Telecommunications giant Telecommunications giant Ericsson has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape. has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape.

Integrated marketing and communications consultancy Allison Worldwide has expanded its client roster in the Australia and New Zealand (ANZ) region with the addition of EcoFlow, a pioneering portable power and renewable solutions company. This new partnership will see the Allison ANZ team craft and implement a comprehensive, always-on public relations strategy to amplify EcoFlow's innovative, technology-driven, and eco-friendly energy solutions, encompassing portable power stations, solar panels, and generators.Through this collaboration, Allison Worldwide aims to elevate EcoFlow's brand presence and thought leadership in the ANZ market, highlighting the company's commitment to sustainable energy solutions and its vision for a greener future.Michelle Rovere, Managing Director, Allison ANZ, said: "Our passion for storytelling truly comes to life when we have the opportunity to work with innovative brands like EcoFlow. At a time when cost of living pressures remain top of mind for consumers, we believe the brand has compelling narratives to share based on its firm commitment to an affordable, sustainable and greener future for individuals, families and communities."

Former Foxtel Group communications chief Jacquie Abbott has joined Qantas as the national carrier's new Executive Director of Corporate Affairs and Internal Communications.Abbott concluded her three-year tenure as Executive Director of Communications at Foxtel Group in March.This marks Abbott's return to the aviation industry, having previously spent over two years at Virgin Australia until 2015. At Qantas, she will reunite with former Virgin Australia colleague Danielle Kieghery.Abbott's extensive experience includes senior communications roles at Ogilvy PR ANZ and Optus.?Ç£I am thrilled to be back in the aviation industry and to join the team at Qantas, especially working again with Danielle Kieghery after our time at Virgin together," Abbott said.