Sonia Huria has put in her papers at Amazon Prime Video, where she was Head of Communications – APAC. She had joined the OTT platform in 2020 as a part of the global communications team – leading PR & Communications for Amazon Prime Video in India. She was promoted to the position of Head of Communications - APAC at Amazon Prime Video in October 2023.With over two decades of experience in the entertainment and the consumer space, Huria led brand and corporate communications for Viacom18 across all its five lines of business – broadcast entertainment, filmed entertainment, digital entertainment, experiential entertainment and consumer products – as well as led one of the industry’s most decorated internal communication functions.Huria began her journey with Viacom18 in 2008, as part of the team that launched Hindi GEC – COLORS, which became the no.1 channel in the category within a span of 9 months from launch. Auguring the role of Sustainability, she successfully created a model of multi-partner funded behaviour change communication content at Viacom18. First with the TV series ‘Navrangi Re!’ to ‘MTV Nishedh’.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column – PR Conversation – Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Tarunjeet Rattan, Managing Partner, Nucleus PR, speaks about her 20 years of experience in the communications field and how she has witnessed the evolution of the role of PR, PRPOI’s role in upskilling the PR industry, the key challenges and rewards she has faced in transitioning from working in top agencies to co-founding her own PR firm. Additionally, she shares insights on how PR agencies can tap into the audio revolution to effectively reach targeted audiences and craft compelling brand stories.With over 20 years of experience in the communications field, how have you seen the role of PR evolve, especially in terms of adapting to new media landscapes like digital and social platforms?In the last 20+ years that I have been in the industry, I have seen the pre-Orkut era to the social media boom to ChatGPT takeover communication mediums as each generation finds their own voice and mediums that they express themselves on, but seldom take over the role of the communicator. Not that attempts have not been made. Not that each change has not come with a now familiar rant of how ‘PR is dead’. Not that these have not challenged the PR profession to adapt and evolve.What has remained constant is the need for a smart communicator who can translate sentiment and messaging on both ends of these evolving communication mediums and tie these together to create a strong brand reputation. But the definition of this role itself has changed.With each change, the role of PR professionals has evolved. What was restricted to being involved in the activation stage and press coverage has now transitioned into communication consultants who use their unique skill sets to craft narratives with smart storytelling as they connect the dots that create a strong bedrock for brand reputations to be built on.PR now enjoys a seat in the boardroom, where the impact on reputation and its subsequent impact on the company’s bottom line is taken into consideration at the start of an idea and not as an afterthought. The role of the PR leader has also undergone a considerable change over the years. From just leading the media coverage charge, they are now responsible for overall communication narratives and building bridges across digital, traditional, new age weaving them together to create and propel the brand reputation into the next phase of growth.PRPOI was established as a voluntary, free platform to upskill PR professionals. How do you see the importance of such communities in shaping the future of the PR industry in India?The needs of the many outweigh the needs of the one. Knowledge to upskill must be freely available to all if the industry has to evolve and maintain pace with the entire world of communication that is evolving at a breakneck speed. This is the bedrock on which the entire community of PRPOI has been established. Over the years, we have kept the industry updated through in-depth sessions, workshops, meetups, freewheeling chats, discussions, live sessions both online and offline along with blogs, courses and sessions offered by other communities and industry updates from our media friends to ensure upskilling is just a click away.When we started this community more than a decade ago, industry professionals took this with a bucket of salt. Over the years, this has been reduced to a spoonful of salt (we now aim to make this into a pinch). While we advocate upskilling and several professionals have taken advantage of it to save their jobs, get promotions, upskilling agency roles and find new jobs there has also been a considerable push from the PR community to stay ahead of the curve and upskill to maintain relevance which has benefited both the brand ecosystem and PR industry.Over the years, new communities have emerged as the vertical attracts new professionals who are motivated to advance the conversation which is essential for keeping discussions relevant and fostering continuous growth and innovation. They are going to become essential for the growth of the industry as each generation of professionals finds its groove in its own community. All of these communities will coalesce into the overall well-being of the industry.Nucleus PR has been a realization of your entrepreneurial dreams.What are the key challenges and rewards you’ve experienced in transitioning from working in top agencies to co-founding your own PR firm?It has been a learning experience. My entrepreneurial journey has been one of self-discovery and has challenged me at every stage to grow and evolve to the next level of growth. But if I were to trace challenges that pushed me towards specific points of growth, these would be:Individual – Realization that being an individual performer is less important than learning how to work with people where I invested in myself to help myself understand how to handle and work with people across various professions.Company – Learning that running a business is about much more than just knowing the profession which pushed me on a path of learning where I enrolled in mentorship programs to upskill and create a network that supported and pushed me to grow out of my comfort zone.Industry – The refusal of many in the industry to invest time in upskilling themselves and the utter frustration of the teams across at the lack of relevant talent led me to create PRPOI and introduce workshops and sessions that helped them garner real skills.Having worked with leading agencies and handled PR for MNCs across sectors, what strategies do you believe are essential for successful PR campaigns in today’s diverse and dynamic market?PR campaigns that hit the mark almost always have these five key elements: focused customer-centric approach; understanding, accepting and acknowledging the changing preference of the customer; continuous study to pick relevant learnings for the next growth spurt; evolve and keep pace with changing customer mediums of communication; keep a finger on the pulse of the generation on a global scale.With the growing popularity of podcasts in India, how can PR agencies tap into the audio revolution to effectively reach targeted audiences and craft compelling brand stories?If you thought podcast popularity is about the audio... then you are wrong. It is now all about the video that accompanies it. The snippets on social media platforms along with the video-fication of podcasts is what is drawing viewers, advertisers and guests to the medium.While there are a lot of them that exist in the country at this point, a lot of them are still trying to break even. The best way that the PR community can leverage this is by understanding which brand partner makes the right fit for a specific podcast and which ones should actually start their own. End of the day, it should fit into your overall brand narrative.What advice would you give to aspiring PR professionals who are looking to make their mark in the industry, especially those interested in entrepreneurship and starting their own agencies?While there are so many that exist, this industry has the place and appetite for still more. I mentor a couple of new entrants every year, helping them identify the pitfalls and avoid them tactfully, hoping they can benefit from my experience instead of being baptized by fire and storm. The three bits that I always insist they consider before starting up:Choose your agency model and stick to it for at least a couple of years before deciding you want to pivot or switch.People management is going to be the key muscle that you will need to flex every single day. It will test you to the limits.Systems and processes, however boring they may sound, need to be put in place if your agency is going to have a fighting chance to grow.

80 dB Communications has been entrusted with the PR mandate for Experion Technologies, a progressive leader in Product Engineering. With a track record of creating transformative software products and solutions—ranging from EV charging stations to green lending platforms—Experion is at the forefront of industry advancements. 80 dB aims to bring these brilliant innovations and inspiring stories to audiences across India. 80 dB Communications, recognized for its expertise in integrated reputation management, will lead Experion's PR and external communications efforts going forward, working to amplify the company’s comprehensive story across India.Experion Technologies started operating in India in 2006. Today, the company operates with a team of upwards of 1500 product engineering maestros across 3 cities in India and 8 offices internationally, which has allowed them to partner with almost 500+ customers globally across 37 countries. Experion is focused on creating meaningful value, innovation, and shared success through digitally driven programs for its customers, partners, and society. The organization has also been certified as a Great Place to Work for three consecutive years.“Our partnership with 80 dB Communications marks an exciting new chapter for Experion. Their decade-long experience in the industry will undoubtedly be valuable as we aim to take our story across India. It’s also heartening to know that 80 dB boasts an 80% women workforce, which aligns with our commitment to inclusivity and excellence. We look forward to leveraging their expertise to amplify our presence and share our journey with a broader audience. I am confident this partnership will yield extraordinary results, driving our mission forward with renewed energy and purpose.” said Binu Jacob, CEO & MD, Experion Technologies.Abhilasha Padhy, Co-founder and Jt. Managing Director, 80 dB Communications said, “We are absolutely thrilled to partner with Experion Technologies, a company that exemplifies innovation and excellence in the tech industry. Their stories of building IP for their clients have a global impact, whether it be asset managing 19,000 kilometers of the best-run highway network in the world or developing EV charging solutions for top automotive brands. Their products are also integral to the operations of a third of U.S. insurance agents and 7 out of 10 independent supermarkets in Australia!At 80 dB Communications, we have a rich history of working with cutting-edge technology companies and are eager to leverage our expertise to amplify Experion’s voice in the market. This partnership aligns perfectly with our commitment to helping transformative companies like Experion communicate their inspirational work and build strong, lasting reputations in the industry.”With ambitious growth plans on the horizon, Experion recognizes the need to attract quality talent from across the country, making a strong, nationwide presence a key priority. Additionally, Kerala's robust tech talent pool presents a unique opportunity, and Experion is committed to leveraging this potential to establish the state as a leading IT destination. By tapping into Kerala's skilled workforce, the proudly home-grown company is not just addressing current industry demands but also spearheading the next wave of digital transformation from this emerging tech hub.

