Gurugram-headquartered public relations and communications management firm PRandit Solution Pvt. Ltd. has secured the PR and media relations mandate of 0xPPL, a pioneer next-generation social networking designed specifically for crypto natives. This mandate underscores PRandit's role in managing and amplifying 0xPPL?ÇÖs media presence as it continues to revolutionise the crypto landscape. Being the first and only PR partner of 0xPPL, in the upcoming months and years, PRandit will be responsible for driving 0xPPL?ÇÖs media outreach, public relations and strategic communications efforts. The agency will also use its extensive expertise to craft and disseminate all the key messages and information relevant to establishing and projecting the credibility of 0xPPL bridging the gap between the decentralised, blockchain-driven world (onchain) and the social connections. In addition, as a part of this mandate, PRandit will explore opportunities for 0xPPL and its spokespersons to be featured across relevant national and international media outlets, including print, electronic, online, and new-age media outlets, among others. Poorvi Sachar, (pictured), Senior Product Manager, 0xPPL, said: ?Ç£We are excited to work with PRandit as they take the lead in managing our media communications. Their experience across sectors and in Web3 space makes them an ideal partner to help us share our vision of a decentralised social network to the world.?Ç¥Shalu Jha, Co-Founder & COO, PRandit Solution, said: ?Ç£We are honoured to be chosen as a media partner for 0xPPL. This mandate aligns with our passion for promoting innovation-driven ideas and solutions. We look forward to helping 0xPPL enhance its visibility and its platform reach a broader audience.?Ç¥At 0xPPL, they are building the future of on-chain native social networking. It is a platform where tracking your peers' on-chain activities, discovering trends, and leveraging state-of-the-art data tools is not just possible but intuitive and seamless. At 0xPPL, where every aspect of the blockchain is interconnected. Their vision is to become the homepage of Web3, serving as the primary discovery hub for new on-chain applications. Soon, they will be launching an account abstraction wallet that allows you to effortlessly buy what your friends are buying, claim trending items with a single click, and more?Çöall from your mobile device. 0xPPL is driving a movement towards a more interconnected on-chain world. On the other hand, PRandit Solution is a leading Indian agency in the field of strategic communications?ÇÖ-related services. The agency boasts an extensive clientele of over 500 startups/businesses and has helped with their brand positioning, media relations, public relations, reputation management, etc. Since its inception in 2018, PRandit has worked with notable companies like, CEEW, Villgro, IIT Mandi iHub, Tezos India, Powering Livelihoods, GOGLA, GIZ Her&Now, Bartronics, MIC Electronics, Log9 Materials, STAN, Loopworm, Metastable materials etc.

Senvion India, one of the fastest-growing companies in the Indian renewable wind energy sector, has announced its strategic partnership with Pitchfork Partners, a leading PR agency renowned for its communication expertise. This partnership aims to elevate Senvion India's brand visibility, effectively communicate its commitment to renewable energy, and solidify its position as a leader in the Indian wind energy market.Senvion India has partnered with Pitchfork Partners to amplify its brand's impact and accelerate its mission towards a sustainable world. Together, they will embark on a strategic journey to enhance the company's visibility, effectively communicate its vision, and share inspiring stories of progress. Through targeted media relations, thought leadership initiatives, engaging interviews, and impactful events, Pitchfork Partners will bolster Senvion's external reach. This collaboration is poised to elevate Senvion's position as a pioneer in the renewable energy sector, inspiring and engaging audiences worldwide.Amit Kansal, CEO & MD, Senvion India, speaking about the partnership, stated, ?Ç£Our mission at Senvion is to empower the future of wind energy and we are excited to kickstart our journey with Pitchfork Partners. Through this partnership, we look forward to broadening our reach and shaping the future of the renewable energy sector. Pitchfork?ÇÖs proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders."Sharing his views on the appointment, Jaideep Shergill, Co-founder, Pitchfork Partners, said, ?Ç£We are thrilled to be the strategic communications partner of Senvion India. Leveraging our deep-rooted expertise in renewable energy communications, we are confident in our ability to elevate Senvion India?ÇÖs brand impact and visibility and drive meaningful external conversations within the industry. As the country aims to reduce its dependence on fossil fuels, we believe that through strategic messaging and targeted outreach, we can amplify their impact and propel them to new heights of success in this dynamic and ever-evolving sector.?Ç¥ With a legacy of engineering excellence spanning over 25 years, Senvion India is one of the fastest growing companies in the Indian wind industry. Senvion's passion for innovation fuels its drive to create a sustainable future, making it a driving force in the industry.

Google has appointed Housam Alfaleh as the new Communications & Public Affairs Manager for the Middle East and North Africa (MENA) region, based in Dubai. In his new role, Alfaleh will oversee Google's public relations and communications strategy across the MENA region, focusing on fostering relationships with key stakeholders, including governments, media, and community organisations.Alfaleh brings a wealth of experience in strategy, strategic communications, and government engagement. Before joining Google, he was a Graduate Fellow in the MENA practice at McLarty Associates in Washington, D.C., where he was involved in policy analysis and advising clients on political and economic developments in the Middle East. His expertise also extends to diplomatic relations and public affairs, positioning him well to navigate the complex landscape of communications in the region.At Google, Alfaleh will play a critical role in shaping the company's external communications and engagement strategies, particularly as the tech giant expands its presence and influence in the rapidly evolving digital markets of the MENA region. His appointment comes at a time when Google is ramping up its initiatives in the region, including investments in digital transformation, cloud infrastructure, and AI technology to support local innovation and growth.Alfaleh?ÇÖs appointment underscores Google?ÇÖs commitment to deepening its engagement and fostering stronger partnerships in the MENA region, which is experiencing rapid digital transformation and increasing demand for innovative technology solutions.

Global public relations agency Burson has appointed Chris Creegan as the new Director of Gaming & Esports, based in Dubai. In this role, Creegan will lead communications strategies for clients within the rapidly expanding gaming and esports industry across the Middle East and North Africa (MENA) region.Creegan joins Burson from TikTok, where he served as Gaming Partnerships Manager, driving key initiatives and collaborations within the gaming sector. His move to Burson reflects the agency?ÇÖs commitment to strengthening its expertise and services in the booming gaming and esports market in the MENA region, which has seen significant growth in recent years due to increased investment, a burgeoning player base, and a rise in esports events.Creegan's expertise in building strategic partnerships within the gaming community, combined with his deep understanding of digital platforms, will be instrumental in crafting compelling narratives and driving impactful campaigns for Burson's clients. His appointment comes at a time when the MENA gaming market is projected to continue its rapid growth, driven by technological advancements and a young, tech-savvy population.Burson?ÇÖs expansion into the gaming and esports sector is part of a broader strategy to cater to the evolving needs of the digital economy in the region, where gaming has emerged as a key cultural and economic force. Creegan will collaborate closely with Burson?ÇÖs global network to deliver innovative communication solutions tailored to the unique demands of the gaming and esports industries.

FrieslandCampina, a Dutch multinational dairy cooperative, has appointed Sanjay Nair as the new Head of Public Affairs & Communications for Asia. Based in Singapore, Nair will be responsible for leading FrieslandCampina's communications and public affairs strategy across the region, enhancing the company's corporate reputation, managing crisis communications, and driving strategic advocacy initiatives.In his new role, Nair will oversee the development and execution of FrieslandCampina?ÇÖs regional communication strategies, focusing on public policy, corporate social responsibility, and stakeholder engagement. He will also play a crucial role in supporting the company's growth in key Asian markets, including China, Indonesia, and Malaysia, where FrieslandCampina is expanding its footprint in response to growing consumer demand for sustainable and nutritious dairy products.Nair brings over 15 years of experience in communications and media, having previously held senior roles at the Ministry of Law in Singapore, DBS Bank, OCBC Bank, and The Straits Times. His expertise spans various aspects of marketing communications, public affairs, and media relations, making him well-equipped to strengthen FrieslandCampina?ÇÖs position in the competitive Asian market.FrieslandCampina has been ramping up its efforts in Asia, recently launching new products tailored to local tastes and investing in sustainable dairy practices to reduce its carbon footprint. The company's Asia-Pacific operations have become increasingly important as it seeks to meet the region's rising demand for high-quality dairy products.FrieslandCampina operates across several Asian markets, including Indonesia, Hong Kong, Brunei, Malaysia, the Philippines, Singapore, Vietnam, and Thailand. The company is widely recognized in the region under the brand name "Dutch Lady.In December 2022, Dutch Lady Malaysia, in partnership with Leo Burnett Malaysia, launched the "CartonSwap" campaign to tackle the nutritional deficiencies facing Malaysians due to the nationwide egg shortage. The initiative aimed to provide alternative sources of essential nutrients, highlighting the brand?ÇÖs commitment to addressing local food security challenges.

