Gambit Communications has announced a multilayered expansion titled ?ÇÿGambit 3.0?ÇÖ that features the launch of four branded divisions, 26 new team member hires and two exciting new purpose-built office spaces. Rather than following the traditional agency model of subdividing by practices, the Dubai-born independent PR & Influencer Marketing agency has prioritized synergy and authenticity by creating four themed divisions that unite brands and team members who share common approaches to storytelling.Gambit Pulse is focused on trends, disruption and passion, for brands that live in momentum and thrive on urgency, relevance and creative heat; Gambit Sage is the corporate, consultancy and sustainability division that offers calm, gravitas and strategic thinking, while Gambit Atelier is the fashion, culture and entertainment department that brings a studio mindset to a pop-culture world. Finally, Gambit fwd powers the industries and visionaries defining tomorrow in technology, property, mobility and innovation.The divisions have been supplemented by a 26-person hiring spree that includes 21 new additions since the start of the year, and five more set to join before the end of the summer, to take the agency size to 50 full-time team members.To help the teams live their ethos, Gambit has invested in two exciting new office spaces. The Gambit Pulse HQ is a purpose-built, fully-owned office space for the freshest young talent in the region to innovate, create and disrupt, while the Gambit Boutique is a bespoke fashion atelier designed to host, create content, and display clients?ÇÖ brands. These line up alongside Gambit?ÇÖs existing HQ which has been refurbished, to create a thriving 4,000 sq ft total premises.Since the start of the year, Gambit have grown their multinational client roster with major tender wins including Samsung, Property Finder, Majid Al Futtaim?ÇÖs Lifestyle portfolio featuring LEGO, lululemon, Crate & Barrel and more, The Red Sea International Airport in Saudi Arabia, and the global viral phenomenon FIX Dessert Chocolatier ?Çô the original Dubai Chocolate.The agency?ÇÖs powerful momentum sees them concurrently holding five agency of the year titles, following a successful 2024 where they picked up a total of 36 major awards.Founder & Managing Director, Jamal Almawed said: ?Ç£In the six years since we launched, we?ÇÖve shaped and reshaped the agency model, always operating with clear guiding principles on how to build healthy dynamics with clients and with each other, and what the workplace should look like. We have pioneered new ways of looking at communications, creating a meritocracy built on shared values, drive and ambition. Gambit 3.0 is us making the first move once again, to become better storytellers, driven by curiosity, authenticity and cultural literacy.?Ç¥Gambit Communications handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Majid Al Futtaim, Essilor Luxottica and more.

Gambit Communications has kicked off the year with the announcement of six new hires, as it continues its expansion following further multinational client wins and an awards season that saw them win ?Çÿfive agency of the year?ÇÖ titles. The new additions come from the UAE, UK, Palestine, India and Jordan, and are based across Dubai and Riyadh, adding further fuel to the agency?ÇÖs roster following prestigious client wins over the past few months including Samsung, Uber, Deloitte, Emirates Airlines Festival of Literature, OMNIYAT and Essilor Luxottica Group. The new team members include: ?Çó Shalaka Paradkar, Senior Content Strategist: Architect-turned-award-winning communicator, Shalaka brings 23 years of experience at the region?ÇÖs leading agencies and media houses to the Gambit team. As a sustainability and tech specialist, she has led comms content for global leaders, including Amazon Devices, DHL, KPMG, Proofpoint, Sony, and Wasl. A former journalist and editor, she has worked with Khaleej Times, Gulf News, and ITP.   ?Çó Hope Smith, Account Manager: Headhunted from the UK, where she specialized in retail, leisure, and entertainment venues, Hope has worked on high-profile projects with renowned brands such as STABILO, Eldon Square, Gravity Max and Thorpe Park as well as BMW, MINI, Panasonic and Bell UK, bringing her expertise to a wide range of industries.?Çó Nadine Al Natour, Junior Account Executive: Nadine is a Palestinian Mass Communication fresh graduate from American University of Sharjah with fantastic academics including graduating with Cum Laude honors and being recognized on the Dean?ÇÖs List and Chancellor?ÇÖs Distinguished List. She joins the agency?ÇÖs Riyadh team handling brands such as Uber, Aramex and MAF Shopping Malls. ?Çó Hana Sabri, Junior Integrated Communications Executive: Hana is a Palestinian graduate of the American University of Sharjah with a BA in Media Communications and a minor in Luxury Marketing. A successful internship at Gambit last summer earned her an immediate job offer upon her graduation last month. Hana was the valedictorian of her graduating class and has a passion for design and photography.  ?Çó Mohammed Mardood, Account Executive: Mohammad is an Emirati national and a graduate of Masar Godolphin, an esteemed program conducted under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum. He also holds a Bachelor of Applied Science in Aviation Maintenance Technology from HCT. An accomplished flat racehorse trainer, Mohammad further showcases his expertise as a racing analyst on the Dubai Racing Channel.?Çó Ahmad Ramadan, Junior Account Executive: Ahmad is a fresh graduate from Rochester Institute of Technology, with a bachelor?ÇÖs degree in Global Business Management. With over three years of experience in events, sales, and marketing, Ahmad is a huge automotive enthusiast and joins Gambit to work on brands such as McLaren and Lexus. Gambit Communications picked up 36 major awards during 2024, including winning the MENA Young Lions for the second successive year, and being named agency of the year five times: Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024, PR Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, and Medium Agency of the Year at the PRCA Regional Awards 2024.  The Dubai-born independent communications agency handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental and more.

