Budweiser has appointed Lois Wan as the new ESG (Environmental, Social, and Governance) and Communications Manager for its Asia-Pacific (APAC) office, based in Hong Kong. In this role, Wan will spearhead the company's ESG initiatives and manage strategic communications across the APAC region, a critical market for the global beer leader.Since joining Budweiser in 2020, Wan has been instrumental in overseeing brand and trade marketing efforts, contributing to the brand's growing presence in the region. Her leadership in driving innovative digital strategies and sustainability-focused campaigns has resonated particularly well with younger consumers, helping to further strengthen Budweiser?ÇÖs market engagement.With over a decade of experience in marketing and brand management, Wan is well-equipped for this new challenge. Prior to her time at Budweiser, she held key roles at Magnetic Asia, where she played a significant part in the success of Clockenflap, Hong Kong's premier music and arts festival. She has also worked with major brands such as Revlon and Carlsberg, where she refined her expertise in strategic marketing and branding.Wan?ÇÖs promotion comes as the beverage industry sharpens its focus on sustainability and corporate social responsibility. Budweiser, a subsidiary of AB InBev, has set ambitious ESG targets, including achieving net-zero emissions by 2040 and transitioning to 100% renewable electricity by 2025. Wan?ÇÖs leadership will be key to advancing these goals within the APAC region.As ESG and Communications Manager, Wan will drive Budweiser?ÇÖs sustainability efforts, foster community engagement, and enhance the company's corporate reputation. Her responsibilities will also include collaborating with stakeholders to ensure transparency and accountability in Budweiser's operations across APAC markets.