The Public Relations Consultants Association of India (PRCAI) hosted the inaugural edition of PRana 2024: Shaping the Story of India, on September 4, 2024 at The Leela, Chanakyapuri, New Delhi, which was attended by 20 key opinion leaders, 100-plus C-suite leaders and top communicators with the aim to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscored the critical importance of compelling narratives for inspiring change, fostering innovation and contributing to the country?ÇÖs growth.The event witnessed the launch of the survey-based report ?ÇÿBharat ki Baat 2024?ÇÖ, a study commissioned by PRCAI to LocalCircles, India?ÇÖs leading community platform and pollster on public issues and governance. This study received over 180,000 responses from over 40,000 citizens located in 396 districts of India and it sought citizens?ÇÖ views on their hopes and aspirations in 10 key areas: growth and prosperity; geo-political influence; infrastructure; healthcare; sustainability and environment; education; skilling, employment and livelihood; ease of living cities and digital governance; technology and innovation; and communications and information.<img src='https://erp.adgully.me/artical_image\6f8bc3b13eb27f6dd3d7f4a365d184c7.jpeg' class='content_image'>The key findings of the PRCAI Bharat ki Baat 2024 study for India in the next five years (2029) are:Six in 10 Indians believe India will be the 3rd largest economy in the world and it will be a global manufacturing hub for at least five new sectorsSix in 10 Indians believe India is likely to become a permanent member of the UN Security Council and help create a comprehensive convention against international terrorismEight in 10 stated India will be able to expand modern road connectivity ecosystem to 15,000 km of access-controlled highways to improve mobility and decongest citiesSix in 10 Indians expressed hope that India will be able to achieve expansion of Jan Aushidhi Kendras to all districts to provide low-cost, affordable medicinesSix in 10 expressed optimisms that there will be infrastructure to impart technical skills to at least 2 million individuals and enable them to find/upgrade their jobs/earningsSix in 10 Indians stated that they look forward to the launch of Gaganyaan as India?ÇÖs first human spaceflight mission landing an astronaut on the moonNine in 10 indicated that authentic and timely communication and information will be critical for India to achieve trust and progress in the key development areasSix out of 10 respondents hoped India would have an enabling dynamic curriculum at school level as mandated by the NEP, which provides a foundation for emerging technologies and future industry needsSix out of 10 stated that they are optimistic about government enabling piped gas connections from current 1.1 crore to 5 crore households across IndiaFive out of 10 stated that the Government will ensure that drinking water supplied to the top 50 cities is free of contamination from arsenic, mercury and other industrial pollutants?Ç£India under the leadership Prime Minister Shri Narendra Modi is leading the world towards greater height in every field, be it infrastructure, fintech, federal governance and many more. The Government aims to ensure 'Sabka Saath, Sabka Vikas' to accomplish our goal for Viksit Bharat which coincides with 100 years of Independence. I believe all this will not be possible without an informed nation which can only be achieved with transparency and good governance. In my opinion, the communication fraternity will play a crucial role in achieving our goals for its citizens,?Ç¥ said Jyotiraditya Madhavrao Scindia, Union Minister for Communication and North Eastern Region.?Ç£The role of public relations is fast changing from communicators to business enablers. PRana 2024 for the first time will bring together India?ÇÖs key opinion leaders and reputation custodians who have a significant role in storytelling for nation building. ?ÇÿBharat ki Baat 2024?ÇÖ report by PRCAI validates the growing significance of the role of the public relations industry and the communications function in government, businesses or civil society organizations for ethical and authentic information,?Ç¥ said Deeptie Sethi, CEO, PRCAI. The public relations industry is on a growth trajectory and gaining increased recognition by the CEO and the C-Suites. According to SPRINT 2023*, the private sector, startup economy, and unicorns are fueling the PR industry?ÇÖs growth; the C-suite is increasingly recognizing PR and communications as a driving function rather than just an enabler. Eight out of 10 respondents for PRCAI SPRINT 2022-23* said that India Inc. leadership is working closely with their corporate communications team to devise strategies for brand communication, while 80% of corporate communications leaders report directly to the CEOs.?Ç£At the cornerstone of authentic communication and reputation management, the PR industry is well-positioned to shape and accelerate the nation's growth trajectory. Through PRana 2024, we have laid the foundation for a new era of strategic storytelling. With the launch of the Bharat Ki Baat 2024 report, we are also capturing real Indian voices, painting a vivid picture of the nation that India hopes to become as we approach India@100. Our overarching goal remains to amplify India?ÇÖs voice and celebrate its achievements through the power of new-age communication,?Ç¥ said Kunal Kishore, Vice-President, PRCAI.<img src='https://erp.adgully.me/artical_image\a6dee7da18bab8c95ed1e67d38dd39ea.jpeg' class='content_image'>Inspired by the global trend of shorter speeches, which is gaining popularity and reflects how people consume information in today's fast-paced world, the convention introduced a brand-new speech format called ?Çÿ300Wise?ÇÖ, where speakers delivered concise, high-impact visionary speeches in five minutes. Influential key opinion leaders shared their vision for India@100 at PRana 2024 which centered around how powerful ideas can positively impact four pivotal pillars of reputation centered around Leadership and Vision, Emotional Quotient, Country Economics and Social Elevation.PRana 2024 storytellers included business leaders and achievers such as Nadir Godrej, Chairman & MD of Godrej Industries, Imtiaaz Ali, Filmmaker, Ritesh Agarwal, CEO & Group Founder of OYO, Ashish Kumar Chauhan, MD & CEO of the National Stock Exchange of India (NSE), Captain Indraani Singh, World?ÇÖs First Airbus 300 Captain, Founder of Literacy India, Santosh Iyer, MD & CEO, Mercedes-Benz India Pvt. Ltd., Chhavi Rajawat, First MBA Sarpanch, Devdutt Pattanaik, Author, Guneet Monga, Academy Award- Winning Filmmaker, Founder, Sikhya Entertainment, Kapil Sibal, Lawyer & Politician, Dr. Deepa Malik, Padmashree Khel Ratna Awardee, Para-athlete, Paralympian, Alina Alam- Founder, Mitti Caf??, Licypriya Kangujam, Climate Activist, Dhuwarakha Sriram - Dhuwarakha Sriram, Chief of YuWaah, Youth Development, and Partnerships at UNICEF, Manish Sharma, Chairman of Panasonic Life Solutions India and South Asia, Abhishek Poddar, Founder, Museum of Art & Photography (MAP), and Supriya Paul, Co-Founder and CEO of Josh Talks, amongst others. The Story weavers included Shantanu Deshpande, Founder & CEO, Bombay Shaving Company & Visage Lines Personal Care Pvt. Ltd. (VLPCPL), Suhasini Haidar, Diplomatic Editor of The Hindu, Kaveree Bamzai, Independent Journalist, and Fatima Mahdi Karan, Moderator, Strategic Communications AandMedia Consultant.PRCAI at the story convention unveiled a sonic identity: the PRana Taal- Rise Together, a music composition by Tejas Menon saluting the spirit of new promising India.

In her new role, Anumita will be responsible for shaping and enhancing Amgen?ÇÖs reputation in India, managing all external communications, and driving strategic internal communications to build a cohesive and engaged workforce.  Anumita brings over 16 years of experience in corporate communications, most recently serving as the head of communications at Medtronic India. In her previous stint, she successfully led reputation-building initiatives, crisis management, internal communications strategies, patient awareness campaigns, and digital amplification, significantly enhancing brand recognition. Her leadership in innovative campaigns and thought leadership efforts have earned her several industry accolades, including multiple recognitions for her contributions to healthcare communication.

Glassdoor, the global leader in insights about jobs and companies, has appointed Sang Lee as its Corporate Communications Manager. In this new role, Lee will spearhead strategic communications initiatives to enhance Glassdoor's brand presence and reputation across global markets.She wrote on her LinkedIN page: "I?ÇÖm thrilled to share that I joined Glassdoor as the Corporate Communications Manager. It?ÇÖs so special to be joining a company that?ÇÖs been critical to my professional journey, dating back to the very first internship interview I was preparing for as a college student." Lee joins Glassdoor with extensive experience in corporate communications, having previously held positions at firms such as Expedia and Bumble, where she was instrumental in developing and executing comprehensive communication strategies that aligned with business goals. At Glassdoor, Lee is expected to drive various communication efforts, including media relations, executive communications, and thought leadership programmes. Her appointment comes as the company continues to expand its global footprint, having recently launched localized websites in several new markets, including Singapore, India, and Brazil, to cater to the growing demand for workplace insights worldwide.Glassdoor, known for its anonymous employee reviews and insights about company culture, salaries, and interview processes, has been enhancing its platform with new tools and features to better support job seekers and employers alike. Recently, the company introduced advanced analytics capabilities, allowing organisations to gain deeper insights into employee sentiment and engagement.With this appointment, Glassdoor continues to strengthen its communications team amid an evolving job market landscape, ensuring it remains a vital resource for millions of job seekers and employers worldwide.

Wipro has appointed Dinesh Joshi as their General Manager and Head of External Communications. He is a seasoned business communications professional with expertise in corporate and crisis communication. Previously, he served as Head of Corporate Communication at HP for more than 8 years and as Vice President- external communications at Yes Bank Limited.He announced his appointment on LinkedIn.

EXL has appointed Neha Kumaar Garg as the Vice President of Internal Communications. Neha brings a wealth of experience in crafting compelling brand narratives, honed over years of working with diverse organizations across multiple sectors.Neha joins EXL at an exciting time, as the company continues to expand its global footprint with operations across six continents and a team of over 55,000 dedicated professionals. Her focus will be on fostering a people-centered approach to internal communications, ensuring that every voice within the organization is heard and valued."After years of crafting brand narratives for organizations, I've come to realize that what truly endures, regardless of the audience, is the heart of any brand?Çöits people," said Neha. "I am delighted to join EXL, where I can create people-focused narratives in a company that has been a leader in its field for 25 years. The insights into business value, emphasis on capability development, and sharp focus on advancing people to new roles already make me feel WOW!"In her new role, Neha is excited to enhance the brand experiences for both EXL's people and its partner community, aligning with the company's philosophy that there is always a better way to do things. "I look forward to a journey where every story counts and every voice matters, and I am eager to unlock and add value in new and innovative ways."

Teneo, the global CEO advisory firm, has announced two key senior leadership appointments to support the firm?ÇÖs continued growth in the UK and around the world.Nick Claydon has been appointed to a new, broader role as Vice Chairman, Global Strategy & Communications (S&C). He will, therefore, transition from his current position leading Teneo?ÇÖs UK S&C business to spend more time advising CEOs and clients around critical challenges.Nick has successfully run Teneo?ÇÖs UK S&C business for five years. During that time, he led the team through the pandemic and a period of growth, including the successful integration of Tulchan Communications. He leaves Teneo?ÇÖs UK S&C business as it is having a record year and positioned as a formidable and differentiated force in the market.Andrew Feldman will succeed Nick as CEO of UK S&C. He joined Teneo in 2023 as part of Teneo?ÇÖs acquisition of Tulchan Communications. Andrew was Managing Partner of Tulchan from 2019 to 2023, where he was responsible for the day-to-day management of the firm and advised key clients on their strategic communications. Prior to that, he was a Partner at Macro Advisory Partners, advising multinational clients on geopolitical risk. From 2010 to 2016, Andrew served as Chairman of the Conservative Party in the UK.As part of this transition, Geoff Morrell will now oversee the UK S&C business in his role as President of Global S&C. This will help foster even greater collaboration across the broader S&C business where Geoff already has responsibility for Teneo?ÇÖs Europe, Middle East and Asia-Pac S&C businesses.?Ç£We are delighted to announce new leadership roles for Nick and Andrew,?Ç¥ said Geoff Morrell, President of Global S&C, Teneo. ?Ç£They are both great client counselors and leaders within our business and will each continue to play important roles for the firm moving forward. I would like to thank Nick for his leadership of the UK S&C business over the last five years and also congratulate Andrew on his new responsibilities. I look forward to working with them both to build on the strong momentum we have in our UK S&C business and more broadly around the world. They are two of the very best in the business and we are lucky to have them.?Ç¥Nick Claydon said: ?Ç£It?ÇÖs been a privilege to lead the London office through a period of growth as we have transformed Teneo into a business where a combination of financial communications, political insight, reputation strategy and bold and creative campaigning is fused in our DNA. We have completed the successful integration of Tulchan, the combined teams are working well together, and the business has real momentum. I am looking forward to focusing on what I love most, partnering with Teneo clients around the globe to address some of their biggest challenges. No other firm offers the breadth or depth of services Teneo provides on an integrated basis and I am excited to take on this new challenge.?Ç¥Andrew Feldman said: ?Ç£I am very much looking forward to leading Teneo?ÇÖs UK S&C business. We have an exceptional team, with a diverse set of skills and perspectives, enabling us to offer valuable strategic communications advice to clients. We now have an exciting opportunity to accelerate the growth of the business from solid foundations.?Ç¥

VeriSmart AI, a Blockchain AdTech platform enabling data interoperability for companies while maintaining privacy compliance, proudly announces its strategic partnership with The Media Manifest, a leading PR agency renowned for its innovative communication strategies. This collaboration marks a pivotal moment for VeriSmart AI in fortifying its communication strategies and amplifying its presence in the Blockchain AdTech industry. The Media Manifest will oversee VeriSmart AI?ÇÖs PR presence. Through this partnership, the agency aims to focus on effectively communicating the company?ÇÖs pioneering advancements and contributions to the future of Blockchain and Data Privacy front. Founded in 2017, Verismart AI is introducing an approach to advertising technology that addresses the shortcomings of traditional methods. By leveraging a decentralized data intelligence framework, Verismart aims to deliver more targeted and effective ads while giving importance to user privacy and control. They utilize blockchain technology to ensure the security and privacy of encrypted data within its decentralized data intelligence framework. Additionally, they leverage cumulative data intelligence of enterprises and brands for more than 528 Million users. The company?ÇÖs last two products have been inaugurated by PM Modi, namely, Digital Banking Unit, Dyslexia Voice Bot.Nupur Maheshwari, Co-founder of The Media Manifest, shared her enthusiasm: ?Ç£Partnering with VeriSmart AI is a thrilling opportunity for us to shape the narrative in the Blockchain AdTech sector. We are eager to apply our communication expertise to amplify their impact and lead the conversation on the future of the Data Privacy and Blockchain industry.?Ç¥The Media Manifest is a boutique Public Relations and Digital Media agency, founded by Kinjal Shah and Nupur Maheshwari in 2021. Having a focused approach in the new age space, TMM offers tailored public relations and digital solutions in the rapidly shifting ecosystem by driving the brand narrative to achieve maximum impact. Their expertise lies in strategic analysis, collaborations, and creative outlook from the brand?ÇÖs perspective. Headquartered in Mumbai, the agency provides solutions like Reputation Management, Crisis Communication, Strategic Consultation, and Influencer Marketing. The practices are centeredaround BFSI, Wealth Management, Personal Finance, Technology, Startup, Blockchain and Hospitality amongst other spaces.

