a market leader and something I and co-founder Matthew Gunther-Bushell are rightly proud of. "Consulum CEO, Ryan Coetzee, and Consulum Managing Partner, James Davies said: "We are delighted to be joining the Stagwell Group's impressive network. It marks a pivotal moment as we move to our next phase of growth.The combination of Consulum's leading government advisory services with Stagwell's renowned innovation and cutting-edge technologies will significantly enhance our ability to offer clients a wider range of world-class services."The addition of Consulum enhances Stagwell's presence in the Middle East, complementing the recently-acquired influencer marketing agency and technology platform LEADERS/Influencer Marketing.AI, as well as Stagwell's omnichannel media agency Assembly Global, global communications agency Allison, and creative collective Forsman & Bodenfors.Consulum joins Stagwell as the challenger network seeks expansion into 10 new markets in 2024 alone, and follows the acquisitions of LEADERS (MENA), BERA (Global), Business Traveler (Global), Luxine Publique Relations (Canada), What's Next Partners (France), Sidekick (UK), and Team Epiphany (US).

Flags Communications, a 360-degree integrated marketing communications agency, has secured the PR mandate for Mama Nourish, the creators of the popular Laddubars?äó. This partnership aims to highlight Mama Nourish?ÇÖs vision of reviving traditional culinary wisdom, specifically grandmother?ÇÖs recipes, through modern innovation.The PR campaign will feature a series of media activities designed to garner recognition for the Mama Nourish brand and its products, Laddubars?äó, as well as their mission to reintroduce traditional recipes that promote overall health, wellness, and vitality.At 63, Usha Shrotriya conceived the idea of blending traditional culinary wisdom with modern innovation. With a rich background in home-cooked delicacies, Shrotriya embarked on this journey to address the growing concerns of modern-day working mothers, like Apurva, who struggle to preserve and pass down nutritious traditional recipes. Supported by her son Yash Parashar, his friend Kunal, and their spouses Apurva and Kamya, the team at Mama Nourish is dedicated to restoring the glory of age-old culinary secrets.Flags Communications director Ayush Nambiar said: ?Ç£At Flags, when we talk about working with startups, we emphasize the importance of the right mindset. The team at Mama Nourish has demonstrated an extraordinary vision and an exceptional USP for their product. We align with such visionary thinking. The Laddubar is an instant hit, appealing both to my taste and my marketing instincts.?Ç¥Mama Nourish founder-CEO Yash Parashar said: "As we were running down the path to successfully stage our brand in the market, we required strategic mindset and expertise. We are thrilled to collaborate with Flags Communications to help us convey our passion for preserving traditional recipes and make them accessible to everyone and strategically help us in formulating various go-to-market plans. This collaboration will establish Mama Nourish as a household name, celebrating India's rich culinary heritage.?Ç¥

New York-based Hachette Book Group has appointed Gabrielle Gambrell as the new Senior Vice President and Chief Communications Officer. Gambrell joins HBG from Amazon, where she led communications for inclusive experiences and technology, as well as employee experience. Her previous roles include Chief Marketing & Communications Officer at Barnard College and senior communications and PR positions at FCB Global, NBCUniversal, and CBS.As a member of HBG?ÇÖs executive management board, Gambrell will oversee the Hachette Speakers Bureau, branding, corporate communications, internal communications, executive communications, media relations, strategic communications, trade fairs, philanthropic activities, and environmental programs. Additionally, she will collaborate closely with Hachette UK. Gambrell succeeds Sophie Cottrell, the current SVP of Communications, who is leaving the company at the end of August.Hachette Book Group CEO David Shelley commented, ?Ç£Her creativity, flair, and experience across a range of disciplines and industries will help us immensely in promoting the new worlds of ideas, entertainment, learning, and opportunity that books offer.?Ç¥

