PRandit Solution Pvt. Ltd. has been awarded the strategic communications mandate for Strrot, one of India?ÇÖs leading destinations for global luxury interiors and design collectables. The partnership is poised to shape the brand's public narrative as it continues to redefine the intersection of design, art, and lifestyle in the Indian market.This collaboration builds on a long-standing professional association between PRandit and Strrot?ÇÖs founder, Sidhant Lamba, and will encompass media strategy, editorial curation, and brand storytelling. The engagement marks a significant milestone in PRandit?ÇÖs growing luxury portfolio, further strengthening its design vertical.Founded on the philosophy of ?Ç£living with art,?Ç¥ Strrot is home to a carefully curated collection of rare and collectable objects, furniture, and d??cor pieces. Its flagship store in New Delhi showcases four international design houses:Seletti (Italy) ?Çô Celebrated for its whimsical, surreal take on pop culture, Seletti offers functional pieces that blend art with irreverence, resonating with India?ÇÖs emerging Gen Z luxury buyers seeking bold statements.Driade (Italy) ?Çô A visionary in avant-garde design, Driade brings contemporary Italian furniture that celebrates innovation and individuality, aligning with India?ÇÖs fast-evolving design sensibilities.Lotus Arts de Vivre (Thailand) ?Çô Known for its handcrafted statement pieces that incorporate exotic materials like scarab wings, ebony, and abundant use of sterling silver, this heritage house reflects traditions of intricate craftsmanship and a flair for maximalist design.Ebano (Spain) ?Çô Debuting in India through Strrot, Ebano presents sculptural artworks meticulously crafted from semi-precious stones like amethyst, pyrite, and quartz. These timeless creations embody refined elegance and deeply resonate with themes of passion, purity, and personal connection, while reflecting the country?ÇÖs rich spiritual and artistic traditions.In addition to its international selections, Strrot also offers a bespoke home collection, ranging from one-of-a-kind furniture to curated d??cor accessories?Çöeach designed to complement refined Indian homes and lifestyle spaces.PRandit, known for its bold and narrative-led approach, will not only lead Strrot?ÇÖs media outreach but also serve as a strategic partner across brand positioning and storytelling. As a leading PR firm working across emerging and premium sectors, PRandit is increasingly partnering with design-led brands to shape how they are perceived, merging deep sector understanding with editorial finesse.Shalu Jha, Co-founder of PRandit, added, ?Ç£Strrot represents a rare confluence of global artistry and Indian ethos. We?ÇÖre excited to build compelling editorial conversations around its evolving design language. Having worked with Sidhant before, this collaboration is rooted in a mutual commitment to excellence and aesthetics.?Ç¥Sidhant Lamba, Founder of Strrot, said: ?Ç£At Strrot, we don?ÇÖt just sell products?Çöwe curate stories. Every object we house reflects an emotion, a history, and a craft. With PRandit, we have a partner who understands the nuance and narrative behind each of these.?Ç¥As Strrot prepares to unveil the Ebano sculpture collection this June, it signals the beginning of a new phase in the brand?ÇÖs India journey?Çöone that will be marked by limited-edition showcases, deeper storytelling, and immersive luxury retail experiences.

