Three PR leaders have come together to launch the Asian Communications Network (ACN) in order to address the significant underrepresentation of Asian professionals in the UK's public relations industry.This groundbreaking initiative was launched by industry leaders Advita Patel, Farzana Baduel, and Shayoni Lynn, in order to foster a more inclusive and equitable communications sector.Despite accounting for 9.3% of the population in England and Wales, Asian professionals make up only 5% of the PR workforce, according to data from the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA). This disparity is particularly acute when compared to similar industries like media and marketing.The ACN is responding to a pressing need for greater diversity and representation within the industry. By providing a platform for networking, mentorship, and professional development, the network seeks to empower Asian PR professionals and inspire future generations."True diversity and inclusion go beyond token gestures; they require a deep commitment to embedding equitable practices into the very fabric of the communications industry. It's about creating an environment where every voice is heard and valued, fostering not just representation but genuine belonging," said Advita Patel, CEO of CommsRebel and president-elect of CIPR. The network will focus on three key areas:  Connection: Building a strong community of Asian PR professionals through events and networking opportunities.  Collaboration: Partnering with industry allies to amplify the voices of Asian professionals and drive positive change.  Curiosity: Fostering a culture of learning and development, including mentorship programs and educational initiatives.Farzana Baduel, CEO of Curzon PR, said: "Representation delivers across our industry?ÇÖs triple bottom line: our people, the public, and profit. PR campaigns and media outlets lacking inclusion have real-world consequences, as seen in vaccine hesitancy during COVID-19. Recent media coverage and rhetoric around immigration and minorities have severely impacted ethnic minority communities, undermining social cohesion and our country's values of tolerance and respect."The ACN has already attracted over 200 members since its launch and offers both free and paid membership options. The network welcomes individuals from Asian backgrounds as well as allies who share its commitment to diversity and inclusion.As the UK grapples with issues of racial inequality and social division, the ACN is positioned to play a vital role in promoting a more just and equitable society. By championing diversity and inclusion within the PR industry, the network aims to drive positive change across all sectors.(Image credit: Advita Patel/LinkedIn)