Allison Worldwide, part of Stagwell, has appointed Hank Kosinski as Chief Creative Officer and Chief Marketing Officer, effective October 1. Kosinski brings over two decades of experience leading creative campaigns and shaping brand strategies for global companies, including Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon, and Pfizer.He joins Allison from WPP's VML, where he served as executive creative director, and has previously held leadership roles at Gardner Nelson + Partners, Goodby, Silverstein + Partners, Lowe, Merkley, and McCann.At Allison Worldwide, Kosinski will oversee all creative initiatives, client-work ideation, agency marketing, and thought leadership, reporting directly to CEO Jonathan Heit. His appointment strengthens the agency’s leadership team and its focus on delivering innovative, results-driven creative solutions for clients globally.

Integrated marketing and communications consultancy Allison Worldwide has expanded its client roster in the Australia and New Zealand (ANZ) region with the addition of EcoFlow, a pioneering portable power and renewable solutions company. This new partnership will see the Allison ANZ team craft and implement a comprehensive, always-on public relations strategy to amplify EcoFlow's innovative, technology-driven, and eco-friendly energy solutions, encompassing portable power stations, solar panels, and generators.Through this collaboration, Allison Worldwide aims to elevate EcoFlow's brand presence and thought leadership in the ANZ market, highlighting the company's commitment to sustainable energy solutions and its vision for a greener future.Michelle Rovere, Managing Director, Allison ANZ, said: "Our passion for storytelling truly comes to life when we have the opportunity to work with innovative brands like EcoFlow. At a time when cost of living pressures remain top of mind for consumers, we believe the brand has compelling narratives to share based on its firm commitment to an affordable, sustainable and greener future for individuals, families and communities."