Tuesday Communications, an industry veteran-run independent agency, has won the NEOM Design and Construction (D&C) account. As the creative partner, Tuesday Communications will collaborate closely with NEOM?ÇÖs brand team, engaging in creative storytelling for one of Saudi Arabia?ÇÖs most ambitious and innovative development projects.NEOM, envisioned with a focus on innovation and sustainability, is designed to be a hub for 14 mega industries, promoting planet-friendly initiatives and people-first living. The project is set to redefine industry standards with its groundbreaking concepts and commitment to environmental stewardship.Mohammed Badat, Chief of Staff, NEOM D&C, expressed his enthusiasm for the new partnership, stating: ?Ç£Kudos to Tuesday on becoming our agency. We like that Tuesday shares our excitement about what we do. We sense great work coming our way.?Ç¥Alok Gadkar, CEO of Tuesday Communications, echoed this sentiment, highlighting the significance of the win for the agency. ?Ç£Yes, this is a prestige win for us. NEOM is a game-changer. This is a company that will, perhaps, change the narrative of an industry. When we think NEOM, we think breakthroughs. No buildings. So quite naturally, we wanted to have first dibs at the creative storytelling. It?ÇÖs a big plus to have a brand team that is collaborative. In my experience, only good things come from a partnership like this.?Ç¥ This partnership marks a significant milestone for Tuesday Communications, underscoring their capability and vision in handling large-scale, transformative projects. The agency's creative prowess and NEOM?ÇÖs innovative ambitions are set to create a compelling narrative, shaping the future of sustainable and innovative urban development.

Energy Technical Exchange (Energyte), a a Dubai-headquartered organiser of conferences and seminars in the energy sector, has launched its new Public Relations division and appointed Sajish Gopalan as the director of the agency. This strategic expansion underscores Energyte's commitment to enhancing its communication capabilities and strengthening its presence in the region.The new PR division will operate as a profit centre, with offices based in Dubai, UAE, and Dammam, Saudi Arabia, and plans to open additional offices within the next year. The division will also extend its focus to the African market, reflecting Energyte?ÇÖs dedication to fostering collaboration, growth, and opportunity across these regions.The establishment of a Public Relations division within Energyte marks a significant milestone, recognizing the critical role that effective communication plays in today's business environment. The UAE and the wider GCC region are rapidly evolving markets where robust PR strategies can facilitate market entry, enhance trade facilitation, and drive business development. As a leading PR agency, Energyte is well-equipped to navigate and thrive in these regions, offering comprehensive business and trade solutions.Energyte's new PR division is dedicated to creating a bridge between GCC countries and Africa. By leveraging its expertise in market entry strategies, trade facilitation, and business development, Energyte aims to foster collaboration and growth, unlocking new opportunities for businesses across these regions."We are delighted to welcome Mr. Sajish Gopalan to lead our new Public Relations division. His extensive experience and strategic insight will be invaluable as we expand our PR capabilities and strengthen our presence in key markets," said Rafeeq Kunhi, Director of Energy Technical Exchange.Sajish Gopalan brings over two decades of experience in communication and business leadership across India and the Middle East. Known for his adept networking, mentoring skills, and robust project management capabilities, Sajish has excelled in diverse sectors including lifestyle, technology, and healthcare. His leadership will be instrumental in driving the success of Energyte's new PR division."I am honoured to join Energyte and lead the new Public Relations division. This is a fantastic opportunity to leverage our communication strategies to foster growth and collaboration between the GCC and Africa," said Sajish Gopalan.

Advertising conglomerate WPP is on the verge of finalizing a deal to sell its majority stake in financial communications firm FGS Global to private equity firm KKR for approximately $800 million.The announcement is expected as soon as Wednesday, coinciding with WPP's upcoming financial results release, according to Financial Times.The proposed agreement involves WPP selling its 50.5% stake in FGS for around $800 million, thereby valuing the entire communications business at about $1.6 billion. KKR's ownership would increase from roughly 30% to around 80%, while the remaining shares would be held by the firm's numerous partners and management team.Sources emphasized the importance of retaining some equity for partners as a retention incentive. However, they noted that as of Tuesday, the deal had not been officially finalized. Both WPP and KKR declined to comment.FGS Global was established through the merger of London-based Finsbury, Frankfurt-based Hering Schuppener, and Washington DC-based Glover Park Group. The firm operates nearly 30 offices worldwide, serving over 1,600 clients, and generated about $450 million in revenue last year, with earnings before interest, tax, depreciation, and amortization (EBITDA) of approximately $95 million.KKR?ÇÖs acquisition of FGS is a strategic bet on expanding the business further, with potential exit options either through a sale or public offering in the future.The financial communications sector has seen significant consolidation, as businesses that once operated domestically now seek to offer comprehensive services to top executives, corporations, and financial groups globally.However, not all investments have been smooth. For instance, private equity firm CVC encountered challenges with its 2019 investment in FGS competitor Teneo, following a series of scandals and the abrupt departure of two of its three founders during the pandemic.This sale marks the first major transaction since WPP appointed Philip Jansen as its new chair last week. Jansen, who has extensive experience at BT and Worldpay, is expected to reassess the company?ÇÖs future strategy.The deal would enhance WPP's financial standing, which has been under scrutiny due to its relative underperformance compared to rivals like France?ÇÖs Publicis. It could also spark discussions about whether WPP?ÇÖs share price accurately reflects the value of its diverse businesses, which include media, marketing, PR, and advertising globally.WPP is increasingly positioning itself as a technology-driven company, leveraging artificial intelligence and data-led services to deliver more targeted and efficient campaigns for clients.Those familiar with the discussions indicated that FGS had become seen as less central to WPP?ÇÖs core operations, which already include major PR firms such as Burson, BCW, and Hill & Knowlton, as well as agencies like Ogilvy that provide PR services.Earlier this year, the Financial Times reported KKR's approach to acquire majority control of FGS. The private equity firm initially acquired about 30% of FGS in a deal valuing Finsbury at nearly $1.5 billion in 2023, with WPP retaining a 50.5% stake and FGS employees holding the remainder.The deal may also postpone plans to take FGS public within the next two years. Goldman Sachs has been advising WPP on the transaction.