The Public Relations Institute of New Zealand (PRINZ) has confirmed its new board members after recent elections held during the Annual General Meeting (AGM).Denise Mackay (FPRINZ, APR), a returning board member, has been appointed as the new Chair. Mackay, who has been an elected board member since 2022, also serves as the Chief Judge for the annual PRINZ Awards since 2021. She brings extensive experience in leading strategic engagement and fostering relationships across government, the private sector, and international organizations.Joining the board as newly elected members are Jacquie Boer (FPRINZ, APR), Morwenna Grills (APR), Kelly Gunn, and Eruini Paranihi:  Jacquie Boer is a PRINZ Fellow with 30 years of experience in advertising, journalism, and public relations. She is currently the Principal of WPR, where she focuses on reputation management for clients in the infrastructure, forestry, and agriculture sectors in Aotearoa.Morwenna Grills is a communications and engagement leader with experience working at the Department of Corrections NZ, New Zealand Law Society, and New Zealand Parliament. A former journalist and Te Reo M?ori learner, she has a strong background in public sector communications.  Kelly Gunn serves as the General Manager of Communications at New Zealand Media & Entertainment (NZME). With nearly 20 years in PR, media, and communications strategy, she is known for her expertise in the media landscape.  Eruini Paranihi is the Senior Media and Communications Strategist at Te Taura Whiri I te Reo M?ori. He has a rich background in broadcast journalism, media relations, and content production.PRINZ also welcomes back Jackie Curtis (FPRINZ) and Alan McDonald as co-opted members for the new term:  Jackie Curtis, a PRINZ Fellow and Managing Partner at Cherry Red Consulting, has volunteered as a co-opted board member for two years and will continue as Chair of the PRINZ College of Fellows.  Alan McDonald, Head of Advocacy, Strategy, and Finance for the Employers and Manufacturers Association (EMA), returns for his second term on the board.This newly formed board aims to further PRINZ?ÇÖs mission of advancing the public relations profession in New Zealand through continuous professional development, advocacy, and upholding the highest standards of practice.

Victor John Platon has been elevated to the position of Director of Communications and Public Relations at the Ramon Magsaysay Award Foundation, a prestigious non-profit organisation based in Manila. Platon brings over 15 years of experience in marketing communications (marcomms) to his new role, having previously served as the Head of Communications and Public Relations at the Foundation. His career spans various key positions in organisations like Children?ÇÖs Hour Philippines and McCann Worldgroup Philippines, where he contributed significantly to the advancement of public relations and marketing strategies.Under his leadership, the Ramon Magsaysay Award Foundation continues to honour transformative leadership and selfless service throughout Asia. The Foundation, named after the seventh President of the Philippines, Ramon Magsaysay, has been bestowing the renowned Ramon Magsaysay Award since 1958 to individuals and organisations who demonstrate "greatness of spirit and transformative leadership" in addressing critical issues across Asia. These awards have been given to over 300 individuals and organisations from diverse fields such as public health, governance, education, human rights, and the arts, making it Asia's premier prize.Platon's appointment comes at a time when the Foundation is expanding its communication strategies to reach a broader audience and strengthen its impact across the region. His expertise will be crucial in enhancing the Foundation's outreach and engagement initiatives, particularly in promoting stories of remarkable change and achievements among the awardees. As the Foundation looks ahead to its upcoming events and initiatives, including its 2024 activities aimed at supporting sustainable development goals, Platon's leadership is expected to play a vital role in shaping its future direction and visibility on a global stage.(Image courtesy: mrvictorjohnplaton.wordpress.com)

Burson has named Simeon Mellalieu as CEO of its Hong Kong office, effective October 2, 2024.Mellalieu brings extensive experience from his previous role at Ketchum, where he served as Partner for Client Development in the Asia-Pacific region and Managing Director of Ketchum Hong Kong. With over 25 years in the communications industry, he has guided multinational companies in developing and executing national, regional, and global communications strategies.His diverse client portfolio spans various industries, including fast fashion, semiconductors, automotive, gaming, food and beverage, and banking.Before relocating to Hong Kong, Mellalieu spent time in the UK, gaining valuable experience at two prestigious PR agencies: Bulletin International in London, specializing in international broadcast PR, and Warman & Bannister in Cambridge, focused on technology PR.?Ç£We are delighted to welcome Simeon to our APAC leadership team. Hong Kong remains a critical regional hub for Asian companies seeking to build their reputation on the global stage. Simeon?ÇÖs extensive experience will help us further bolster our ?ÇÿAsia Going Global?ÇÖ offer in Hong Kong, helping clients navigate pivotal market changes and seize opportunities, both in the region and abroad,?Ç¥ said HS Chung, North APAC CEO, Burson. Simeon Mellalieu serves on the board of PR Hong Kong, showcasing his industry expertise and leadership.

One of the world?ÇÖs largest independent global communications and integrated marketing agencies, Ruder Finn, has announced that Zack Kass, former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council.This partnership, exclusive in the PR industry, underscores Ruder Finn?ÇÖs commitment to leading the global AI revolution in communications. The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, Tejas Totade, and Managing Director of Ruder Finn Interactive Asia, David Ko. This newly established council, under Kass?ÇÖs guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn?ÇÖs global client base.?Ç£At Ruder Finn, we believe that a company?ÇÖs approach to AI ?Çô how quickly they learn, integrate, and embrace its potential ?Çô will be a key factor in their future successack?ÇÖs global perspective and deep understanding o. Zf AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies" said Kathy Bloomgarden, CEO of Ruder Finn.Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. Ruder Finn?ÇÖs partnership with Zack is exclusive in the Public Relations industry."The future of communications is inextricably linked with AI, leading to abundant possibilities,?Ç¥ said Kass. ?Ç£We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success."The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council?ÇÖs membership and will announce additional members representing diverse regions and expertise shortly."Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,?Ç¥ elaborated Elan Shou, Ruder Finn Asia-Pacific Managing Director. ?Ç£By transforming traditional PR with AI-driven insights and efficiencies, we're not just enhancing campaign outcomes?Çöwe're positioning ourselves as leaders in AI-powered communications.?Ç¥

Sonia Huria has put in her papers at Amazon Prime Video, where she was Head of Communications ?Çô APAC. She had joined the OTT platform in 2020 as a part of the global communications team ?Çô leading PR & Communications for Amazon Prime Video in India. She was promoted to the position of Head of Communications - APAC at Amazon Prime Video in October 2023.With over two decades of experience in the entertainment and the consumer space, Huria led brand and corporate communications for Viacom18 across all its five lines of business ?Çô broadcast entertainment, filmed entertainment, digital entertainment, experiential entertainment and consumer products ?Çô as well as led one of the industry?ÇÖs most decorated internal communication functions.Huria began her journey with Viacom18 in 2008, as part of the team that launched Hindi GEC ?Çô COLORS, which became the no.1 channel in the category within a span of 9 months from launch. Auguring the role of Sustainability, she successfully created a model of multi-partner funded behaviour change communication content at Viacom18. First with the TV series ?ÇÿNavrangi Re!?ÇÖ to ?ÇÿMTV Nishedh?ÇÖ.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column ?Çô PR Conversation ?Çô Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Tarunjeet Rattan, Managing Partner, Nucleus PR, speaks about her 20 years of experience in the communications field and how she has witnessed the evolution of the role of PR, PRPOI?ÇÖs role in upskilling the PR industry, the key challenges and rewards she has faced in transitioning from working in top agencies to co-founding her own PR firm. Additionally, she shares insights on how PR agencies can tap into the audio revolution to effectively reach targeted audiences and craft compelling brand stories.With over 20 years of experience in the communications field, how have you seen the role of PR evolve, especially in terms of adapting to new media landscapes like digital and social platforms?In the last 20+ years that I have been in the industry, I have seen the pre-Orkut era to the social media boom to ChatGPT takeover communication mediums as each generation finds their own voice and mediums that they express themselves on, but seldom take over the role of the communicator. Not that attempts have not been made. Not that each change has not come with a now familiar rant of how ?ÇÿPR is dead?ÇÖ. Not that these have not challenged the PR profession to adapt and evolve.What has remained constant is the need for a smart communicator who can translate sentiment and messaging on both ends of these evolving communication mediums and tie these together to create a strong brand reputation. But the definition of this role itself has changed.With each change, the role of PR professionals has evolved. What was restricted to being involved in the activation stage and press coverage has now transitioned into communication consultants who use their unique skill sets to craft narratives with smart storytelling as they connect the dots that create a strong bedrock for brand reputations to be built on.PR now enjoys a seat in the boardroom, where the impact on reputation and its subsequent impact on the company?ÇÖs bottom line is taken into consideration at the start of an idea and not as an afterthought. The role of the PR leader has also undergone a considerable change over the years. From just leading the media coverage charge, they are now responsible for overall communication narratives and building bridges across digital, traditional, new age weaving them together to create and propel the brand reputation into the next phase of growth.PRPOI was established as a voluntary, free platform to upskill PR professionals. How do you see the importance of such communities in shaping the future of the PR industry in India?The needs of the many outweigh the needs of the one. Knowledge to upskill must be freely available to all if the industry has to evolve and maintain pace with the entire world of communication that is evolving at a breakneck speed. This is the bedrock on which the entire community of PRPOI has been established. Over the years, we have kept the industry updated through in-depth sessions, workshops, meetups, freewheeling chats, discussions, live sessions both online and offline along with blogs, courses and sessions offered by other communities and industry updates from our media friends to ensure upskilling is just a click away.When we started this community more than a decade ago, industry professionals took this with a bucket of salt. Over the years, this has been reduced to a spoonful of salt (we now aim to make this into a pinch). While we advocate upskilling and several professionals have taken advantage of it to save their jobs, get promotions, upskilling agency roles and find new jobs there has also been a considerable push from the PR community to stay ahead of the curve and upskill to maintain relevance which has benefited both the brand ecosystem and PR industry.Over the years, new communities have emerged as the vertical attracts new professionals who are motivated to advance the conversation which is essential for keeping discussions relevant and fostering continuous growth and innovation. They are going to become essential for the growth of the industry as each generation of professionals finds its groove in its own community. All of these communities will coalesce into the overall well-being of the industry.Nucleus PR has been a realization of your entrepreneurial dreams.What are the key challenges and rewards you?ÇÖve experienced in transitioning from working in top agencies to co-founding your own PR firm?It has been a learning experience. My entrepreneurial journey has been one of self-discovery and has challenged me at every stage to grow and evolve to the next level of growth. But if I were to trace challenges that pushed me towards specific points of growth, these would be:Individual ?Çô Realization that being an individual performer is less important than learning how to work with people where I invested in myself to help myself understand how to handle and work with people across various professions.Company ?Çô Learning that running a business is about much more than just knowing the profession which pushed me on a path of learning where I enrolled in mentorship programs to upskill and create a network that supported and pushed me to grow out of my comfort zone.Industry ?Çô The refusal of many in the industry to invest time in upskilling themselves and the utter frustration of the teams across at the lack of relevant talent led me to create PRPOI and introduce workshops and sessions that helped them garner real skills.Having worked with leading agencies and handled PR for MNCs across sectors, what strategies do you believe are essential for successful PR campaigns in today?ÇÖs diverse and dynamic market?PR campaigns that hit the mark almost always have these five key elements: focused customer-centric approach; understanding, accepting and acknowledging the changing preference of the customer; continuous study to pick relevant learnings for the next growth spurt; evolve and keep pace with changing customer mediums of communication; keep a finger on the pulse of the generation on a global scale.With the growing popularity of podcasts in India, how can PR agencies tap into the audio revolution to effectively reach targeted audiences and craft compelling brand stories?If you thought podcast popularity is about the audio... then you are wrong. It is now all about the video that accompanies it. The snippets on social media platforms along with the video-fication of podcasts is what is drawing viewers, advertisers and guests to the medium.While there are a lot of them that exist in the country at this point, a lot of them are still trying to break even. The best way that the PR community can leverage this is by understanding which brand partner makes the right fit for a specific podcast and which ones should actually start their own. End of the day, it should fit into your overall brand narrative.What advice would you give to aspiring PR professionals who are looking to make their mark in the industry, especially those interested in entrepreneurship and starting their own agencies?While there are so many that exist, this industry has the place and appetite for still more. I mentor a couple of new entrants every year, helping them identify the pitfalls and avoid them tactfully, hoping they can benefit from my experience instead of being baptized by fire and storm. The three bits that I always insist they consider before starting up:Choose your agency model and stick to it for at least a couple of years before deciding you want to pivot or switch.People management is going to be the key muscle that you will need to flex every single day. It will test you to the limits.Systems and processes, however boring they may sound, need to be put in place if your agency is going to have a fighting chance to grow.

