Award-winning public relations agency Havas Red has announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.  To mark the launch of INDUSTRY, HAVAS Red has released its latest white paper, ?Ç£Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.?Ç¥ It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain ?Çö including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.  HAVAS Red?ÇÖs INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact. The practice?ÇÖs expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate.  ?Ç£Now is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village,?Ç¥ said James Wright, global CEO of the HAVAS Red Group and global chair of the HAVAS PR Global Network. ?Ç£There are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that?ÇÖs being magnified by the 24-7, multichannel news environment.?Ç¥ Wright adds:?Ç£Across the HAVAS Red Group we have been immersed in this area for many years and have seen how it?ÇÖs evolving at pace. We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals. INDUSTRY thus represents a natural next step to formalize and focus our expertise as a global practice.?Ç¥ INDUSTRY leverages HAVAS Red?ÇÖs proprietary merged media strategic model. This model replicates the convergence of media consumption ?Çö blending traditional and digital publishing, content, social media and data in a way that defines the future of PR as a category. The offering will deliver valuable services customized for each client, across a wide spectrum of communications needs, such as:   Reputation management: A proprietary branding and positioning process elevates companies and puts them in the forefront of conversations ?Çö making it clear they are setting the pace in their industries and in the global business market.   Executive visibility: This 360?? offering is anchored by a bespoke Personal Branding Idea program, ensuring communication is authentic to an executive?ÇÖs style and personality, aligned with the organization?ÇÖs overarching values and voice, activated across all relevant touch points and applied consistently in tone and style.   Brand and product excitement: A holistic approach to brand, product, technology and services launches (and relaunches) that continually differentiates them in the marketplace, showcasing their impact and value.    Crisis and issues management: Protecting the strength of clients?ÇÖ and brands?ÇÖ reputations by planning for transparent, open and consistent communications when issues and crises arise.  Influence and constituency building: A proven methodology for developing and fostering relationships with clients?ÇÖ direct and indirect customers and the businesses, key opinion leaders, media and other constituencies that influence them.   Social and content: Capabilities span writing in longform ?Çö articles, white papers, press releases, for example ?Çö as well as social content, including graphic design, animation, short and long-form video, illustration and photography/videography.  Other global offerings from HAVAS Red include an end-to-end influencer marketing offering under the brand of SWAY by HAVAS Red in many of its markets around the world; Peaks, its award-winning multichannel executive branding support; Red Impact, a global offering that brings together its ESG and sustainability expertise; HAVAS Red Health, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

HAVAS Australia has appointed Richard Clarke as its new Chief Growth and Client Officer, bringing him over from HAVAS UK.Clarke previously served as Managing Director of HAVAS Red London, and before that, was a senior partner at Ogilvy UK. His notable achievements include managing the acclaimed NHS ?ÇÿMissing Type?ÇÖ blood donation campaign, which earned the title of ?ÇÿCampaign of the Decade?ÇÖ from PRWeek, and seeing HAVAS Red named EMEA Regional Midsize Agency of the Year earlier this year.In his new role, Clarke will focus on cross-Village growth, new business development, and incubating new service-based propositions.?Ç£I am delighted and privileged to have been given the opportunity to move within HAVAS to Australia,?Ç¥ Clarke said. ?Ç£We have a world-class roster of agencies, talent, clients, and opportunity and I am already blown away by the incredible energy and ambition within the HAVAS Village Australia. I am looking forward to working with outstanding leaders like James and the senior management teams and forge the next chapter of growth for the Group.?Ç¥Local CEO James Wright added: ?Ç£Richard did an unprecedented job growing the HAVAS Red UK business during his time there, as well as building phenomenal relationships with creative, media, digital, and health teams across the HAVAS Village in London. He is an excellent operator, brilliant with clients, and naturally brings agencies and teams together. Having him in this newly created position in Australia will ensure we are even better set up to service cross-agency clients and grow.?Ç¥

Havas has appointed Dara Busch, former co-CEO of 5W Public Relations, as the CEO of North America PR. Busch will be responsible for overseeing the growth and strategic direction of Havas' PR network across North America, which includes Havas Formula and Havas Red US.?Ç£I?ÇÖm thrilled to be joining Havas?ÇÖ mission of making a meaningful difference to brands, businesses, and people,?Ç¥ said Busch. ?Ç£I look forward to working with teams across North America to uphold these client-centric values while growing the Havas Formula and Havas Red footprints.?Ç¥During her tenure at 5W, Busch held the role of co-CEO, where she managed all agency functions, including human resources, marketing, and business development. Her nine-year career at 5W also saw her serving as co-president and executive vice president. Prior to her time at 5W, Busch spent 16 years at Rubenstein PR, where she held the position of executive vice president and managing director.?Ç£It?ÇÖs an honor to welcome Dara into the Havas family,?Ç¥ said Donna Murphy, global CEO of Havas Creative Network and Havas Health Network. ?Ç£As Havas?ÇÖ PR capabilities continue to evolve and develop, the strength of this leadership team reflects our commitment to remain at the forefront of innovation in global communications.?Ç¥James Wright, global chair of Havas PR Network and global CEO of Havas Red, added: ?Ç£We want to bring in the best talent to achieve our ambitious goals to become bigger, better, and bolder. In this next stage of our development, we want to maximize the potential for the Havas PR Network across North America and believe Dara has the ideal experience and enterprising attitude to help us achieve this.?Ç¥With Busch's appointment, Havas aims to solidify its position as a leader in global communications, driving innovative and impactful PR solutions for clients across North America.

Global PR agency Havas Red has strengthened its presence in Africa by opening an office in C??te d'Ivoire, its second on the continent.Seasoned Havas Red leader Aur??lie Jarry takes the helm as Managing Director for the new operation, Havas Red Ivory Coast. Jarry brings over ten years of experience with the agency, most recently overseeing the West Africa region.The Ivorian office will offer the full spectrum of Havas Red's services, catering to clients in health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, and even employee engagement and internal communications.This expansion follows Havas Red's initial foray into Africa with the Johannesburg office launch last September. The C??te d'Ivoire addition, coupled with the November acquisition of Indian firm PR Pundit, brings the agency's global network to 18 markets.?Ç£Bigger, better, bolder ?Çö and more borderless ?Çö that?ÇÖs how Havas Red continues to grow each year. Opening up shop in South Africa last year was a big step for us into an exciting region, and now we?ÇÖre ready to grow our footprint into West Africa, where our Havas colleagues have already been doing groundbreaking work with iconic clients on the Ivory Coast who are also looking for PR and social support,?Ç¥ said James Wright, global CEO of Havas Red and global chairman of the Havas PR Network.