Budweiser has appointed Lois Wan as the new ESG (Environmental, Social, and Governance) and Communications Manager for its Asia-Pacific (APAC) office, based in Hong Kong. In this role, Wan will spearhead the company's ESG initiatives and manage strategic communications across the APAC region, a critical market for the global beer leader.Since joining Budweiser in 2020, Wan has been instrumental in overseeing brand and trade marketing efforts, contributing to the brand's growing presence in the region. Her leadership in driving innovative digital strategies and sustainability-focused campaigns has resonated particularly well with younger consumers, helping to further strengthen Budweiser?ÇÖs market engagement.With over a decade of experience in marketing and brand management, Wan is well-equipped for this new challenge. Prior to her time at Budweiser, she held key roles at Magnetic Asia, where she played a significant part in the success of Clockenflap, Hong Kong's premier music and arts festival. She has also worked with major brands such as Revlon and Carlsberg, where she refined her expertise in strategic marketing and branding.Wan?ÇÖs promotion comes as the beverage industry sharpens its focus on sustainability and corporate social responsibility. Budweiser, a subsidiary of AB InBev, has set ambitious ESG targets, including achieving net-zero emissions by 2040 and transitioning to 100% renewable electricity by 2025. Wan?ÇÖs leadership will be key to advancing these goals within the APAC region.As ESG and Communications Manager, Wan will drive Budweiser?ÇÖs sustainability efforts, foster community engagement, and enhance the company's corporate reputation. Her responsibilities will also include collaborating with stakeholders to ensure transparency and accountability in Budweiser's operations across APAC markets.

Carlsberg, the iconic beer brand, has named Hope&Glory its new global PR and influencer marketing agency following a competitive selection process.The agency will be responsible for developing and executing strategic communication plans for Carlsberg's brand on a global scale, with a focus on the upcoming launch of a new creative platform and brand positioning: "Do the best things begin with curiosity? Probably." This tagline reflects Carlsberg's commitment to sparking consumer interest and engagement.Previously, Carlsberg's brand and corporate PR were handled by Golin, but the partnership ended in late 2023. This appointment comes alongside the recent selection of Richmond & Towers to manage PR and social media for Carlsberg's Brooklyn Brewery brand.Lynsey Woods, Carlsberg's Global Brand Director, expressed her enthusiasm about the new partnership: "We were impressed by Hope&Glory's capabilities, creativity, and ability to deliver exceptional results across both global and UK markets. We're confident they'll help us share captivating stories that bring joy to our consumers, and we're eager to see how they elevate our brand in the coming years."Dominique Daly, who will lead the Carlsberg account at Hope&Glory, echoed the excitement: "Carlsberg is the most iconic brand in its category. Probably. So, we jumped at the opportunity to bring a new platform of curiosity to life for today?ÇÖs consumers, helping them not just fall in love with the brand but also understand the richness of its brand story."Carlsberg joins a roster of clients who rely on Hope&Glory as their central creative hub, including major brands like Polestar (automotive), Pepsi, The Pokemon Company International, and adidas.