WE Communications, a leading independent global communications agency, today announced new regional leadership appointments that showcase the agency’s continued commitment to driving overall growth across the EMEA region, which had double-digit growth last year. Daniel Blank has been elevated to head of integrated marketing, EMEA, and Jasmin Athwal to head of growth and business development, EMEA.“WE’s EMEA region has experienced strong performance over the past few years, and our business is ready for additional cross-regional leadership that will continue our positive trajectory,” said Kass Sells, WE’s CEO of international. “Daniel and Jasmin have proven track records of driving results and will be an unstoppable pair when it comes to leading WE into this next chapter.”Under his new remit, Blank will be responsible for driving the agency’s creative and digital work across all EMEA markets. He will manage a team of more than 35 specialists spanning client capabilities that include insights and analytics, creative concepting, design, social media, paid media and content production. Prior to this, Blank served as deputy managing director of WE’s Germany office for six years. Throughout his career of more than 25 years, he has partnered with many multinational brands across the technology, healthcare, consumer products and sustainability sectors.“Clients today rightfully expect seamlessly integrated campaigns and 360-degree digital servicing from their agency partners,” said Sells. “By bringing together a cross-regional team, WE will further increase its creative diversity, quality and scalability for the brands with which we partner.”Athwal is charged with leading new business and marketing, including the development and implementation of a growth strategy across WE’s German, U.K. and South African operations that fuels cross-regional collaboration and integration. She will collaborate closely with local market leadership to drive client acquisition across WE’s key sectors of health, technology and consumer. Athwal most recently was senior director, technology at WE, where she provided counsel to B2B executive leaders on strategic communications and media relations, supporting the growth of WE’s largest clients in the EMEA region.WE’s EMEA Region experienced more than 14% growth in the last calendar year and represents clients that include Forest Stewardship Council, Honeywell and Microsoft.Athwal is based in London, and Blank is based in Munich. Both will continue to report to Sells.

Accenture (NYSE: ACN) has acquired Unlimited, the award-winning integrated customer engagement agency, which will become part of Accenture Song—the world’s largest tech-powered creative group. The acquisition will enhance Accenture Song’s ability to scale its offerings and unlock greater value from generative AI. With deep expertise in behavioral science, customer strategy and CRM activation, the acquisition of Unlimited further bolsters Accenture Song's capabilities to drive marketing transformation, relevance, and growth for its clients.Unlimited, which has earned over 100 industry awards, comprises of TMW, Walnut, Health Unlimited and Nelson Bostock. Unlimited places data and a deep understanding of human behavior at the core of its offering through its proprietary Human Understanding Lab & AI-powered digital insights platform LUCA, complementing Accenture Song's existing capabilities in data and analytics.Dame Annette King, global lead, marketing practice, Accenture Song, said: “There are few agencies that have proven to be as impressive as Unlimited over the last few years. The world of CRM is more crucial to brands than ever before and there is no greater partner for it than generative AI-powered creativity. We’re excited to welcome the team into the Accenture Song fold and most importantly, we can’t wait for the opportunities that now exist for our clients and talent.”Sohel Aziz, UK, Ireland and Africa lead, Accenture Song said: “We’re delighted to welcome Unlimited into Accenture Song. We have a shared vision for the future of CRM combined with the power of generative AI to enable the delivery of ever more relevant and impactful customer experience. Our values are wholly aligned, and we look forward to creating value and growth for our clients together.”The acquisition of Unlimited is the latest in a series of continued investments by Accenture Song to drive growth for its clients amid rapidly evolving business landscapes and consumer behaviour, following the acquisitions of GemSeek, Mindcurv, Work & Co, Rabbit’s Tale, ConcentricLife, Fiftyfive5 and The Stable.Headquartered in London, with additional locations in Bristol, Winchester and Reading, Unlimited’s nearly 600 employees will join Accenture Song’s UK team aligned to the marketing practice under Bill Scott, marketing practice lead, UK, Ireland and Africa, Accenture Song.Chris Mellish, CEO Unlimited Group said: “To be joining such an ambitious and forward-thinking strategic organization is a massive moment for us. We have found a home where both our people and our clients can continue to thrive in an organization that has its eye towards shaping the future of our industry. We can’t wait to see the positive impact we’ll be able to make on our clients together.”Terms of the transaction were not disclosed.Forward-Looking StatementsExcept for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “aspires,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook,” “goal,” “target” and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied.These risks include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and their skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key ecosystem partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favourable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; as a result of Accenture’s geographically diverse operations and strategy to continue to grow in key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

DJE Holdings has launched RUTH, a new independent global communications agency.RUTH is named after Ruth Edelman, the cherished wife and business partner of DJE founder Daniel J. Edelman. The agency operates alongside established giants Edelman and Zeno, but with a distinct focus on providing fresh, innovative solutions to clients."The need for a third agency has been on our radar for a while," says DJE Holdings Chairman Richard Edelman. RUTH caters to clients seeking independent yet DJE family-connected expertise. It also serves as a tribute to Richard's mother, "an integral part of DJE's success story."Rana Komar, a DJE alumna with over 20 years of experience, takes the helm as RUTH's president. Komar emphasizes her connection to Ruth Edelman's legacy and vows to uphold her values of courage, hard work, and optimism.Renée Edelman joins as RUTH's Honorary Chairwoman, while remaining Senior Vice President at Edelman. Her involvement ensures the agency upholds her mother's core values, particularly mental health advocacy.RUTH's launch not only honours Ruth Edelman's legacy, but also positions DJE Holdings for continued innovation and prominence in the global communications landscape.

Authored by Shiva BhavaniCrafting a PR strategy that aligns perfectly with your brand's vision is crucial for building a strong brand identity, engaging effectively with your audience, and achieving long-term success in today's competitive market. This comprehensive guide delves into the essentials of developing a PR strategy that not only complements but also amplifies your brand vision, backed by relevant facts, data points, statistics, and insights from reliable sources.Understanding Your Brand VisionYour brand vision is the foundation upon which your PR strategy should be built. It reflects your company's long-term objectives, values, and the impact you wish to have on your customers and the wider community. A study by the Harvard Business Review highlighted the importance of aligning your brand's vision with your business strategies, noting that companies that successfully align their vision with their strategic planning are 1.5 times more likely to achieve above-average financial performance than those that do not.Setting Clear PR ObjectivesThe first step in aligning your PR strategy with your brand vision is to set clear, measurable objectives. These objectives should directly support your brand's overall goals and could range from increasing brand awareness and improving public perception to driving engagement and sales. According to a report by the Public Relations Society of America (PRSA), setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives is critical for the success of any PR campaign.Identifying Your Target AudienceUnderstanding your target audience is pivotal. A deep analysis of your audience's demographics, interests, and behavior patterns enables you to tailor your PR messages and mediums effectively. The Nielsen Global Trust in Advertising Report reveals that messages tailored to specific audience preferences can increase brand trust by up to 83%.Crafting a Consistent MessageConsistency in your messaging is key to reinforcing your brand identity and vision. Your PR communications should consistently reflect your brand's values, tone, and personality across all channels. A study by Lucidpress indicates that consistent brand presentation across all platforms can increase revenue by up to 23%.Leveraging the Right ChannelsChoosing the right channels to disseminate your PR messages is crucial. Whether it's traditional media, social media, or digital platforms, selecting channels that your target audience frequents ensures your message is heard. According to the 2023 Edelman Trust Barometer, trust in traditional media has risen to 61%, making it a significant channel for PR strategies aimed at establishing credibility and trust.Engaging with MediaBuilding and maintaining relationships with the media is essential for getting your PR messages out effectively. Press releases, media pitches, and press events should be crafted carefully to grab attention and provide value to journalists. Data from Muck Rack's State of Journalism report highlights that 65% of journalists view the relevance of a pitch to their beat as the most critical factor in their decision to cover a story.Measuring SuccessTo ensure your PR strategy is effectively aligned with your brand vision, it's essential to measure its success. Key performance indicators (KPIs) such as media coverage, social media engagement, website traffic, and brand sentiment can provide valuable insights into the impact of your PR efforts. A survey by the Institute for Public Relations found that 88% of PR professionals believe measurement and evaluation are crucial components of PR success.Staying Agile and AdaptableThe market and media landscape are constantly evolving, making it necessary for brands to remain agile and adaptable in their PR strategies. Regularly reviewing and adjusting your strategy in response to feedback, market trends, and performance data ensures your PR efforts remain aligned with your brand vision and objectives.ConclusionDeveloping a PR strategy that aligns with your brand vision requires a deep understanding of your brand's core values and objectives, a clear definition of your target audience, consistent messaging, strategic channel selection, media engagement, and ongoing measurement and adjustment. By following these guidelines and leveraging relevant facts, data points, statistics, and insights, you can craft a PR strategy that not only resonates with your audience but also drives your brand toward achieving its long-term goals and vision. In an era where brand perception can significantly impact success, a well-aligned PR strategy is not just an option; it's a necessity. 

In the high-octane world of marketing, Public Relations (PR) often plays a vital role. It shapes brand perception, cultivates positive media coverage, and fosters valuable relationships with stakeholders. But unlike flashy ad campaigns or targeted social media blitzes, PR's impact can be subtle yet significant. The challenge? Isolating and measuring its success amidst a symphony of marketing efforts. The third and final part of this series dives into the strategies PR professionals use to quantify their contributions, proving the power of strategic communication in today's dynamic marketing landscape.Jyotsna Dash Nanda, AVP, Corporate Communications, DS Group, feels that isolating the specific impact of PR campaigns within a broader marketing mix can be challenging. However, she adds, several methods can help PR professionals measure their contribution. One approach, according to her, is to utilize marketing mix modeling (MMM) which employs statistical techniques to quantify the independent effect of each marketing channel, including PR, on sales or other key metrics (Farris et al., 2010).<img src='https://erp.adgully.me/artical_image\a379b77727dbfd4a27395d5d756dfe43.png' class='content_image'>“PR professionals can also track campaign-specific metrics like brand mentions with positive sentiment before, during, and after the campaign to isolate its influence (Kitchen et al., 2017). Additionally, utilizing unique UTM parameters (Urchin Tracking Module) in press releases or social media posts linked to PR efforts allows for tracking website traffic specifically driven by the campaign (Smith, 2020). By employing a combination of these methods, PR professionals can gain a clearer picture of their campaigns' impact within the wider marketing ecosystem.”ReferencesFarris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance. Prentice Hall.Kitchen, P., Schultz, D. E., & Vance, C. (2017). Measuring public relations: Techniques and applications. Routledge.Smith, P. (2020). UTM parameters: The ultimate guide for marketers. Search Engine Land: https://stackoverflow.com/questions/61640592/how-to-pass-the-search-query-to-the-landing-page-url-of-a-google-ads-searchIn an increasingly converging and integrated communication universe, this could be challenging and the metrics do overlap at times, observes Sumathi Chari, Sr. Partner & Director, PRHUB. "Having said that, public relations (PR) fundamentally revolves around storytelling. It gains traction naturally when shared by impartial voices unconnected to the brand or its campaigns. Therefore, the extent to which we can cultivate and attract attention through compelling narratives will consistently serve as a pivotal and unique metric for evaluation," she says.<img src='https://erp.adgully.me/artical_image\f7ba3a63fcfb8ef976744348b2649ad0.png' class='content_image'>First and foremost, says Siddhartha Mukherjee, founder of Brand Balance, PR is not limited to supporting the CMO and the marketing team of the organisation alone. According to him, its capability and the real scope of work are much larger and more complex. In fact, he adds, the actual capability of what PR is meant to do gets amplified when PR works with the CEO and all other CXOs. Hence, PR does not just work for the marketing of products or services of a brand alone but also the employer brand, investor brand, vendor and partner brand, government brand, and so on.<img src='https://erp.adgully.me/artical_image\8cbbe92ceca4e5ebfb9f5b8e5b29f21b.png' class='content_image'>“Talking specifically about measurement in marketing campaigns, it is first important to understand PR's amazing potential to strengthen the marketing campaigns across the pre, during, and Post phases. In fact, if one studies the data of various marketing campaigns across industries, it will be observed that very few have made judicious use of PR in all three phases across pre, during, and post. In most of the cases, PR's recall by the marketing team has been at the 11th hour, and therefore, its intervention got restricted to 'during' or the ‘launch’ or ‘announcement’ phase only. If PR is leveraged properly with scientific ERPs - efforts, resources, and processes, its measurement will reveal amazing results in the outcome stage of the measurement framework. Paid and earned stimuli can be separately linked with the strengthening of brand recall and engagement scores,” Mukherjee explains.Beyond ROI: Exploring Vital Metrics in MeasurementIn the realm of PR, measuring success extends far beyond the traditional confines of Return on Investment (ROI). While ROI serves as a crucial indicator of financial performance, it often fails to capture the full spectrum of PR's impact on brand reputation, audience engagement, and overall organisational goals. In the multifaceted landscape of PR metrics, it is important dive into alternative benchmarks that hold equal significance in assessing campaign efficacy. By understanding the importance of these metrics, PR professionals can craft more comprehensive strategies and demonstrate the true value of their efforts to stakeholders.While ROI remains a key performance indicator, PR success extends beyond the bottom line, says Jyotsna Dash Nanda. “Measuring media reach, sentiment analysis, social engagement, and website traffic paint a more comprehensive picture. These metrics reveal brand visibility, audience perception, and the impact of PR efforts on business objectives.”According to Tarunjeet Rattan, Managing Partner, Nucleus PR, while measuring success, PR professionals can also add these to the report to add additional layers:Social Media TrafficDigital Platform AnalyticsGoogle AnalyticsWebsite TrafficMarket ResearchOnline Listening Reports“Each of these metrics serves as an indicator of the reputation the PR team strives to cultivate for the brand. The availability of comprehensive data allows for thorough analysis, empowering the team to leverage insights effectively and demonstrate the tangible impact of PR efforts. However, challenges arise when data is scarce or inaccessible, compounded by limited resources for investing in necessary tools. In such scenarios, the team may find themselves reliant solely on media coverage to justify their presence and contributions, highlighting the critical importance of accessible data and adequate support for achieving ROI goals,” says Rattan. <img src='https://erp.adgully.me/artical_image\e82aa403b495c06e50a425187f67245a.png' class='content_image'>Like other forms of communication, PR too, can never lay its claim on ROI (transaction), says Siddhartha Mukherjee.“However, it can and should claim its stake in ROO (Returns of Objective); in other words, measurement data that showcase change of thinking within target audiences. To achieve ROO as the outcome, the entire PR Measurement framework - INPUT-OUTPUT-OUTCOME - needs to be strengthened and leveraged very efficiently. Each block of Input, Output, and Outcome will need to have an intricate series of metrics. To sprinkle a few - a) PR Input should work towards balancing and target setting metrics such as reach, frequency, sustenance, emotion, multimedia, etc. b) preference for monthly as against quarterly planning cycle c) junking the AVE cancer d) To evaluate the visibility quotient, preference for holistic index scores as against count of articles or space...and so on,” Mukherjee explains.(Concluded)Read the first two parts here: https://theprpost.com/post/6208/beyond-buzz-why-traditional-pr-metrics-dont-tell-the-whole-story-part-1https://theprpost.com/post/6218/beyond-likes-and-shares-measuring-prs-impact-in-the-age-of-ai-part-2