80 dB Communications has been entrusted with the PR mandate for Experion Technologies, a progressive leader in Product Engineering. With a track record of creating transformative software products and solutions?Çöranging from EV charging stations to green lending platforms?ÇöExperion is at the forefront of industry advancements. 80 dB aims to bring these brilliant innovations and inspiring stories to audiences across India. 80 dB Communications, recognized for its expertise in integrated reputation management, will lead Experion's PR and external communications efforts going forward, working to amplify the company?ÇÖs comprehensive story across India.Experion Technologies started operating in India in 2006. Today, the company operates with a team of upwards of 1500 product engineering maestros across 3 cities in India and 8 offices internationally, which has allowed them to partner with almost 500+ customers globally across 37 countries. Experion is focused on creating meaningful value, innovation, and shared success through digitally driven programs for its customers, partners, and society. The organization has also been certified as a Great Place to Work for three consecutive years.?Ç£Our partnership with 80 dB Communications marks an exciting new chapter for Experion. Their decade-long experience in the industry will undoubtedly be valuable as we aim to take our story across India. It?ÇÖs also heartening to know that 80 dB boasts an 80% women workforce, which aligns with our commitment to inclusivity and excellence. We look forward to leveraging their expertise to amplify our presence and share our journey with a broader audience. I am confident this partnership will yield extraordinary results, driving our mission forward with renewed energy and purpose.?Ç¥ said Binu Jacob, CEO & MD, Experion Technologies.Abhilasha Padhy, Co-founder and Jt. Managing Director, 80 dB Communications said, ?Ç£We are absolutely thrilled to partner with Experion Technologies, a company that exemplifies innovation and excellence in the tech industry. Their stories of building IP for their clients have a global impact, whether it be asset managing 19,000 kilometers of the best-run highway network in the world or developing EV charging solutions for top automotive brands. Their products are also integral to the operations of a third of U.S. insurance agents and 7 out of 10 independent supermarkets in Australia!At 80 dB Communications, we have a rich history of working with cutting-edge technology companies and are eager to leverage our expertise to amplify Experion?ÇÖs voice in the market. This partnership aligns perfectly with our commitment to helping transformative companies like Experion communicate their inspirational work and build strong, lasting reputations in the industry.?Ç¥With ambitious growth plans on the horizon, Experion recognizes the need to attract quality talent from across the country, making a strong, nationwide presence a key priority. Additionally, Kerala's robust tech talent pool presents a unique opportunity, and Experion is committed to leveraging this potential to establish the state as a leading IT destination. By tapping into Kerala's skilled workforce, the proudly home-grown company is not just addressing current industry demands but also spearheading the next wave of digital transformation from this emerging tech hub.

Havas Japan has expanded its service offerings with the launch of Havas Red Japan, a merged media model that brings together the group's existing services in the country. Masashi Kitaichi has been appointed as Managing Director to lead this new capability.The move follows the successful launch of Havas Red in India last November through the acquisition of PR Pundit, now known as PR Pundit Havas Red. This expansion further strengthens the network's reach in the region.  Havas Red is the global public relations agency micronetwork of the Havas Group, operating in 19 markets worldwide. The agency's impressive client roster includes Toyota, Jaguar Land Rover, Pernod Ricard, adidas, Domino's, Far East Hospitality, Sun Life, and IKEA.?Ç£We?ÇÖve been fortunate to work already with a wonderful portfolio of clients at the HAVAS Village in Japan. Now, by expanding to become HAVAS Red Japan, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,?Ç¥ said Masashi. ?Ç£Japan is a key market for Havas, and enhancing our capabilities here is central to our One Asia strategy. By broadening our reach and engaging with one of the world?ÇÖs most dynamic and progressive audiences, we are reinforcing our commitment to creating meaningful connections and delivering impactful narratives,?Ç¥ said Rana Barua, Group CEO, Havas India, Southeast and North Asia.?Ç£Havas Japan has seen significant growth over the last 3 years and by launching Havas Red in Japan with Masashi leading the capability, we are not only expanding our service offerings but also positioning ourselves to better meet the specific demands of this market," said Darrell Nelson, CEO, Havas Japan.

The Brill Collective has strengthened its leadership team with the appointment of Jennifer Cook as Associate Director of Client Services. Following a successful second half of 2024, the communications firm continues to expand its core team, bringing Cook on board to leverage her decade-long experience in integrated communications.In her new role, Cook will collaborate closely with Amy Brill, Founder of The Brill Collective, and Tryph Greenwood, Director of Client Services, to drive the business forward. The Brill Collective, established 18 months ago, has quickly built a diverse portfolio of corporate and consumer clients across the GCC and beyond, serving sectors such as education, energy, real estate, sports, and hospitality.The Brill Collective is known for its agile, disruptor-model approach, blending the strengths of a traditional agency with the flexibility and specialized expertise of freelance consultation. Central to this model is the Core Collective, a team of senior client servicing directors who curate specialist teams of independent consultants tailored to each client?ÇÖs needs.Amy Brill expressed her enthusiasm about the new hire: ?Ç£We?ÇÖve celebrated some remarkable client successes, and to maintain momentum while staying true to The Brill Collective?ÇÖs ethos, we recognized the need for a strategic hire. Jen brings a rare blend of 360-comms expertise, regional insight, and creative and commercial acumen. Our clients and the business are already benefiting from her contributions.?Ç¥Commenting on her appointment, Jennifer Cook said: ?Ç£Joining The Brill Collective is an exciting new chapter for me. The fast-paced PR and marketing industry presents both challenges and opportunities, and I?ÇÖm inspired by Amy?ÇÖs disruptive model that fosters a unique working culture and delivers true expertise to clients. I?ÇÖm passionate about contributing to an innovative environment that drives success.?Ç¥

Uncut PR, a specialist PR agency, has bagged the media mandate for the Legends League Cricket for the second time in a row. Legends League Cricket is a global T20 league where retired cricketing legends come back to play competitive cricket again. Uncut PR will be the brand?ÇÖs PR and communications partner and will be strategizing and mapping out LLC?ÇÖs PR-related activities to ensure a strong presence.?Ç£We are excited to partner with Legends League Cricket once again. We understand the mechanisms of the sports sector and working with such an iconic league, LLC again cements our belief in the progress we are making. This will also give us an opportunity at global exposure and we are committed to furthering the brand?ÇÖs recognition, growth and contribute to their journey,?Ç¥ said Aditi Srivastava Dhanu, Founder, Uncut PRUncut PR is one of India?ÇÖs fastest-growing sports PR and marketing firms, bringing together all the sports industry players to support the country?ÇÖs athletic boom. To help businesses, teams, and sporting leagues meet their outreach goals, the organization has designed innumerable PR campaigns since 2018. To continue serving its sports customers and consistently produce the necessary outcomes, Uncut PR uses every instrument in the industry in conjunction with the art of creative planning.?Ç£We are happy to onboard Uncut PR once again for the upcoming season of Legends League Cricket. Legends League Cricket is a one of its kind, elite competition that brings back the most loved cricketers to do what they do best. Uncut PR?ÇÖs quick thinking, innovative, hands on approach has been key through the entirety of last season and it was the right move for us to continue with them,?Ç¥ said Raman Raheja, Co-founder of Legends League Cricket.Over the last 6 years, Uncut PR has worked with multiple national sporting federations including the Professional Golf Tour of India, Indian Rugby Football Union, to name a few long term associations. It has also worked alongside sporting leagues with Tamil Thalaivas, Shivaji Park Lions, Indian Tennis Cricket League, Elite Pro Basketball League and Elite Women Pro Basketball League and Entertainer?ÇÖs Cricket League bringing in a mix of entertainment in sport. Businesses like Global Sports, pioneers in the Indian Pickleball movement, Mogo ESports, headliners in the world of Esports, and Purple Goat Sportainment, who organized the Jungle Rumble featuring Vijender Singh have enlisted Uncut PR to further their media outreach.?Ç£Uncut PR thrives on working with the best sporting leagues and sporting talent across various sports in India and around the world. Associating with LLC again reassures us of the the work we do and are looking forward to be a working cog within the 2nd most viewed cricketing league in the world,?Ç¥ says Roma Dutia, Co-founder, Uncut PR.

Mercedes-Benz, India?ÇÖs leading luxury car manufacturer, has announced a key organizational change in its External Affairs and Corporate Citizenship division. Effective August 26, 2024, Dr. Shyam Sunder has been appointed as the head of this function. Reporting directly to Santosh Iyer, Managing Director & CEO, Dr. Shyam will oversee Mercedes-Benz India?ÇÖs government relations, public policy advocacy, and policy initiatives. His role will involve close collaboration with policymakers and industry leaders, as well as spearheading the company?ÇÖs diverse corporate citizenship programs to build stronger communities.Mercedes-Benz India managing director and CEO Santosh Iyer mentioned, ?Ç£We are delighted to welcome Dr. Shyam Sunder as the Head of External Affairs and Corporate Citizenship at Mercedes-Benz India. His extensive experience and deep understanding of external affairs will be invaluable in conveying our views to policymakers and actively participating in various industry associations. Dr. Shyam?ÇÖs expertise aligns with our commitment to fostering close collaboration with policymakers and external stakeholders, and driving impactful corporate social initiatives at Mercedes-Benz.?Ç¥Dr. Shyam Sunder brings a wealth of experience to this position, with a master?ÇÖs degree in Econometrics and a Ph.D. in Economics. His impressive 24-year career includes significant roles in public policy, advocacy, and government relations at leading automotive OEMs. He has also served with the Federation of Indian Chambers of Commerce & Industry (FICCI), where he was instrumental in shaping public policy and fostering industry partnerships. His deep expertise in public affairs, policy advocacy, and strategic stakeholder engagement highlights his capability to manage external affairs and navigate the complex regulatory environment for Mercedes-Benz India.

