Fairmont Hotels & Resorts has appointed Bacchus GCC to manage its public relations across the Middle East. This strategic move aims to elevate Fairmont's brand presence within the region, emphasizing its commitment to sustainability, responsible tourism, and innovation.Bacchus GCC, a specialized strategic communications agency focusing on luxury hospitality and real estate, will play a key role in amplifying Fairmont's vision. The agency will utilize strategic media relations, impactful storytelling, and brand collaborations to reinforce Fairmont's position as a leader in the luxury travel sector.Specifically, Bacchus GCC will work to ensure that Fairmont's narratives regarding its craftsmanship, cultural connections, and sustainability initiatives resonate with both media outlets and industry leaders. This partnership comes as Fairmont Hotels & Resorts, with its rich history dating back to 1907 and a portfolio of 92 properties, continues its growth trajectory.This appointment highlights Bacchus GCC's expertise in delivering tailored PR solutions for prominent hospitality brands, and their focus on highlighting the hotels commitment to modern values.

Saumya Upadhyaya has recently taken on the role of Head of Marketing and Public Relations at ITC maratha , a move she announced via LinkedIn. Upadhyaya brings over 13 years of extensive experience in the marketing and communications field, having previously served as the Director of Public Relations at Taj Hotels. Throughout her career, she has held key positions in notable real estate and hospitality organizations, including the Lodha Group, The St. Regis Mumbai, TUI India, and Fairmont Hotels & Resorts.