8020 Communications, a specialist PR and digital marketing agency focused on the aviation, travel, and mobility sectors, has named Jim Donaldson as its first non-executive director. Donaldson, a highly respected figure in the communications industry, brings a wealth of experience to the role.Donaldson previously served as the CEO of FleishmanHillard's UK and Middle East operations until January 2024. He is a recognized leader, having been awarded the prestigious PRovoke Media Individual Achievement SABRE award this year. He also holds non-executive positions at Instinctif and Woodrow.At 8020 Communications, Donaldson will collaborate closely with founder and CEO Marc Cornelius and the senior leadership team. His expertise will be instrumental in accelerating the agency's growth and capitalizing on its strengths within the aviation, travel, and mobility industries. He will play a key role in shaping strategies for expansion, development of new services, international growth, and talent development.Founded in 2008, 8020 boasts a team of 18 specialists who deliver impactful PR and digital marketing campaigns for a diverse range of clients, including B2B, B2C, and corporate audiences. Their impressive track record includes Etihad Airways, Port of Dover, Expedia, Jetcraft, Textron Aviation, American Express Global Business Travel, and Scott Dunn.“I've had the pleasure of knowing Jim for many years," said Cornelius. "His proven ability to build high-performing teams and foster environments where agencies excel is truly impressive. We're incredibly fortunate to have someone of his caliber and extensive experience guide us through this exciting next chapter for 8020.""We share a common vision of delivering exceptional client experiences, fostering positive and stimulating work environments, and recognizing the immense potential for specialized agencies like ours, particularly in this era of consolidation among larger players," Cornelius continued. "The road ahead is bright, and we're thrilled to have Jim join us on this journey."Donaldson echoed Cornelius' enthusiasm, stating, "Marc and I go back a long way, having started our careers together at Burson-Marsteller in the early 1990s. Our paths have crossed numerous times since then, and I'm incredibly impressed by the team he's built, the agency's reputation, and the impact they've made over the past few years. I'm excited for this opportunity to collaborate again and contribute to the continued success of this fantastic agency."The appointment of Donaldson follows the recent addition of Julia Farish, who joined 8020 Communications from IHG Hotels & Resorts to bolster their hospitality expertise.

Tinder has chosen The Academy to handle its creative earned media campaigns in the UK market, following a competitive pitch process.Founded by Mitch Kaye and Dan Glover a decade ago, The Academy boasts an impressive client list including Amazon, Disney, and Mastercard. While remaining tight-lipped about the new addition, The Academy is known for its innovative campaigns.Tinder, part of the Match Group, previously partnered with agencies like Weber Shandwick, W Communications, and Ogilvy Paris. Interestingly, Tinder intends to maintain these collaborations for project-based work.The Academy's win comes amidst a period of growth. The agency, a finalist for PRovoke Media's EMEA consumer agency of the year award, saw fee income increase by 9% last year, reaching £6.5 million.This expansion is further reflected in their recent creation of dedicated "columns" within their structure. Sophie Pettifer, who joined in 2016 during the Shine merger, will spearhead an entertainment column. Meanwhile, Sam Beecham, joining in 2017, will lead a newly formed sports column, assuming the title of Head of Sport.

Cara Rich has joined strategic communications firm SEC Newgate as global and Americas chief growth officer.Rich, formerly acting in a similar position at BCW, will oversee all commercial and development activities at the global level while also holding the same position for the Americas from her Washington, D.C. base. This new global growth function will be completed by an additional CGO positions in EMEA within this year and a further one in APAC in 2025, both of which will report to Cara Rich. Cara will report to SEC Newgate CEO Fiorenzo Tagliabue.The initial team to support Cara’s scope in growing SEC Newgate’s capacity of pitching global prospects across its entire footprint will be formed by other senior officers, including the current SEC Newgate Senior Group Marketing manager, Irene Ferrario who is appointed VP Marketing and Partnerships.“I wish the new team good luck and a successful work in this newly created function – SEC Newgate CEO Fiorenzo Tagliabue commented – as we are at the right moment to seize global opportunities as we have the size, the know-how and the positioning to tackle this crucial challenge”. “Cara and the whole growth team – Tagliabue continued – bring the sensitivity and experience we required to complete the last part of our journey to boost organic growth locally, regionally and internationally”“SEC Newgate is establishing a new holding company model with a unique value proposition for global companies and leading organizations that require, not only a global footprint, but a globally connected network of agencies. I’m excited to be part of this next chapter for SEC and delivering best-in-class corporate reputation, public affairs and advocacy solutions for our clients.” – Cara Rich stated.The establishment of the new Chief Growth Officer function adds a final and consistent layer in the Group commercial wise organisation after two other recent initiatives.

Three Cheers PR today announced that it has been named PR agency of record for TINCUP Mountain Whiskey, part of Proximo Spirits' portfolio. The assignment follows the fast-growing alcohol-specialist agency's winning Stranahan's Colorado Whiskey, also owned by Proximo Spirits, after a competitive review last fall.TINCUP takes its inspiration from Tincup, CO, an old mining town in the Rockies named after the old cups the miners would drink from. Its famed TINCUP Original is a blend of high-rye bourbon and a small amount of Colorado single malt whiskey, cut with Rocky Mountain spring water. Another favorite, the TINCUP Adventure Pack, is packaged in double-walled stainless steel and perfect for wherever the adventurous choose to explore. Annual limited releases include a 14-year-old Fourteener bourbon and a 10-year-old bourbon.Stranahan's Colorado Whiskey, the nation's leading and most award-winning American Single Malt whiskey, helped pioneer the now fast-growing category 20 years ago. Originating in Aspen and now distilled in Denver, the 100 percent malted barley whiskey features three core expressions – Original, Blue Peak, and Sherry Cask – along with a robust series of limited-time releases, including Snowflake, an annual distillery exclusive that has fans camping out for days to claim their bottle. Earlier this month, the brand opened Stranahan's Whiskey Lodge, a year-round second home in Aspen where innovative cocktails, pours from rare Lodge- and distillery-only bottles, sumptuous Alpine-inspired bites, and majestic mountain views come together as Aspen's hottest new après ski destination.Three Cheers, a wholly owned subsidiary of 360PR+, is handling communications strategy, earned media and partnerships for TINCUP. The agency also handles fully integrated campaign work for Stranahan's spanning earned media, influencer marketing, social media strategy, content creation, community management and strategic paid support. For earned media and programming within Colorado, Three Cheers is partnering with 360's PROI Worldwide partner in Denver, GFM/CenterTable."Our team is energized by the opportunity to help take these two genuinely original whiskey brands to the next level, especially at a time when brown spirits fans are looking beyond their longtime pours," said Rob Bratskeir, General Manager at Three Cheers. "TINCUP and Stranahan's share our passion for integrated work, and for seeing the consumer from all sides – not only as whiskey drinkers, but also travelers, outdoors enthusiasts and influencers in their own right."

Your brand isn’t what you say it is, it’s what Google says it is.” – Chris Anderson, Former Editor of Wired Magazine. In today’s digital age, maintaining a positive reputation is crucial for businesses across all industries. From managing online reviews to navigating social media controversies, reputation management has become a cornerstone of digital success.As noted by Nico Goghavala, Owner, The Quarter Restaurant, “Online reviews serve as the modern-day word of mouth. Positive reviews act as digital accolades. Conversely, negative reviews can ripple through cyberspace, casting a shadow on an establishment’s reputation and potentially affecting its bottom line”Adgully reached out to some leading industry experts and delved into the strategies, challenges, and innovations driving the field of reputation management in the ever-evolving digital landscape.Sandeepa Santiago, Innovation Architect & Brand Strategist, CommsCredible, remarked, “We live in a world where it is imperative for businesses to build and retain a positive perception online. Each online engagement leaves a trail behind and this determines how well we can be trusted, ultimately leading to our success or failure. Keeping up with the ever evolving digital landscape, understanding the preference and expectations of stakeholders and regularly engaging with them as per your strength and expertise helps build brand reputation and create value proposition. It is equally important for brands to regularly review their content and fine tune it. Any issue, if left unaddressed for a long time, can lead to loss of consumer trust.”According to Xavier Prabhu, Founder & MD, PRHUB, “Reputation economy is hit in the digital age due to the focus on everything short term, transactional, and the pressure to make it of interest to the audience. The purveyors of digital are typically not trained in the rigor of reputational processes. Nor are they looking at consistent narratives which are integral to reputation. What all of this together does is to change the whole reputation paradigm which necessarily may not be the right or best way to head.”Anand Vaidya, General Manager - Marketing & Corporate Communications, WebEngage, noted, “In the digital age, the reputation economy is constructed through online interactions, feedback, and visibility. User-generated content, such as reviews and ratings, shapes perceptions, while social proof through likes and followers influences credibility. Personal branding efforts enhance individual and business reputations, strategically curated for authenticity and resonance. Algorithmic influence further amplifies visibility, with high engagement driving increased influence. Overall, the reputation economy in the digital age relies on transparency, trust, and active management of online presence to thrive in the interconnected digital landscape.”Key challenges faced by businesses in managing their reputation in today’s digital landscapeSpeaking on some of the key challenges faced, Vaidya from WebEngage, said, “Businesses face numerous challenges in managing their reputation in today’s digital landscape. These include navigating the rapid spread of information, responding to viral content and online crises in real-time, and addressing the proliferation of user-generated content across various platforms. Maintaining consistency across multiple channels while adapting to ever-changing algorithms poses a challenge. Additionally, the anonymity of online interactions can lead to misinformation and malicious attacks. Balancing transparency with privacy concerns is crucial. Lastly, ensuring authenticity and trustworthiness amidst a sea of content is an ongoing struggle. Overall, businesses must navigate these challenges to safeguard and enhance their reputation in the digital age.”“Today’s consumers have shorter attention spans, making it challenging for businesses to retain their attention and loyalty, ensure repeatability and maintain continuous positive engagement,” said CommsCredible’s Santiago, adding that consumers do not buy a brand, they buy because they perceive that the brand satisfies their needs the best. It only takes one negative press incident to shift consumer preference elsewhere. Monitoring consumer perceptions and promptly addressing feedback, particularly negative ones, across multiple platforms can post a challenge for brands.Best practices for businesses to effectively build and maintain their reputation onlinePRHUB’s Xavier Prabhu shared, “It is balancing the need to be instant, play to the audience and be there 24x7, while ensuring consistent narratives and other elements of the reputational process are adhered to.”He advised, “Thinking holistically is a good and best practice to start with. Don’t think of any messaging or narrative standalone. See how it will likely play across traditional online and digital platforms. Second would be visual storytelling that is contextual. Third would be usage of technology in the form of tools and last is think long term and qualitative. Don’t chase numbers and virality for the sake of it.”WebEnage’s Vaidya listed the following best practices that businesses can follow to build and maintain their reputation online:Transparency: Be honest and genuine in communication.Consistent Branding: Maintain a cohesive identity across platforms.Engagement: Respond promptly and professionally to feedback.Quality Content: Share valuable, relevant content.Monitor and Manage: Keep track of online mentions and reviews.Build Trust: Cultivate relationships with customers and influencers.Adaptability: Stay updated and adapt to changes in the digital landscape.