Carve Communications, a Miami-based PR and marketing agency, has been appointed the US agency of record for Golden Bear Toys, a leading UK-based toy manufacturer. This partnership comes as Golden Bear Toys looks to expand its footprint in the North American market and launch its latest innovative product, the "Soccer Bot," an indoor training device designed to help players of all ages develop and enhance their ball-control skills.The Soccer Bot is set to debut in the US on September 10, 2024, and will be available on major online retail platforms, including Walmart.com and Amazon. To support the launch, Carve Communications will execute a strategic media and influencer outreach campaign aimed at building awareness and driving sales. The campaign will include collaborations with popular TikTok creators to produce engaging content featuring the Soccer Bot, leveraging the platform's massive reach among young consumers and sports enthusiasts.Golden Bear Toys, known for its popular and high-quality products, including the award-winning "Hey Duggee" and "In the Night Garden" ranges, aims to capitalize on the growing trend of at-home fitness and skill development. The launch of the Soccer Bot comes at a time when the global smart toy market is expected to grow significantly, driven by increased demand for tech-savvy and interactive toys among children and young adults.In addition to media and influencer partnerships, Carve Communications will focus on digital and social media strategies to engage soccer communities and families across the US and create a strong brand presence for Golden Bear Toys. The agency's expertise in navigating the US market will be crucial in ensuring a successful product launch and establishing Golden Bear Toys as a key player in the competitive toy industry.?Ç£Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states. This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn?ÇÖt be more excited to see what happens next,?Ç¥ said Barry Hughes (pictured), MD, Golden Bear Toys. With this strategic move, Golden Bear Toys is poised to expand its reach in North America and capture a significant share of the growing demand for innovative sports-related toys and training devices.

Clemson University has named Sharon Martin as Vice President for Marketing and Communications. In her role, she will serve as a member of the president?ÇÖs Executive Leadership Team and develop and implement integrated communications and marketing strategies to build and protect the Clemson University brand. Martin, who will begin at Clemson in October, comes from West Virginia University where she?ÇÖs spent the past 11 years. Originally serving as Vice President for University Relations, Martin has been Vice President for University Engagement and Chief Marketing Officer since 2017 where her responsibilities included university relations, alumni relations, enrollment management as well as WVU?ÇÖs Purpose Center.During her time in Morgantown, Martin oversaw WVU?ÇÖs communications and marketing teams aligning various divisions and units to increase brand awareness, develop brand and communication campaigns, and enhance outreach and engagement through earned media, social media, internal communications and unique user experiences. Her portfolio included creative services, marketing, communications, outreach, brand and licensing, alumni engagement, recruitment, admissions and student financial services.In addition, Martin led the launch of an award-winning brand campaign, created a magazine dedicated to research and implemented a variety of internal communications including Campus Conversations, Inside WVU Today video series and Academic Media Days. The team?ÇÖs creative work has garnered numerous awards including an Emmy in 2020 for the documentary film ?Ç£Breathe, Nolan, Breathe.?Ç¥?Ç£With more than two decades of experience in marketing and communications, Sharon brings a wealth of knowledge and a heart for service that will elevate Clemson and the value of the Tiger Paw even higher. We are thrilled to welcome Sharon to the Clemson Family as our Vice President for Marketing and Communications and look forward to welcoming her to the University this fall.?Ç¥Prior to West Virginia, Martin served in a variety of marketing roles at Purdue University, culminating in the position of Assistant Vice President of Marketing where she was responsible for advertising, strategic marketing, creative services, online experience, segment marketing and publications. Martin also served as editor of Purdue?ÇÖs alumni magazine with the Purdue Alumni Association and founded a boutique agency that launched a bi-monthly women?ÇÖs magazine for the local community.She is an executive board member of the Council for Strategic Communications of the Association of Public Land-Grant Universities (APLU), has served as a member of various committees for the National Mortar Board, and has been active with local chapters of the American Marketing Association.?Ç£During my visit to Clemson University, there was an instant connection with the people, the energy and the spirit of the university,?Ç¥ Martin said. ?Ç£These are exciting times, and I am eager to share the stories and experiences that will elevate the Clemson brand. I am grateful for the opportunity to join the Clemson family and look forward to collaborating on initiatives that will showcase the impact the university makes every day.?Ç¥Martin and her husband, David Howell, are the proud parents of Grace, a 2024 graduate of WVU?ÇÖs Reed College of Media, and Spencer and Carter, who graduated from WVU?ÇÖs Country Roads program in 2024.

Stephanie Sicilia has returned to Praxis Indonesia, a public relations agency based in Jakarta, in the role of Director. Sicilia, a seasoned professional with extensive experience in the Indonesian market, will be responsible for leading Praxis's team of consultants, driving media relations, enhancing client engagement, and managing stakeholder relationships across key sectors.Sicilia joins Praxis Indonesia after a seven-year stint at Xiaomi Indonesia. Prior to her role at Xiaomi, she was one of the founding members of Praxis Indonesia, contributing significantly to the PR agency's growth and development over the past decade.In her new role, Sicilia will leverage her expertise to drive innovative solutions for Praxis Indonesia's clients, foster strong relationships with key stakeholders, and position the company as a thought leader in the consulting industry. Her return marks a significant milestone for Praxis Indonesia as it continues to strengthen its position in the Indonesian market.Adwi Yudiansyah, Founder and President Director, Praxis, said: ?Ç£As Praxis expands beyond traditional PR to offer a more comprehensive marketing communication approach, Stephanie's return marks an exciting new chapter, combining her deep roots within the agency with her extensive industry expertise to propel Praxis to new heights of strategic excellence.?Ç¥

On August 29, 2024, Adgully hosted the latest edition of #GullyChat, focusing on the topic ?ÇÿMapping the Future of PR: Globalization and Cultural Diversity?ÇÖ. The discussion explored how the PR industry is navigating the challenges and opportunities of a globalized world while embracing cultural diversity in its strategies and communications.The esteemed participants included:Sonali Sokhal, CEO and Founder, IntelliquoTarunjeet Rattan, Managing Partner, Nucleus PRSiddhartha Mukherjee, Founder, Brand BalanceVikram Kharvi, Chief Executive Officer, Bloomingdale Public RelationsAkanksha Jain, Head of Public Relations & Corporate Communications, BharatPeThe panellists discussed cultural competence and how PR professionals must understand diverse cultural nuances to effectively communicate with global audiences.Tarunjeet Rattan emphasized, ?Ç£Understanding how to communicate across geographies, age groups, and diverse cultural groups is a basic requirement for anyone in PR. If you aren?ÇÖt doing that, then you?ÇÖre in the wrong profession and will always be wondering how to get things done.?Ç¥Siddhartha Mukherjee added here, ?Ç£The future of PR will depend on its ability to take charge and showcase business outcomes. PR machinery will need to have full command and control of the Input-Output-Outcome framework. Building cultural competence is part of the input ERPs (efforts, resources, processes). CXOs of business brands rely on the PR machinery to ensure that all stakeholders in both local and global target markets build and sustain long-term relationships with the business. Data-wise, recall and admiration scores need to be the strongest. A lot of initiatives are being taken to understand the culture and extract the mood of the markets in terms of expectations, fears, and aspirations.?Ç¥Vikram Kharvi also shared his thoughts on the importance of cultural competence in PR, saying, ?Ç£Cultural competence is a vital skill for PR professionals, especially as they engage with diverse global audiences. This encompasses the ability to understand, communicate with, and effectively interact with people across various nations. Investing in training programs that enhance cultural competence among PR professionals is crucial. Workshops and seminars can help teams understand cultural differences and develop skills for effective cross-cultural communication.?Ç¥The chat further touched upon on digital literacy, highlighting how digital tools, data analytics, and social media platforms are crucial for successful PR campaigns.Akanksha Jain noted, ?Ç£In today?ÇÖs times, it is important to have a good understanding of digital tools to ensure better reach, more impact, and better assessment of results. Leveraging social media platforms for building brand reputation is key. It is important to follow an always-on strategy and listen to what the customer is saying on social media. Social sentiment is a great indicator of the reputation of brands. Data analytics plays an important role in understanding audience behavior and refining PR strategies.?Ç¥Sonali Sokhal added, ?Ç£Social media is also a vital ?Çÿlisten in?ÇÖ tool for brands, which is unfortunately not utilized as well as it should be. Digital literacy is vital for measurement. In today?ÇÖs fractal world, social and digital platforms allow us to get a tangible count of impact.?Ç¥Vikram Kharvi noted, ?Ç£PR professionals with a diverse digital toolkit, including media databases, news monitoring, and email automation, can deliver integrated campaigns that drive business outcomes. Digital literacy helps PR teams respond quickly and strategically to crises, using social listening to gauge sentiment and proactively manage brand reputation. Proficiency in SEO, influencer marketing, and link building sets digitally literate PR pros apart, enabling them to drive online visibility and engagement.?Ç¥The conversation also highlighted the importance of collaboration and effective teamwork in PR, essential for leveraging expertise and resources.Sonali Sokhal remarked, ?Ç£It takes a village to make a brand; it takes a team to win the game! Trust and respect are the foundation of good teamwork. Communications today is multidisciplinary and needs varying skill sets only a team can bring to the table. We are living in the era of collaborations for brands and organizations across verticals, so communications teams need to collaborate internally and externally.?Ç¥Akanksha Jain emphasized, ?Ç£Effective collaboration within PR involves working closely with cross-functional teams, including business, marketing, sales, product development, tech, and legal departments. By leveraging the expertise of these teams, PR professionals can ensure that messaging is consistent, accurate, and aligned with broader business objectives. PR professionals must cultivate and maintain strong relationships with external partners, such as media outlets, influencers, industry experts, KOLs, and community leaders. These partnerships provide valuable insights, amplify messaging, and extend the reach of PR campaigns.?Ç¥Tarunjeet Rattan observed, ?Ç£Acing how to work with different generations, nationalities, and genders across all internal departments and external partners will be the mark of your success as a ?Çÿcommunicator?ÇÖ. Be worthy of the designation you carry. A good ?ÇÿPR leader?ÇÖ has the ability to unite stakeholders and get behind a single strategy with empathy and camaraderie. Apart from all the jargon on tech, reports, analysis, etc., people management is your true self.?Ç¥Lastly, Siddhartha Mukherjee shared, ?Ç£The efficiency and efficacy of PR are founded on collaborations. The term can have different dimensions ?Çô with internal and external partners. Internal collaborations would be with CXOs, on-ground operation departments, an organization?ÇÖs central MiS, and intelligence and research desks. External collaborations could be with communications agencies, ERP management and advisory consultancies, pure play research services, audit and quality assurance services, measurement and data analytics, influencer groups, communities, etc. Both internal and external collaborations need to happen across markets and geographies. Collaborations will be effective only when the framework is visualized, designed, and implemented well, all supported by measurement and data-led ERPs (efforts, resources, and processes).?Ç¥

Chinese smartphone giant Oppo has selected Weber Shandwick to spearhead its international public relations strategy, marking a significant step in its global expansion. According to reports, the partnership follows a competitive review and will see Weber Shandwick handling media relations, content creation, and brand positioning for Oppo outside of China.Oppo, known for its innovative smartphone designs and cutting-edge technology, has experienced rapid growth in recent years. The company has established a strong presence in key markets such as Southeast Asia and Africa, and its global smartphone sales ranked fifth in Q2 2024.Weber Shandwick's appointment comes as Oppo seeks to further elevate its brand awareness and strengthen its market position internationally. The PR firm's global reach and expertise in technology and consumer communications will be instrumental in helping Oppo achieve its objectives.In addition to its smartphone business, Oppo has also made significant strides in other areas, including smart home devices, wearable technology, and AI-powered solutions. The company's commitment to innovation and its focus on delivering exceptional customer experiences have contributed to its success.As Oppo continues to expand its global footprint, its partnership with Weber Shandwick is expected to play a crucial role in driving its growth and solidifying its position as a leading player in the smartphone market.