Havas Japan has expanded its service offerings with the launch of Havas Red Japan, a merged media model that brings together the group's existing services in the country. Masashi Kitaichi has been appointed as Managing Director to lead this new capability.The move follows the successful launch of Havas Red in India last November through the acquisition of PR Pundit, now known as PR Pundit Havas Red. This expansion further strengthens the network's reach in the region.  Havas Red is the global public relations agency micronetwork of the Havas Group, operating in 19 markets worldwide. The agency's impressive client roster includes Toyota, Jaguar Land Rover, Pernod Ricard, adidas, Domino's, Far East Hospitality, Sun Life, and IKEA.“We’ve been fortunate to work already with a wonderful portfolio of clients at the HAVAS Village in Japan. Now, by expanding to become HAVAS Red Japan, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,” said Masashi. “Japan is a key market for Havas, and enhancing our capabilities here is central to our One Asia strategy. By broadening our reach and engaging with one of the world’s most dynamic and progressive audiences, we are reinforcing our commitment to creating meaningful connections and delivering impactful narratives,” said Rana Barua, Group CEO, Havas India, Southeast and North Asia.“Havas Japan has seen significant growth over the last 3 years and by launching Havas Red in Japan with Masashi leading the capability, we are not only expanding our service offerings but also positioning ourselves to better meet the specific demands of this market," said Darrell Nelson, CEO, Havas Japan.

The Brill Collective has strengthened its leadership team with the appointment of Jennifer Cook as Associate Director of Client Services. Following a successful second half of 2024, the communications firm continues to expand its core team, bringing Cook on board to leverage her decade-long experience in integrated communications.In her new role, Cook will collaborate closely with Amy Brill, Founder of The Brill Collective, and Tryph Greenwood, Director of Client Services, to drive the business forward. The Brill Collective, established 18 months ago, has quickly built a diverse portfolio of corporate and consumer clients across the GCC and beyond, serving sectors such as education, energy, real estate, sports, and hospitality.The Brill Collective is known for its agile, disruptor-model approach, blending the strengths of a traditional agency with the flexibility and specialized expertise of freelance consultation. Central to this model is the Core Collective, a team of senior client servicing directors who curate specialist teams of independent consultants tailored to each client’s needs.Amy Brill expressed her enthusiasm about the new hire: “We’ve celebrated some remarkable client successes, and to maintain momentum while staying true to The Brill Collective’s ethos, we recognized the need for a strategic hire. Jen brings a rare blend of 360-comms expertise, regional insight, and creative and commercial acumen. Our clients and the business are already benefiting from her contributions.”Commenting on her appointment, Jennifer Cook said: “Joining The Brill Collective is an exciting new chapter for me. The fast-paced PR and marketing industry presents both challenges and opportunities, and I’m inspired by Amy’s disruptive model that fosters a unique working culture and delivers true expertise to clients. I’m passionate about contributing to an innovative environment that drives success.”

Uncut PR, a specialist PR agency, has bagged the media mandate for the Legends League Cricket for the second time in a row. Legends League Cricket is a global T20 league where retired cricketing legends come back to play competitive cricket again. Uncut PR will be the brand’s PR and communications partner and will be strategizing and mapping out LLC’s PR-related activities to ensure a strong presence.“We are excited to partner with Legends League Cricket once again. We understand the mechanisms of the sports sector and working with such an iconic league, LLC again cements our belief in the progress we are making. This will also give us an opportunity at global exposure and we are committed to furthering the brand’s recognition, growth and contribute to their journey,” said Aditi Srivastava Dhanu, Founder, Uncut PRUncut PR is one of India’s fastest-growing sports PR and marketing firms, bringing together all the sports industry players to support the country’s athletic boom. To help businesses, teams, and sporting leagues meet their outreach goals, the organization has designed innumerable PR campaigns since 2018. To continue serving its sports customers and consistently produce the necessary outcomes, Uncut PR uses every instrument in the industry in conjunction with the art of creative planning.“We are happy to onboard Uncut PR once again for the upcoming season of Legends League Cricket. Legends League Cricket is a one of its kind, elite competition that brings back the most loved cricketers to do what they do best. Uncut PR’s quick thinking, innovative, hands on approach has been key through the entirety of last season and it was the right move for us to continue with them,” said Raman Raheja, Co-founder of Legends League Cricket.Over the last 6 years, Uncut PR has worked with multiple national sporting federations including the Professional Golf Tour of India, Indian Rugby Football Union, to name a few long term associations. It has also worked alongside sporting leagues with Tamil Thalaivas, Shivaji Park Lions, Indian Tennis Cricket League, Elite Pro Basketball League and Elite Women Pro Basketball League and Entertainer’s Cricket League bringing in a mix of entertainment in sport. Businesses like Global Sports, pioneers in the Indian Pickleball movement, Mogo ESports, headliners in the world of Esports, and Purple Goat Sportainment, who organized the Jungle Rumble featuring Vijender Singh have enlisted Uncut PR to further their media outreach.“Uncut PR thrives on working with the best sporting leagues and sporting talent across various sports in India and around the world. Associating with LLC again reassures us of the the work we do and are looking forward to be a working cog within the 2nd most viewed cricketing league in the world,” says Roma Dutia, Co-founder, Uncut PR.

Mercedes-Benz, India’s leading luxury car manufacturer, has announced a key organizational change in its External Affairs and Corporate Citizenship division. Effective August 26, 2024, Dr. Shyam Sunder has been appointed as the head of this function. Reporting directly to Santosh Iyer, Managing Director & CEO, Dr. Shyam will oversee Mercedes-Benz India’s government relations, public policy advocacy, and policy initiatives. His role will involve close collaboration with policymakers and industry leaders, as well as spearheading the company’s diverse corporate citizenship programs to build stronger communities.Mercedes-Benz India managing director and CEO Santosh Iyer mentioned, “We are delighted to welcome Dr. Shyam Sunder as the Head of External Affairs and Corporate Citizenship at Mercedes-Benz India. His extensive experience and deep understanding of external affairs will be invaluable in conveying our views to policymakers and actively participating in various industry associations. Dr. Shyam’s expertise aligns with our commitment to fostering close collaboration with policymakers and external stakeholders, and driving impactful corporate social initiatives at Mercedes-Benz.”Dr. Shyam Sunder brings a wealth of experience to this position, with a master’s degree in Econometrics and a Ph.D. in Economics. His impressive 24-year career includes significant roles in public policy, advocacy, and government relations at leading automotive OEMs. He has also served with the Federation of Indian Chambers of Commerce & Industry (FICCI), where he was instrumental in shaping public policy and fostering industry partnerships. His deep expertise in public affairs, policy advocacy, and strategic stakeholder engagement highlights his capability to manage external affairs and navigate the complex regulatory environment for Mercedes-Benz India.

Carve Communications, a Miami-based PR and marketing agency, has been appointed the US agency of record for Golden Bear Toys, a leading UK-based toy manufacturer. This partnership comes as Golden Bear Toys looks to expand its footprint in the North American market and launch its latest innovative product, the "Soccer Bot," an indoor training device designed to help players of all ages develop and enhance their ball-control skills.The Soccer Bot is set to debut in the US on September 10, 2024, and will be available on major online retail platforms, including Walmart.com and Amazon. To support the launch, Carve Communications will execute a strategic media and influencer outreach campaign aimed at building awareness and driving sales. The campaign will include collaborations with popular TikTok creators to produce engaging content featuring the Soccer Bot, leveraging the platform's massive reach among young consumers and sports enthusiasts.Golden Bear Toys, known for its popular and high-quality products, including the award-winning "Hey Duggee" and "In the Night Garden" ranges, aims to capitalize on the growing trend of at-home fitness and skill development. The launch of the Soccer Bot comes at a time when the global smart toy market is expected to grow significantly, driven by increased demand for tech-savvy and interactive toys among children and young adults.In addition to media and influencer partnerships, Carve Communications will focus on digital and social media strategies to engage soccer communities and families across the US and create a strong brand presence for Golden Bear Toys. The agency's expertise in navigating the US market will be crucial in ensuring a successful product launch and establishing Golden Bear Toys as a key player in the competitive toy industry.“Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states. This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next,” said Barry Hughes (pictured), MD, Golden Bear Toys. With this strategic move, Golden Bear Toys is poised to expand its reach in North America and capture a significant share of the growing demand for innovative sports-related toys and training devices.