In today's data-driven world, public relations (PR) professionals are under increasing pressure to demonstrate the true impact of their campaigns. Gone are the days of relying solely on vanity metrics like follower counts and press mentions. Companies are demanding a more holistic understanding of how PR efforts translate into tangible business results.The second part of this series dives into the exciting realm of emerging metrics and frameworks that are revolutionizing PR measurement. We'll explore innovative approaches that capture a broader picture of PR's influence, encompassing brand sentiment, audience engagement, and ultimately, driving business objectives. We'll also investigate the potential of Artificial Intelligence (AI) in PR measurement, examining how AI can automate tasks, analyze vast datasets, and unlock deeper insights into campaign effectiveness.Forget just counting clips! The new wave of PR measurement goes beyond vanity metrics to understand the true impact of your story, observes Jyotsna Dash Nanda, AVP, Corporate Communications, DS Group.<img src='https://erp.adgully.me/artical_image\1af7160453db4551954a8ff6b6a4516e.png' class='content_image'>Sharing her insights on this, she adds: “With a Media Impact Score that considers journalist clout and publication weight, you can ditch the brag sheet and focus on real influence. A Relevance Index ensures your message resonates with the right audience, while a Rank Index tracks your climb to the top of search results. Engagement metrics show you how your audience is interacting, and Share of Narrative analysis reveals if your brand's story is cutting through the noise. PR measurement should focus on user engagement (clicks, shares, comments), website traffic conversion (sales, sign-ups) driven by PR efforts, and social listening to gauge brand sentiment and identify brand advocates. This data-driven approach demonstrates the true impact of PR on brand perception, audience engagement, and ultimately, business objectives. In today's media landscape, it's not just about getting mentioned, it's about getting heard.”According to her, some emerging frameworks are:AMEC Framework: A widely used model that goes beyond outputs (media placements) to consider outcomes (changes in awareness, perception) and impacts (on business goals).PESO Model: A strategic framework classifying media channels (Paid, Earned, Shared, Owned) to understand how different elements work together to achieve PR goals.RACE Framework: A results-oriented approach focusing on Reach, Act, Convert, and Engage to measure the user journey influenced by PR efforts.According to Jyotsna Dash Nanda, these metrics and frameworks offer a more comprehensive understanding of PR's effectiveness by prioritizing quality over quantity. “They go beyond simply counting media mentions to analyse the influence and relevance of the coverage. Additionally, these methods connect PR efforts directly to business goals by tracking website traffic, lead generation, and ultimately, sales. This data-driven approach also provides valuable insights into audience behaviour, revealing how audiences engage with PR content.”Traditional PR metrics, such as AVE, measuring media articles, brand mentions, or now even “potential reach” and “impressions” in isolation, do not define the actual audience reached or provide any subsequent internal engagement with your organisation, says Anup Sharma, Independent PR & Strategic Communications Consultant.<img src='https://erp.adgully.me/artical_image\e708b698f5e4345815d1a4031057072b.png' class='content_image'>He feels that focusing solely on media measurement provides an incomplete picture. Similarly, he adds, brand awareness cannot be seen as a metric for measuring a PR campaign as it should be viewed as an outcome of effective PR and marketing campaigns.According to him, most media monitoring tools do not integrate traditional media monitoring and social media monitoring, or do a poor job of integration. However, he adds, new platforms can now perform both functions well and integrate different data streams from traditional media, social media, as well as internal communications into a single dashboard.“Engagement metrics tell how the earned content resonates with the target audience and while calculating the same, it's important to also take sentiment analysis into account. With the right success measurements, organisations can refine communication strategies and show exactly how much the PR effort contributes to overall brand success. PR and communication professionals need to take a look at the bigger picture and use other metrics such as brand equity, brand engagement, and brand sentiment to better understand the impact of their brand in the market. In order to truly measure success, it is important to track organisational outcomes such as sales, customer retention, brand loyalty, and market share. These metrics will give you a more complete picture of brand performance. The blurring line between paid and earned media creates the issue of credibility and trust in communication. Now, with the work scope of a Public Relations consultancy growing beyond just media management relations, not every aspect of communication outreach being managed by the PR firm can be quantitatively measured,” says Anup Sharma.Digital PR metrics such as website domain authority, traffic to website and SEO ranking are now well-established metrics and are almost a must in PR measurement, says Sumathi Chari, Sr. Partner & Director, PRHUB. The advantage, according to her, is they are more tangible compared to traditional metrics and are easier to align to desired business outcomes.<img src='https://erp.adgully.me/artical_image\b6b9fc7a212bee0a137a41c366669436.png' class='content_image'>She feels that an 'integrated measurement' framework is critical in the future to assess the holistic impact a PR campaign has on the brand and business, one that measures across traditional, digital and social media amplification, that measures both quantitative metrics such as reach and impressions combined with qualitative parameters such as the messaging, tonality, engagement, reach to the right TG, alignment of content to TG, among others.Finally, says Chari, these metrics need to be brought together and analyzed comprehensively. “This analysis aims to extract key insights and define the campaign's impact on the organisation/brand in three key areas. The deeper we delve, the more effective we will be in defining the RoI and the impact of the PR campaign on the brand,” she adds.According to Siddhartha Mukherjee, founder of Brand Balance, there are more than five unique advantages of PR measurement. However, for this, the measurement framework needs to be designed, executed, and sustained scientifically.<img src='https://erp.adgully.me/artical_image\867f5843ffc3b685b187da33d3491bfe.png' class='content_image'>“The measurement framework is a reflection of the way the human brain functions! Over the years, globally, various nomenclatures have been used to visualize a framework, such as - INPUT-OUTPUT-OUTCOME or EXPOSURE-ENGAGEMENT-CONVERSION. In fact, AMEC (the International Association of Measurement & Evaluation of Communication) has detailed it further as INPUT-OUTPUT-OUTTAKES-OUTCOME-IMPACT. AMEC is making a lot of effort globally to simplify the subject of PR measurement and ensure that it is well-embedded in PR Industries across countries around the world,” he adds.AIand PR Will AI play a key role in measuring in the days to come?Yes, AI will play a huge role, and we are hoping for the best, especially in PR measurement, says Tarunjeet Rattan, Managing Partner, Nucleus PR.<img src='https://erp.adgully.me/artical_image\fbab4f034452821461fb3d38283ed8f0.png' class='content_image'>“One promising emerging metric that offers a more holistic view of PR's impact on business objectives is overlaying the PR timeline with the sales graph. This combined view can resonate with both CFOs (Chief Financial Officers) and CMOs (Chief Marketing Officers). This done consistently over a period of 4-5 years will start showcasing the impact on each other and has proved to be very effective. Now the PR graph tracks only the hits (media and non-media) typically. But the more you add to it and start studying the interplay between both tracks, it becomes more clear to both teams on what and how PR is impacting the bottom line. Add a sentiment analysis and a vox pop feedback with key stakeholders to this mix and you have an impressive ROI document. While you create this, remember this is an annual document and not a monthly or quarterly one either. We have done this effectively for brands we work with and it was very well received,” Rattan explains.According to  Siddhartha Mukherjee, AI and tech-enabled interventions have amazing potential to upgrade the PR & measurement machinery of an organisation from a cost center to a revenue center. “It can contribute immensely across the PR framework, especially PR INPUT. This first block of the measurement framework itself has around seven different cogs such as listening, benchmarking, target setting, content bank, etc. Technology can bring in a lot of ease and preparedness,” he adds.Jyotsna Dash Nanda is certain that AI will likely be key in future PR measurement. AI can analyse vast amounts of data to identify sentiment, track brand advocacy, and measure the influence of earned media, providing a more comprehensive picture of PR's impact.Anup Sharma suggests that in order to continue to stay relevant, PR firms will need to rely on big data and artificial intelligence not only for predicting audience interests but also to move the needle towards credible engagement. PR can gain greater respect and credibility by using realistic metrics that produce credible data and that are tied to business outcomes.(Tomorrow, Part 3 of this series will cover how PR professionals can isolate and measure the specific impact of their campaigns amidst a mix of marketing activities, as well as other valuable metrics that PR professionals should consider when measuring success.)Image by GraphicMama-team from Pixabay

Sarah Ogden, the Managing Director of Team Lewis in the UK, has departed from the company after a tenure of almost three years. Ogden assumed the role in August 2021, overseeing the agency's largest global office. Prior to her time at Team Lewis, she dedicated 12 years to Three Monkeys, which subsequently became Three Monkeys Zeno following its acquisition in 2016, later rebranded as Zeno London, where she served as the Head of Corporate and Brand Communications.In the wake of Ogden's departure, Team Lewis has appointed Alicia Solanki, a former leader at Ketchum, as its new Senior Vice President for the EMEA region. Solanki expressed well wishes for Ogden's future endeavors, stating that her departure from the business was by mutual agreement. During the interim period until a replacement is named, the leadership responsibilities for the London office will be assumed by the UK leadership team.Ogden's future plans remain undisclosed at this time. Noteworthy clients under Team Lewis' purview include Google, Palo Alto Networks, Skyscanner, and Schneider Electric.

In the dynamic world of public relations (PR), measurement has long been a cornerstone for assessing success and guiding strategies. Yet, behind the veil of traditional PR metrics lies a fundamental challenge: the inability to capture the true impact of PR efforts. While metrics like media impressions, social media followers, and website traffic offer numerical snapshots of visibility and reach, they often fall short in revealing the deeper resonance and influence of PR initiatives.Almost half of all PR professionals, according to Muck Rack's 2022 State of PR report, are looking for ways to measure the impact of their work. This desire is strong across the industry, with 49% of agency professionals and 45% of those on the brand side emphasizing the importance of "producing measurable results" to show the value of PR within their organisations.This focus on measurement isn't surprising. Traditionally, PR efforts were judged on less tangible factors like brand awareness or media mentions. However, in today's data-driven world, executives are demanding concrete evidence of PR's contribution to the bottom line. By showcasing metrics like website traffic increases, lead generation, or positive sentiment analysis, PR professionals can demonstrate a direct return on investment (ROI) and secure a stronger seat at the decision-making table. This shift towards data-driven PR allows for more targeted campaigns, budget optimization, and a clearer understanding of what truly resonates with target audiences.Indeed, the landscape of media consumption has undergone a profound transformation, rendering traditional metrics that emphasize reach and ad equivalence of coverage increasingly obsolete. In today's fast-paced and ever-evolving media environment, consumers are no longer passive recipients of information but active participants who consume content on the go and selectively engage with what resonates with them.Traditional metricsSo, what are the limitations of traditional PR metrics? How do they fail to capture the true impact of PR efforts?In this three-part series, The PR POST embarks on a journey to unravel the limitations of traditional PR metrics, exploring how they obscure rather than illuminate the real value that PR brings to the table. The attempt is to delve into the nuances of measurement in PR, emerging metrics, the role of AI, etc.There are tangible and intangible elements to every PR campaign, says Tarunjeet Rattan, Managing Partner, Nucleus PR.According to him, a lot of the effort of traditional PR metrics only aims to capture the tangible elements of work done, ignoring all the conversations, effort, and planning put in to arrive at it and completely ignores the other intangible elements.“While the entire industry worldwide has tried with various degrees of success to measure the tangible impact PR creates and put it in excel sheets, graphs, charts and PPTs, it is like trying to hold on to water. It takes the shape of whichever container it sees and changes shape with the next. Similarly, a matrix that is tweaked to one client will change for the next. There are efforts to bring in standardization in all these methods, but it is a tough job. Something almost always gets left behind. Today, every agency has a different matrix. With the advent of AI, we are hoping to be able to create something more all-encompassing for tangible results. The intangible ones, however, are a whole different story,” says Rattan.Public Relations is all about how your brand is represented in various outlets as earned media, and PR measurement is the process of measuring the impact of this earned media coverage on your brand, says Anup Sharma, Independent PR & Strategic Communications Consultant.For all organisations, Sharma reckons, it's essential to understand how best to measure the success of their PR campaigns in order to demonstrate a return on investment. However, he adds, measuring the outcomes is hard as attributing them to PR campaigns is not easy.“While in the digital world with modern tools, keeping track of who mentions you, where, and how is possible, not all PR impact is directly quantifiable. Also, given the converged nature of communications today, earned content also appears on social media and falls into the blurred zone of earned media coverage or shared or both. There is no one, widely agreed method of measuring earned media value, and the trend of PR measurement as a topic has always been discussed and debated. The AMEC framework is the most widely adopted process for measuring and evaluating communications, as this focuses on capturing all outputs and outtakes, with a particular emphasis on organisational impact,” Sharma explains.Traditional metrics primarily focus on reach and ad equivalence of coverage, says Sumathi Chari, Senior Partner & Director, PRHUB. However, she adds, in today’s evolved and continually changing media landscape, this emphasis is irrelevant. Today, readers consume content on the go and choose the content they want to read or engage with.“At the same time, the scope of PR in a digital, multi-media environment has broadened, and limiting measurement to brand reach or a few other standalone metrics will dilute the larger impact of PR on businesses and organisations,” she adds.My observation is that very few within our industry are genuinely practicing and leveraging effective PR measurement, opines Siddhartha Mukherjee, founder of Brand Balance, a measurement & data analytics-led corporate brand reputation and ERP management consultancy.He states that the definition and visualization of PR measurement are influenced by our perception of PR. Its construct differs depending on how the top management of organisations perceives and leverages it.“For some, it is merely seen as a news dispatch or management tool, a perspective prevalent among a significant portion of organisations. However, another category of organisations exists where CEOs, CFOs, CMOs, and CHROs view PR as a strategic tool for brand reputation and valuation management. This disparity in the thought process among the end customers of PR forms the foundation for the current state of PR measurement,” says Mukherjee.The prevailing trend Mukherjee has observed in the measurement templates utilized by both clients and service providers tends to skew towards traditional PR monitoring. According to him it is imperative for custodians to discern between PR measurement and monitoring. Monitoring, he adds, primarily revolves around conducting daily and monthly assessments to gauge the quantity and quality of media visibility for corporate and product brands, as well as developments within the business ecosystem.“However, measurement presents a broader and more strategic approach. It focuses on ensuring that every PR effort conceived and executed contributes to enhancing brand and business metrics, ultimately reflecting in Return on Objectives (ROO). This delineates PR measurement as a linear structure encompassing PR INPUT, PR OUTPUT, and PR OUTCOME. Undoubtedly, this framework requires the backing of a meticulously designed framework of ERPs - efforts, resources, and processes - to effectively measure the impact and value of PR initiatives,” adds Mukherjee.Jyotsna Dash Nanda, AVP, Corporate Communications, DS Group, reckons that traditional PR metrics lack insight into the "why" behind the "what" – they track results but not resonance. Instead, she adds, they often fixate on vanity metrics that fail to provide a comprehensive narrative.According to her, here's how they fall short, along with some future-oriented approaches:Limitations:Impressions/Reach: These metrics (e.g., number of people who saw a press release) show exposure, but not engagement (did they read it? Did it resonate?)Example: A press release gets published in a major newspaper, reaching millions. But if the writing is bland or the placement irrelevant, it might have minimal impact.Advertising Value Equivalency (AVE): This assigns a dollar value to media coverage, assuming it's the same as paid advertising. This is widely criticized as inaccurate.Example: A company claims an AVE of $100,000 for a positive article. However, no guarantee paid advertising for that amount would have had the same impact (or any impact at all).Sentiment Analysis (basic): Traditional methods might simply categorize sentiment as positive, negative, or neutral. This misses nuance.Example: An article mentions a company but doesn't explicitly recommend it. Basic sentiment analysis might miss the opportunity to understand the context and potential impact.According to her, it is also important to gauge performance vis-à-vis competition.(Stay tuned for tomorrow's part, where we'll delve into emerging metrics for a comprehensive understanding of PR's impact and the role of AI in measurement.)Image by Joseph Mucira from Pixabay

Global communications consultancy APCO Worldwide has announced a leadership change in Southeast Asia. JJ Lee, who served as Managing Director since 2022, has departed the firm, per media reports.An APCO spokesperson has said that over the past five years, JJ played a valuable role in driving APCO’s growth across the region.” This announcement coincides with the appointment of Ian Rumsby as Chief Client Officer for Southeast Asia. Rumsby brings extensive experience to the role and will be responsible for leading and managing the regional team.“APCO boasts a team of exceptionally talented professionals across Southeast Asia,” the spokesperson continued. “We’re confident that Ian, working closely with APCO Asia Chairman Masayo Nagai, will further strengthen our Southeast Asia leadership team for the long term.”Lee joined APCO in 2019, while her former spouse, James Yi, left the firm last year.