Leading independent marketing and communications agency FINN Partners has been named Agency of Record for Craft, the supply chain resilience company.Craft will work directly with FINN?ÇÖs Global Supply Chain practice, a specialized team within its Technology practice that, over the span of 24 years, has worked with more than 70 brands in the supply chain space. Craft selected FINN Partners for its expertise and demonstrable success within its industry along with the FINN team?ÇÖs strategic thinking and idea quality. This partnership underscores the agency?ÇÖs proven track record of delivering exceptional results and driving growth and reputation for its clients within the supply chain industry.FINN, which was named to Fast Company?ÇÖs 2024 Most Innovative Companies list, will provide an integrated communications strategy designed to aggressively grow awareness and understanding of Craft?ÇÖs brand and offerings. The program will target decision makers and purchase influencers across the supply chain, procurement, finance, regulatory compliance and ESG business functions at large organizations and agencies across the U.S. federal government.?Ç£In today?ÇÖs increasingly volatile world where disruption is constantly lurking around so many corners, supply chain resilience is becoming a top business priority,?Ç¥ said Mimi Spier, CMO of Craft. ?Ç£Craft?ÇÖs intelligent supplier risk management solution helps organizations efficiently get ahead of their supplier risk, protect against disruption and simplify business continuity. We are an ideal solution for what the market is demanding, but we need greater awareness quickly. We have no doubt that FINN is the best team to help us achieve that. In fact, we?ÇÖre astonished at the level of thinking and domain expertise an agency could bring in this space.?Ç¥FINN?ÇÖs Global Supply Chain practice works with clients in every facet of the supply chain, including technology-based innovators, consultancies, conferences, logistics and transportation providers, procurement-related companies, the supply chain organizations of Fortune 50 brands and more.?Ç£Supply chain has become inextricably linked to business performance, competitive advantage, brand perception and even global issues, such as fair global working practices and environmental responsibility,?Ç¥ said Casy Jones, Managing Partner and Global Supply Chain practice lead at FINN Partners. ?Ç£The global supply chain is also experiencing foundational change not seen in 40 years as businesses and the U.S. government do the hard work of diversifying our global sources of materials and goods. Craft is uniquely positioned to be at the center of helping these organizations successfully transition, and we?ÇÖre thrilled about the opportunity to tell that story and help Craft amplify the supply chain successes of their amazing customer base.?Ç¥The assignment is effective immediately.

Celio, French menswear brand has announced the appointment of Rejoy Rajan as its Head of Marketing & PR. A seasoned marketing professional, Rejoy has over 16 years of experience in Brand Management, Marketing Strategy (B2B & B2C),Customer Experience and Digital Marketing in the retail Industry. Rejoy has a proven track record for delivering innovation and growth to the brands he leads.  Rejoy has held key marketing roles across reputable companies such as JKHC, Diageo, JWT and Arvind Fashions. Having previously worked on both digital & traditional ecosystems of the marketing world, Rejoy comes with robust learnings and skills that will be pertinent to strengthening the consumer connect for Celio India.At Celio India, Rejoy will spearhead the men?ÇÖs fashion label?ÇÖs Marketing Department and overlook key function areas namely Marketing & Public Relations across platforms. ?Ç£We are thrilled to welcome Rejoy to our leadership team to spearhead our brand strategy and integrated marketing efforts. As we continue our rapid growth and aim to enhance our consumer presence in India, Rejoy's extensive experience and proven track record across the industry make him the ideal leader to elevate our brand narrative and drive greater visibility and impact,?Ç¥ said Satyen Momaya, CEO, Celio India.Speaking on his appointment, Rejoy Rajan, Head of Marketing at Celio India shares, ?Ç£It is an absolute honour to be associated with an iconic French brand like Celio. The brand has a strong presence in the country and I am keen to further strengthen its footprint and engage with the Gen Z & Millennials whilst increasing market share. Moreover, I eagerly look forward to learning & growing with the brand and building a community of consumers who resonate with the brand?ÇÖs ethos.?Ç¥When not at work, Rejoy enjoys travelling and cooking.

Finn Partners has been selected by the Moroccan National Tourist Office (ONMT) as its integrated marketing communications partner in China, as Morocco seeks to increase tourism from the region. The agency will provide comprehensive support, including PR strategy, influencer marketing, social media content creation, event planning, and brand partnerships.With Morocco recently named Africa's top destination in 2023, the country is now setting its sights on becoming one of the world's top 10 most popular tourist destinations by 2026.?Ç£Morocco has maintained a long-standing and amicable relationship with China. Traveling to Morocco offers Chinese tourists a truly adventurous journey that includes authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a host of wellness and mindfulness experiences," said Hicham Bellaziz, chief representative, ONMT in China.  ?Ç£We are excited about the appointment and are confident in our ability to establish a strong foundation to elevate ONMT?ÇÖs marketing efforts to new levels. Through our collaboration, we aim to deliver compelling narratives that capture Morocco's unique charm, and form partnerships to showcase its natural beauty, culture, art and lifestyle,?Ç¥ said Jenny Lo, managing partner, Finn Partners China. Finn Partners will focus on positioning Morocco as an unforgettable destination, showcasing its rich cultural heritage, breathtaking natural beauty, and diverse outdoor activities, while highlighting its world-class luxury and wellness experiences. By increasing visibility in the Chinese market, the agency aims to inspire travelers to consider Morocco for their next adventure.(Photo by Anton Mishin on Unsplash)

SPAG/FINN, an integrated marketing and communications agency, is celebrating its 10th anniversary by expanding its focus beyond healthcare to sectors like purpose, technology, consumer, and travel. Over the past decade, the agency has transformed the health communications landscape with its innovative, data-driven, and patient-first approach, and it now aims to apply its proven strategies to new arenas.Since its founding, SPAG/FINN has been at the forefront of redefining how brands connect with their audiences, using creative and data-led methods to turn complex healthcare narratives into impactful stories. This approach has helped brands build meaningful relationships with stakeholders, drive campaigns that inspire action, and create real-world impact. The agency?ÇÖs work has consistently focused on educating audiences, influencing policy, and building trust between brands and their communities, earning it a reputation for excellence in the industry.?Ç£Our journey over the past 10 years has been one of extraordinary growth and innovation,?Ç¥ said Aman Gupta, Managing Partner, Health Practice ?Çô Asia. ?Ç£Partnering with FINN has expanded our global reach and deepened our impact across continents. We?ÇÖre not just launching campaigns ?Çô we?ÇÖre driving conversations that shape public opinion, influence policy, and improve lives. As we celebrate this milestone, we remain committed to pushing boundaries and staying at the forefront of communications.?Ç¥Shivani Gupta, Managing Partner, highlighted the agency?ÇÖs dynamic internal culture, stating, ?Ç£Our success isn?ÇÖt just in the strategies we deliver; it?ÇÖs rooted in the vibrant culture we?ÇÖve built. Creativity, collaboration, and valuing every team member?ÇÖs voice are key to our achievements. Looking ahead, we are energized to continue this journey of innovation and leadership.?Ç¥As SPAG/FINN ventures into new sectors, it remains dedicated to its core values of integrity, excellence, and innovation. The agency plans to continue evolving with the changing communications landscape, with a focus on data and digital while maintaining its commitment to creating impactful connections between brands and people.SPAG FINN Partners has offices in Singapore, Malaysia, the Philippines, China, Hong Kong, Indonesia, Thailand, Delhi, Mumbai, and Bangalore.

Seasoned journalist, Smitha Verma has transitioned from the newsroom to the boardroom, taking on the role of Head of Corporate Communications and PR for Cambridge University Press & Assessment South Asia.Verma, who brings over 15 years of diverse journalism experience, has previously held prominent positions at Hindustan Times, The New Indian Express, Financial Express, and more.Reflecting on her new role, Verma expressed mixed emotions, stating: "As this chapter of my life as a journalist gets over and I cross over to experience what it entails on the other side of the fence, it's with a tinge of sadness but great excitement that I ask you to share your best piece of advice for me to stay true to the turf!" She acknowledges the predictable nature of this change but embraces it as a natural extension of her career, rooted in her passion for communication and storytelling.During her journalism career, Verma has covered a wide range of topics, from political reporting and celebrity interviews to gender, environment, education, and business features. Her well-rounded experience in mass media and social media makes her an invaluable asset in her new role.While Verma admits she will miss the fast-paced world of journalism, she is ready to take on the challenges ahead with confidence and enthusiasm, knowing that her expertise in storytelling and communication will serve her well in this new chapter.

Signature Global, a leading name in the real estate sector, is thrilled to announce the appointment of Poulomi Ray as the new Head of Digital Marketing and CSR. Poulomi Ray brings with her over 16 years of extensive experience in the marketing and communications domain, having held significant roles in the luxury segment with prestigious organizations such as Metro Goldwyn Mayer (USA), DLF Camellias, and Paras Buildtech. In her new role at Signature Global, Poulomi Ray will spearhead digital marketing strategies and corporate social responsibility initiatives, leveraging her deep expertise to enhance the brand?ÇÖs presence and impact. Her strategic vision and innovative approach to marketing have been instrumental in driving successful campaigns both locally and globally.Poulomi Ray expressed her enthusiasm about joining Signature Global (India) Ltd., stating, "I am incredibly excited to be part of Signature Global, a brand that has consistently set benchmarks in the real estate sector. I look forward to contributing to the company's growth and helping it reach even greater heights by integrating cutting-edge marketing strategies, tech integration, and meaningful CSR initiatives."With Poulomi Ray?ÇÖs expertise and leadership, Signature Global is poised to further solidify its position as a leader in the real estate industry, continuing its legacy of delivering excellence and innovation.

Sami McCabe, founder and former CEO of the global PR firm Clarity, has launched a new agency called Atrium, centered around a proprietary technology platform that enables in-house teams to quickly integrate AI into their workflows.Since stepping down from Clarity in January, after growing the agency to over $20 million in revenue with a team of 150, McCabe (pictured, left) has focused on developing Atrium?ÇÖs technology stack alongside his co-founder, Andr?? Carmo (right), an expert in AI and martech product development.Atrium launches with a team of six professionals specializing in communications, marketing, and product development, spread across the US and Europe. The agency is already collaborating with several clients, including German robotics firm Neura Robotics and HR tech platform TalentDesk.Atrium's AI platform processes vast amounts of owned and publicly available data to generate actionable insights, which then inform strategies, tactical plans, and content development aligned with a brand's style. He said that CMOs are looking for agencies adept at adapting to this new landscape. Atrium is a tech-driven business first, with human experts providing strategic counsel and managing client relationships at a faster pace and with greater precision, he adds. McCabe reported positive feedback from CMOs: ?Ç£They?ÇÖre impressed with our speed and the quality we deliver. It represents a paradigm shift ?Çô we can respond to client briefs much faster. All agencies will need to adopt new technologies, but those who succeed will do so swiftly and thoughtfully."

The Independents, a leading communications firm specializing in luxury, style, and lifestyle, has announced the acquisition of Bureau B??atrice, a Dubai-based multimedia and creative technology startup. This strategic move marks a significant expansion of The Independents' presence in the Middle East and reinforces its commitment to delivering innovative and immersive experiences for luxury brands.Founded in 2021 by Kevin Alderweireldt and Jon S. Maloy, Bureau B??atrice has quickly established itself as a trailblazer in the industry. The agency's expertise in creating engaging content and leveraging cutting-edge technology has attracted a prestigious client roster, including Tiffany & Co, Bulgari, Prada, and many more.Isabelle Chouvet, CEO of The Independents, expressed her enthusiasm for the acquisition, stating: "The Middle East is a thriving market for luxury brands, and Bureau B??atrice's innovative approach perfectly complements our existing offerings. Their ability to transform stories into unforgettable experiences through technology will enhance our capabilities in the region and provide valuable insights for our global operations."Kevin Alderweireldt, co-founder of Bureau B??atrice, shared his excitement about joining The Independents, emphasizing the potential for growth and collaboration. "This partnership will allow us to amplify our vision of creating cross-cultural projects that set new standards worldwide. Together with The Independents, we will redefine excellence and drive a new wave of creativity and engagement."With this acquisition, The Independents has expanded its global footprint to 12 countries, solidifying its position as a leading player in the lifestyle, fashion, and cosmetics industries. The company is poised to leverage Bureau B??atrice's expertise to create groundbreaking luxury projects and deliver exceptional results for its clients.

