Western Digital, one of the manufacturers of HDD data storage solutions, has awarded its pan-European communications account to Harvard following a competitive pitch process.This new EMEA-focused brief comes on the heels of Western Digital?ÇÖs recent strategic move to spin off its flash storage business, SanDisk, into a standalone publicly-traded company. While SanDisk continues its long-standing relationship with The PR Network, Western Digital has now enlisted Harvard to support its UK communications efforts and serve as a central hub for EMEA-wide strategic coordination.Under this mandate, Harvard will collaborate closely with Western Digital?ÇÖs global product communications team and report to Franziska Huber, EMEA PR and communications lead. The agency will be responsible for aligning and supporting regional PR efforts across a network of agencies, including La Nouvelle Agence in France, Prima Pagina in Italy, Wallis PR in the UAE, Be Confluence in Spain, and Flutlicht in Germany, which will continue as the incumbent in the German market.This move follows Western Digital?ÇÖs recent selection of The Hoffman Agency for communications support in the Asia-Pacific region and Highwire in North America, reflecting a structured and strategic approach to global PR management.Harvard?ÇÖs role will center on delivering a consistent and creative communications strategy across the EMEA region. The agency brings considerable experience in managing multinational programs through its established collaborations with local agency partners. Its remit includes ensuring cohesive messaging while leveraging market-specific insights to build impactful and locally resonant campaigns.This win adds to a growing client roster for Harvard, which secured 27 new clients last year, many in cutting-edge technology sectors. Notably, recent additions include SnapLogic, an AI-driven data integration and automation firm, for its UK communications programme.With this partnership, Western Digital aims to reinforce its position as an innovation leader in the data storage industry and enhance its visibility across key EMEA markets.

Western Digital, a leading data storage firm, has appointed The Hoffman Agency as its PR agency of record for the Asia-Pacific region, PRovoke Media reports. The partnership will cover key markets, including Singapore, Hong Kong, Japan, Korea, Taiwan, China, Australia, and Thailand.The Hoffman Agency will manage Western Digital?ÇÖs PR and digital communications, reinforcing the company?ÇÖs brand presence in the region.This announcement follows Western Digital?ÇÖs ongoing plans to separate its HDD and Flash businesses into two independent, publicly traded companies. The company believes this strategic split will enhance innovation, optimize market-specific opportunities, strengthen leadership positions, and improve operational efficiency with distinct capital structures. The separation plan was first revealed in 2023.Meanwhile, The Hoffman Agency has been expanding its presence in Southeast Asia through strategic promotions and new hires.In Singapore, Vanessa Lee has been promoted to associate account director, digital, to drive integrated marketing communications (IMC) growth across the region, while Vivien Law will focus on key accounts and client service excellence. Both will report to Akansha Rai, deputy general manager.In Malaysia, Chee Kun Tan has joined as account director, working alongside Vicky Wong, general manager, to expand the firm?ÇÖs presence in this rapidly growing technology market.Indonesia sees the promotions of Shinta Widianti to account director and Panji Pratama to associate account director, supporting Niko Radityo, deputy general manager.In Thailand, Prangthong Jitcharoenkul has stepped into the role of associate account director, while Jennine Aremanapong has joined as an account executive. Both will work with Clarence Lim, director of Southeast Asia, to drive business growth in the country.

In a remarkable career leap, Bhawna Sharma Ningthoujam has ascended to the position of Director of Communication for India at Western Digital, marking a significant milestone in her professional journey.With an extensive background spanning over 15 years in prominent PR agencies, Bhawna ventured into Western Digital in September 2019, embracing the dynamic realm of data infrastructure. Now, she stands poised to spearhead Strategic Communications and social media endeavors for Western Digital's esteemed brands in India, including SanDisk, WD, Western Digital, SanDisk Professional, and WD_BLACK.Expressing her exhilaration on LinkedIn, Bhawna Sharma Ningthoujam conveyed, "Having an incredible time filled with joy, growth, opportunities, and recognition at Western Digital. I am super thrilled to begin an exciting new chapter as Director of Communication for India."As she embarks on this new chapter, Bhawna's wealth of experience and innovative vision promise to invigorate Western Digital's communication strategies, amplifying its presence and impact in the Indian market. Her appointment underscores Western Digital's commitment to fostering top-tier talent and driving forward-thinking communication practices in the digital landscape.