Clemson University has named Sharon Martin as Vice President for Marketing and Communications. In her role, she will serve as a member of the president’s Executive Leadership Team and develop and implement integrated communications and marketing strategies to build and protect the Clemson University brand. Martin, who will begin at Clemson in October, comes from West Virginia University where she’s spent the past 11 years. Originally serving as Vice President for University Relations, Martin has been Vice President for University Engagement and Chief Marketing Officer since 2017 where her responsibilities included university relations, alumni relations, enrollment management as well as WVU’s Purpose Center.During her time in Morgantown, Martin oversaw WVU’s communications and marketing teams aligning various divisions and units to increase brand awareness, develop brand and communication campaigns, and enhance outreach and engagement through earned media, social media, internal communications and unique user experiences. Her portfolio included creative services, marketing, communications, outreach, brand and licensing, alumni engagement, recruitment, admissions and student financial services.In addition, Martin led the launch of an award-winning brand campaign, created a magazine dedicated to research and implemented a variety of internal communications including Campus Conversations, Inside WVU Today video series and Academic Media Days. The team’s creative work has garnered numerous awards including an Emmy in 2020 for the documentary film “Breathe, Nolan, Breathe.”“With more than two decades of experience in marketing and communications, Sharon brings a wealth of knowledge and a heart for service that will elevate Clemson and the value of the Tiger Paw even higher. We are thrilled to welcome Sharon to the Clemson Family as our Vice President for Marketing and Communications and look forward to welcoming her to the University this fall.”Prior to West Virginia, Martin served in a variety of marketing roles at Purdue University, culminating in the position of Assistant Vice President of Marketing where she was responsible for advertising, strategic marketing, creative services, online experience, segment marketing and publications. Martin also served as editor of Purdue’s alumni magazine with the Purdue Alumni Association and founded a boutique agency that launched a bi-monthly women’s magazine for the local community.She is an executive board member of the Council for Strategic Communications of the Association of Public Land-Grant Universities (APLU), has served as a member of various committees for the National Mortar Board, and has been active with local chapters of the American Marketing Association.“During my visit to Clemson University, there was an instant connection with the people, the energy and the spirit of the university,” Martin said. “These are exciting times, and I am eager to share the stories and experiences that will elevate the Clemson brand. I am grateful for the opportunity to join the Clemson family and look forward to collaborating on initiatives that will showcase the impact the university makes every day.”Martin and her husband, David Howell, are the proud parents of Grace, a 2024 graduate of WVU’s Reed College of Media, and Spencer and Carter, who graduated from WVU’s Country Roads program in 2024.

Stephanie Sicilia has returned to Praxis Indonesia, a public relations agency based in Jakarta, in the role of Director. Sicilia, a seasoned professional with extensive experience in the Indonesian market, will be responsible for leading Praxis's team of consultants, driving media relations, enhancing client engagement, and managing stakeholder relationships across key sectors.Sicilia joins Praxis Indonesia after a seven-year stint at Xiaomi Indonesia. Prior to her role at Xiaomi, she was one of the founding members of Praxis Indonesia, contributing significantly to the PR agency's growth and development over the past decade.In her new role, Sicilia will leverage her expertise to drive innovative solutions for Praxis Indonesia's clients, foster strong relationships with key stakeholders, and position the company as a thought leader in the consulting industry. Her return marks a significant milestone for Praxis Indonesia as it continues to strengthen its position in the Indonesian market.Adwi Yudiansyah, Founder and President Director, Praxis, said: “As Praxis expands beyond traditional PR to offer a more comprehensive marketing communication approach, Stephanie's return marks an exciting new chapter, combining her deep roots within the agency with her extensive industry expertise to propel Praxis to new heights of strategic excellence.”

On August 29, 2024, Adgully hosted the latest edition of #GullyChat, focusing on the topic ‘Mapping the Future of PR: Globalization and Cultural Diversity’. The discussion explored how the PR industry is navigating the challenges and opportunities of a globalized world while embracing cultural diversity in its strategies and communications.The esteemed participants included:Sonali Sokhal, CEO and Founder, IntelliquoTarunjeet Rattan, Managing Partner, Nucleus PRSiddhartha Mukherjee, Founder, Brand BalanceVikram Kharvi, Chief Executive Officer, Bloomingdale Public RelationsAkanksha Jain, Head of Public Relations & Corporate Communications, BharatPeThe panellists discussed cultural competence and how PR professionals must understand diverse cultural nuances to effectively communicate with global audiences.Tarunjeet Rattan emphasized, “Understanding how to communicate across geographies, age groups, and diverse cultural groups is a basic requirement for anyone in PR. If you aren’t doing that, then you’re in the wrong profession and will always be wondering how to get things done.”Siddhartha Mukherjee added here, “The future of PR will depend on its ability to take charge and showcase business outcomes. PR machinery will need to have full command and control of the Input-Output-Outcome framework. Building cultural competence is part of the input ERPs (efforts, resources, processes). CXOs of business brands rely on the PR machinery to ensure that all stakeholders in both local and global target markets build and sustain long-term relationships with the business. Data-wise, recall and admiration scores need to be the strongest. A lot of initiatives are being taken to understand the culture and extract the mood of the markets in terms of expectations, fears, and aspirations.”Vikram Kharvi also shared his thoughts on the importance of cultural competence in PR, saying, “Cultural competence is a vital skill for PR professionals, especially as they engage with diverse global audiences. This encompasses the ability to understand, communicate with, and effectively interact with people across various nations. Investing in training programs that enhance cultural competence among PR professionals is crucial. Workshops and seminars can help teams understand cultural differences and develop skills for effective cross-cultural communication.”The chat further touched upon on digital literacy, highlighting how digital tools, data analytics, and social media platforms are crucial for successful PR campaigns.Akanksha Jain noted, “In today’s times, it is important to have a good understanding of digital tools to ensure better reach, more impact, and better assessment of results. Leveraging social media platforms for building brand reputation is key. It is important to follow an always-on strategy and listen to what the customer is saying on social media. Social sentiment is a great indicator of the reputation of brands. Data analytics plays an important role in understanding audience behavior and refining PR strategies.”Sonali Sokhal added, “Social media is also a vital ‘listen in’ tool for brands, which is unfortunately not utilized as well as it should be. Digital literacy is vital for measurement. In today’s fractal world, social and digital platforms allow us to get a tangible count of impact.”Vikram Kharvi noted, “PR professionals with a diverse digital toolkit, including media databases, news monitoring, and email automation, can deliver integrated campaigns that drive business outcomes. Digital literacy helps PR teams respond quickly and strategically to crises, using social listening to gauge sentiment and proactively manage brand reputation. Proficiency in SEO, influencer marketing, and link building sets digitally literate PR pros apart, enabling them to drive online visibility and engagement.”The conversation also highlighted the importance of collaboration and effective teamwork in PR, essential for leveraging expertise and resources.Sonali Sokhal remarked, “It takes a village to make a brand; it takes a team to win the game! Trust and respect are the foundation of good teamwork. Communications today is multidisciplinary and needs varying skill sets only a team can bring to the table. We are living in the era of collaborations for brands and organizations across verticals, so communications teams need to collaborate internally and externally.”Akanksha Jain emphasized, “Effective collaboration within PR involves working closely with cross-functional teams, including business, marketing, sales, product development, tech, and legal departments. By leveraging the expertise of these teams, PR professionals can ensure that messaging is consistent, accurate, and aligned with broader business objectives. PR professionals must cultivate and maintain strong relationships with external partners, such as media outlets, influencers, industry experts, KOLs, and community leaders. These partnerships provide valuable insights, amplify messaging, and extend the reach of PR campaigns.”Tarunjeet Rattan observed, “Acing how to work with different generations, nationalities, and genders across all internal departments and external partners will be the mark of your success as a ‘communicator’. Be worthy of the designation you carry. A good ‘PR leader’ has the ability to unite stakeholders and get behind a single strategy with empathy and camaraderie. Apart from all the jargon on tech, reports, analysis, etc., people management is your true self.”Lastly, Siddhartha Mukherjee shared, “The efficiency and efficacy of PR are founded on collaborations. The term can have different dimensions – with internal and external partners. Internal collaborations would be with CXOs, on-ground operation departments, an organization’s central MiS, and intelligence and research desks. External collaborations could be with communications agencies, ERP management and advisory consultancies, pure play research services, audit and quality assurance services, measurement and data analytics, influencer groups, communities, etc. Both internal and external collaborations need to happen across markets and geographies. Collaborations will be effective only when the framework is visualized, designed, and implemented well, all supported by measurement and data-led ERPs (efforts, resources, and processes).”

