https://theprpost.com/post/8378/

PRCA welcomes Conrad Egbert as Head of PRCA MENA

The Public Relations and Communications Association MENA (PRCA MENA) has appointed Conrad Egbert as its new Head. Conrad brings with him a wealth of experience marking a new chapter for PRCA MENA focused on enhancing credibility, ethical standards and inclusivity across the industry.With Conrad at the helm, PRCA MENA will expand its reach and offerings, embracing students and individual members alongside corporate professionals. The association is committed to setting the highest ethical standards and will provide more top-notch training opportunities featuring global experts, keeping PRCA MENA as the leading voice of public relations in the region.Conrad Egbert said: “I’m incredibly humbled that the PRCA MENA has entrusted me to lead it into the foreseeable future. As a journalist and the founder of E+H - a strategic communications consultancy based in the UAE, I have a deep understanding of both sides of the communications industry. While I am committed to taking the PRCA MENA to new heights, I am also passionate about fostering a culture of collaboration, inclusivity and mental well-being. If there is anything that is crystal clear to me today, it is that change lies with us.”Melissa Cannon, PRCA International Director, said: "Conrad’s appointment signals a renewed focus on strengthening our ethical framework and enhancing the professional development of our members across the MENA region. His journalistic integrity and global outlook are exactly what we need to guide PRCA MENA into its next phase of growth and inclusivity."PRCA CEO, James Hewes, said: "Conrad’s background and commitment to excellence make him a brilliant choice to lead PRCA MENA. His approach combines a rigorous journalistic mindset with a strong dedication to professional ethics, which will undoubtedly resonate with our members. I am confident that Conrad will bring fresh perspectives and drive impactful initiatives that will shape the future of PR in the region."
https://theprpost.com/post/7777/

PRHub joins PRCA MENA as a new corporate member

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has welcomed PRHub as its newest corporate member.A leading PR agency in the UAE and MENA region, PRHub specializes in crafting compelling narratives and securing media coverage for brands. Their expertise lies in transforming ordinary news into captivating stories, resulting in features in top-tier publications such as Wired, Techcrunch, CNN Business Arabic, and Forbes Middle East.James Hewes, CEO of PRCA, expressed enthusiasm about PRHub joining the association, stating: "Their innovative approach and successful track record in the MENA market will be a valuable addition to our community."PRHub’s CEO, Daniil Dymshits, said:“Our team is thrilled to join the PRCA community in the MENA region. We're excited about the chance to learn, grow, and connect with other professionals. This is the beginning of a new chapter for PRHub, and we can't wait to see where it takes us!
https://theprpost.com/post/7623/

PRCA MENA appoints Imad Lahad as Vice Chair of the Board

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its Board.Imad Lahad, who has been with APCO Worldwide since 2013, leads the Dubai office and heads the AI Comms Lab. He is known for his innovative approach to digital strategy and AI communications and has played a crucial role in developing APCO’s global Digital Practice. Lahad is recognized for his ability to harness emerging technologies to enhance brand strategies and protect client reputations. He has been a dedicated member of the PRCA MENA board for two years and will additionally lead the AI in PR Committee for PRCA MENA.Commenting on his appointment, Imad Lahad said: “I’m thrilled to be joining the PRCA MENA Board, at such an exciting and challenging time for our industry. The rapid onset and adoption of artificial intelligence and adaptive technologies is changing the communications landscape at lightning speed. With the dawn of the Intelligence Revolution, and the proliferation of technologies at our fingertips enabling anyone to write, post and send anything to anyone in the world, the need for clear and responsible communication has never been more important. In this context, I’m looking forward to collaborating with like-minded professionals on the Board to foster innovation and set new standards for the region’s communications industry.”James Hewes, CEO of PRCA, said: “Imad’s expertise and leadership in the communications field are well-recognized globally. His role as Vice Chair will significantly strengthen our efforts to advance PR and embrace technological advancements in the region.”Ahmad Itani, Chairman of the PRCA MENA Board and CEO of Cicero & Bernay Communications Consultancy, added: “Imad’s innovative approach and vast experience in digital communications make him an invaluable addition to the board. His vision will help propel PRCA MENA to new heights.”