Shell has named Serene Loo as Head of Strategic Communications for the Asia Pacific region, based in Singapore. In this pivotal role, Loo will lead Shell's media relations, business communications, and crisis management efforts across the region, further solidifying the company's presence and influence in the energy sector.Serene Loo brings a wealth of experience to her new role, having first joined Shell in 2010 as the Head of Asia Pacific Media Relations. During her tenure, she has played a critical role in shaping Shell's communications strategy, ensuring effective engagement with key stakeholders and the media. Her leadership has been instrumental in managing high-profile communications challenges and enhancing the company's reputation.Before her tenure at Shell, Loo had a distinguished career as a journalist and TV news presenter. She worked with several major news networks, where she honed her skills in storytelling, media relations, and public communications. In her new capacity, Loo will focus on strengthening Shell's strategic communications framework in the Asia Pacific, addressing the dynamic and evolving energy landscape. Her role will encompass overseeing the communications strategy for Shell?ÇÖs various business segments, including upstream, downstream, and integrated gas operations. Additionally, she will be responsible for crisis communications, ensuring that Shell maintains its resilience and responsiveness in the face of industry challenges and market fluctuations.Shell's decision to appoint Serene Loo comes at a time when the company is navigating a complex global energy transition. With increasing emphasis on sustainability and renewable energy, effective communication strategies are crucial for maintaining stakeholder trust and driving business success. Loo's extensive experience and proven track record make her an ideal choice to lead these efforts in one of the most dynamic regions for the energy industry.Serene Loo holds a degree in Mass Communications and has been recognized for her contributions to the field of corporate communications. Her strategic insights and leadership are expected to drive Shell?ÇÖs communications strategy forward, reinforcing the company?ÇÖs commitment to innovation and sustainability in the Asia Pacific region.