Chinese smartphone giant Oppo has selected Weber Shandwick to spearhead its international public relations strategy, marking a significant step in its global expansion. According to reports, the partnership follows a competitive review and will see Weber Shandwick handling media relations, content creation, and brand positioning for Oppo outside of China.Oppo, known for its innovative smartphone designs and cutting-edge technology, has experienced rapid growth in recent years. The company has established a strong presence in key markets such as Southeast Asia and Africa, and its global smartphone sales ranked fifth in Q2 2024.Weber Shandwick's appointment comes as Oppo seeks to further elevate its brand awareness and strengthen its market position internationally. The PR firm's global reach and expertise in technology and consumer communications will be instrumental in helping Oppo achieve its objectives.In addition to its smartphone business, Oppo has also made significant strides in other areas, including smart home devices, wearable technology, and AI-powered solutions. The company's commitment to innovation and its focus on delivering exceptional customer experiences have contributed to its success.As Oppo continues to expand its global footprint, its partnership with Weber Shandwick is expected to play a crucial role in driving its growth and solidifying its position as a leading player in the smartphone market.

Leading independent marketing and communications agency FINN Partners has been named Agency of Record for Craft, the supply chain resilience company.Craft will work directly with FINN’s Global Supply Chain practice, a specialized team within its Technology practice that, over the span of 24 years, has worked with more than 70 brands in the supply chain space. Craft selected FINN Partners for its expertise and demonstrable success within its industry along with the FINN team’s strategic thinking and idea quality. This partnership underscores the agency’s proven track record of delivering exceptional results and driving growth and reputation for its clients within the supply chain industry.FINN, which was named to Fast Company’s 2024 Most Innovative Companies list, will provide an integrated communications strategy designed to aggressively grow awareness and understanding of Craft’s brand and offerings. The program will target decision makers and purchase influencers across the supply chain, procurement, finance, regulatory compliance and ESG business functions at large organizations and agencies across the U.S. federal government.“In today’s increasingly volatile world where disruption is constantly lurking around so many corners, supply chain resilience is becoming a top business priority,” said Mimi Spier, CMO of Craft. “Craft’s intelligent supplier risk management solution helps organizations efficiently get ahead of their supplier risk, protect against disruption and simplify business continuity. We are an ideal solution for what the market is demanding, but we need greater awareness quickly. We have no doubt that FINN is the best team to help us achieve that. In fact, we’re astonished at the level of thinking and domain expertise an agency could bring in this space.”FINN’s Global Supply Chain practice works with clients in every facet of the supply chain, including technology-based innovators, consultancies, conferences, logistics and transportation providers, procurement-related companies, the supply chain organizations of Fortune 50 brands and more.“Supply chain has become inextricably linked to business performance, competitive advantage, brand perception and even global issues, such as fair global working practices and environmental responsibility,” said Casy Jones, Managing Partner and Global Supply Chain practice lead at FINN Partners. “The global supply chain is also experiencing foundational change not seen in 40 years as businesses and the U.S. government do the hard work of diversifying our global sources of materials and goods. Craft is uniquely positioned to be at the center of helping these organizations successfully transition, and we’re thrilled about the opportunity to tell that story and help Craft amplify the supply chain successes of their amazing customer base.”The assignment is effective immediately.

Celio, French menswear brand has announced the appointment of Rejoy Rajan as its Head of Marketing & PR. A seasoned marketing professional, Rejoy has over 16 years of experience in Brand Management, Marketing Strategy (B2B & B2C),Customer Experience and Digital Marketing in the retail Industry. Rejoy has a proven track record for delivering innovation and growth to the brands he leads.  Rejoy has held key marketing roles across reputable companies such as JKHC, Diageo, JWT and Arvind Fashions. Having previously worked on both digital & traditional ecosystems of the marketing world, Rejoy comes with robust learnings and skills that will be pertinent to strengthening the consumer connect for Celio India.At Celio India, Rejoy will spearhead the men’s fashion label’s Marketing Department and overlook key function areas namely Marketing & Public Relations across platforms. “We are thrilled to welcome Rejoy to our leadership team to spearhead our brand strategy and integrated marketing efforts. As we continue our rapid growth and aim to enhance our consumer presence in India, Rejoy's extensive experience and proven track record across the industry make him the ideal leader to elevate our brand narrative and drive greater visibility and impact,” said Satyen Momaya, CEO, Celio India.Speaking on his appointment, Rejoy Rajan, Head of Marketing at Celio India shares, “It is an absolute honour to be associated with an iconic French brand like Celio. The brand has a strong presence in the country and I am keen to further strengthen its footprint and engage with the Gen Z & Millennials whilst increasing market share. Moreover, I eagerly look forward to learning & growing with the brand and building a community of consumers who resonate with the brand’s ethos.”When not at work, Rejoy enjoys travelling and cooking.

Finn Partners has been selected by the Moroccan National Tourist Office (ONMT) as its integrated marketing communications partner in China, as Morocco seeks to increase tourism from the region. The agency will provide comprehensive support, including PR strategy, influencer marketing, social media content creation, event planning, and brand partnerships.With Morocco recently named Africa's top destination in 2023, the country is now setting its sights on becoming one of the world's top 10 most popular tourist destinations by 2026.“Morocco has maintained a long-standing and amicable relationship with China. Traveling to Morocco offers Chinese tourists a truly adventurous journey that includes authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a host of wellness and mindfulness experiences," said Hicham Bellaziz, chief representative, ONMT in China.  “We are excited about the appointment and are confident in our ability to establish a strong foundation to elevate ONMT’s marketing efforts to new levels. Through our collaboration, we aim to deliver compelling narratives that capture Morocco's unique charm, and form partnerships to showcase its natural beauty, culture, art and lifestyle,” said Jenny Lo, managing partner, Finn Partners China. Finn Partners will focus on positioning Morocco as an unforgettable destination, showcasing its rich cultural heritage, breathtaking natural beauty, and diverse outdoor activities, while highlighting its world-class luxury and wellness experiences. By increasing visibility in the Chinese market, the agency aims to inspire travelers to consider Morocco for their next adventure.(Photo by Anton Mishin on Unsplash)

SPAG/FINN, an integrated marketing and communications agency, is celebrating its 10th anniversary by expanding its focus beyond healthcare to sectors like purpose, technology, consumer, and travel. Over the past decade, the agency has transformed the health communications landscape with its innovative, data-driven, and patient-first approach, and it now aims to apply its proven strategies to new arenas.Since its founding, SPAG/FINN has been at the forefront of redefining how brands connect with their audiences, using creative and data-led methods to turn complex healthcare narratives into impactful stories. This approach has helped brands build meaningful relationships with stakeholders, drive campaigns that inspire action, and create real-world impact. The agency’s work has consistently focused on educating audiences, influencing policy, and building trust between brands and their communities, earning it a reputation for excellence in the industry.“Our journey over the past 10 years has been one of extraordinary growth and innovation,” said Aman Gupta, Managing Partner, Health Practice – Asia. “Partnering with FINN has expanded our global reach and deepened our impact across continents. We’re not just launching campaigns – we’re driving conversations that shape public opinion, influence policy, and improve lives. As we celebrate this milestone, we remain committed to pushing boundaries and staying at the forefront of communications.”Shivani Gupta, Managing Partner, highlighted the agency’s dynamic internal culture, stating, “Our success isn’t just in the strategies we deliver; it’s rooted in the vibrant culture we’ve built. Creativity, collaboration, and valuing every team member’s voice are key to our achievements. Looking ahead, we are energized to continue this journey of innovation and leadership.”As SPAG/FINN ventures into new sectors, it remains dedicated to its core values of integrity, excellence, and innovation. The agency plans to continue evolving with the changing communications landscape, with a focus on data and digital while maintaining its commitment to creating impactful connections between brands and people.SPAG FINN Partners has offices in Singapore, Malaysia, the Philippines, China, Hong Kong, Indonesia, Thailand, Delhi, Mumbai, and Bangalore.