Greeshma Nachane has taken to LinkedIn to share her exciting career move, announcing her new role as Corporate Communications Manager at PayMate, a significant step in her professional journey.In a post on linkedin she expressed her gratitude, saying, “I have immense gratitude towards everyone who contributed to my Adfactors PR journey all my superiors, mentors, colleagues, media journalists, etc. Thank you so much everyone for all the support and learnings!”Greeshma’s professional background includes positions at Adfactors PR, Communicate India, White Marque Solution, and Trikut Films before joining PayMate.

Vaibhav Kulkarni has taken on the role of Head of Public Relations & Channel Marketing at ASUS, overseeing the company's Smartphones and Commercial PC divisions.Kulkarni became a part of ASUS in December of the previous year, coming from a role as Assistant Vice President (AVP) of Branding and Marketing at FINVASIA.His extensive experience also includes leading efforts in public affairs, branding, and communications at SWIFT. Furthermore, Kulkarni brings valuable insights from a significant tenure of almost seven years at Kingston Technology, where he worked in both India and the Philippines.

Dimple Kapur has recently joined Star Health & Allied Insurance as EVP & Head of Corporate Brand & Communications.Dimple Raisurana Kapur is a seasoned PR and communications professional with over two decades of experience across corporate and agency roles. She specializes in corporate reputation management, corporate strategy, crisis communications, marketing communications, and advocacy.Prior to this role, she served as Head of Corporate Communications at Pernod Ricard India. During her tenure at Pernod Ricard India, Dimple Kapur held the position of Head of Corporate Communications for over a year. Additionally, she has handled PR and communications for various firms including Piramal Group, Qualcomm India & South Asia, and The PRactice-Porter Novelli, among others.

Piali Dasgupta has stepped down from her position as Senior Vice President of Marketing and Communication at Columbia Pacific Communities, concluding a tenure of five and a half years with the organization. With over 17 years of diverse experience spanning media, real estate, e-commerce, and more, her expertise lies in shaping brand identity, strategizing brand architecture and positioning, consumer segmentation, campaign creation, ATL and BTL marketing, digital marketing, storytelling, PR, and corporate communication.During her tenure, Piali Dasgupta played a pivotal role in establishing and elevating the business, brand, and category, transforming it into a preferred consumer brand in the senior living sector within a brief span of five years. Expressing her sentiments on LinkedIn, she stated, "The opportunity to serve seniors, give them a voice and visibility, fight ageism and age-related stereotypes, craft the narrative of positive aging, and create a benchmark-setting senior care brand in the country, is something that I will always be grateful for."Reflecting on her interactions with the vibrant senior residents across the ten communities, she shared, "I will miss interacting with our livewire senior residents across our 10 communities. I wish I had even an iota of their energy, talent, joie de vivre, and zest for life! They inspire me every day." She reminisced on the genesis of the journey, highlighting the creation of a mixed media upcycled art of a banyan tree, symbolizing the brand's values of rootedness, wisdom, and shelter.?

Vigor Media Worldwide, a renowned global media agency, has won the Public Relations (PR) mandate for Easy Solar Solutions Pvt. Limited (Easy Solar), a leading firm offering a range of Solar and LED products in India. The agency will leverage its experience and industry knowledge to position Easy Solar as a key player in the renewable energy sector.Vigor MediaWorldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The partnership highlights Vigor Media Worldwide's expertise in PR and communication strategies. The agency will work closely with Easy Solar to develop and implement strategic communication frameworks aimed at enhancing the company's brand visibility and reputation.The mandate for Easy Solar will be handled by the Delhi headoffice of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dynamic national and global associates for greater visibility and strong positioning of the brand among targeted segments.Commenting on the partnership, Mr. Lokesh Vats, Director, Easy Solar Solutions Pvt. Ltd. said, "We are delighted to collaborate with Vigor Media Worldwide. With their extensive experience in media and communication, we are confident they will significantly enhance our stakeholder engagement. Easy Solar is dedicated to delivering innovative solar solutions that adhere to the highest standards of excellence."Expressing enthusiasm about the collaboration, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are excited and proud to be associated with Easy Solar, which has pioneered a series of innovations in the renewable energy segment. We look forward to implementing strategic initiatives for Brand Endorsement and Image Enhancement that will further strengthen Easy Solar's position in the market."A 100% Solar Company, Easy Solar focuses entirely on solar and its applications, with a strong emphasis on research and development for user-friendly solutions. The company's dedication to excellence has been recognized by thousands of customers across India and the world.Vigor Media Worldwide is a renowned global media agency with cross-sectoral expertise spanning Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and other sectors. The agency's client portfolio includes top-of-the-line brands in the industry with recurring association over the years. Vigor Media Worldwide excels in strategic communication processes that foster mutually beneficial relationships between organizations and their target audiences. By promoting clients and their offerings on multiple platforms, the company ensures comprehensive brand visibility and engagement.

Zoff Foods, one of the prominent spice brands in India, has assigned Grapes as their PR and communication agency.The agency will be responsible for the brand’s overall media presence. As per the mandate, Grapes will take charge of the brand’s PR strategy, influencer marketing, advocacy and strategic brand positioning, and reputation management in India. The account has won after a multiple-agency post and will be served from its New Delhi office. Commenting on the partnership, Akash Agrawal, Co-Founder, Zoff Foods said, “We believe that this is the perfect and crucial time for our brand to align our communications strategy, and we are thrilled to associate with Grapes that understand our brand’s ethos and growth prospects. The Spice market is growing at a CAGR rate of 13 per cent, and the market plays a crucial role in the country’s exports. At Zoff Foods, we are committed to expanding our business horizons and contributing effectively to the Indian economy. I am optimistic that the agency will build a strong media presence for us.Ashish Agrawal, Managing Director, Zoff Foods, said, “Zoff Foods has become a prominent player in the Indian spice market thanks to Shark Tank India for the visibility and recognition. Our goal is to become a go-to brand in every household, from urban to rural areas. Thus, we believe that to achieve this objective public relations plays an imperative role in driving awareness. I am quite enthusiastic about this partnership with Grapes and look forward to driving meaningful conversations in the media landscape.Shradha Agarwal, Founder and CEO, Grapes, said, “We are thrilled to associate with Zoff Foods, and fully resonate with the brand’s vision. The partnership with Zoff Foods marks a pivotal moment for Grapes, symbolizing our commitment to driving impactful conversation coupled with digital innovation. We aim to achieve our objectives and drive impactful market presence through effective communication strategies.Zoff Foods received widespread attention after its appearance on Shark Tank (season 1). Their pitch on the show was one of the notable pitches by Akash Agarwal and Ashish Agarwal. The duo received funding of 1 crore at a valuation of Rs 80 crore from Aman Gupta, Co-Founder of Boat.

Racepoint Global has appointed Amy Palladino as Executive Vice President of Strategic Services, in a move to strengthen its employee communications and change management capabilities. Palladino will spearhead the growth of RPG Prism, the company's newly expanded practice dedicated to these critical areas.A seasoned communications professional with a proven track record, Palladino brings a wealth of experience to Racepoint Global. Throughout her career, she has held senior positions at leading organisations like Ketchum and Heineken, where she honed her expertise in executive communication, change management, and internal communications. Most recently, Palladino served as a Vice President at Gartner, and also boasts experience running her own change management consultancy and leading people & change initiatives at FTI Consulting."The modern workplace presents a multitude of challenges for businesses," says Bob Osmond, President of Racepoint Global. "From navigating the complexities of hybrid work to harnessing the power of AI and fostering a diverse and inclusive workforce, leaders need effective communication strategies to drive engagement and innovation.""Amy Palladino is a recognized leader in the communications industry," Osmond continues. "Her extensive experience partnering with renowned brands to guide them through major transformations makes her an invaluable asset to Racepoint Global. We are confident that under her leadership, RPG Prism will empower our clients to create a more informed, inspired, and collaborative workforce."Palladino's appointment underscores Racepoint Global's commitment to providing clients with the tools and expertise needed to thrive in today's dynamic business environment.

The Singapore Indian Fine Arts Society (SIFAS) has appointed Bloomingdale Public Relations Pte. Ltd. (Bloomingdale PR) as its official PR agency to commemorate its landmark 75th Anniversary Celebration.SIFAS, established in 1949, is a cornerstone of Indian cultural heritage in Singapore. This non-profit organization is dedicated to fostering artistic excellence and appreciation for Indian fine arts across various disciplines. 2024 marks their Diamond Jubilee, a significant milestone celebrating their rich legacy and unwavering commitment to nurturing talent.“We are honoured to be chosen as SIFAS’ PR agency for their 75th Anniversary Celebration,” said Diana Fernandes, Founder and CEO of Bloomingdale PR. “Our expertise in strategic communication will help SIFAS highlight its remarkable contributions to Singapore’s cultural landscape and craft a captivating narrative that resonates with audiences both locally and internationally.”Menaka Gopalan, Executive Director of SIFAS, expressed her delight about the collaboration: “As we celebrate our Diamond Jubilee, we are thrilled to partner with Bloomingdale PR to showcase SIFAS’ rich heritage and cultural significance. Together, we aim to commemorate our achievements and pave the way for a vibrant future for Indian fine arts in Singapore.”This momentous year also marks two decades of the prestigious SIFAS Festival of Arts. Since 2003, the festival has served as a platform for showcasing the finest Indian fine arts in Singapore. Partnering with the Esplanade since 2005, they have brought international and local talents to the forefront.The 2024 SIFAS Festival of Arts promises to be a year-long celebration (May 19th, 2024 – May 19th, 2025) filled with captivating events and activities. Through this festival, SIFAS aims to solidify its enduring legacy and envision a bright future for Indian fine arts in Singapore.

Shubhreet Kaur, a seasoned media professional, has embarked on a new journey with Adfactors PR, the nation's leading and one of the most decorated PR agencies.Shubhreet Kaur, a dynamic figure known for her extensive experience in journalism, television anchoring, and integrated communications, has officially joined Adfactors PR as Vice President - Integration. This strategic appointment underscores Adfactors' commitment to enhancing its integrated communications capabilities and further solidifying its position as a powerhouse in the industry.Expressing her excitement, Shubhreet shared: "I'm thrilled to announce my association with Adfactors, a pinnacle in the PR domain. It's a privilege to join the team led by Madan Bahal, an industry stalwart whose vision and leadership are unparalleled. The warm welcome from Team Adfactors has truly made me feel at home, and I am eager to embark on this new journey of collaboration and growth."Bringing over 19 years of rich expertise encompassing news, television, production, PR, creative strategy, and influencer marketing, Shubhreet's multifaceted background positions her as a valuable asset to Adfactors' diverse clientele. Her previous stint at Hill & Knowlton has honed her skills in navigating the intricate landscape of communications, making her a perfect fit for her new role at Adfactors.Beyond her professional endeavors, Shubhreet embodies versatility as a full-time VP, part-time influencer, and dedicated mother to her daughters, Karma and Nirvana. When not immersed in work or digital engagements, she indulges in her passions for content creation, tin box collection, and the art of decluttering.

Vigor Media Worldwide, a renowned global media agency, has secured the Public Relations (PR) mandate for Anmol Industries Limited (Anmol Industries), a leading packaged food company specializing in biscuits, cakes, and cookies. This collaboration underscores Vigor Media Worldwide's expertise in strategic communication and brand enhancement within the food industry.Vigor Media Worldwide won the prestigious account following an aggressive multi-agency pitch and competitive bidding process. The agency's role will involve developing a strategic communication framework for Anmol Industries while reinforcing its leadership positioning in the industry.The mandate for Anmol Industries will be managed by Vigor Media Worldwide's Delhi-NCR office, supported by its proficient and dedicated team, alongside its skilled national and global associates, to enhance visibility and positioning of the brand among targeted segments.Expressing excitement about this association, Mr. Aman Choudhary, Executive Director, Anmol Industries Limited said, "We are pleased to announce our collaboration with Vigor Media Worldwide to enhance our PR and corporate communication framework. We are looking forward to deepening our market penetration and have found that their strategic approach and innovative ideas align perfectly with our vision. We anticipate their dedicated team to devise inventive strategies, enabling us to engage effectively with our stakeholders and enhance our brand presence among our target audiences."Emerging as a key player in the Biscuits and Bakery market in India, Anmol Industries Ltd has a strong presence in Northern and Eastern India and is actively expanding into the Southern and Western regions. Its product range includes a variety of biscuits, cookies, cakes, and rusk produced at world-class, state-of-the-art manufacturing facilities.Commenting on winning the PR mandate of Anmol Industries, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide said, "We are truly privileged to be chosen as Anmol Industries' partners in enhancing their esteemed brand image. We are committed to crafting thoughtful and innovative communication strategies that resonate with their vision. With our expertise in brand enhancement and integrated media solutions, we aim to propel Anmol Industries towards their expansion objectives."

