Tuesday Communications, an industry veteran-run independent agency, has won the NEOM Design and Construction (D&C) account. As the creative partner, Tuesday Communications will collaborate closely with NEOM?ÇÖs brand team, engaging in creative storytelling for one of Saudi Arabia?ÇÖs most ambitious and innovative development projects.NEOM, envisioned with a focus on innovation and sustainability, is designed to be a hub for 14 mega industries, promoting planet-friendly initiatives and people-first living. The project is set to redefine industry standards with its groundbreaking concepts and commitment to environmental stewardship.Mohammed Badat, Chief of Staff, NEOM D&C, expressed his enthusiasm for the new partnership, stating: ?Ç£Kudos to Tuesday on becoming our agency. We like that Tuesday shares our excitement about what we do. We sense great work coming our way.?Ç¥Alok Gadkar, CEO of Tuesday Communications, echoed this sentiment, highlighting the significance of the win for the agency. ?Ç£Yes, this is a prestige win for us. NEOM is a game-changer. This is a company that will, perhaps, change the narrative of an industry. When we think NEOM, we think breakthroughs. No buildings. So quite naturally, we wanted to have first dibs at the creative storytelling. It?ÇÖs a big plus to have a brand team that is collaborative. In my experience, only good things come from a partnership like this.?Ç¥ This partnership marks a significant milestone for Tuesday Communications, underscoring their capability and vision in handling large-scale, transformative projects. The agency's creative prowess and NEOM?ÇÖs innovative ambitions are set to create a compelling narrative, shaping the future of sustainable and innovative urban development.