Seasoned journalist, Smitha Verma has transitioned from the newsroom to the boardroom, taking on the role of Head of Corporate Communications and PR for Cambridge University Press & Assessment South Asia.Verma, who brings over 15 years of diverse journalism experience, has previously held prominent positions at Hindustan Times, The New Indian Express, Financial Express, and more.Reflecting on her new role, Verma expressed mixed emotions, stating: "As this chapter of my life as a journalist gets over and I cross over to experience what it entails on the other side of the fence, it's with a tinge of sadness but great excitement that I ask you to share your best piece of advice for me to stay true to the turf!" She acknowledges the predictable nature of this change but embraces it as a natural extension of her career, rooted in her passion for communication and storytelling.During her journalism career, Verma has covered a wide range of topics, from political reporting and celebrity interviews to gender, environment, education, and business features. Her well-rounded experience in mass media and social media makes her an invaluable asset in her new role.While Verma admits she will miss the fast-paced world of journalism, she is ready to take on the challenges ahead with confidence and enthusiasm, knowing that her expertise in storytelling and communication will serve her well in this new chapter.

Signature Global, a leading name in the real estate sector, is thrilled to announce the appointment of Poulomi Ray as the new Head of Digital Marketing and CSR. Poulomi Ray brings with her over 16 years of extensive experience in the marketing and communications domain, having held significant roles in the luxury segment with prestigious organizations such as Metro Goldwyn Mayer (USA), DLF Camellias, and Paras Buildtech. In her new role at Signature Global, Poulomi Ray will spearhead digital marketing strategies and corporate social responsibility initiatives, leveraging her deep expertise to enhance the brand’s presence and impact. Her strategic vision and innovative approach to marketing have been instrumental in driving successful campaigns both locally and globally.Poulomi Ray expressed her enthusiasm about joining Signature Global (India) Ltd., stating, "I am incredibly excited to be part of Signature Global, a brand that has consistently set benchmarks in the real estate sector. I look forward to contributing to the company's growth and helping it reach even greater heights by integrating cutting-edge marketing strategies, tech integration, and meaningful CSR initiatives."With Poulomi Ray’s expertise and leadership, Signature Global is poised to further solidify its position as a leader in the real estate industry, continuing its legacy of delivering excellence and innovation.

Sami McCabe, founder and former CEO of the global PR firm Clarity, has launched a new agency called Atrium, centered around a proprietary technology platform that enables in-house teams to quickly integrate AI into their workflows.Since stepping down from Clarity in January, after growing the agency to over $20 million in revenue with a team of 150, McCabe (pictured, left) has focused on developing Atrium’s technology stack alongside his co-founder, André Carmo (right), an expert in AI and martech product development.Atrium launches with a team of six professionals specializing in communications, marketing, and product development, spread across the US and Europe. The agency is already collaborating with several clients, including German robotics firm Neura Robotics and HR tech platform TalentDesk.Atrium's AI platform processes vast amounts of owned and publicly available data to generate actionable insights, which then inform strategies, tactical plans, and content development aligned with a brand's style. He said that CMOs are looking for agencies adept at adapting to this new landscape. Atrium is a tech-driven business first, with human experts providing strategic counsel and managing client relationships at a faster pace and with greater precision, he adds. McCabe reported positive feedback from CMOs: “They’re impressed with our speed and the quality we deliver. It represents a paradigm shift – we can respond to client briefs much faster. All agencies will need to adopt new technologies, but those who succeed will do so swiftly and thoughtfully."

The Independents, a leading communications firm specializing in luxury, style, and lifestyle, has announced the acquisition of Bureau Béatrice, a Dubai-based multimedia and creative technology startup. This strategic move marks a significant expansion of The Independents' presence in the Middle East and reinforces its commitment to delivering innovative and immersive experiences for luxury brands.Founded in 2021 by Kevin Alderweireldt and Jon S. Maloy, Bureau Béatrice has quickly established itself as a trailblazer in the industry. The agency's expertise in creating engaging content and leveraging cutting-edge technology has attracted a prestigious client roster, including Tiffany & Co, Bulgari, Prada, and many more.Isabelle Chouvet, CEO of The Independents, expressed her enthusiasm for the acquisition, stating: "The Middle East is a thriving market for luxury brands, and Bureau Béatrice's innovative approach perfectly complements our existing offerings. Their ability to transform stories into unforgettable experiences through technology will enhance our capabilities in the region and provide valuable insights for our global operations."Kevin Alderweireldt, co-founder of Bureau Béatrice, shared his excitement about joining The Independents, emphasizing the potential for growth and collaboration. "This partnership will allow us to amplify our vision of creating cross-cultural projects that set new standards worldwide. Together with The Independents, we will redefine excellence and drive a new wave of creativity and engagement."With this acquisition, The Independents has expanded its global footprint to 12 countries, solidifying its position as a leading player in the lifestyle, fashion, and cosmetics industries. The company is poised to leverage Bureau Béatrice's expertise to create groundbreaking luxury projects and deliver exceptional results for its clients.

DeFi.Gold, a developer of decentralized financial solutions including a non-custodial decentralized exchange (DEX), launchpad, and NFT marketplace on the Bitcoin blockchain, has announced a strategic partnership with Luna PR, a marketing and communications agency specializing in web3 and emerging technologies.Luna PR will support DeFi.Gold with communications strategies, social media management, and growth marketing campaigns. Established in 2017, Luna PR has worked with over 600 projects and operates in several global markets, providing experience in web3 that aims to enhance DeFi.Gold's brand visibility and community engagement.Nikita Sachdev, CEO of Luna PR, said, "DeFi.Gold is developing a platform on the Bitcoin blockchain to support various digital assets, including NFTs and DAO tokens. We look forward to helping DeFi.Gold expand its reach and establish its position in this evolving sector."Mona Coyle, CEO of DeFi.Gold, added, "Our partnership with Luna PR is timely as we prepare for our platform's launch. Luna PR’s expertise will be key in reaching our target audience and driving growth."DeFi.Gold leverages advanced Bitcoin protocols such as Taproot, RGB, Ordinals, and the Lightning Network to create a secure and cost-effective digital asset trading platform. Its Runes Launchpad aims to support creators by enabling direct token sales with fair pricing and liquidity mechanisms, positioning DeFi.Gold as a comprehensive marketplace for digital assets on Bitcoin.

Acre, a premier integrated marketing and communications agency, has appointed Anna Laskaris as its new Director. Joining Founder Emma Williams, Laskaris will strengthen the agency as it marks its one-year anniversary.With a career spanning Australia and New Zealand at Thrive PR and Edelman, Anna brings a wealth of agency expertise to acre. She has successfully spearheaded numerous earned-led campaigns across various consumer and corporate sectors, working with renowned brands like Airbnb, the LEGO Group, and Afterpay.Anna said: "I am thrilled to officially be a part of Acre Agency. Having supported the team behind the scenes for a few months, I’ve been inspired by the significant potential and opportunities within regional and agricultural Australia. This has been a major motivation for joining forces with Emma. Emma has done such an incredible job establishing the agency over the past year and I’m eager to work closely with her to lead the day-to-day operations and help drive future growth."

SOCIETY, an independent, female-founded marketing communications agency, has expanded its global reach with the official launch of its US operations in Chicago.Leading the charge is Katie Rosholt, a seasoned marketing veteran with over two decades of experience. Her impressive resume includes executive roles at prominent brands like Vital Proteins and Pvolve.Joining Rosholt is Will Lehnertz, a communications and brand storytelling expert. With a career spanning organizations like Qantas, Woolworths Group, and Netflix, Lehnertz brings a wealth of experience in film and series publicity.Rounding out the US team is Minnie Arnold, whose diverse background in marketing, communications, and operations has equipped her with a unique perspective. Her previous roles at companies such as Filmhub, Kittch, Bliss Point Media, and NBCUniversal have honed her skills in the entertainment and digital media industries.With this talented team in place, SOCIETY US is poised to deliver exceptional marketing solutions to clients in the American market.

