GreyMatters Communications & Consulting, a leading name in PR, advocacy and political communications, has announced registration of its trademark as the company celebrates 14 years of impact in the communications industry.Founded in 2010, the company has successfully navigated the complexities of intellectual property law to achieve this key milestone, a significant step for brand protection.?Ç£Registering a trademark involves a rigorous process that is crucial for securing a company's brand identity. As industries evolve, evidenced by a 13% growth in the Indian PR industry over the past two decades, protecting a brand's unique presence becomes increasingly important. A registered trademark not only shields against unauthorized use but also reinforces a company's distinctiveness in a competitive market,?Ç¥ said Dr Navneet Anand, Founder & Director of GreyMatters Communications.?Ç£Securing a trademark is a challenging yet crucial process. It not only protects our intellectual property but also affirms our commitment to a distinct brand identity. Amidst the industry's rapid growth and heightened competition, this achievement reflects our steadfast dedication and resilience,?Ç¥ he added. Coinciding with this milestone, GreyMatters also announced the launch of an 'Image Ki Raksha' campaign in celebration of Raksha Bandhan. This new initiative offers a series of case studies focused on reputation management, public perception, and image enhancement. 'Image Ki Raksha' aims to provide actionable insights and strategies for brands to maintain and elevate their image in today?ÇÖs competitive market. The storytelling will be fun, yet informative."The campaign serves as a practical guide for companies and brands to safeguard and elevate their image. The 'Image Ki Raksha' initiative aims to highlight the essential role communications agencies play in navigating a market overwhelmed with information. By shedding light on the often-unseen efforts of PR professionals, the campaign seeks to demonstrate the industry's dedication to maintaining and enhancing the reputation of its partners," stated Dr Anand. He also informed that as part of this campaign he is offering a free 5-hour module for small businesses who wish to understand the nuances of PR and brand management. As GreyMatters Communications looks to the future, the company continues to emphasize the importance of robust brand management and strategic communication in an ever-evolving industry landscape. GreyMatters has worked with over 125 partners from Government, Corporate, MNCs, UN Agencies, PSUs, NGOs, Rural Organisations, Political Actors & Political Parties, and independent organisations. The agency has worked in multiple verticals including agriculture, rural development, textiles, technology, healthcare, academic, infrastructure, biotech, government.

GreyMatters Communications & Consulting has won the prestigious mandate for scaling up the media and digital media presence of Daakia Private Limited, an innovative AI-powered technology start-up, working on providing secure digital communications."Daakia" is a first-of-its-kind super app for social & business communication, providing a single stop solution for end-to-end encrypted chat & call, audio/video conference, social media and translation services. It is a cross-platform web and mobile solution to make collaboration and communication easy and effective; be it at office, home or on the go.Daakia Private Limited was founded on the belief that having a trusted communication platform is an essential aspect of our daily life and should not be complex. With the vast language barrier existing in India and globally, the platform aims to be intuitive and provide real time communication in user's regional language, for which a patent is also granted to the startup.Animesh Kumar, Founder & CEO, Daakia said, ?Ç£We are excited to be joining hands with India?ÇÖs leading PR agency at a critical stage in Daakia?ÇÖs life. GreyMatters Communications is distinguished for carving out a specialised presence in the public relations, digital communications and social media. We are privileged to be getting an opportunity to leverage and build on GreyMatters' wealth of professional experience and its dedicated team."On winning the prestigious mandate, founder Director, GreyMatters Communications & Consulting, Dr Navneet Anand said, ?Ç£It gives us immense pride that Daakia has partnered with us for scaling up its media and digital media presence. The mandate is immensely gratifying and adds to our record of partnerships with technology and start up companies. It gives momentum to our relentless pursuit of excellence for 14 years in the field of communications services. Startups are at the core of India?ÇÖs turnaround story globally and we are glad to partner with one such company, that is youthful, purpose driven, values laden and determined to redefine the digital communications landscape.?Ç¥Daakia is a composite, first of its kind, Cross Platform Mobile & Web Integrated Solution that enables seamless, effective communications. It offers Enterprise SaaS solutions for intra organization communication, video conference and translation platform. Daakia is aligned with the Government of India's 'Digital India' programme that aims to transform India into a digitally empowered society and knowledge-based economy by ensuring digital access, digital inclusion, digital empowerment and bridging the digital divide.?Ç£Through innovations, Daakia constructs a personalised digital ecosystem, empowering individuals and businesses alike to collaborate effortlessly and manage their data requirements from anywhere, promoting digital parity and bridging social gaps. With Daakia, users no longer need to navigate between multiple apps, simplifying their digital experience,?Ç¥ Kumar said.GreyMatters Communications & Consulting is India?ÇÖs leading communications advisory firm offering consulting in communications, media & social media, reputation, politics, policy advocacy and government affairs. Established in 2010, it is rated as among the best agencies for public affairs campaigns, advocacy, political communications, social media and public relations, among others.GreyMatters has worked with partners from Government, Corporate, MNCs, UN Agencies, NGOs, Rural Organisations, Political Actors & Political Parties, and independent organisations. The agency has worked in multiple verticals including agriculture, rural development, textiles, technology, healthcare, academic, infrastructure, biotech.