DeFi.Gold, a developer of decentralized financial solutions including a non-custodial decentralized exchange (DEX), launchpad, and NFT marketplace on the Bitcoin blockchain, has announced a strategic partnership with Luna PR, a marketing and communications agency specializing in web3 and emerging technologies.Luna PR will support DeFi.Gold with communications strategies, social media management, and growth marketing campaigns. Established in 2017, Luna PR has worked with over 600 projects and operates in several global markets, providing experience in web3 that aims to enhance DeFi.Gold's brand visibility and community engagement.Nikita Sachdev, CEO of Luna PR, said, "DeFi.Gold is developing a platform on the Bitcoin blockchain to support various digital assets, including NFTs and DAO tokens. We look forward to helping DeFi.Gold expand its reach and establish its position in this evolving sector."Mona Coyle, CEO of DeFi.Gold, added, "Our partnership with Luna PR is timely as we prepare for our platform's launch. Luna PR?ÇÖs expertise will be key in reaching our target audience and driving growth."DeFi.Gold leverages advanced Bitcoin protocols such as Taproot, RGB, Ordinals, and the Lightning Network to create a secure and cost-effective digital asset trading platform. Its Runes Launchpad aims to support creators by enabling direct token sales with fair pricing and liquidity mechanisms, positioning DeFi.Gold as a comprehensive marketplace for digital assets on Bitcoin.

Acre, a premier integrated marketing and communications agency, has appointed Anna Laskaris as its new Director. Joining Founder Emma Williams, Laskaris will strengthen the agency as it marks its one-year anniversary.With a career spanning Australia and New Zealand at Thrive PR and Edelman, Anna brings a wealth of agency expertise to acre. She has successfully spearheaded numerous earned-led campaigns across various consumer and corporate sectors, working with renowned brands like Airbnb, the LEGO Group, and Afterpay.Anna said: "I am thrilled to officially be a part of Acre Agency. Having supported the team behind the scenes for a few months, I?ÇÖve been inspired by the significant potential and opportunities within regional and agricultural Australia. This has been a major motivation for joining forces with Emma. Emma has done such an incredible job establishing the agency over the past year and I?ÇÖm eager to work closely with her to lead the day-to-day operations and help drive future growth."

SOCIETY, an independent, female-founded marketing communications agency, has expanded its global reach with the official launch of its US operations in Chicago.Leading the charge is Katie Rosholt, a seasoned marketing veteran with over two decades of experience. Her impressive resume includes executive roles at prominent brands like Vital Proteins and Pvolve.Joining Rosholt is Will Lehnertz, a communications and brand storytelling expert. With a career spanning organizations like Qantas, Woolworths Group, and Netflix, Lehnertz brings a wealth of experience in film and series publicity.Rounding out the US team is Minnie Arnold, whose diverse background in marketing, communications, and operations has equipped her with a unique perspective. Her previous roles at companies such as Filmhub, Kittch, Bliss Point Media, and NBCUniversal have honed her skills in the entertainment and digital media industries.With this talented team in place, SOCIETY US is poised to deliver exceptional marketing solutions to clients in the American market.

Kanika Maheshwari has joined Concept PR India Ltd as Associate Vice President for the Brand and Lifestyle division. With over 15 years of experience in PR and communications, she has built a distinguished career, starting as an Image Executive at Perfect Relations and now returning to Concept PR in a senior role. Maheshwari has successfully managed integrated campaigns for both Indian and global brands, earning substantial media coverage. Sharing her excitement about this new chapter, she expressed her delight in embracing this new role and the opportunities it brings.

Kalyan Jewellers India Limited has appointed Vivek Kangath as General Manager of Corporate Communications. Vivek will oversee all activities and operations of the public relations and corporate communications functions for Candere by Kalyan Jewellers, one of India?ÇÖs leading online diamond jewellery brands. Vivek will play a pivotal role in driving strategic initiatives to enhance the brand's market presence and reputation.Kangath joins Kalyan Jewellers with a wealth of experience in the field of corporate communications and PR with over 15+ years of experience. Prior to this role, he served as Global Head of Corporate Communications & PR at Ness Digital Engineering (a KKR company) and CSS Corp, both US-based IT firms. His extensive experience spans over a decade, during which he has established himself as a seasoned marketing communications professional with a deep understanding of global market dynamics. In addition to his experience in corporate roles, Vivek has worked with several leading PR consultancies in India, where he led and mentored teams to deliver successful PR campaigns for some of the most esteemed brands in the country. His expertise includes developing and implementing high-impact internal and external communications strategies that effectively engage a diverse range of stakeholders, including employees, customers, government bodies, media, analysts, and industry associations.Vivek is known for his proactive approach and adaptability, making him a valuable asset in navigating the complexities of different industries. His core strengths lie in crafting compelling narratives and strategic communications that align with corporate visions and drive brand growth.Vivek Kangath mentioned in LinkedIn: "I am excited to join Kalyan Jewellers India Limited as the General Manager of Corporate Communications. Transitioning into a new sector presents a unique set of opportunities and challenges, and I am eager to leverage my experience to contribute to the growth and success of the company. Under the leadership of an industry titan i look forward to collaborating with the talented team here and embarking on this new journey."

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country?ÇÖs growth.<iframe width="560" height="315" src="https://www.youtube.com/embed/33fo84_wzGo?si=Wun1NQfGvw1wkRCR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>The public relations industry is witnessing continued growth and upward trajectory, estimated at INR 2500 crores in FY 2023, registering double digit growth year-on-year and employing more than 14,000 people in the organized sector. The industry is gaining increased recognition by CEO and C-Suite community. According to SPRINT 2023* the private sector, startup economy, and unicorns are fuelling PR industry?ÇÖs growth, the C-suite is increasingly recognizing PR and communications as a driving function rather than just an enabler. Eight out of 10 respondents said that India Inc. leadership is working closely with their corporate communications team to devise strategies for brand communication, while 80% of corporate communications head report directly to the CEOs."PRana 2024 is a movement aimed at harnessing the power of aspirational narratives to drive our nation's progress with two significant stakeholders - business leaders and reputation custodians. I am certain that the insights shared amongst these stakeholders will not only shape the future of public relations in India but will also contribute to the global discourse on reputation management and storytelling," said Deeptie Sethi, CEO of PRCAI.?Ç£From our ancient epics to modern narratives of innovation, India has always been the land of storytelling. As we approach India@100, there could be no better way for the PR industry to celebrate our rich heritage and aspirational future. PRana 2024 is more than just an initiative; it?ÇÖs a celebration of storytelling, our thriving tradition on a global stage. Well-crafted narratives can inspire change, transform mindsets, and drive meaningful change, and this is the power of strategic communication that we will harness through PRana 2024. As our industry continues to grow and gain strategic importance across sectors, we look forward to crafting compelling narratives that will resonate with our global ambitions,?Ç¥ said Kunal Kishore, Vice President, PRCAI.Inspired by the global trend of shorter speeches which are gaining popularity reflects how people consume information in today's fast-paced world, the convention introduced a brand-new speech format called ?Çÿ300Wise?ÇÖ, where speakers will deliver concise, high-impact visionary speeches in five minutes. Influential key opinion leaders will share their vision for India@100 at the public relations convention themed PRana 2024: Shaping the Story of India centred around how powerful ideas can positively impact four pivotal pillars of reputation centred around Leadership and Vision, Emotional Quotient, Country Economics and Social Elevation. Business leaders including Nadir Godrej, Chairman & MD of Godrej Industries, Ritesh Agarwal, CEO & Founder of OYO Rooms, Ashish Kumar Chauhan, MD & CEO of the National Stock Exchange of India (NSE), Bhairavi Jani, Chairperson of SCA Group of Companies; Captain Indraani Singh, Founder of Literacy India; Chhavi Rajawat, First MBA Sarpanch, Devdutt Pattanaik, Author, Guneet Monga, Academy Award-Winning Filmmaker, Kapil Sibal, Lawyer & Politician, Vineet Nayar, Founder of Sampark Foundation, Licypriya Kangujam, Climate Activist, Manish Sharma, Chairman of Panasonic Life Solutions India and South Asia; and Supriya Paul, Co-Founder and CEO of Josh Talks amongst others. Each track will be facilitated by notable guests from the media to help co-curate the India narrative.During the story convention, PRCAI will unveil a whitepaper ?ÇÿIndiaKiAshaa?ÇÖ sharing India?ÇÖs hopes and aspirations. The whitepaper will outline what India can achieve in the next five years which will positively impact it?ÇÖs brand reputation. The insights shared are culled from over 185,000 responses from 40,000 plus unique citizens located in 394 districts of India. The research is focused on key areas such as sustainability, geopolitical influence, infrastructure, healthcare, ease of living in cities, growth and prosperity, quality education, skilling, technology and innovation and communications, giving a perspective of evolving national narrative of India?ÇÖs progress and its future trajectory. PRana 2024: Shaping the Story of India is dedicated to highlighting the power of storytelling in effecting positive change and contributing to the next phase of India's growth. Conceived by PRCAI's esteemed counsel and advisory board with cumulative experience of over 500 years, the convention will serve as a platform where actionable insights will be exchanged, paving the way for real change. PRana 2024 salutes a renewed commitment and purpose of leveraging credible storytelling as a powerful tool to shape India's reputation, establishing it as a pivotal platform for the communications industry and setting the stage for future innovations and collaborations.

Creative and communications agency Prime Weber Shandwick has transitioned to full ownership by five members of its current leadership team. The the Stockholm-based firm will continue to operate as an affiliate of Weber Shandwick in Sweden, maintaining its original name.Founded in 1998, Prime Weber Shandwick became a part of Weber Shandwick's network a decade ago, a move designed to strengthen the agency's presence in the Nordic region, which had previously relied on affiliate partnerships.Johan Dyrendahl, CEO of Prime Weber Shandwick, said: "We view this as a natural progression and a way to future-proof our business. It offers us, our clients, and our colleagues the best of both worlds: the energy and focus of local ownership to tailor our offerings and operations to the current and future needs of the Swedish market, and the strength of being part of a fantastic global network.""We acquired and successfully integrated Prime to serve as a creative engine within Weber Shandwick, inspiring and igniting our global network with its broad creative capabilities. Over the past decade, we?ÇÖve built a strong foundation, in partnership with Prime, that has significantly transformed the landscape of creativity and innovation, and we?ÇÖre proud of all we?ÇÖve achieved together," said Gail Heimann, global CEO of The Weber Shandwick Collective. Since its integration into Weber Shandwick in 2014, Prime Weber Shandwick has earned 14 Cannes Lions for its creative excellence.(Image credit: https://primewebershandwick.com)