Kanika Maheshwari has joined Concept PR India Ltd as Associate Vice President for the Brand and Lifestyle division. With over 15 years of experience in PR and communications, she has built a distinguished career, starting as an Image Executive at Perfect Relations and now returning to Concept PR in a senior role. Maheshwari has successfully managed integrated campaigns for both Indian and global brands, earning substantial media coverage. Sharing her excitement about this new chapter, she expressed her delight in embracing this new role and the opportunities it brings.

Kalyan Jewellers India Limited has appointed Vivek Kangath as General Manager of Corporate Communications. Vivek will oversee all activities and operations of the public relations and corporate communications functions for Candere by Kalyan Jewellers, one of India’s leading online diamond jewellery brands. Vivek will play a pivotal role in driving strategic initiatives to enhance the brand's market presence and reputation.Kangath joins Kalyan Jewellers with a wealth of experience in the field of corporate communications and PR with over 15+ years of experience. Prior to this role, he served as Global Head of Corporate Communications & PR at Ness Digital Engineering (a KKR company) and CSS Corp, both US-based IT firms. His extensive experience spans over a decade, during which he has established himself as a seasoned marketing communications professional with a deep understanding of global market dynamics. In addition to his experience in corporate roles, Vivek has worked with several leading PR consultancies in India, where he led and mentored teams to deliver successful PR campaigns for some of the most esteemed brands in the country. His expertise includes developing and implementing high-impact internal and external communications strategies that effectively engage a diverse range of stakeholders, including employees, customers, government bodies, media, analysts, and industry associations.Vivek is known for his proactive approach and adaptability, making him a valuable asset in navigating the complexities of different industries. His core strengths lie in crafting compelling narratives and strategic communications that align with corporate visions and drive brand growth.Vivek Kangath mentioned in LinkedIn: "I am excited to join Kalyan Jewellers India Limited as the General Manager of Corporate Communications. Transitioning into a new sector presents a unique set of opportunities and challenges, and I am eager to leverage my experience to contribute to the growth and success of the company. Under the leadership of an industry titan i look forward to collaborating with the talented team here and embarking on this new journey."

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth.<iframe width="560" height="315" src="https://www.youtube.com/embed/33fo84_wzGo?si=Wun1NQfGvw1wkRCR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>The public relations industry is witnessing continued growth and upward trajectory, estimated at INR 2500 crores in FY 2023, registering double digit growth year-on-year and employing more than 14,000 people in the organized sector. The industry is gaining increased recognition by CEO and C-Suite community. According to SPRINT 2023* the private sector, startup economy, and unicorns are fuelling PR industry’s growth, the C-suite is increasingly recognizing PR and communications as a driving function rather than just an enabler. Eight out of 10 respondents said that India Inc. leadership is working closely with their corporate communications team to devise strategies for brand communication, while 80% of corporate communications head report directly to the CEOs."PRana 2024 is a movement aimed at harnessing the power of aspirational narratives to drive our nation's progress with two significant stakeholders - business leaders and reputation custodians. I am certain that the insights shared amongst these stakeholders will not only shape the future of public relations in India but will also contribute to the global discourse on reputation management and storytelling," said Deeptie Sethi, CEO of PRCAI.“From our ancient epics to modern narratives of innovation, India has always been the land of storytelling. As we approach India@100, there could be no better way for the PR industry to celebrate our rich heritage and aspirational future. PRana 2024 is more than just an initiative; it’s a celebration of storytelling, our thriving tradition on a global stage. Well-crafted narratives can inspire change, transform mindsets, and drive meaningful change, and this is the power of strategic communication that we will harness through PRana 2024. As our industry continues to grow and gain strategic importance across sectors, we look forward to crafting compelling narratives that will resonate with our global ambitions,” said Kunal Kishore, Vice President, PRCAI.Inspired by the global trend of shorter speeches which are gaining popularity reflects how people consume information in today's fast-paced world, the convention introduced a brand-new speech format called ‘300Wise’, where speakers will deliver concise, high-impact visionary speeches in five minutes. Influential key opinion leaders will share their vision for India@100 at the public relations convention themed PRana 2024: Shaping the Story of India centred around how powerful ideas can positively impact four pivotal pillars of reputation centred around Leadership and Vision, Emotional Quotient, Country Economics and Social Elevation. Business leaders including Nadir Godrej, Chairman & MD of Godrej Industries, Ritesh Agarwal, CEO & Founder of OYO Rooms, Ashish Kumar Chauhan, MD & CEO of the National Stock Exchange of India (NSE), Bhairavi Jani, Chairperson of SCA Group of Companies; Captain Indraani Singh, Founder of Literacy India; Chhavi Rajawat, First MBA Sarpanch, Devdutt Pattanaik, Author, Guneet Monga, Academy Award-Winning Filmmaker, Kapil Sibal, Lawyer & Politician, Vineet Nayar, Founder of Sampark Foundation, Licypriya Kangujam, Climate Activist, Manish Sharma, Chairman of Panasonic Life Solutions India and South Asia; and Supriya Paul, Co-Founder and CEO of Josh Talks amongst others. Each track will be facilitated by notable guests from the media to help co-curate the India narrative.During the story convention, PRCAI will unveil a whitepaper ‘IndiaKiAshaa’ sharing India’s hopes and aspirations. The whitepaper will outline what India can achieve in the next five years which will positively impact it’s brand reputation. The insights shared are culled from over 185,000 responses from 40,000 plus unique citizens located in 394 districts of India. The research is focused on key areas such as sustainability, geopolitical influence, infrastructure, healthcare, ease of living in cities, growth and prosperity, quality education, skilling, technology and innovation and communications, giving a perspective of evolving national narrative of India’s progress and its future trajectory. PRana 2024: Shaping the Story of India is dedicated to highlighting the power of storytelling in effecting positive change and contributing to the next phase of India's growth. Conceived by PRCAI's esteemed counsel and advisory board with cumulative experience of over 500 years, the convention will serve as a platform where actionable insights will be exchanged, paving the way for real change. PRana 2024 salutes a renewed commitment and purpose of leveraging credible storytelling as a powerful tool to shape India's reputation, establishing it as a pivotal platform for the communications industry and setting the stage for future innovations and collaborations.

Creative and communications agency Prime Weber Shandwick has transitioned to full ownership by five members of its current leadership team. The the Stockholm-based firm will continue to operate as an affiliate of Weber Shandwick in Sweden, maintaining its original name.Founded in 1998, Prime Weber Shandwick became a part of Weber Shandwick's network a decade ago, a move designed to strengthen the agency's presence in the Nordic region, which had previously relied on affiliate partnerships.Johan Dyrendahl, CEO of Prime Weber Shandwick, said: "We view this as a natural progression and a way to future-proof our business. It offers us, our clients, and our colleagues the best of both worlds: the energy and focus of local ownership to tailor our offerings and operations to the current and future needs of the Swedish market, and the strength of being part of a fantastic global network.""We acquired and successfully integrated Prime to serve as a creative engine within Weber Shandwick, inspiring and igniting our global network with its broad creative capabilities. Over the past decade, we’ve built a strong foundation, in partnership with Prime, that has significantly transformed the landscape of creativity and innovation, and we’re proud of all we’ve achieved together," said Gail Heimann, global CEO of The Weber Shandwick Collective. Since its integration into Weber Shandwick in 2014, Prime Weber Shandwick has earned 14 Cannes Lions for its creative excellence.(Image credit: https://primewebershandwick.com)

