We. Communications revealed a comprehensive brand refresh designed to help businesses communicate through complexity in today’s ever-changing world.“The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times,” said Melissa Waggener Zorkin, global CEO of We. “Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.”For more than 40 years, We. has worked at the intersection of technology and humanity, helping clients bridge the gap between what businesses create and how people experience those creations.As the agency has grown, its expertise has broadened across industries — from health to technology to consumer goods and services and beyond. Through it all, we’ve helped clients navigate change and connect with the audiences that matter most. This experience is the heart of the agency’s brand refresh.The New We. Communications — humanizing complexity to realize progressWe.’s refreshed brand is rooted in helping companies communicate through complexity by uncovering the most meaningful truths that connect with people. Whether it’s making AI relatable or green energy breakthroughs accessible, it’s about translating innovations in ways that unlock understanding, progress and impact.“We’ve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it’s always there,” said Waggener Zorkin. “It’s by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act.”Core components of the rebrand include:A refined name: Moving from “WE” to simply We. — a name that feels more human, unified and aligned with our founding values and belief that real strength comes from working together.A fresh, new logo: Featuring a circular expression, a timeless symbol of collaboration, community and limitless possibilities.A reimagined website: Showcasing solutions to today’s biggest communications challenges.An evolved Brands in Motion study: Delivering deeper insights into shifting business landscapes slated for release in the coming months.“Our new brand better reflects the agency we are today,” said Dawn Beauparlant, CEO of North America. “Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren’t always clear.”The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. “This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth,” said Kass Sells, CEO of International. “It’s about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world.”

WE Communications (WE), a leading independent global communications consultancy, announced its expansion into Malaysia through WE company Chase Advisors. The launch was inaugurated by Honourable Datuk Seri Mustapa Mohamed, a well-respected and long-standing former Malaysian cabinet minister. This strategic move is in response to the growing demand for regional communications and advocacy services across multiple industries, including consumer goods, finance, healthcare and technology. “Malaysia is a crucial market for businesses expanding both regionally and globally,” said Kass Sells, CEO of International, WE. “With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region.” This move aligns with WE’s strategic focus on Asia, enabling the agency to continue growing its regional presence while combining global expertise with market insights in a way that speaks to local audiences. Chase Advisors will offer a comprehensive suite of WE services, including policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications. The office will be led by Kanesan Veluppillai, Managing Director, Malaysia, and supported by a team of experienced communications professionals.               Nitin Mantri, Regional Executive Managing Director for Asia-Pacific, WE, and Group CEO of Avian WE, added: “Due to the dominance of social media, mobile-first audiences and an appetite for hyper-localized content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our blend of experienced local talent combined with our global specialists creates a compelling advantage. I am excited to see the great work that will come out of our Kuala Lumpur team.” “Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant opportunity ahead of us,” said Manash Neog, Managing Director, Chase APAC. “Expanding into Malaysia is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth into Indonesia.”

WE Communications agency, WATATAWA, has announced the appointment of Stephen Robertson as their new managing director. Effective immediately, Stephen brings his impressive 30 years of experience in strategic communications across Asia-Pacific to the role.Throughout his career, Stephen has provided counsel to a wide range of regional and national corporations. His expertise lies in areas like corporate reputation management, strategy and positioning, crisis and issues management, and stakeholder engagement. Stephen is adept at navigating complex situations involving leadership, reputation, and regulations. He understands the critical role of communication insights, media savvy, and precision in achieving successful business outcomes for clients.Prior to his new role, Stephen held various regional consulting leadership positions. He is known for his hands-on approach, tackling communication challenges with a blend of logic and creativity. Stephen fosters close partnerships with clients' business and communication leaders to deliver effective strategies. He is a past president of the New Zealand Chamber of Commerce Singapore, further demonstrating his leadership and commitment to the region.Under Stephen's leadership, WATATAWA is poised to strengthen its presence in Singapore and across APAC. He will report to Nitin Mantri, Regional Executive Managing Director for APAC at WE Communications. Stephen succeeds Simon Pangrazio, the former Managing Partner, who will be departing the firm on July 5th.Kass Sells, CEO, International, WE, said: “This transition is a passing-of-the-torch moment to the next -generation of leadership and an example of how WE invests in and develops our leaders from within. A long-time business partner to Simon, Stephen is a seasoned communications professional who knows the market, our people and our clients, with a strong vision for the future of WATATAWA. At the same time, I want to extend our gratitude to Simon, who was instrumental in building the WATATAWA business and the team we have today.” Stephen said: “I am grateful for the opportunity to lead WATATAWA and maintain the high bar that Simon has set. It has been a privilege to work closely together over the decade and to develop a business and consulting model that is as relevant to our clients as ever and encourages and engages our people.”