Orchid Pharma (NSE/BSE), Chennai-based, leading pharmaceutical company catering across the pharmaceutical value chain (discovery to delivery) with expertise in R&D and marketing, has appointed Gurgaon-based Cumulus Public Relations as its official communications partner.  After almost 2 decades of a strong, multi-therapeutic presence in the domestic market, across segments, primarily famous for its Cephalosporins, Orchid pivoted to focus on bulk Active Pharmaceutical Ingredients (API) business in recent years.  Orchid’s global reach extends beyond the 50 pharmaceutical companies in India, through alliances and partnerships with globally reputed majors. Orchid is, till date, the only Indian Pharmaceutical company to have invented a New Chemical Entity (NCE), which was recently approved under the New Drug Application (NDA) process by USFDA, and also by European Authorities.Having established its credentials in research, manufacturing, and marketing, and armed with infusion of funds from its new owners (Dhanuka Laboratories, of the Dhanuka Group), Orchid Pharma is poised re-enter the domestic formulations market, with a commitment to be a catalyst in addressing the challenges of Antimicrobial Resistance (AMR), a global concern which is particularly acute in India. According to a new WHO report, globally there are estimated 4.95 million deaths per year associated with antimicrobial resistance (AMR). Low and middle-income countries bear the burden of drug-resistant infections. Speaking on the appointment of Cumulus as its communication partner, Mr. Manish Dhanuka, MD - Orchid Pharma, said, “Orchid Pharma is on a determined, future-forward path with several significant innovations at play. One of our most strategic, critical priorities is to be a catalyst in bringing multiple industry and community stakeholders together to address the problem of Antimicrobial-Resistance. With the support of a strategic communication specialist like Cumulus, we hope to reshape the narrative within the healthcare ecosystem.” Mr. Rajnish Rohatgi, CEO of the newly formed Orchid AMS division that will focus on domestic formulations market, said: “We hope to change the way antibiotics have been sold in India, and focus on promoting rational use, that is aimed at preserving and prolonging the life of the limited numbers of antibiotics that the pathogens have not yet become resistant to. A leading infection control doctor had told me 10 years ago that soon the day will come when a patient going into a hospital would be like a soldier walking into a minefield. He recently told me “That day has come”. Expressing enthusiasm at the new mandate, Reena Sharma, Chief Executive Officer, Cumulus, said, “For storytellers today, there is nothing more fulfilling than crafting a narrative that blends business goals with a powerful purpose – the Orchid Pharma mandate perfectly embodies this idea. As communications partner to a reputable healthcare company driven by a passionate team, we are eager to create a positive impact that resonates through the healthcare ecosystem.”

MikeWorldWide, a leading independent and midsize public relations agency, has announced the appointment of Marc Stolove as its new executive creative director. Marc brings a wealth of experience and a proven track record of success in the creative industry, previously leading creative teams at Edelman, Saatchi & Saatchi, and Ogilvy.With an impressive career that spans across various facets of creative development and strategic branding, Marc has consistently demonstrated his ability to craft compelling narratives and innovative strategies that capture the essence of a brand and resonate with target audiences. His expertise in developing earned-worthy creative is particularly suited to the agency's mission of reaching its clients' stakeholders across various traditional and new mediums, known as "the new top tier."Marc's background in managing and executing high-profile campaigns across multiple platforms has honed his ability to think outside the box and push creative boundaries, with award-winning experience with leading brands such as Pepsi, American Express, and Aetna.At MWW, Marc will lead the creative team with a focus on integrating creative strategy into all aspects of client campaigns to ensure that each campaign exceeds objectives. His strategic approach to creative development is rooted in a deep understanding of the ever-evolving media landscape and a commitment to leveraging creativity as a tool for earning media attention and fostering brand growth."Marc's visionary approach to creative strategy and his unwavering commitment to excellence make him the perfect fit for our agency," said Michael Kempner, founder and chief executive officer of MikeWorldWide. "As MWW continues to grow and evolve, Marc's leadership and creative insight will play a critical role in shaping our future success."Marc expressed his enthusiasm for joining MWW, stating, "I am excited to join MikeWorldWide and energized by the creativity and collaboration a mid-size agency environment fosters. I look forward to partnering with the talented teams at MWW to create dynamic, innovative campaigns that drive meaningful results for our clients."Marc will be based out of MikeWorldWide's New York City office headquarters.

Burson, the soon-to-be launched $1 billion PR firm formed by the merger of BCW and Hill & Knowlton, has appointed Laura Anderson as Chair of Technology for the Americas. Anderson brings over 25 years of experience in communications, having held leadership positions at companies like Google's DeepMind, Silver Lake, and Intel (where she spent nearly two decades, including two years as VP and GM of global communications).Anderson will officially begin her role on July 1st, coinciding with Burson's launch. In the interim, she will work with BCW starting April 22nd."Laura's extensive experience positions her perfectly to lead our Americas technology practice," said Kristine Boyden, CEO of BCW Americas (and future CEO of Burson). "Her deep understanding of the tech industry, from navigating policy issues to driving innovation, will be invaluable to our clients."Boyden continued, praising Anderson's ability to guide tech brands through challenges and build strong reputations. This expertise, Boyden believes, will benefit both Burson's regional and global technology clients.

In a significant career move, Megha Chhabra has announced her appointment as the Group Lead for Public Relations and Content at the CK Birla Group. Her transition to this pivotal role marks a new chapter in her professional journey, signaling her commitment to furthering the conglomerate's communication endeavors.Expressing her enthusiasm, Chhabra stated: "I'm thrilled to inform that I've taken up the role of Group Lead - Public Relations and Content at the CK Birla Group." With over five years of valuable experience as the Assistant General Manager at Radico Khaitan Limited, Chhabra brings a wealth of expertise to her new position.The CK Birla Group stands as a prominent conglomerate, boasting an impressive portfolio of companies including Orient Electric, Orient Cement, Orient Paper, Birlasoft, CK Birla Healthcare, Birla Institute of Technology-Mesra, Birla IVF, HIL, among others. Chhabra's role will undoubtedly play a crucial part in enhancing the group's communication strategies across these diverse entities.Acknowledging the significance of her new role, Chhabra expressed her excitement at being part of such a renowned conglomerate. Her track record of excellence and dedication in her previous position underscores her readiness to take on this new challenge and contribute to the continued success of the CK Birla Group.

Authored by Hardik Desai, Vice President, Adfactors PRIn today's digitally interconnected world, where the velocity of information dissemination rivals the speed of light and public perceptions are formed in mere moments, the practice of reputation management has emerged as a cornerstone for individuals and enterprises alike. With the advent of artificial intelligence (AI), the landscape of reputation management has undergone a profound transformation, presenting both unprecedented opportunities and unique challengesLet's delve into how AI is reshaping the landscape of reputation management.AI-powered Sentiment Analysis: One of the most significant contributions of AI to reputation management is sentiment analysis. AI algorithms can sift through vast amounts of data, including social media posts, online reviews, and news articles, to gauge public sentiment towards a brand or individual. By analyzing language patterns and contextual cues, AI can accurately assess whether the sentiment is positive, negative, or neutral. This invaluable insight enables organizations to swiftly address any negative sentiment and capitalize on positive feedback, thereby safeguarding and enhancing their reputation.Proactive Reputation Monitoring: AI-powered tools such as Brand24 or Locobuzz etc., allow businesses to monitor their online presence proactively. These tools can track mentions across various digital platforms in real-time, alerting organizations to emerging issues or trends that may impact their reputation. By staying ahead of the curve, businesses can promptly address any potential reputational threats before they escalate, demonstrating their commitment to transparency and responsiveness.Predictive Insights: AI-driven predictive analytics offer invaluable insights into future reputation-related trends and scenarios. By analyzing historical data and identifying patterns, AI algorithms can forecast potential reputation risks and opportunities, allowing organizations to formulate proactive strategies to mitigate risks and capitalize on opportunities. Whether it's predicting consumer preferences, anticipating market trends, or forecasting potential crises, AI equips businesses with the foresight needed to stay ahead of the curve in reputation management.However, as with any technological advancement, the integration of AI in reputation management raises ethical considerations. The manipulation of public opinion or suppression of dissenting voices using AI algorithms can undermine trust and authenticity, leading to long-term repercussions for businesses. It's imperative for organizations to prioritize transparency, accountability, and ethical practices when leveraging AI for reputation management, ensuring alignment with their values and resonance with their audience.Navigating Ethical Considerations:While AI offers unprecedented capabilities for fortifying and safeguarding reputations, it also brings forth significant ethical considerations:Mitigating Deepfake Risks: The proliferation of deepfake technology poses a substantial reputational risk, facilitating the dissemination of hyper-realistic fabricated content that can tarnish the image of individuals and organizations. It is imperative for practitioners to adopt robust measures to combat the spread of misinformation and preserve the integrity of their reputations.Addressing Algorithmic Bias: PR professionals must remain vigilant about algorithmic biases inherent in automated decision-making processes, which could perpetuate unfair treatment or discriminatory outcomes, thereby intensifying reputational harm. It is incumbent upon practitioners to implement safeguards to mitigate bias and uphold principles of fairness and equity.Upholding Data Privacy: AI-driven data collection raises profound privacy concerns, necessitating adherence to stringent regulations and ethical frameworks to safeguard individuals' privacy rights. Practitioners must prioritize data privacy and adopt robust measures to ensure compliance with regulations while maintaining trust and transparency with stakeholders.In conclusion, AI is revolutionizing reputation management by offering unprecedented insights, proactive monitoring, personalized strategies and predictive analytics. However, ethical considerations must be paramount to safeguard trust and authenticity. It is incumbent upon practitioners to navigate the ethical considerations with utmost diligence and integrity, ensuring that AI is leveraged responsibly to foster trust and authenticity in an increasingly interconnected world.DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges; moreover client expectations have also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.In an exclusive interaction with Adgully, Ameer Ismail, President, Lintas Live, Mullen Lowe Lintas, delves into the critical transformations that PR companies must undergo in the era of AI, he also emphasises on data-driven strategies for measuring campaign success, as well as how Lintas Live harnesses this approach to craft impactful PR campaigns for clients globally, highlighting the network’s capabilities in navigating diverse regions.How do you think PR companies should reinvent themselves in the age of AI?In my long tenure in the PR industry, I have never seen a greater need for re-strategizing and reimagining our business. Every industry goes through a tipping point, technology has defined this as ours. The rapidly evolving landscape of the digital ecosystem and fast evolving newer technologies like AI are fuelling the need for reinvention. A lot of what was traditionally done by PR agencies will change, powered by the transformative capabilities of AI. In response to this paradigm shift, PR companies must undergo a metamorphosis, they will need to embrace change and technology, reimagine talent for the future to stay relevant.PR agencies must embrace AI as integral part of processes and operations. These tools offer the ability to mine data, predict trends, and help formulate communication strategies/ content that deeply resonate with right audiences. You can already see AI being used for content creation, presentations, short digital films, press releases and much more. Clients are asking for AI-based thinking and creative solutions. While we have seen the PR industry evolve, we’ve only just begun to scratch the surface of what is possible with AI. All leaders in this business have been busy decoding AI and its impact on business, talent, and processes. Thankfully, adoption and usage of AI in PR has led to some clarity on its impact, and this will continue for a while. What is clear is that many will leverage AI’s predictive capabilities to carve out insights that can be critical to campaign effectiveness. Data/ technology led campaigns will get their own right of space and increased recognition.There’s a growing emphasis on data-driven PR strategies. How is Lintas Live utilizing data and analytics to measure the success of PR campaigns and demonstrate ROI to clients? For some time now there has been a shift to a more data driven approach, there is a move from intuition to (data driven) insight. The vast amount of data available has been guiding decisions on the choice of media, influencers and platforms and makes the approach for PR more targeted and message delivery far more effective. We see this kind of technological developments and data driven approaches as a game-changer. At Lintas Live, we have been using tools to map conversation data and have started to use AI’s predictive capabilities to map out conversation trends. Our innovative community-based model comprises three distinct communities:TrendspottersCreative ArchitectsNewjackersEach community plays a pivotal role in ensuring our clients secure an unparalleled share of attention by seamlessly integrating into current, topical, and relevant conversations, all while benefiting from data and technology usage. Most of our planners use this to define potential conversation topics for the months to come so that we know exactly what brand message to place in those conversations. The journey of data and analytics usage commences subsequent to the client brief, where we employ tools like Meltwater to monitor news and conversation data. This journey then extends to presenting results and ROI to clients through integrated dashboards.With the rise of social media and the decline of traditional media outlets, how is the Public Relations industry adapting its strategies to reach target audiences and measure the success of campaigns?Social media has democratised the landscape of information sharing. Everyone has a voice and can publish their views on platforms. As one navigates a huge volume of information you can just scroll on your device to access the same, but it’s the power of compelling and creative content is what makes you stop and take notice. Also, you will share with others only what you care about, this kind of dynamic fuels talkability and relevance for brands. Traditional media is still an important part of the mix, but it has become a very interconnected ecosystem of information flow with news breaking online (sometimes on social media) and then being picked up by traditional media outlets. So many millennials get their news feeds on platforms like Instagram that social media as a part of the mix just cannot be ignored. PR agencies and professionals are adapting to this landscape of social media and are orchestrating a symphony of innovative approaches to reach and captivate target audiences.The other dynamic is the increasing power of social media influencers, brands have recognised that there could be significant positive impact by using the right influencers and PR agencies are fuelling this by helping focus on the right influencers, then forging partnerships with them to deliver authentic messages that resonate with their followers. ROI and measurement are increasingly becoming the litmus test of success, and at Lintas Live, our approach prioritizes key metrics such as Engagement Rate, Reach and Impressions, Click-Through Rate (CTR), and sentiment analysis of comments and mentions.Additionally, we focus on analysing audience demographics and conversion rates to gain comprehensive insights into campaign performance. By closely monitoring these indicators, we ensure effective campaign evaluation and continuous improvement, enabling us to refine strategies for even greater success.In today’s world of information overload, how can PR professionals ensure their clients' messages cut through the noise and resonate with the public?PR professionals must stop the carpet-bombing approach. Everyone needs to understand that smartly articulated content can deliver a message powerfully and cut through the clutter. In navigating today’s sea of information overload, PR professionals face a formidable challenge: that is to ensure their clients’ messages don’t get drowned out, but rise above to captivate and resonate with their intended audience. To achieve this, a multifaceted approach is essential.In a world where attention spans are shrinking faster than ever, PR professionals must deliver messages that are succinct, impactful, and deeply relevant. But it is not just about reaching the right people; it is also about engaging them in meaningful ways. This is where creativity and content innovation come into play. PR professionals must think outside the box, pushing the boundaries of traditional storytelling and embracing new formats and techniques to capture attention and spark engagement.The Yezdi campaign, #NotfortheSaintHearted, was a significant achievement for Lintas Live, marking the first PR led integrated brand win since its launch. Every team member was thrilled with this success. Unlike a typical brand re-launch, Yezdi held a special place in the hearts of its loyal followers, with numerous distinctive stories among motorcycling enthusiasts. Rekindling such strong emotions and reconnecting with consumers presented an exciting challenge for the agency. Through creative storytelling, the Lintas Live team effectively conveyed the emotions of Yezdi enthusiasts, encapsulating the brand’s essence with the memorable campaign hashtag #NotfortheSaintHearted.Looking ahead, what are some of the emerging trends you see shaping the future of PR? How is Lintas Live preparing to stay ahead of the curve in this dynamic field?Consolidation: As digital technologies continue to transform the PR ecosystem, the traditional lines between disciplines are blurring. There will be more demand for integrated marketing communication as clients will want to declutter the number of agency partners in the mix. Lintas Live is well placed to deal with this dynamic, as a part of a well-diversified group (MullenLowe Lintas Group) we have the full suite of services and teams to take a client through an entire brand journey. This is a huge competitive advantage.Technology: The advent of newer technologies such as Artificial Intelligence (AI) and machine learning will continue to disrupt the status quo. These technologies are compelling agencies and professionals to rethink their strategies and operations to stay future-ready. I predict a huge leap in the adoption of AI and machine learning that will enhance agencies’ capabilities to deliver quality content swiftly and all this will be fuelled by increasing client demand.Creative: In the realm of creative, the source of innovative ideas can come from any agency or individual. There is a growing emphasis on investing in PR-led creativity and an industry push for better recognition of creative PR campaigns. There will be a continuing trend towards greater investments in creative talent for PR agencies, signalling a shift towards prioritizing creativity as an integral and critical component in PR.At Lintas Live, we had recognized the importance of integrated and digital first creative led PR. That is the essence of our rebranded offering. I am delighted to see the power of this come alive and get recognition over the past few years. At Lintas Live, we've achieved remarkable success with clients like Bayer Consumer Health, winning 15 awards for our work on Saridon and Supradyn alone. Our impactful campaigns for Infosys during Pride Week and ongoing support for ESG initiatives have earned us widespread appreciation. Additionally, our enduring relationships with brands like Visit Victoria, Etihad, and Porsche demonstrate our commitment to long-term partnerships. With our global work for Lagos Free Zone gaining traction, our team continues to deliver standout creative content that drives results and garners attention.The MullenLowe Lintas Group has a strong global presence. Could you share some insights on how Lintas Live leverages this network to deliver impactful PR campaigns for clients across different regions?Being part of the MullenLowe Lintas Group in India and the MullenLowe global network has many advantages. Our vast network has helped us win large multi-market businesses such as Lagos Free Zone, a part of the Tolaram group. In some cases, we help the global network win brands, we recently helped MullenLowe PR US win the prestigious Etihad account for the US market, a brand we have represented for over 8 years in India.When required, our teams collaborate to access to a vast resource pool and knowledge and can connect with specialized teams across various markets across the world, enabling us to execute projects with global learnings and adopt best in class practices. There are also newer ways to approach ideation or brand challenges, our teams can learn from global colleagues and adopt the latest best practices. For example, there was an excellent use of behavioural science in new business pitch, we are in the process of getting this knowledge shared.Effective PR goes beyond press mentions. How can PR agencies utilize data and analytics to track key metrics like brand sentiment, website traffic, and social media engagement to demonstrate the return on investment (ROI)?In today’s dynamic landscape, leveraging data and analytics is paramount for demonstrating tangible ROI to clients. Utilizing advanced tools like Konnect Insights, Sprinklr, and Meltwater can empower PR agencies to delve deep into brand sentiment, website traffic patterns, and social media engagement metrics. By harnessing these insights, we gain invaluable understanding of public perception, enabling us to fine-tune our strategies in alignment with audience sentiment.Moreover, our approach goes beyond mere observation; we meticulously evaluate ROI by juxtaposing the costs of PR campaigns with quantifiable outcomes. Whether it is a surge in website traffic, an uplift in brand sentiment, or heightened social media engagement, we attribute these successes directly to our strategic endeavours.

LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital's communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital's presence in key markets and support the company’s ambitious growth plans.LS Digital is committed to revolutionizing the digital landscape by placing digital marketing transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor, a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative company. With a vision to drive innovation and redefine digital marketing standards to grow the industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions today that will reshape the future of global business.Speaking on the partnership, Anshuman Misra, SVP Strategic Partnerships, Marketing & PR "LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses. As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation." On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally”.Nikhil Pavithran, Group President of Kaizzen, stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital's forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister's Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues."

Online reputation management company Reputation House has announced stellar performance for the fiscal year 2023, marking a significant milestone with a Dh4.8 million ($1.3 million) increase in revenue and 10% month-on-month growth in 2023 in the Middle East and North Africa (MENA) region.As the company positions itself for further expansion into Africa, it continues solidifying its standing as a digital disruptor and reputation manager. The company has announced partnering with three (3) African countries, for reputation management services, hinted 10 more African countries are expected to come into the fold in 2024, who are mostly from the government side.In a year fraught with challenges of educating the public about the concept of Online Reputation Management and how it is vital for corporates, governments and individuals, Reputation House’s remarkable growth underscores the company's unwavering commitment to delivering cutting-edge reputational solutions while adeptly navigating the evolving market landscape of this niche.Navigating an untapped MENA market for these specialised services, strategic collaborations were pivotal to Reputation House's success in 2023. Welcoming 45 new clients into its fold, the company expanded its reach and reinforced its reputation as a trusted industry advisor. These partnerships not only validate Reputation House's expertise but also pave the way for strategic collaborations and groundbreaking solutions to tackle the reputational challenges on the risk-prone worldwide web.“Looking ahead, we are gearing up for further expansion into Africa, aligning with its vision for global growth and market leadership. With a keen focus on delivering tailored solutions to address the unique challenges and opportunities in the African market, Reputation House aims to establish itself as the preferred choice for online reputation management services across the African continent,”, revealed Dima Raketa, (pictured above), Chief Executive Officer at Reputation House.A standout achievement in Reputation House's portfolio for 2023 was its collaboration with the government clients in the African region (names held for confidentiality) to enhance these countries’ online reputation worldwide. This landmark partnership underscores Reputation House's dedication to leveraging its expertise for shaping positive narratives on a global scale,”,To manage and propel its ambitious growth trajectory, Reputation House made strategic appointments to key leadership positions. With the addition of a heads of marketing and events, the company aims to elevate its presence and foster deeper connections with clients and stakeholders. Additionally, the recruitment of highly skilled professionals further strengthens Reputation House's capabilities and ensures continued success.Reputation House has offices in Dubai, Hong Kong, and Miami.

TishTash Communications, the Dubai-based, award-winning independent communications agency, has announced that it has added international, regional, and local brands to its portfolio of lifestyle, health, and wellness clients. These latest client wins include:Anthropologie – The internationally beloved concept store brand is known for its curated assortment of clothing, accessories and home decor that reflects the spirit of creativity and individuality. TishTash are working closely with the Middle East team to support Anthropologie's marketing strategies in the GCC with earned PR and media, events as well as content and influencer strategy. Dubz – Offering travelers hassle-free check-in and comfort from home, Dubz (by Dnata) is a luggage pickup, storage and delivery service that also checks you in for your flight and prints your boarding pass at your doorstep. TishTash will be managing the influencer strategy and brand seeding across the UAE.Dr Tanya Skincare – Supporting the launch of Dr Tanya’s Skincare in the UAE, the Australian-made and owned skincare brand features doctor-derived formulas infused with medical-grade ingredients and Ayurvedic inspiration. TishTash will lead the brand launch with earned PR, brand awareness and events.FITCODE – The brand-new wellness destination has appointed TishTash to build brand awareness and support with influencer and brand partnerships. Humble Power – A homegrown, purpose-led, female-founded modest athleisure brand, Humble Power aims to empower women to embrace their unique style. TishTash is responsible for traditional media awareness around the brand as well as influencer strategy and brand collaborations.On the continued growth and client wins in Q1, Managing Director of TishTash Communications, Polly Williams says: “It’s been an excellent start to the year at TishTash and we are thrilled to finish the first quarter by representing such brilliant brands as Anthropologie, Dr. Tanya Skincare, Humble Power, FITCODE and Dubz. Each of these brands represents our commitment to lifestyle, wellbeing and health-based clients as our core agency strategy and we look forward to creating fully integrated, cross-platform campaigns across our PR and digital teams that resonate with consumers and build awareness alike across a successful summer and beyond”.

Ogilvy PR has appointed James Baldwin to lead its influencer marketing efforts across the Asia-Pacific region. Based in Singapore, Baldwin will oversee the agency's influencer offerings, including developing go-to-market strategies, strengthening their capabilities, driving business growth and innovation, and delivering top-notch influencer campaigns.Baldwin brings a wealth of experience to the role, having joined Ogilvy in 2019 and playing a key role in building the agency's influencer proposition. Most recently, he served as Business Director and B2B Influence Lead for Ogilvy UK, where he spearheaded the launch and global expansion of their B2B influencer services.Under Baldwin's leadership, Ogilvy's influencer team garnered recognition across multiple markets, crafting award-winning campaigns for industry giants like Coca-Cola, Unilever, British Airways, Samsung, and the Olympic Games. He also significantly contributed to Ogilvy's annual Influencer Trends report, a valuable resource within the industry.With over a decade of experience in B2B and influencer marketing, Baldwin previously held the position of Client Director at Euromoney Institutional Investor. In his new role, he will report to both Rahul Titus, Ogilvy's Global Head of Influence, and Emily Poon, President of Ogilvy PR in Asia-Pacific."James' strategic leadership in influencer marketing reinforces our commitment to the creator economy and its growing importance," said Titus.Excited about the opportunities in Asia-Pacific, Baldwin acknowledges the region's thriving social media landscape, diverse cultures, and strong sense of community as a breeding ground for innovative influencer marketing strategies. "The chance to build world-class influencer marketing in this region is unmatched," he remarked.This announcement follows Ogilvy PR's Asia-Pacific operations being named Global Digital Agency of the Year and APAC Regional Consultancy of the Year at the prestigious 2023 SABRE Awards.

In today's fast-paced world, every company faces the potential for a public relations crisis. To navigate these turbulent times, effective communication and a well-honed crisis management plan are essential. Daylon Dcruz, Senior Director at Pitchfork Partners, offers valuable insights from his experience as a PR pro, sharing his approach to crisis communication, maintaining stakeholder trust, and staying ahead of the curve.Can you share an example of a crisis situation you've managed in your career, and how have you approached it?Due to the nature of the crisis/crises, revealing examples due to confidentiality agreements with clients is a bit of a challenge. However, I think, at the fundamental level the basic approach is to ensure minimal trust erosion for the brand/corporation you are representing. The core approach hence will always be to have transparency, compassion, and empathy, coupled with action to make things right and better for the concerned stakeholders.How do you prioritize communication channels during a crisis, and what factors influence your decisions?The criticality is understanding the stakeholders and the platforms at which they exist. Determining the channels becomes easy. For example, in a crisis that involves labor issues, the best option would be to reach out to them first over a conversation rather than deploying mediums like a statement or social media post. On the other hand, if it’s a crisis that has multiple stakeholders, using channels like social media effectively can help douse any negativity emanating from it. While it is important to communicate in a crisis, it is equally important to choose the right channels to have an impact.3. What strategies do you employ to maintain transparency and trust with stakeholders during turbulent times?Transparency and trust during a crisis are less strategic elements and more fundamental. Effectively communicating the facts is as critical as the strategy itself. A crisis strategy cannot be created overnight, it has to be in place from the beginning. The tactics might vary as per the crisis but to be able to maintain trust and transparency, honest and empathetic communication is key. The aim is to treat the stakeholders with sensitivity and address their questions in real-time.Could you describe a time when you had to navigate conflicting interests among different stakeholders during a crisis? How did you handle it?Fortunately, I haven’t faced a situation like this in my professional career. However, in conflicting situations, it’s important to understand the end objective which is reputation protection during a crisis. As long as the organisation’s reputation becomes a primary objective, conflicts amongst stakeholders can be managed to ensure the best possible response to the crisis.What are the key elements of an effective crisis management plan, and how do you ensure its successful implementation?Having clear roles defined for a crisis is key. Most established companies constitute a Crisis Management Team and a Crisis Handbook. Having some of these elements at hand ensures efficacy concerning any crisis. Understanding scenarios and mapping the action plan and responses helps communication teams prepare for most eventualities.From an execution perspective, there is no better strategy than being prepared. This means ensuring the base-level narratives are in place, stakeholder contact sheets are kept handy and updated, pressure testing your responses to understand possible vulnerabilities, and then re-calibrating your approach for the same is critical.How do you stay updated on emerging trends and best practices in crisis management, and how do you incorporate them into your work?As a PR professional, staying ahead of the curve is crucial. I read a lot, analyze and study crisis case studies. There are several opportunities to also be part of industry events, webinars, and panel discussions around crisis communication and management. This keeps me informed and updated on the latest insights and trends. Several online resources offer valuable information and following certain blogs, social media groups, professionals and industry platforms is a good way of keeping abreast.As a PR professional, I also spend time on social media and news monitoring to have a finger on the pulse. Finally, scenario planning or simulations are very useful in analyzing or anticipating crises, and to navigate effectively.Can you discuss a crisis situation that caught you off guard, and what you learned from it to improve your crisis management approach?Sure. Years back, when social media was not as mammoth as it is today, a seemingly harmless social media post by a well-meaning employee of a known company went viral and sparked an unwanted controversy for the company. We were caught off guard because we had not considered the potential impact of an employee’s social media activity.This experience opened my eyes to the potential of social media and the impact it has on the reputation of an organisation. Learning from this, we implemented social media training for all employees and emphasized responsible online conduct. We also devised a rapid response protocol for social media crises to enable prompt response and controlled messaging.The lesson learned was that a crisis could emerge from anywhere, within or outside the organisation. The important thing to do is, consider all potential threats and risks, and prepare in advance.