Samsung Gulf Electronics has named Gambit Communications as its strategic public relations agency following a competitive multi-agency pitch. The partnership will oversee PR initiatives across five key markets?ÇöUAE, Qatar, Kuwait, Bahrain, and Oman?Çöcovering multiple divisions, including smartphones, televisions, and home appliances.Commenting on the collaboration, Jamal Al Mawed, Founder and Managing Director of Gambit Communications, stated: "Samsung is a global leader in innovation, shaping the way we live through groundbreaking technology. It is both a privilege and a responsibility to help craft and amplify their stories across the region."The appointment aligns with Gambit Communications?ÇÖ ongoing growth trajectory. The agency has recently expanded its team with six new hires and added prominent brands such as Uber, Deloitte, Emirates Airline Festival of Literature, OMNIYAT, and EssilorLuxottica Group to its portfolio.Gambit has solidified its position as a regional powerhouse, securing 36 prestigious awards in 2024. These accolades include winning the MENA Young Lions for the second consecutive year, as well as being recognized as Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024. The agency was also named PR/Communications Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, along with Medium Agency of the Year at the PRCA Regional Awards 2024.Gambit Communications continues to represent a diverse roster of global brands, including Acer, BMW, Aramex, Amazon Payment Services, Porsche, and Mandarin Oriental, further cementing its reputation as a go-to agency in the region.

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as its new Communications Manager for the Gulf Cooperation Council (GCC) countries.In her new role, Mirna will lead efforts to promote Britain?ÇÖs diverse visitor offerings across the GCC region. Her responsibilities include collaborating with media to highlight the latest tourism products, experiences, and attractions. This involves organizing hosted media visits and promoting Britain as a must-visit destination through its regional gateways.The appointment comes as VisitBritain forecasts record-breaking visitor numbers and spending from the GCC in 2024. An estimated 1.3 million visits are expected, marking a 21% increase from 2023. Visitors from the region are projected to spend ?ú3.1 billion in the UK this year, a significant 26% rise compared to the previous year.Mirna brings a wealth of experience to the role, having previously worked at Gambit Communications as a Senior Account Manager. There, she managed high-profile clients across hospitality, entertainment, and automotive sectors, including Mandarin Oriental Hotel Group, Ski Dubai, Snow Abu Dhabi, and BMW Group. With over six years of experience in agency and in-house roles and a track record of award-winning campaigns, Mirna is well-positioned to strengthen Britain?ÇÖs appeal to GCC travelers.Her appointment reflects VisitBritain?ÇÖs commitment to fostering strong connections with the GCC market, encouraging more visitors to explore the best of Britain?ÇÖs rich culture, heritage, and attractions.

PRCA MENA, the Public Relations and Communications Association in the Middle East and North Africa, has announced that Gambit Communications?ÇÖ Alexandra Richards and Sara Al Dehni have won the MENA Young Lions Competition 2024 for their #LendTheirVoice campaign. The star duo will go on to represent the MENA at the Cannes Lions International Festival of Creativity.Responding to a brief set by Shamsaha, Alexandra and Sara beat a field of 16 teams. Each team had 24 hours to create a campaign that would help Shamsaha to target audiences from expanded regions, especially focusing on support to victims of GBV in Palestine and Sudan.Sylvia Marcus, the Partnerships and Business Development Manager at Shamsaha, commented: ?Ç£At Shamsaha, we believe in the power of collaboration and innovation to drive positive change. Partnering with the PRCA MENA Young Lions Competition allows us to amplify our message of women's empowerment and protection throughout the Middle East, inspiring a new generation of advocates and change-makers.?Ç¥PRCA?ÇÖs Head of EMEA, Monika Fourneaux MPRCA said: ?Ç£Each competing team has demonstrated exceptional skill and creativity. The breadth of innovative campaigns highlights the incredible diversity of young talent in our region. Congratulations to Alexandra and Sara for their outstanding achievement, and we extend our best wishes to them for success in Cannes. Thank you to all participants for your contributions, and we look forward to seeing you again next year.?Ç¥