Negative sentiments towards Telegram in Asia have skyrocketed by nearly ten times, from 2.4% to 23.7%, following the arrest of its founder, Pavel Durov, in connection with an investigation into criminal activity on the app, according to media intelligence firm CARMA. Conversely, positive sentiments dropped to 23.7% after the arrest.Durov's arrest sparked concerns about Telegram's security and its implications for users. The situation also ignited debates on free speech and the potential political motivations behind the arrest.CARMA reports a total of 162.3k mentions in Asia regarding Durov's arrest, accounting for 9.55% of all conversations about him. A sentiment analysis of these social conversations revealed 25% positive and 31% negative sentiments.Many expressed support for Durov and Telegram, advocating for freedom of speech, privacy rights, and his release. Others discussed local incidents of deepfakes and assaults facilitated through Telegram.Indonesia and Japan led the conversation in North and Southeast Asia, with 30.2% and 24.3% of the share of voice, respectively. Malaysia and Singapore followed with 6% and 3.6%.Executive Visibility Crucial in Times of CrisisDivika Jethmal, head of marketing at CARMA, emphasized the importance of executive visibility in times of crisis. "A leader's public image can profoundly impact a brand's reputation and future. With Durov under scrutiny for serious charges, how the media reports on the incident can alter the public perception of Telegram," she said. Durov Arrested in FranceDurov was arrested at Le Bourget airport near Paris on August 24 following a judicial investigation opened on July 8. The investigation focused on web-mastering an online platform for illegal transactions, refusal to cooperate with authorities, and complicity in child pornography, drug trafficking, and money laundering.Prosecutor Laure Beccuau confirmed that Durov was questioned by investigators within the procedural framework.Debate on Free Speech and Political MotivationDurov's arrest ignited a debate about free speech on the internet. French President Emmanuel Macron dismissed false accusations from Telegram supporters, stating that the arrest was part of an ongoing judicial investigation and not a political decision. He emphasized France's commitment to freedom of expression, innovation, and entrepreneurship, but also noted that these freedoms must be exercised within a legal framework to protect citizens and their fundamental rights.Telegram's ResponseFollowing Durov's arrest, Telegram issued a statement on X, stating its adherence to EU law, including the digital services act. The platform emphasized its industry-standard moderation practices and ongoing improvements.Telegram defended Durov's innocence and claimed that the platform and its owner are not responsible for abuse. It highlighted Telegram's global reach and its importance as a means of communication and information.(Image credit: TechCrunch)

Authored by Roshan Mohan, Group MD, PCG.With the unprecedented surge in data and multiple communication channels, it is crucial today for companies to understand the nuances of listening and establish clear parameters for goal achievement. As information moves at lightning speed and consumer preferences shift quickly, traditional methods of communication need to be updated. Nowadays, news emerges from ongoing conversations, influencing the news itself.So, when it comes to PR, how do you know what you set out to achieve and what has been achieved? And how do we measure if what?ÇÖs been achieved is good or bad?Changing ApproachesToday, communication has to be tailored to suit each audience group. Brands must also ?Çÿlisten?ÇÖ to what is being said about them across multiple platforms and align a campaign to address these perceptions and misconceptions.The one-size-fits-all approach no longer works ?Çô at least not effectively. To be heard through the noise, we need to tailor messages that resonate with the reader (or the audience). For instance, a message for millennials might be more visual and casual, while a message for baby boomers might be more formal and text-based.To do this more effectively, it is essential to harness the power of data analytics. AI-enabled tools, such as sentiment analysis and social listening platforms, offer a wealth of information regarding reactions to ongoing campaigns, sentiments related to a brand, what the competition is doing, and more.These insights allow us to design highly targeted campaigns that yield more impactful results and establish us as pivotal contributors to the industry?ÇÖs evolution and expansion. Additionally, this personalised approach helps companies broaden their reach and connect more deeply with their target audiences.PR professionals play a crucial role in crafting compelling pitches for journalists. By monitoring and understanding real-time trends and data, they can curate the right time to pitch a particular topic, ensuring maximum impact. This proactive approach increases the chances of publishing the story and enhances the brand's visibility and credibility.Establishing KPIsKPIs (Key performance indicators) are crucial in any industry and job. They provide valuable insights into what?ÇÖs working and what needs adjustment. They help optimise strategies, allocate resources effectively, and demonstrate the tangible value of PR activities to stakeholders. In a field where outcomes can be elusive, KPIs offer a concrete way to measure success and guide future efforts.For the PR sector in India, the quantitative number of coverages has been a standard KPI and often the only one.When you think of curated campaigns and truly listen to what the data tells you ?Çô these ?Çÿcoverage numbers?ÇÖ are meaningless. Any good PR professional can amass a set of coverages quickly. But is this truly an indicator of the success of the campaign? Instead of just focusing on the number of coverages, consider KPIs like the audience reading these publications, the alignment of the article with the brand's key messages, the tonality of these coverages, and whether the client stood out in these mentions.What is the audience profile reading these publications? Did the article have the right key messages of the brand? What was the tonality of these coverages? Did the company stand out in these mentions?If the total volume of mentions is a critical requirement, that can be a KPI. However, narrowing it down to a single KPI is a mistake, especially when we have so much data and intelligence available. A single piece of news in a publication followed by the right target audience can have a greater impact than 20 pieces of coverage in random publications.A story placed at the right time in the right publication can do much more to foster positive sentiment than several smaller pieces floating around. This underscores the significant role of PR professionals in shaping public perception and boosting a brand?ÇÖs reputation and visibility.Before establishing KPIs, a brand should actively listen to what is being said about the company and understand the changes required or the direction it needs to take. This understanding empowers the brand to take control of its narrative and helps make strategic decisions, fostering a sense of control over narrative and strategy.SummationPR experts are often brought in only for specific campaigns with limited goals. KPIs are often established at a basic level without research and understanding of business objectives. Request for a pre-campaign data-driven analysis from your PR partner to help understand where the brand stands and where it needs to go, providing the necessary guidance to establish clear KPIs that help create a more successful campaign.Disclaimer: The views are expressed solely those of the author and do not necessarily reflect the views of the PRPOST.com

Bajaj Finserv has elevated Swapna Wazalwar to the position of Senior Lead - CSR Communication. This promotion comes at a time when the company is intensifying its focus on Corporate Social Responsibility (CSR) initiatives. Bajaj Finserv, known for its commitment to social impact, has been actively involved in various projects aimed at empowering vulnerable communities, especially in areas such as education, healthcare, and livelihood enhancement.In the fiscal year 2023, Bajaj Finserv invested significantly in CSR activities, spending over ?117 crore on various projects, with a strong emphasis on youth and child development, as well as financial inclusion for underprivileged sections of society. Their initiatives, such as the Certificate Programme in Banking, Finance, and Insurance (CPBFI), have empowered thousands of first-generation graduates from rural areas, providing them with employment opportunities in the financial sector.Swapna Wazalwar will now play a crucial role in communicating and expanding these impactful initiatives, ensuring that Bajaj Finserv continues to lead in making a meaningful difference in the communities it serves.

Nike has announced the appointment of Vanessa Marven as Principal, Communications Lead for the Pacific region on a 12-month maternity leave contract. Marven, who brings a wealth of experience from her previous role as Marketing and Communications Director at Advanced Cosmeceuticals, will be stepping into this pivotal position as part of Nike's strategic expansion in the region.Marven's career in communications is marked by notable achievements in both the retail and non-profit sectors. She has held senior leadership roles at renowned brands such as HUGO BOSS and R.M. Williams, where she was instrumental in shaping brand narratives and driving impactful marketing strategies. Her expertise extends beyond the retail industry, with significant contributions to the non-profit sector, showcasing her versatility and broad understanding of diverse communication needs.At Advanced Cosmeceuticals, Marven played a crucial role in enhancing brand visibility and developing comprehensive communication strategies that supported the company's growth and market positioning. Marven's new role at Nike will involve overseeing and enhancing the brand's communications strategy across the Pacific region. Her responsibilities will include leading media relations, crafting strategic messaging, and driving Nike's brand narrative to align with the company's global objectives and regional market dynamics.Nike's decision to bring Marven on board reflects its dedication to leveraging top-tier talent to navigate the evolving landscape of brand communications and maintain its position as a leading global sportswear brand. Her extensive background and proven track record in communications are expected to bring fresh perspectives and strategic insights to Nike's Pacific operations.

Think HQ, a communications agency that creates positive outcomes for people, places and planet, has announced its certification as a B Corporation, joining a global community of businesses committed to high standards of social and environmental performance. With nearly 100 employees, Think HQ earned this prestigious certification under the B Corp's advertising and research classification for agencies with 50 or more employees.Think HQ Founder and Managing Director Jen Sharpe, said:?"As an agency, one of our values is being authentically authentic. B Corp certification further validates who we are and what we have always stood for - positive social change.?Ç¥Think HQ Chief Strategy Officer Fiona Nixon said: "The process of becoming a B Corp is extensive and rigorous, and it?ÇÖs a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we?ÇÖre thrilled to now be a part of that community -?one aligned in values, and dedicated to the social and environmental betterment of our world." The B Corp certification process is known for its thorough and demanding nature, assessing companies on various criteria related to their impact on workers, customers, community, and the environment. This certification underscores Think HQ?ÇÖs commitment to integrating social and environmental considerations into its business operations, reinforcing its role as a leader in fostering positive change through its work. As a newly certified B Corp, Think HQ joins a network of like-minded organizations dedicated to driving meaningful impact and setting a high bar for corporate responsibility.

OpenAI has appointed Hannah Wong as its first Chief Communications Officer, signaling a significant investment in its public relations and messaging strategy. Wong, who joined the company in 2021 from Apple, will oversee all aspects of communications, from media relations to social media and community engagement.The move comes as OpenAI continues to rapidly develop and deploy new AI technologies, while facing increasing regulatory scrutiny and concerns from various stakeholders. The company's communications team has grown substantially in recent years, reflecting the growing complexity of its public relations challenges.Wong emphasizes the importance of clear and accessible communication, especially in a field that can be complex and intimidating for many. "We must use broad, simple language," she says, "knowing that this is going to impact everybody's lives in different ways."OpenAI's communications team plays a crucial role in educating the public about the potential benefits and risks of AI technologies. By providing clear and informative messaging, the company aims to foster a better understanding of its products and their implications for society.As OpenAI continues to push the boundaries of AI research, Wong and her team will be tasked with explaining these advancements in a way that is both informative and accessible to a wide audience.

Raffles Doha and Fairmont Doha has named Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy. An Indonesian native and a marketing  communications leader, Mirah brings extensive experience and unwavering dedication to excellence to this vital role. Mirah's expertise includes an in-depth knowledge of Food & Beverages, known for her creative approach to campaigns and extensive network across Southeast Asia. Mirah will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both iconic brands. Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.?Ç£I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,?Ç¥ said Mirah Marhaendra. ?Ç£These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market. My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.?Ç¥Mirah?ÇÖs most recent role was as the Director of Marketing and Communications at Raffles Jakarta, a position she has held since June 2021. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.She leads the activations for LVMH Champagne, Veuve Clicquot, Moet Chandon and recently Chandon. In 2022, Mirah received an Accor Global Bernaches Awardee. Accor?ÇÖs Global Awards recognise outstanding contributions of women and men of Accor whose actions and exemplary behaviour embody the company spirit and values.Mirah won the award with her Corporate Social Responsibility initiative, ?Ç£Upcycling Fashion?Ç¥, in celebration of International Women's Day, inspired and in collaboration with BOLD by Veuve Clicquot. She also successfully opened The Dining Room with Asia's Best 50 Restaurant Chef lineup and led the British Soiree initiatives, which are currently adopted and continue at Raffles Jakarta.Before this, she served as the Corporate Public Relations Manager for The Legian Seminyak, Bali from 2015 to 2019 managing the iconic Bali?ÇÖs Grand Dame and oversee the pre-opening of The Sira, Lombok. Her career also includes notable roles such as Senior Manager of Marketing Communications & Public Relations at Banyan Tree Hotels & Resorts and Marketing Communication Manager at Conrad Hotels & Resorts.Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, expressed their excitement about Mirah?ÇÖs appointment: ?Ç£Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset. We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels?ÇÖ positions as leaders in luxury hospitality.?Ç¥