In a remarkable career leap, Bhawna Sharma Ningthoujam has ascended to the position of Director of Communication for India at Western Digital, marking a significant milestone in her professional journey.With an extensive background spanning over 15 years in prominent PR agencies, Bhawna ventured into Western Digital in September 2019, embracing the dynamic realm of data infrastructure. Now, she stands poised to spearhead Strategic Communications and social media endeavors for Western Digital's esteemed brands in India, including SanDisk, WD, Western Digital, SanDisk Professional, and WD_BLACK.Expressing her exhilaration on LinkedIn, Bhawna Sharma Ningthoujam conveyed, "Having an incredible time filled with joy, growth, opportunities, and recognition at Western Digital. I am super thrilled to begin an exciting new chapter as Director of Communication for India."As she embarks on this new chapter, Bhawna's wealth of experience and innovative vision promise to invigorate Western Digital's communication strategies, amplifying its presence and impact in the Indian market. Her appointment underscores Western Digital's commitment to fostering top-tier talent and driving forward-thinking communication practices in the digital landscape.

PRCA MENA, the Public Relations and Communications Association in the Middle East and North Africa, has announced that Gambit Communications’ Alexandra Richards and Sara Al Dehni have won the MENA Young Lions Competition 2024 for their #LendTheirVoice campaign. The star duo will go on to represent the MENA at the Cannes Lions International Festival of Creativity.Responding to a brief set by Shamsaha, Alexandra and Sara beat a field of 16 teams. Each team had 24 hours to create a campaign that would help Shamsaha to target audiences from expanded regions, especially focusing on support to victims of GBV in Palestine and Sudan.Sylvia Marcus, the Partnerships and Business Development Manager at Shamsaha, commented: “At Shamsaha, we believe in the power of collaboration and innovation to drive positive change. Partnering with the PRCA MENA Young Lions Competition allows us to amplify our message of women's empowerment and protection throughout the Middle East, inspiring a new generation of advocates and change-makers.”PRCA’s Head of EMEA, Monika Fourneaux MPRCA said: “Each competing team has demonstrated exceptional skill and creativity. The breadth of innovative campaigns highlights the incredible diversity of young talent in our region. Congratulations to Alexandra and Sara for their outstanding achievement, and we extend our best wishes to them for success in Cannes. Thank you to all participants for your contributions, and we look forward to seeing you again next year.”

GreyMatters Communications & Consulting has won the prestigious mandate for scaling up the media and digital media presence of Daakia Private Limited, an innovative AI-powered technology start-up, working on providing secure digital communications."Daakia" is a first-of-its-kind super app for social & business communication, providing a single stop solution for end-to-end encrypted chat & call, audio/video conference, social media and translation services. It is a cross-platform web and mobile solution to make collaboration and communication easy and effective; be it at office, home or on the go.Daakia Private Limited was founded on the belief that having a trusted communication platform is an essential aspect of our daily life and should not be complex. With the vast language barrier existing in India and globally, the platform aims to be intuitive and provide real time communication in user's regional language, for which a patent is also granted to the startup.Animesh Kumar, Founder & CEO, Daakia said, “We are excited to be joining hands with India’s leading PR agency at a critical stage in Daakia’s life. GreyMatters Communications is distinguished for carving out a specialised presence in the public relations, digital communications and social media. We are privileged to be getting an opportunity to leverage and build on GreyMatters' wealth of professional experience and its dedicated team."On winning the prestigious mandate, founder Director, GreyMatters Communications & Consulting, Dr Navneet Anand said, “It gives us immense pride that Daakia has partnered with us for scaling up its media and digital media presence. The mandate is immensely gratifying and adds to our record of partnerships with technology and start up companies. It gives momentum to our relentless pursuit of excellence for 14 years in the field of communications services. Startups are at the core of India’s turnaround story globally and we are glad to partner with one such company, that is youthful, purpose driven, values laden and determined to redefine the digital communications landscape.”Daakia is a composite, first of its kind, Cross Platform Mobile & Web Integrated Solution that enables seamless, effective communications. It offers Enterprise SaaS solutions for intra organization communication, video conference and translation platform. Daakia is aligned with the Government of India's 'Digital India' programme that aims to transform India into a digitally empowered society and knowledge-based economy by ensuring digital access, digital inclusion, digital empowerment and bridging the digital divide.“Through innovations, Daakia constructs a personalised digital ecosystem, empowering individuals and businesses alike to collaborate effortlessly and manage their data requirements from anywhere, promoting digital parity and bridging social gaps. With Daakia, users no longer need to navigate between multiple apps, simplifying their digital experience,” Kumar said.GreyMatters Communications & Consulting is India’s leading communications advisory firm offering consulting in communications, media & social media, reputation, politics, policy advocacy and government affairs. Established in 2010, it is rated as among the best agencies for public affairs campaigns, advocacy, political communications, social media and public relations, among others.GreyMatters has worked with partners from Government, Corporate, MNCs, UN Agencies, NGOs, Rural Organisations, Political Actors & Political Parties, and independent organisations. The agency has worked in multiple verticals including agriculture, rural development, textiles, technology, healthcare, academic, infrastructure, biotech. 

Nissan Motor Co., Ltd. today announced the following senior management appointment effective as of April 1, 2024:Dr. Lavanya Wadgaonkar, currently Vice President, Nissan Global Communications, will be promoted to Corporate Vice President and Chief Communications Officer. In this role, she will oversee all of Nissan’s communications activities in Japan and globally, elevating trust and reputation at a critical juncture as Nissan launches The Arc, its new business plan to drive value and strengthen competitiveness. She will also continue in her role as the global champion for DEI responsible for actively promoting a diverse, supportive, and inclusive workplace.She will report to Makoto Uchida, President and Chief Executive Officer (CEO).Dr. Wadgaonkar has over 28 years of international experience in strategic communications, public affairs, brand management, marketing, and sustainability. She previously led and developed the communications and external and government affairs functions for Nissan Asia & Oceania. Prior to joining Nissan in 2012 in India, Dr Wadgaonkar worked at printing company Lexmark, petrochemical conglomerate Reliance, and diversified power management company Eaton in various leadership roles in communications and marketing. Originally from Hyderabad in India, Dr Wadgaonkar holds a PhD, an MPhil, and a Masters degree from Osmania University.

Savills Egypt, a leading property advisor, has announced its collaboration with Vantage Communications, a renowned public relations agency, to bolster its external communications.In a strategic move aimed at fortifying its brand presence and communication efficacy within the Egyptian property market, Savills Egypt has entrusted Vantage Communications with its public relations endeavors.Bringing a wealth of experience in crafting compelling narratives, managing media relations, and executing strategic communication campaigns, Vantage Communications is poised to play a pivotal role in enhancing Savills Egypt's engagement with stakeholders and target audience.Karine Kamel, Head of Marketing and Communications at Savills Egypt, expressed enthusiasm about the partnership, stating, "We are delighted to appoint Vantage Communications as our strategic PR partner in Egypt. Their deep understanding of the local media landscape and proven expertise in the real estate sector make them the ideal partner to support our communication goals and amplify our narrative in Egypt’s thriving real estate industry."In response, Nazly Shamel, Founder and Managing Director of Vantage Communications, conveyed excitement, saying, "We are thrilled to be selected as Savills Egypt’s PR agency. In Egypt’s dynamic real estate ecosystem, our team is committed to delivering on-point PR programs that set Savills Egypt ahead and support the company’s continued growth."The collaboration between Savills Egypt and Vantage Communications signifies a concerted effort to leverage expertise and strategic insights, aiming to solidify Savills Egypt's position as a key player in the Egyptian real estate landscape.

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has restructured its MENA Regional Board, a pivotal move aimed at fortifying strategic direction and industry representation in the MENA region.The MENA Regional Board serves as the guiding force behind PRCA MENA's initiatives, ensuring alignment with industry standards and fostering excellence in the field of public relations and communications. The restructured board brings together a diverse ensemble of esteemed industry leaders, poised to infuse their collective expertise and insights to propel the organisation to new heights. "We are delighted to unveil the restructuring of our MENA Regional Board, signifying our commitment to championing excellence and innovation in the public relations and communications landscape across the MENA region. The wealth of knowledge and experience brought forth by our board members will be instrumental in shaping the future trajectory of our organisation and advancing the profession as a whole,” remarked James Hewes, CEO of PRCA.The newly appointed members of the PRCA MENA Regional Board are:  Ahmad Itani, Founder & CEO, Cicero & Bernay Communication Consultancy. Chairman, PRCA MENA  Alexandre Beaulieu, Founder & CEO, TBWA DJAZ  Claire Micheletti, Founder & Joint Managing Director, Cosmopole Consultancy  Howard Kosky, CEO & Founder, Markettiers4DC  Ibrahim Al Mutawa, Co-founder and Managing Partner, Jummar PR  Imad Lahad, Managing Director, APCO Worldwide Dubai  John Rynehart, Managing Director, Seven Media  Joseph Nalloor, Discipline Lead - School of Communication, Murdoch University Dubai  Kamal Taibi, Founder & CEO, StratëusGroup  Khaled Alshehhi, Executive Director Marketing and Communications at UAE Government Media Office  Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations at Al-Futtaim Automotive  Louay Al Samarrai – Joint Managing Director, Co-Founder, Active (Digital. Marketing. Communications)  Natalie Amos, Managing Director - Lifestyle MENA at Four Agency  Natasha Hatherall-Shawe, Founder and CEO, TishTash Communications  Nick Sandham, Vice President, Corporate Communications, Alshaya Group  Petra B Spanko, Regional Director, Katch International  Samantha Bartel, CEO & Managing Partner, Instinctif Partners MENAThese professionals bring a rich tapestry of experiences and expertise to their roles, representing a diverse array of sectors and perspectives within the communications industry.

 Luna PR, the Dubai-based PR and marketing agency specializing in web3 and emerging tech, is basking in the glow of recent industry accolades this March. The agency was awarded the "Web3 Consultant Of The Year" at the E-Business Award 2024. The founder and CEO, Nikita Sachdev, was also recognized for her contributions to empowering women across the world of emerging tech. She was honored with 'Most Influential Women in Crypto & Blockchain' and 'Women Leader in Media Excellence' at Filmfare Middle East and the 23rd Middle East Women Leaders Excellence Awards, respectively.These awards celebrate Nikita’s passion and the team at Luna PR's remarkable efforts to be at the forefront of web3 PR and marketing, attracting mainstream media and fostering mass adoption. As one of the early adopters, Luna PR has successfully consulted for multi-billion-dollar companies and unicorns by refining their approach, making them effectively reach a wider audience. Nikita has made significant contributions to the industry by expanding various ventures, including Luna Capital, Luna Foundation, Studio Thirty Six, Chief Block, and Crypto Polo Cup. Expressing her excitement on this occasion, Nikita said, "Our vision is to become one of the most well-respected PR agencies in the world of Web3 and emerging technologies. Winning these awards is a testament to our achievements. When we started our journey, the Web3 industry was relatively unknown. However, it has since grown and evolved tremendously, and we have found that to be incredibly rewarding. As an industry, we still have much more to accomplish, but we are committed to contributing towards the mass adoption of crypto by offering a wealth of growth opportunities. The journey ahead may be long, but we are determined to make a difference."The recognition of these awards and accolades serves as a testament to Luna PR and Nikita's unwavering commitment to making a positive impact as influencers and thought leaders in the ever-evolving web3 landscape.