Negative sentiments towards Telegram in Asia have skyrocketed by nearly ten times, from 2.4% to 23.7%, following the arrest of its founder, Pavel Durov, in connection with an investigation into criminal activity on the app, according to media intelligence firm CARMA. Conversely, positive sentiments dropped to 23.7% after the arrest.Durov's arrest sparked concerns about Telegram's security and its implications for users. The situation also ignited debates on free speech and the potential political motivations behind the arrest.CARMA reports a total of 162.3k mentions in Asia regarding Durov's arrest, accounting for 9.55% of all conversations about him. A sentiment analysis of these social conversations revealed 25% positive and 31% negative sentiments.Many expressed support for Durov and Telegram, advocating for freedom of speech, privacy rights, and his release. Others discussed local incidents of deepfakes and assaults facilitated through Telegram.Indonesia and Japan led the conversation in North and Southeast Asia, with 30.2% and 24.3% of the share of voice, respectively. Malaysia and Singapore followed with 6% and 3.6%.Executive Visibility Crucial in Times of CrisisDivika Jethmal, head of marketing at CARMA, emphasized the importance of executive visibility in times of crisis. "A leader's public image can profoundly impact a brand's reputation and future. With Durov under scrutiny for serious charges, how the media reports on the incident can alter the public perception of Telegram," she said. Durov Arrested in FranceDurov was arrested at Le Bourget airport near Paris on August 24 following a judicial investigation opened on July 8. The investigation focused on web-mastering an online platform for illegal transactions, refusal to cooperate with authorities, and complicity in child pornography, drug trafficking, and money laundering.Prosecutor Laure Beccuau confirmed that Durov was questioned by investigators within the procedural framework.Debate on Free Speech and Political MotivationDurov's arrest ignited a debate about free speech on the internet. French President Emmanuel Macron dismissed false accusations from Telegram supporters, stating that the arrest was part of an ongoing judicial investigation and not a political decision. He emphasized France's commitment to freedom of expression, innovation, and entrepreneurship, but also noted that these freedoms must be exercised within a legal framework to protect citizens and their fundamental rights.Telegram's ResponseFollowing Durov's arrest, Telegram issued a statement on X, stating its adherence to EU law, including the digital services act. The platform emphasized its industry-standard moderation practices and ongoing improvements.Telegram defended Durov's innocence and claimed that the platform and its owner are not responsible for abuse. It highlighted Telegram's global reach and its importance as a means of communication and information.(Image credit: TechCrunch)

Authored by Roshan Mohan, Group MD, PCG.With the unprecedented surge in data and multiple communication channels, it is crucial today for companies to understand the nuances of listening and establish clear parameters for goal achievement. As information moves at lightning speed and consumer preferences shift quickly, traditional methods of communication need to be updated. Nowadays, news emerges from ongoing conversations, influencing the news itself.So, when it comes to PR, how do you know what you set out to achieve and what has been achieved? And how do we measure if what’s been achieved is good or bad?Changing ApproachesToday, communication has to be tailored to suit each audience group. Brands must also ‘listen’ to what is being said about them across multiple platforms and align a campaign to address these perceptions and misconceptions.The one-size-fits-all approach no longer works – at least not effectively. To be heard through the noise, we need to tailor messages that resonate with the reader (or the audience). For instance, a message for millennials might be more visual and casual, while a message for baby boomers might be more formal and text-based.To do this more effectively, it is essential to harness the power of data analytics. AI-enabled tools, such as sentiment analysis and social listening platforms, offer a wealth of information regarding reactions to ongoing campaigns, sentiments related to a brand, what the competition is doing, and more.These insights allow us to design highly targeted campaigns that yield more impactful results and establish us as pivotal contributors to the industry’s evolution and expansion. Additionally, this personalised approach helps companies broaden their reach and connect more deeply with their target audiences.PR professionals play a crucial role in crafting compelling pitches for journalists. By monitoring and understanding real-time trends and data, they can curate the right time to pitch a particular topic, ensuring maximum impact. This proactive approach increases the chances of publishing the story and enhances the brand's visibility and credibility.Establishing KPIsKPIs (Key performance indicators) are crucial in any industry and job. They provide valuable insights into what’s working and what needs adjustment. They help optimise strategies, allocate resources effectively, and demonstrate the tangible value of PR activities to stakeholders. In a field where outcomes can be elusive, KPIs offer a concrete way to measure success and guide future efforts.For the PR sector in India, the quantitative number of coverages has been a standard KPI and often the only one.When you think of curated campaigns and truly listen to what the data tells you – these ‘coverage numbers’ are meaningless. Any good PR professional can amass a set of coverages quickly. But is this truly an indicator of the success of the campaign? Instead of just focusing on the number of coverages, consider KPIs like the audience reading these publications, the alignment of the article with the brand's key messages, the tonality of these coverages, and whether the client stood out in these mentions.What is the audience profile reading these publications? Did the article have the right key messages of the brand? What was the tonality of these coverages? Did the company stand out in these mentions?If the total volume of mentions is a critical requirement, that can be a KPI. However, narrowing it down to a single KPI is a mistake, especially when we have so much data and intelligence available. A single piece of news in a publication followed by the right target audience can have a greater impact than 20 pieces of coverage in random publications.A story placed at the right time in the right publication can do much more to foster positive sentiment than several smaller pieces floating around. This underscores the significant role of PR professionals in shaping public perception and boosting a brand’s reputation and visibility.Before establishing KPIs, a brand should actively listen to what is being said about the company and understand the changes required or the direction it needs to take. This understanding empowers the brand to take control of its narrative and helps make strategic decisions, fostering a sense of control over narrative and strategy.SummationPR experts are often brought in only for specific campaigns with limited goals. KPIs are often established at a basic level without research and understanding of business objectives. Request for a pre-campaign data-driven analysis from your PR partner to help understand where the brand stands and where it needs to go, providing the necessary guidance to establish clear KPIs that help create a more successful campaign.Disclaimer: The views are expressed solely those of the author and do not necessarily reflect the views of the PRPOST.com

Bajaj Finserv has elevated Swapna Wazalwar to the position of Senior Lead - CSR Communication. This promotion comes at a time when the company is intensifying its focus on Corporate Social Responsibility (CSR) initiatives. Bajaj Finserv, known for its commitment to social impact, has been actively involved in various projects aimed at empowering vulnerable communities, especially in areas such as education, healthcare, and livelihood enhancement.In the fiscal year 2023, Bajaj Finserv invested significantly in CSR activities, spending over ?117 crore on various projects, with a strong emphasis on youth and child development, as well as financial inclusion for underprivileged sections of society. Their initiatives, such as the Certificate Programme in Banking, Finance, and Insurance (CPBFI), have empowered thousands of first-generation graduates from rural areas, providing them with employment opportunities in the financial sector.Swapna Wazalwar will now play a crucial role in communicating and expanding these impactful initiatives, ensuring that Bajaj Finserv continues to lead in making a meaningful difference in the communities it serves.

Nike has announced the appointment of Vanessa Marven as Principal, Communications Lead for the Pacific region on a 12-month maternity leave contract. Marven, who brings a wealth of experience from her previous role as Marketing and Communications Director at Advanced Cosmeceuticals, will be stepping into this pivotal position as part of Nike's strategic expansion in the region.Marven's career in communications is marked by notable achievements in both the retail and non-profit sectors. She has held senior leadership roles at renowned brands such as HUGO BOSS and R.M. Williams, where she was instrumental in shaping brand narratives and driving impactful marketing strategies. Her expertise extends beyond the retail industry, with significant contributions to the non-profit sector, showcasing her versatility and broad understanding of diverse communication needs.At Advanced Cosmeceuticals, Marven played a crucial role in enhancing brand visibility and developing comprehensive communication strategies that supported the company's growth and market positioning. Marven's new role at Nike will involve overseeing and enhancing the brand's communications strategy across the Pacific region. Her responsibilities will include leading media relations, crafting strategic messaging, and driving Nike's brand narrative to align with the company's global objectives and regional market dynamics.Nike's decision to bring Marven on board reflects its dedication to leveraging top-tier talent to navigate the evolving landscape of brand communications and maintain its position as a leading global sportswear brand. Her extensive background and proven track record in communications are expected to bring fresh perspectives and strategic insights to Nike's Pacific operations.

Think HQ, a communications agency that creates positive outcomes for people, places and planet, has announced its certification as a B Corporation, joining a global community of businesses committed to high standards of social and environmental performance. With nearly 100 employees, Think HQ earned this prestigious certification under the B Corp's advertising and research classification for agencies with 50 or more employees.Think HQ Founder and Managing Director Jen Sharpe, said:?"As an agency, one of our values is being authentically authentic. B Corp certification further validates who we are and what we have always stood for - positive social change.”Think HQ Chief Strategy Officer Fiona Nixon said: "The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we’re thrilled to now be a part of that community -?one aligned in values, and dedicated to the social and environmental betterment of our world." The B Corp certification process is known for its thorough and demanding nature, assessing companies on various criteria related to their impact on workers, customers, community, and the environment. This certification underscores Think HQ’s commitment to integrating social and environmental considerations into its business operations, reinforcing its role as a leader in fostering positive change through its work. As a newly certified B Corp, Think HQ joins a network of like-minded organizations dedicated to driving meaningful impact and setting a high bar for corporate responsibility.

