FleishmanHillard has appointed communications industry leader Bibi Hilton as UK chair of brand impact and EMEA managing director of brand, further strengthening the agency's senior advisory team.In her new role, Hilton—who commenced her duties on September 1—will deliver senior strategic counsel to clients, help drive the future growth of FleishmanHillard’s brand business across the UK and EMEA, and serve on the agency’s global brand impact leadership team. She joins from Omnicom sister agency Golin Ketchum, where she most recently served as chief client officer overseeing six international markets and an affiliate network, following a tenure as managing director of Golin London.Hilton’s extensive industry background also includes serving as CEO of the diversity and inclusion social enterprise Creative Access, holding senior positions at MullenLowe and Interpublic Group, and acting as president of Women in PR. She is a recipient of the PRCA’s Trailblazer Award.Commenting on her appointment, Hilton said: “FleishmanHillard has a clear ambition for the future, exceptional talent across its network and a strong reputation for helping clients navigate increasingly complex challenges. The opportunity to shape our brand impact offer, while working alongside colleagues and clients who are pushing the industry forward, was incredibly compelling.”FleishmanHillard UK CEO Marshall Manson praised Hilton's credentials, noting her history of advising senior executives and driving agency transformation. “As we continue to invest in our leadership team, strengthen our advisory capabilities and build for the future, Bibi’s experience, ambition and perspective will be invaluable,” Manson added.

Marshall Manson is set to join FleishmanHillard as the corporate affairs chair in the UK, marking his return to the industry 12 months after leaving Brunswick. This move is part of FleishmanHillard's strategic effort to modernize its public affairs and corporate communications services through enhanced digital capabilities.Manson, who previously served as the chief executive of Ogilvy PR UK, has also been influential in the digital sphere at Edelman and Brunswick, where he developed and led the firm's global corporate digital specialization during his five-year tenure. At FleishmanHillard, he will work alongside Hugh Taggart, his former Edelman colleague and the newly appointed UK CEO, to whom Manson will report."Marshall brings with him a unique blend of senior advisory capabilities and cutting-edge data and digital know-how that fits nicely with our modern approach to corporate affairs," said Taggart. "This expertise, built from years of experience holding senior positions across the industry, will be a big asset to our major clients and our newly appointed digital specialists."Manson's appointment follows FleishmanHillard?ÇÖs recent hiring of Joyce Higgins, a digital transformation specialist with experience in the pharmaceutical industry, and Nia Roberts, a healthcare social and digital expert, who will join later this month."The communications marketplace is ripe for disruption, but it will take an agency with the culture, bravery, and scale of this one to do it," said Manson. "We have a bold vision for an approach to corporate affairs that starts with a wide range of stakeholder audiences and focuses on delivering meaningful results. The digital capability at FleishmanHillard is first-rate. But rather than trying to be digital first, or media first, we are effectiveness first."