Industry veteran Bharatendu Kabi has joined the JSW Group as Executive Vice President and Group Head - Media & Communications. Kabi brings with him a wealth of experience spanning nearly two decades in the automotive industry and six years in the soft drinks sector.Prior to joining JSW, Kabi held a key position at Hero MotoCorp. His transition to the JSW Group marks a significant expansion of his professional canvas, encompassing diverse sectors such as steel, energy, infrastructure, cement, paints, defence, ventures, and realty. Notably,Kabi will continue to focus on the mobility and sports domains, areas where he has established a strong reputation.Expressing his enthusiasm for this new chapter, Kabi stated: "After being at the forefront of the automotive industry for nearly two decades and earlier in the soft drinks industry for six years, the canvas of learning has got a bit expanded now to Steel, Energy, Infrastructure, Cement, Paints, Defence, Ventures, and Realty, with two areas still remaining the same - Mobility and Sports."This new role also marks a significant geographic transition for Kabi, who will be relocating to Mumbai after spending his entire professional life of nearly three decades in Delhi-Gurgaon. "Delighted to update that effective August 1, 2024, I have begun the new chapter of my professional journey as Executive VP and Group Head - Media & Communications at the US$24 billion JSW, one of India?ÇÖs fastest growing conglomerates," Kabi added.JSW's diverse and dynamic environment will benefit greatly from Kabi's extensive experience and leadership in media and communications as the company continues its rapid growth and expansion.JSW Group, valued at US$24 billion, is one of India?ÇÖs leading conglomerates with a strong presence across multiple industries.

Global communications agency Burson Cohn & Wolfe (BCW) has named Liz Keller as its new US Strategy Leader. In this role, Keller will drive strategic growth and innovation across BCW's US operations.Keller brings over two decades of experience in communications, having worked with top agencies and clients across various industries. Her expertise spans strategy development, campaign execution, and team leadership.As US Strategy Leader, Keller will focus on enhancing BCW's strategic offerings, fostering collaboration across practices, and delivering impactful solutions for clients. Her appointment underscores BCW's commitment to investing in top talent and elevating its strategic capabilities.Keller's leadership will be instrumental in shaping BCW's US strategy and driving business growth, as the agency continues to expand its presence in the market.?Ç£Liz is an exceptional strategic leader highly skilled in uncovering the deep human insights that facilitate genuine audience engagement and lead to preference, performance and ultimately strong reputations for brands and organisations. She?ÇÖs also relentlessly curious, always challenging the status quo and consistently pushing the boundaries of conventional thinking. I?ÇÖm delighted for her to lead our strategy function in the region and for what she will bring to our clients,?Ç¥ said Burson US CEO Craig Buchholz.

