FrieslandCampina, a Dutch multinational dairy cooperative, has appointed Sanjay Nair as the new Head of Public Affairs & Communications for Asia. Based in Singapore, Nair will be responsible for leading FrieslandCampina's communications and public affairs strategy across the region, enhancing the company's corporate reputation, managing crisis communications, and driving strategic advocacy initiatives.In his new role, Nair will oversee the development and execution of FrieslandCampina?ÇÖs regional communication strategies, focusing on public policy, corporate social responsibility, and stakeholder engagement. He will also play a crucial role in supporting the company's growth in key Asian markets, including China, Indonesia, and Malaysia, where FrieslandCampina is expanding its footprint in response to growing consumer demand for sustainable and nutritious dairy products.Nair brings over 15 years of experience in communications and media, having previously held senior roles at the Ministry of Law in Singapore, DBS Bank, OCBC Bank, and The Straits Times. His expertise spans various aspects of marketing communications, public affairs, and media relations, making him well-equipped to strengthen FrieslandCampina?ÇÖs position in the competitive Asian market.FrieslandCampina has been ramping up its efforts in Asia, recently launching new products tailored to local tastes and investing in sustainable dairy practices to reduce its carbon footprint. The company's Asia-Pacific operations have become increasingly important as it seeks to meet the region's rising demand for high-quality dairy products.FrieslandCampina operates across several Asian markets, including Indonesia, Hong Kong, Brunei, Malaysia, the Philippines, Singapore, Vietnam, and Thailand. The company is widely recognized in the region under the brand name "Dutch Lady.In December 2022, Dutch Lady Malaysia, in partnership with Leo Burnett Malaysia, launched the "CartonSwap" campaign to tackle the nutritional deficiencies facing Malaysians due to the nationwide egg shortage. The initiative aimed to provide alternative sources of essential nutrients, highlighting the brand?ÇÖs commitment to addressing local food security challenges.