Supreme Group, backed by growth-oriented private equity firm Trinity Hunt Partners, has acquired Health+Commerce, an integrated agency providing strategic public relations, marketing, and creative services to innovative healthcare companies. Supreme Group is a healthcare commercialization platform company formed following Trinity Hunt’s majority investment in Supreme Optimization, a leading life science-focused digital agency. Founded by Sheldon Zhai in 2012, Supreme Optimization provides its clients with best-in-class performance digital marketing services including paid advertising, SEO, content marketing, analytics and website development services. Health+Commerce is Supreme Group’s second add-on following its acquisition of Clarity Quest, a health IT marketing agency. “We’re thrilled to welcome Health+Commerce to the Supreme Group family of companies,” said Tom Donnelly, CEO, Supreme Group. “In only seven years, Health+Commerce has built a highly respected organization providing strategic programs that reach clinician, investor and consumer audiences in the multibillion-dollar medtech, biotech and digital health sectors. We look forward to supporting the agency as it continues on its growth trajectory.” Health+Commerce’s leadership will remain in place, and the agency will continue to operate under its brand name as a standalone organization within Supreme Group. Nicole Osmer, founder and CEO of Health+Commerce, will take the role of president. “This marks an exciting new beginning for Health+Commerce,” said Nicole Osmer. “Joining Supreme Group will provide complementary services to our clients, additional resources and support as we scale, and new growth opportunities for our employees. I’m thrilled that we will be working closely with Tom, Sheldon and other leaders who share our entrepreneurial spirit, commitment to excellence, and dedication to building strong cultures and great places to work.” “Trinity Hunt is focused on investing in and growing leading people-based healthcare and business services-oriented companies, and supporting great teams with strong cultures,” said Mike Steindorf, partner at Trinity Hunt. “With Supreme Optimization, Clarity Quest and now Health+Commerce, and under Tom’s leadership as CEO, we are well on our path to creating a leading life sciences marketing and communications services business. We look forward to helping nurture these companies and adding additional exceptional businesses to the platform.” Bryan, Garnier & Co, with a team led by Pierre-Georges (PG) Roy and Michael Tuller, served as exclusive advisor to Health+Commerce.

Lauren Payne-McLeod, currently based in London, is embarking on a new chapter as she relocates to New York to assume the role of Fight or Flight's inaugural Head of Strategy and Creative for North America.In her new capacity, Payne-McLeod will oversee the strategic and creative direction of the team's accounts, ensuring the delivery of high-quality insights while nurturing existing client relationships and spearheading the expansion of new business endeavors. Additionally, she will play a pivotal role within the North America leadership team.Having dedicated the past three years to Fight or Flight in London, Payne-McLeod has held various positions, culminating in her most recent role as Director of Strategy and Creative at the firm's headquarters. Prior to her tenure at FoF, she contributed her expertise to Teneo, also in London.This transition marks a significant milestone for Fight or Flight, which initiated its expansion into North America approximately 18 months ago. Bolstered by key appointments, such as US Chair Tim Fry, a seasoned professional from Weber Shandwick, the agency has experienced notable growth, securing a series of clients and multi-market projects. Notably, this quarter saw the addition of Atera, an AI-driven IT management platform, to Fight or Flight's esteemed clientele.

Marketing communications veteran Bhumika Gupta rejoins Boston Consulting Group (BCG) as a Marketing Team Lead based in Gurgaon.Bhumika brings a wealth of experience back to BCG, having previously served from January 2018 to June 2022. She possesses a deep understanding of the firm's core values and boasts over 12 years of expertise in various marketing communication areas.Throughout her career, Bhumika has honed her skills in media relations, communication strategy, internal communications, crisis management, digital marketing, event management, and agency management. Her dedication to the field earned her a coveted spot on the PR Moment's "30 Under 30" list of leading communications professionals in India.Before returning to BCG, Bhumika led integrated media strategy, internal communications, and CSR campaigns at Coca-Cola. She also collaborated with industry media to amplify brand messaging and managed agencies responsible for executing communication, digital, and creative initiatives. Prior to Coca-Cola, she gained valuable experience at Edelman PR.Bhumika holds a Post Graduate Diploma in Corporate Communications from Xaviers Institute of Communications in Mumbai and a BA (Hons) in English from Hansraj College, University of Delhi. Outside of work, she enjoys traveling, cooking, and dancing.

Shreya Mehta of Discord has joined the tech giant Microsoft as their Senior Manager - Corporate Communications. Announcing her movement on LinkedIn she said: “I’m happy to share that I’m starting a new position as Senior Manager - Corporate Communications at Microsoft! I arrive at the world's biggest tech company as its pushing the boundaries of what artificial intelligence can achieve, every day. And I couldn't be more excited to shape the company's PR strategy alongside an exceptionally talented team - hat tip to our comms chief in Asia Lauren Myers-Cavanagh and in India-South Asia Pallavi Walia. This is more than just a career move — it's a milestone after a challenging year that brought about personal growth and some much-needed learnings. I also owe a huge debt of gratitude to all my mentors, friends and family for their unwavering faith in me. Cheers to change, growth and new lessons.”Prior to this, she was associated with BCW Global as Associate Director and Policy & Corporate Communications Manager at Twitter.

Bibi Hilton, a highly respected figure in the PR world, is rejoining the agency scene as Chief Client Officer for Global Markets at Ketchum.Hilton boasts an impressive career, having spent 13 years as Managing Director of Golin London before moving to IPG, the parent company, as Global Engagement Director on the Unilever account. In 2020, she transitioned to the social enterprise sector, leading Creative Access as Communications Director and ultimately becoming CEO in 2022. Hilton also served as President of the Women in PR network from 2018 to 2021.At Ketchum, Hilton will oversee client experience across all markets outside the US. A key focus will be ensuring Diversity, Equity, and Inclusion (DEI) remains a core aspect of the agency's client service.Jo-ann Robertson, Ketchum's Global Markets CEO, expressed her admiration for Hilton, citing both her past accomplishments and their shared commitment to DEI. Robertson highlighted the importance of integrating DEI into client experience, stating, "There was really only one person for the job." She praised Hilton's ability to build strong relationships and her commitment to listening to clients' needs.Hilton's arrival coincides with the upcoming appointment of Ruth Allchurch as Ketchum's UK CEO in April. Robertson emphasized the collaboration between them, stating, "…she and Ruth will be spending a lot of time together to make sure we are elevating client experience in our biggest market."Motivated by a desire to innovate and elevate client service, Hilton expressed her excitement about rejoining the PR industry at Ketchum. She highlighted the agency's shared values and her admiration for Robertson's leadership in DEI. Hilton plans to focus on "heightening our clients' experience and innovate," fostering collaboration across markets, and challenging industry norms. She also emphasized her commitment to building diverse teams that drive client growth.Hilton's appointment comes after the recent departure of Ketchum's UK Chief Client Officer, Alicia Solanki, to Team Lewis. This new role marks the first of two Chief Client Officer positions for Ketchum, with Robertson planning to appoint a US counterpart soon.

An unprecedented 45 PR agencies and industry organisations came together last week to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far.The Weather Kids campaign features a series of children from around the world taking over local and national TV weather reports to deliver terrifying forecasts from the future. The segments warn viewers of catastrophic risks rising temperatures will bring to people and the global economy in just a few decades, including a projected impact on 94% of the world’s children. The earned media objective focused on achieving tier 1 press coverage in all the partner markets, with the most important objective being to motivate adults to take a pledge that commits them to changing their habits for the benefit of children in their life. The creators of the idea were purpose-driven creative agency, Activista.There was no PR budget for this campaign, yet the call for support from the global PR community was answered emphatically, with the commitment from some of the world’s leading agencies from the USA and Canada, Australia, UK, Northern Ireland, Ireland, France, Germany, Austria, Switzerland, Denmark, Sweden, Finland, Italy, Spain, Portugal, Czechia, Poland, Bulgaria, Romania, Moldova, Hungary, Turkey, United Arab Emirates, Brazil, Argentina, Colombia, China and Honk Kong, India, Indonesia, Singapore, Thailand, Vietnam, Philippines, Nigeria, Kenya, South Africa, Morocco, Algeria, Tunisia. PR agencies, especially the world’s biggest, are known for their sharp attention to resources and revenues, so to achieve this collaboration required an inspiring creativity, drive, dedication, and genuine hunger for change. The scale of worldwide coverage has been monumental, achieving broadcast and print media across target markets including China, India, UK, and US.The International Communications Consultancy Organisation (ICCO) announced their partnership with UNDP in November and swiftly set up a Climate Communications Taskforce (CCT) to tackle PR campaigns, with an immediate focus on the earned media for Weather Kids.The purpose of the taskforce for this campaign was simple – own and execute the earned media strategy worldwide, without spending. Chris Pratt, Managing Director, Better Impact at Hill+Knowlton Strategies in UK was appointed Co-Chair of the Taskforce alongside Boaz Paldi, Chief Creative Officer, UNDP.With the strategy in place, the taskforce then built a vast network of support for local country activation, securing the commitment of 35 ‘Activation Partners”. Activation partners have been integral in pitching the story locally, with a breathtaking range of approaches, ideas, and solutions.The success of the collective PR effort shows the power and impact not only of PR agencies, but of international networks. At a time when global institutions are under a microscope, facing challenges from divisive politics to misinformation – this story is an important statement about the nature of global not-for-profit organisations, and their unique ability to mobilise collective action and affect change.The strength and seriousness with which UNDP has committed to PR and the earned media around this campaign is another demonstration of PR’s status as a leading force in global issues and shaping humanity’s future.  Boaz Paldi, Chief Creative Officer, UNDP, and Co-Chair Climate Communications Taskforce said:“We know PR is an integral component in fighting climate change and this campaign has reinforced that substantially. I have been blown away by the scale of support from ICCO’s members for Weather Kids. The commitment to contribute from so many different organisations, countries, cultures, languages is unlike anything I’ve seen before. This is the biggest climate campaign ever and gives great hope for the future of the children at the heart of Weather Kids.Chris Pratt, Co-Chair, Climate Communications Taskforce“It has been an honour to lead the CCT alongside Boaz with such a talented group of PR experts delivering fantastic earned media for this campaign worldwide. The scale and diversity of support from the PR community demonstrates the nature of the issue we are seeking to tackle. This affects us all and I am sure Weather Kids is just the beginning for the CCT in turning the tide and making a difference for the future of the planet.”Girish Balachandran, Founder, ON PURPOSE and Vice-Chair, Climate Communications Taskforce said:“Home to 3 of the world's 15 most vulnerable cities to climate change, India is uniquely impacted by the effects of climate change. However, the local innovation in climate adaptation and resilience can also offer solutions to the rest of the world. By also amplifying voices from the global south, this campaign serves as a powerful reminder that we're not simply waiting for a solution; we're actively contributing to it.” Paco Conde, Founder and ECD, Actavista said:"At Activista, we believe that universal truths breed extraordinary ideas. Few truths are as universal as the desire to secure a better future for our children. This campaign amplifies their voices, reminding us that their future is at stake and urging climate action".Grzegorz Szczepanski, President, ICCO said:“When the UNDP pitched the idea to ICCO at Cannes Lions last year, we thought wow – I am not sure anything like this has been done before – but of course we couldn’t refuse. Climate communications was already a top priority for ICCO and its members, and I had faith in our network to deliver to the high standards and ambitious objectives - they didn’t let us down. This campaign has brought together ICCO members from over 30 countries and it is just the start of our UNDP partnership. It is great credit to our members that PR is being recognised as integral to solving the great global challenges of our times”.

FinAdvantage, a leading tech-powered accounting firm of over a decade has partnered with Gutenberg, a global award-winning integrated Digital marketing agency, to build its brand identity and solidify their thought leadership on a global scale. FinAdvantage, founded by KPMG and EY veterans offers tech-enabled accounting solutions to prestigious clientele that includes Microsoft, Sequoia Capital, Fujitsu, TechMahindra, Jones Lang LaSalle, RP-Sanjiv Goenka Group, GoIbibo, Flipkart and more. Commenting on the partnership, Ganesh Ramkumar, Chief Revenue & Growth Officer at FinAdvantage, said, “Navigating a competitive market demands a strong brand identity. That’s why we are thrilled to partner with Gutenberg’s global expertise. Their ability to craft compelling narratives and build brand differentiation is invaluable for our global growth plans in the years to come.” Harjiv Singh, Founder & CEO of Gutenberg, shared his thoughts on the collaboration: “FinAdvantage exemplifies forward-thinking innovation in accounting. We are excited to partner with them, to develop their brand identity that showcases their thought leadership and establishes them as a trusted resource within the financial services landscape.” This strategic partnership will leverage Gutenberg’s proven content marketing expertise to create high-impact content that educates and engages FinAdvantage’s target audience, ultimately positioning them as a thought leader within the accounting industry. 

Geolife Agritech Pvt Ltd, a leading player in the bio-inputs segment with a distinguished presence in over 30 countries and a legacy spanning decades, has announced the appointment of Ravi Kshirsagar as Vice President of Corporate Affairs & Strategy. This strategic move underscores Geolife's commitment to fortifying its leadership team with seasoned professionals as it continues its pioneering work in leveraging non-technology solutions in agriculture, particularly through its Balance Complete Nutrition Package (BCNP) offerings.With nearly 17 years of extensive experience in corporate affairs, public policy, and government relations, Ravi Kshirsagar brings a wealth of knowledge and insight to his new role. His profound understanding of the agricultural landscape coupled with his robust network spanning CXOs, government officials, and media circles positions him as a valuable asset to Geolife's strategic initiatives.Kshirsagar is an alumnus of the prestigious Indian Institute of Technology (IIT) Kharagpur, where he honed his Master of Technology (M.Tech) and holds an Executive MBA in International Business from the esteemed Indian Institute of Foreign Trade (IIFT) Delhi.In his new capacity, Kshirsagar will play a pivotal role in shaping Geolife's corporate partnerships, association with Foundation/ NGOs and spearheading new initiatives aimed at driving sustainable growth and enhancing the brand value of the company. His appointment underscores Geolife's unwavering commitment to nurturing top-tier talent and harnessing expertise to propel its mission of revolutionizing agriculture through holistic solutions.Speaking on his appointment, Ravi Kshirsagar expressed his enthusiasm, stating, "I am delighted to join Geolife Agritech at such a pivotal juncture in its journey. I look forward to contributing to its growth trajectory by leveraging my experience and insights to strategic partnership.Geolife Agritech's decision to appoint Ravi Kshirsagar underscores its dedication to fostering excellence and innovation in the agricultural sector, as it continues to cement its position as a frontrunner in delivering cutting-edge solutions for global agricultural challenges.