Mahindra Group has appointed APCO Worldwide as its public relations agency of record in the United States. The move aims to enhance Mahindra's reputation and strengthen its presence in the US market.APCO will provide strategic communications counsel and media relations support to Mahindra, leveraging its expertise in corporate reputation, crisis communications, and stakeholder engagement.Mahindra Group, a $19 billion multinational conglomerate, operates in various sectors, including automotive, agriculture, aerospace, and renewable energy. The company has a significant presence in the US, with operations in states like Michigan, Tennessee, and Texas.?Ç£We are impressed with APCO?ÇÖs global reach and expertise across industries. This strategic partnership will bolster our presence in the US market ?Çöexpanding Tech Mahindra?ÇÖs influence in communications, manufacturing, financial services, insurance, retail and consumer goods, travel and transportation, tech and media, health care and life sciences, and energy and utilities sectors,?Ç¥said Lakshmanan Chidambaram, President and Head of Americas leadership council, Tech Mahindra and Americas Head, Mahindra Group. The partnership with APCO is expected to help Mahindra navigate the complex US market, build relationships with key stakeholders, and showcase its commitment to innovation and sustainability.

Glad U Came, a PR and Influencer marketing agency, has secured the PR mandate for Eze Perfumes, a long-lasting luxury perfumes brand. Sawai Fragrances is the parent company of Eze Perfumes. As the official PR partner, Glad U Came's responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement for the brand. The account was won following a multi-agency pitch.Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency?ÇÖs key responsibilities will include strategic counseling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.Eze Perfumes creates luxury perfumes perfect for everyday and special occasions that are vegan and cruelty free . Leveraging Sawai Fragrances' 75+yrs expertise in perfume manufacturing, Eze Perfumes brings the rich tapestry of Indian fragrance with a modern sensibility to consumers while being. It is the expertise they bring to the perfume industry with their fragrance selection and the luxurious experience of the perfume that sets them apart from a regular perfume brand. . Made for the bold and individual, Eze offers unique perfumes that are long-lasting and suitable for all occasions and tastes. Their captivating scents are perfect for those who want to express themselves with confidence, which can provide a dash of luxurious experience even on the most mundane day.Glad U Came founder Maddie Amrutkar said: "Eze's unique selection of fragrances and packaging is a game-changer. Our PR strategy will focus on educating consumers about these unique creations and establishing Eze as a leader in the global fragrance space."

Shell has named Serene Loo as Head of Strategic Communications for the Asia Pacific region, based in Singapore. In this pivotal role, Loo will lead Shell's media relations, business communications, and crisis management efforts across the region, further solidifying the company's presence and influence in the energy sector.Serene Loo brings a wealth of experience to her new role, having first joined Shell in 2010 as the Head of Asia Pacific Media Relations. During her tenure, she has played a critical role in shaping Shell's communications strategy, ensuring effective engagement with key stakeholders and the media. Her leadership has been instrumental in managing high-profile communications challenges and enhancing the company's reputation.Before her tenure at Shell, Loo had a distinguished career as a journalist and TV news presenter. She worked with several major news networks, where she honed her skills in storytelling, media relations, and public communications. In her new capacity, Loo will focus on strengthening Shell's strategic communications framework in the Asia Pacific, addressing the dynamic and evolving energy landscape. Her role will encompass overseeing the communications strategy for Shell?ÇÖs various business segments, including upstream, downstream, and integrated gas operations. Additionally, she will be responsible for crisis communications, ensuring that Shell maintains its resilience and responsiveness in the face of industry challenges and market fluctuations.Shell's decision to appoint Serene Loo comes at a time when the company is navigating a complex global energy transition. With increasing emphasis on sustainability and renewable energy, effective communication strategies are crucial for maintaining stakeholder trust and driving business success. Loo's extensive experience and proven track record make her an ideal choice to lead these efforts in one of the most dynamic regions for the energy industry.Serene Loo holds a degree in Mass Communications and has been recognized for her contributions to the field of corporate communications. Her strategic insights and leadership are expected to drive Shell?ÇÖs communications strategy forward, reinforcing the company?ÇÖs commitment to innovation and sustainability in the Asia Pacific region.

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has welcomed PRHub as its newest corporate member.A leading PR agency in the UAE and MENA region, PRHub specializes in crafting compelling narratives and securing media coverage for brands. Their expertise lies in transforming ordinary news into captivating stories, resulting in features in top-tier publications such as Wired, Techcrunch, CNN Business Arabic, and Forbes Middle East.James Hewes, CEO of PRCA, expressed enthusiasm about PRHub joining the association, stating: "Their innovative approach and successful track record in the MENA market will be a valuable addition to our community."PRHub?ÇÖs CEO, Daniil Dymshits, said:?Ç£Our team is thrilled to join the PRCA community in the MENA region. We're excited about the chance to learn, grow, and connect with other professionals. This is the beginning of a new chapter for PRHub, and we can't wait to see where it takes us!