PRCA APAC unveils diversity, equality and inclusion charter

The Public Relations and Communications Association (PRCA) APAC has launched its first-ever Asia-Pacific ‘PRCA APAC Diversity, Equality, and Inclusion (D,E,&I) Charter’’.In response to the growing imperative to prioritise D,E&I in the work of all PR professionals, the PRCA APAC DE&I Committee is proud to launch a comprehensive Diversity, Equality, and Inclusion (D,E&I) Charter. This Charter is designed to promote an inclusive and diverse public relations industry across the Asia Pacific region, addressing systemic barriers and guiding industry best practices.This 7-point charter, which has been produced with input from PR and communications practitioners in the region, is one of the many ways that the industry can work towards achieving this goal. It is meant to serve as a set of industry guidelines that PR practitioners can use to guide their work and promote a culture of respect, equality and inclusion.Charu Srivastava, Chair of the PRCA APAC D,E&I Committee and Co-Founder at TriOn & Co, said: “We believe that establishing a robust charter is essential in driving positive and real change within our industry. Our goal is to provide industry practitioners with practical guidelines that promote a culture of respect, equality, and inclusion. These guidelines set a strong foundation for us to build upon as we strive to be an industry that is truly diverse, inclusive and equal in all manners.”

Rob Morbin leaves ICCO after six years

Rob Morbin, the executive director of the International Communications Consultancy Organisation (ICCO), is departing after a six-year tenure with the global PR organisation.Morbin joined ICCO in 2018 from the Chartered Institute of Public Relations (CIPR) and has played a pivotal role in the organization’s growth. He initially served as deputy chief executive under the late CEO Francis Ingham and assumed the role of executive director in May 2023. During his time at ICCO, Morbin also contributed to the senior management team of the Public Relations and Communications Association (PRCA).Under Morbin's leadership, ICCO has expanded its presence in the Middle East and Southeast Asia, enhancing its services, products, events, and competitions, such as the annual World PR Report. The organization, representing PR associations and agencies across 70 countries, has also elevated the profile of PR at Cannes Lions through collaborations with PRovoke Media and WorldCom, and provided its members with platforms at the Council of Europe and the United Nations through its partnership with the UN Development Programme.Grzegorz Szepanski, ICCO president and CEO of Burson Poland, expressed gratitude, saying: “I would like to give a heartfelt thanks to Rob for his transformational impact on ICCO over the past six years. He has risen to unprecedented challenges, driven new initiatives, and opened up exciting opportunities for members around the world. We wish him every success in his next venture.”The current leadership team at ICCO includes interim CEO Andras Sztaniszlav, a partner at the Hungarian strategic communications agency PersonaR, who joined at the beginning of this year. Additionally, former ICCO and PRCA membership director Steve Miller has recently left both organizations to return to CIPR.

MENA Young Lions PR: Alexandra Richards, Sara Al Dehni clinch the crown

PRCA MENA, the Public Relations and Communications Association in the Middle East and North Africa, has announced that Gambit Communications’ Alexandra Richards and Sara Al Dehni have won the MENA Young Lions Competition 2024 for their #LendTheirVoice campaign. The star duo will go on to represent the MENA at the Cannes Lions International Festival of Creativity.Responding to a brief set by Shamsaha, Alexandra and Sara beat a field of 16 teams. Each team had 24 hours to create a campaign that would help Shamsaha to target audiences from expanded regions, especially focusing on support to victims of GBV in Palestine and Sudan.Sylvia Marcus, the Partnerships and Business Development Manager at Shamsaha, commented: “At Shamsaha, we believe in the power of collaboration and innovation to drive positive change. Partnering with the PRCA MENA Young Lions Competition allows us to amplify our message of women's empowerment and protection throughout the Middle East, inspiring a new generation of advocates and change-makers.”PRCA’s Head of EMEA, Monika Fourneaux MPRCA said: “Each competing team has demonstrated exceptional skill and creativity. The breadth of innovative campaigns highlights the incredible diversity of young talent in our region. Congratulations to Alexandra and Sara for their outstanding achievement, and we extend our best wishes to them for success in Cannes. Thank you to all participants for your contributions, and we look forward to seeing you again next year.”