Carve Communications, a Miami-based PR and marketing agency, has been appointed the US agency of record for Golden Bear Toys, a leading UK-based toy manufacturer. This partnership comes as Golden Bear Toys looks to expand its footprint in the North American market and launch its latest innovative product, the "Soccer Bot," an indoor training device designed to help players of all ages develop and enhance their ball-control skills.The Soccer Bot is set to debut in the US on September 10, 2024, and will be available on major online retail platforms, including Walmart.com and Amazon. To support the launch, Carve Communications will execute a strategic media and influencer outreach campaign aimed at building awareness and driving sales. The campaign will include collaborations with popular TikTok creators to produce engaging content featuring the Soccer Bot, leveraging the platform's massive reach among young consumers and sports enthusiasts.Golden Bear Toys, known for its popular and high-quality products, including the award-winning "Hey Duggee" and "In the Night Garden" ranges, aims to capitalize on the growing trend of at-home fitness and skill development. The launch of the Soccer Bot comes at a time when the global smart toy market is expected to grow significantly, driven by increased demand for tech-savvy and interactive toys among children and young adults.In addition to media and influencer partnerships, Carve Communications will focus on digital and social media strategies to engage soccer communities and families across the US and create a strong brand presence for Golden Bear Toys. The agency's expertise in navigating the US market will be crucial in ensuring a successful product launch and establishing Golden Bear Toys as a key player in the competitive toy industry.“Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states. This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next,” said Barry Hughes (pictured), MD, Golden Bear Toys. With this strategic move, Golden Bear Toys is poised to expand its reach in North America and capture a significant share of the growing demand for innovative sports-related toys and training devices.