Renowned Burgundy winemaker Louis Latour has selected Three Cheers, a leading 360PR+ agency specializing in adult beverages, as its new communications and marketing partner for the US market. This news comes as Louis Latour itself undergoes a leadership transition, with the 12th generation of the Latour family taking the reins.Three Cheers?ÇÖ first order of business was to announce key executive appointments at Louis Latour. El??onore Latour, a 12th generation family member, has been named Vice President of Maison Louis Latour. Francois Beall has been appointed Vice President of Sales for Louis Latour Inc., the company?ÇÖs wholly owned US subsidiary. Both will report directly to CEO Florent Latour."The team at Three Cheers blends deep experience with premium adult beverage and lifestyle brands and is already having success reaching and educating more consumers about Louis Latour's multigenerational story and our high-quality wines," said Florent Latour.Three Cheers recently hosted a successful ?Ç£Summer in Burgundy?Ç¥ event for Louis Latour at Little Prince, a popular New York City restaurant. The event brought together wine, culinary, and lifestyle journalists for an immersive experience showcasing the unique character of Louis Latour wines and their Burgundian heritage.Louis Latour is a historic family-owned winery in Burgundy, France, dating back to 1797. They are renowned for producing some of the world's most highly rated Chardonnays and Pinot Noirs, with five of their wines recently receiving recognition at the Sommeliers Choice Awards. Louis Latour is known for its commitment to sustainable viticulture and traditional winemaking practices.

Three Cheers PR today announced that it has been named PR agency of record for TINCUP Mountain Whiskey, part of Proximo Spirits' portfolio. The assignment follows the fast-growing alcohol-specialist agency's winning Stranahan's Colorado Whiskey, also owned by Proximo Spirits, after a competitive review last fall.TINCUP takes its inspiration from Tincup, CO, an old mining town in the Rockies named after the old cups the miners would drink from. Its famed TINCUP Original is a blend of high-rye bourbon and a small amount of Colorado single malt whiskey, cut with Rocky Mountain spring water. Another favorite, the TINCUP Adventure Pack, is packaged in double-walled stainless steel and perfect for wherever the adventurous choose to explore. Annual limited releases include a 14-year-old Fourteener bourbon and a 10-year-old bourbon.Stranahan's Colorado Whiskey, the nation's leading and most award-winning American Single Malt whiskey, helped pioneer the now fast-growing category 20 years ago. Originating in Aspen and now distilled in Denver, the 100 percent malted barley whiskey features three core expressions ?Çô Original, Blue Peak, and Sherry Cask ?Çô along with a robust series of limited-time releases, including Snowflake, an annual distillery exclusive that has fans camping out for days to claim their bottle. Earlier this month, the brand opened Stranahan's Whiskey Lodge, a year-round second home in Aspen where innovative cocktails, pours from rare Lodge- and distillery-only bottles, sumptuous Alpine-inspired bites, and majestic mountain views come together as Aspen's hottest new apr?¿s ski destination.Three Cheers, a wholly owned subsidiary of 360PR+, is handling communications strategy, earned media and partnerships for TINCUP. The agency also handles fully integrated campaign work for Stranahan's spanning earned media, influencer marketing, social media strategy, content creation, community management and strategic paid support. For earned media and programming within Colorado, Three Cheers is partnering with 360's PROI Worldwide partner in Denver, GFM/CenterTable."Our team is energized by the opportunity to help take these two genuinely original whiskey brands to the next level, especially at a time when brown spirits fans are looking beyond their longtime pours," said Rob Bratskeir, General Manager at Three Cheers. "TINCUP and Stranahan's share our passion for integrated work, and for seeing the consumer from all sides ?Çô not only as whiskey drinkers, but also travelers, outdoors enthusiasts and influencers in their own right."