Flags Communications, a 360-degree integrated marketing communications agency, has secured the PR mandate for Mama Nourish, the creators of the popular Laddubars?äó. This partnership aims to highlight Mama Nourish?ÇÖs vision of reviving traditional culinary wisdom, specifically grandmother?ÇÖs recipes, through modern innovation.The PR campaign will feature a series of media activities designed to garner recognition for the Mama Nourish brand and its products, Laddubars?äó, as well as their mission to reintroduce traditional recipes that promote overall health, wellness, and vitality.At 63, Usha Shrotriya conceived the idea of blending traditional culinary wisdom with modern innovation. With a rich background in home-cooked delicacies, Shrotriya embarked on this journey to address the growing concerns of modern-day working mothers, like Apurva, who struggle to preserve and pass down nutritious traditional recipes. Supported by her son Yash Parashar, his friend Kunal, and their spouses Apurva and Kamya, the team at Mama Nourish is dedicated to restoring the glory of age-old culinary secrets.Flags Communications director Ayush Nambiar said: ?Ç£At Flags, when we talk about working with startups, we emphasize the importance of the right mindset. The team at Mama Nourish has demonstrated an extraordinary vision and an exceptional USP for their product. We align with such visionary thinking. The Laddubar is an instant hit, appealing both to my taste and my marketing instincts.?Ç¥Mama Nourish founder-CEO Yash Parashar said: "As we were running down the path to successfully stage our brand in the market, we required strategic mindset and expertise. We are thrilled to collaborate with Flags Communications to help us convey our passion for preserving traditional recipes and make them accessible to everyone and strategically help us in formulating various go-to-market plans. This collaboration will establish Mama Nourish as a household name, celebrating India's rich culinary heritage.?Ç¥