WE Communications (WE) has announced the appointment of Nichole Provatas as executive vice president and international head of integrated marketing. This new role expands upon her previous position as executive vice president, APAC head of integrated marketing. Prior to that, she served as the global head of digital, creative, and strategy.In her new role, Provatas will lead WE's borderless experience team (BET), a globally decentralized group that offers client counsel, creative execution, strategic insights, and data capabilities to clients worldwide.Before joining WE, Provatas was at Adobe, where she held roles as head of brand communications and advocacy, APAC, and head of social media, APAC. She also worked as an account director and senior account supervisor at Edelman in Sydney and New York, respectively.Additionally, WE Communications has appointed Brian Keenan as executive vice president and international head of insights and analytics. Keenan will be responsible for enhancing WE's insight, analytics, and strategy capabilities for clients and driving growth across key markets and sectors.Keenan previously held the role of executive vice president, APAC strategy, and head of strategy at WE. His prior experience includes serving as senior vice president of planning and head of business intelligence at Weber Shandwick Australia, as well as senior insights, strategy and creativity planner and global creative initiatives manager at Ketchum in London. According to his LinkedIn profile, Keenan began his career as a guest lecturer at New York University, where he taught global marketing, creativity, brainstorming, and emerging technologies.Both Provatas and Keenan report to Kass Sells, CEO, International, WE.Alongside these leadership changes, WE has appointed Charmaine Lin and Michelle Lim as director and associate director of sectors in Singapore, respectively. Reporting to Troy Lee, head of sectors at WE, Lin and Lim will enhance the agency’s capabilities in tourism, travel and hospitality, technology, B2B, and crisis communications.

WE Communications, a leading independent global communications agency, today announced new regional leadership appointments that showcase the agency’s continued commitment to driving overall growth across the EMEA region, which had double-digit growth last year. Daniel Blank has been elevated to head of integrated marketing, EMEA, and Jasmin Athwal to head of growth and business development, EMEA.“WE’s EMEA region has experienced strong performance over the past few years, and our business is ready for additional cross-regional leadership that will continue our positive trajectory,” said Kass Sells, WE’s CEO of international. “Daniel and Jasmin have proven track records of driving results and will be an unstoppable pair when it comes to leading WE into this next chapter.”Under his new remit, Blank will be responsible for driving the agency’s creative and digital work across all EMEA markets. He will manage a team of more than 35 specialists spanning client capabilities that include insights and analytics, creative concepting, design, social media, paid media and content production. Prior to this, Blank served as deputy managing director of WE’s Germany office for six years. Throughout his career of more than 25 years, he has partnered with many multinational brands across the technology, healthcare, consumer products and sustainability sectors.“Clients today rightfully expect seamlessly integrated campaigns and 360-degree digital servicing from their agency partners,” said Sells. “By bringing together a cross-regional team, WE will further increase its creative diversity, quality and scalability for the brands with which we partner.”Athwal is charged with leading new business and marketing, including the development and implementation of a growth strategy across WE’s German, U.K. and South African operations that fuels cross-regional collaboration and integration. She will collaborate closely with local market leadership to drive client acquisition across WE’s key sectors of health, technology and consumer. Athwal most recently was senior director, technology at WE, where she provided counsel to B2B executive leaders on strategic communications and media relations, supporting the growth of WE’s largest clients in the EMEA region.WE’s EMEA Region experienced more than 14% growth in the last calendar year and represents clients that include Forest Stewardship Council, Honeywell and Microsoft.Athwal is based in London, and Blank is based in Munich. Both will continue to report to Sells.