As OpenAI forges strategic content agreements with major publishers, the landscape of media relations and earned media is undergoing a fundamental shift. In this interview, Shalu Jha, Co-Founder and Chief Operating Officer, PRandit, talks about how these collaborations are changing the way news is sourced, distributed, and consumed, pushing PR professionals to rethink their approaches. Traditional methods of relying solely on newspapers and television are no longer sufficient; integrating AI-driven strategies is now essential to staying relevant and impactful.How do you think OpenAI?ÇÖs content agreements with major publishers will impact the future of media relations and earned media for PR professionals?The collaborations of OpenAI with prominent publishers reposition AI as a means to find news, changing how content is distributed and the significance of earned media. These partnerships with key outlets mean that AI models used in these platforms are trained on AI applications like ChatGPT. This means that PR needs to reconsider its goals. It is not enough to speak to people through newspapers and TV anymore; PR professionals need to incorporate AI that will help us understand how people will consume content in the future, which will help redefine the industry.With AI models gaining prominence, what strategies should PR teams adopt to optimise their outreach efforts and ensure their content stands out in AI-driven platforms like ChatGPT and SearchGPT?Since AI has started playing the role of supplementary, or even sometimes the primary tools of data search, PR teams should focus on developing content that is high-quality and optimised to be effectively consumed by AI systems. Organising data in properly structured format, correct tagging and working closely with licensed publishers can go a long way in helping PR professionals ensure that their message as captured by AI is correct. Content that?ÇÖs easy to understand, from dependable sources, and machine-readable will stand out as AI models give preference to sources with which OpenAI has licensed.Given the increasing integration of AI into news consumption, how do you foresee the evolving role of PR in managing and leveraging AI-powered platforms for enhanced transparency and credibility in media relations?Since the integration of AI increases in the media consumption, PR will have more duties in managing the relationship with the AI platforms. This shift could be towards following ethical standards, and correcting for biases so that AI platforms portray information correctly. It suggests that editorial content partnerships are important for credible deep AI outputs, which PR can utilise to promote more credible, verified media content. In doing so, the PR professionals will be able to contribute to the making of a more reliable media space.

Gurugram-headquartered public relations and communications management firm PRandit Solution Pvt. Ltd. has secured the PR and media relations mandate of 0xPPL, a pioneer next-generation social networking designed specifically for crypto natives. This mandate underscores PRandit's role in managing and amplifying 0xPPL?ÇÖs media presence as it continues to revolutionise the crypto landscape. Being the first and only PR partner of 0xPPL, in the upcoming months and years, PRandit will be responsible for driving 0xPPL?ÇÖs media outreach, public relations and strategic communications efforts. The agency will also use its extensive expertise to craft and disseminate all the key messages and information relevant to establishing and projecting the credibility of 0xPPL bridging the gap between the decentralised, blockchain-driven world (onchain) and the social connections. In addition, as a part of this mandate, PRandit will explore opportunities for 0xPPL and its spokespersons to be featured across relevant national and international media outlets, including print, electronic, online, and new-age media outlets, among others. Poorvi Sachar, (pictured), Senior Product Manager, 0xPPL, said: ?Ç£We are excited to work with PRandit as they take the lead in managing our media communications. Their experience across sectors and in Web3 space makes them an ideal partner to help us share our vision of a decentralised social network to the world.?Ç¥Shalu Jha, Co-Founder & COO, PRandit Solution, said: ?Ç£We are honoured to be chosen as a media partner for 0xPPL. This mandate aligns with our passion for promoting innovation-driven ideas and solutions. We look forward to helping 0xPPL enhance its visibility and its platform reach a broader audience.?Ç¥At 0xPPL, they are building the future of on-chain native social networking. It is a platform where tracking your peers' on-chain activities, discovering trends, and leveraging state-of-the-art data tools is not just possible but intuitive and seamless. At 0xPPL, where every aspect of the blockchain is interconnected. Their vision is to become the homepage of Web3, serving as the primary discovery hub for new on-chain applications. Soon, they will be launching an account abstraction wallet that allows you to effortlessly buy what your friends are buying, claim trending items with a single click, and more?Çöall from your mobile device. 0xPPL is driving a movement towards a more interconnected on-chain world. On the other hand, PRandit Solution is a leading Indian agency in the field of strategic communications?ÇÖ-related services. The agency boasts an extensive clientele of over 500 startups/businesses and has helped with their brand positioning, media relations, public relations, reputation management, etc. Since its inception in 2018, PRandit has worked with notable companies like, CEEW, Villgro, IIT Mandi iHub, Tezos India, Powering Livelihoods, GOGLA, GIZ Her&Now, Bartronics, MIC Electronics, Log9 Materials, STAN, Loopworm, Metastable materials etc.