OpenAI has appointed Hannah Wong as its first Chief Communications Officer, signaling a significant investment in its public relations and messaging strategy. Wong, who joined the company in 2021 from Apple, will oversee all aspects of communications, from media relations to social media and community engagement.The move comes as OpenAI continues to rapidly develop and deploy new AI technologies, while facing increasing regulatory scrutiny and concerns from various stakeholders. The company's communications team has grown substantially in recent years, reflecting the growing complexity of its public relations challenges.Wong emphasizes the importance of clear and accessible communication, especially in a field that can be complex and intimidating for many. "We must use broad, simple language," she says, "knowing that this is going to impact everybody's lives in different ways."OpenAI's communications team plays a crucial role in educating the public about the potential benefits and risks of AI technologies. By providing clear and informative messaging, the company aims to foster a better understanding of its products and their implications for society.As OpenAI continues to push the boundaries of AI research, Wong and her team will be tasked with explaining these advancements in a way that is both informative and accessible to a wide audience.

Raffles Doha and Fairmont Doha has named Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy. An Indonesian native and a marketing  communications leader, Mirah brings extensive experience and unwavering dedication to excellence to this vital role. Mirah's expertise includes an in-depth knowledge of Food & Beverages, known for her creative approach to campaigns and extensive network across Southeast Asia. Mirah will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both iconic brands. Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.“I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,” said Mirah Marhaendra. “These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market. My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.”Mirah’s most recent role was as the Director of Marketing and Communications at Raffles Jakarta, a position she has held since June 2021. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.She leads the activations for LVMH Champagne, Veuve Clicquot, Moet Chandon and recently Chandon. In 2022, Mirah received an Accor Global Bernaches Awardee. Accor’s Global Awards recognise outstanding contributions of women and men of Accor whose actions and exemplary behaviour embody the company spirit and values.Mirah won the award with her Corporate Social Responsibility initiative, “Upcycling Fashion”, in celebration of International Women's Day, inspired and in collaboration with BOLD by Veuve Clicquot. She also successfully opened The Dining Room with Asia's Best 50 Restaurant Chef lineup and led the British Soiree initiatives, which are currently adopted and continue at Raffles Jakarta.Before this, she served as the Corporate Public Relations Manager for The Legian Seminyak, Bali from 2015 to 2019 managing the iconic Bali’s Grand Dame and oversee the pre-opening of The Sira, Lombok. Her career also includes notable roles such as Senior Manager of Marketing Communications & Public Relations at Banyan Tree Hotels & Resorts and Marketing Communication Manager at Conrad Hotels & Resorts.Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, expressed their excitement about Mirah’s appointment: “Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset. We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels’ positions as leaders in luxury hospitality.”

The Ahmedabad chapter of the Public Relations Society of India (PRSI) recently organised a roundtable discussion on the theme ‘Future Challenges & Opportunities in the Field of PR’. The event, held on Friday, brought together public relations professionals from the industry to explore the evolving landscape of Public Relations in the fast emerging digital era.Members who remained present include Mr Nikhil Aboti (Kinesis Communications), Mr Dilip Thakkar (Founder – Gopi Dining), Mr Santosh Zokarkar (Anant National University), Dr Nishit Joshi (Doordarshan), Mr Jeet Dholakia (Jio Cinema), Mr Baiju Govindan (Kinesis Communications), Mr Malhar Dave (Viewfinder), Mr Vipul Shukla (Vital Relations), Mr Swapan Dholakia (Hire4Higher Consulting), Mr Vaibhav Shah (Strategic Growth Advisors Private Limited), Ms Bijal Thakkar (PR Consultant), Mr Divyesh Dabhi (Genius Marcom), Mr. Hemant Sadkar (Simulations PR), Mr Vicky Shah (Vacha Consultancy), Mr Dhaval Khunt (Reliance Industries) and Mr Unmesh Dixit (Ahmedabad Management Association).The session was moderated by Mr Nikhil Aboti, Chairman, PRSI Ahmedabad chapter, who initiated the discussion about the impact of digital media on PR practices. At the outset, participants discussed at length about the shrinking space in traditional print media and the challenges PR consultancies face in meeting high expectations of the clients. Members also highlighted a commonly prevalent misconception about PR yielding instant results, whereas PR is actually a process-oriented discipline focused on communication.Members talked about the credibility and effectiveness of digital influencers, the problem of superficial metrics, like follower counts, often used to measure influencer impact without verifying authenticity, in detail. All unanimously agreed on how despite the changing approach of clients, the core principles of PR remain the same.During the discussion, a member also highlighted the sheer lack of awareness or understanding about the Public Relations Profession among clients. The member lucidly explained how the true nature of PR is seldom understood and often confused with advertising or sales and how PR is at its core about building and maintaining reputation over time, irrespective of the medium. In fact, members present during the discussion strongly advocated that PR professionals must return to the basics of effective communication, regardless of the media platform, which is bound to evolve over time.The discussion later shifted to the role of PR in organisational decision-making. Opinions of members present during the discussions varied on whether PR has gained importance in boardrooms, with some participants arguing that it still lacks the recognition it deserves, as compared to advertising agencies, which are often seen as more creative and provide more tangible results, which makes them more integral to business and marketing strategies. This led to a deliberation on how AVEs still continue to be the benchmark for measuring the effectiveness of a PR campaign, in spite of it being a redundant measurement tool considering the fast-changing media and audience landscape. Participants also discussed the relevance of regional versus national PR agencies and how their prominence is growing. The participants also spoke about how AI and other technological advancements have influenced the evolution of the PR and communications landscape over time and the measures required for industry professionals to stay relevant.The session ended with a call for greater awareness and understanding of the PR profession, both within the industry and among clients.

Yuliani Setiadi has been appointed Head of Digital for Southeast Asia at Edelman. Based in Singapore, she will oversee the firm's digital strategy across the region, focusing on innovative solutions that build trust and drive long-term growth for clients.Previously, Setiadi served as Head of Digital for Hong Kong and Taiwan at Edelman. She will continue to report to Jamshed Wadia, Vice Chair of Digital for Edelman Asia Pacific.With over 18 years of experience in brand planning, digital, and integrated marketing, Setiadi has worked across Asia and the Netherlands. Before joining Edelman in 2022, she held leadership roles at Ogilvy, where she led client relationships and expanded the agency's digital offerings in Indonesia and Hong Kong."She brings a well-rounded perspective, with deep experience not only in digital but also in integrated marketing across a wide range of industries - from CPG, retail, and automotive to B2B and healthcare. Her creative and human-centric approach, combined with her extensive regional expertise, will be crucial as we continue to scale our digital capabilities in Southeast Asia," said Jamshed Wadia."In this region, where digital maturity varies widely, there is a unique opportunity to lead by example- creating transparent, authentic, and impactful digital experiences that drive both action and growth. I’m excited to collaborate with our talented teams across SEA to push the boundaries of what’s possible in digital," Yuliani said.

We Are Different, a Sydney-based PR agency, has appointed Kathleen Quéré as Performance Manager. Quéré brings a wealth of experience in public relations and account management to her new role.Prior to joining We Are Different, Quéré held positions at COMPASS STUDIO as Public Relations Account Manager, Agent99 Public Relations, and The 6AM Agency. Her previous roles have equipped her with a strong understanding of the public relations landscape and the ability to drive impactful campaigns.In her new role at We Are Different, Quéré will be responsible for overseeing performance metrics, analyzing campaign data, and optimizing strategies. Her expertise will contribute to the agency's continued success in delivering exceptional results for its clients.

Time International, which manages and operates multi-brand retail stores as well as mono-brand boutiques, has appointed Airin I. Stanyawati H. as its Marketing Communications Manager for the Tory Burch Indonesia brand.In her new role, Airin will be responsible for overseeing all aspects of marketing communications for Tory Burch Indonesia, including public relations, social media, advertising, and events. With her extensive experience in the luxury lifestyle and fashion retail industries, Airin is well-equipped to drive brand awareness, engagement, and sales in the Indonesian market.Prior to joining Time International, Airin worked at Ismaya, where she managed marketing strategies for popular F&B luxury lifestyle brands such as Flor and Cafe Kissa. Her previous experience also includes positions at Hangry and various fashion retail companies.Airin's appointment is a significant addition to Time International's team, and her expertise will contribute to the continued success of the Tory Burch brand in Indonesia.

Sapience Communications, a London-based corporate communications and digital marketing agency, has opened a new office in Dubai Media City. This move supports the agency's expansion in the Gulf, the broader Middle East, and India.Dubai Media City, a hub for digital and creative industries, is home to several global and local media brands, making it an ideal location for Sapience's growth strategy in the region. The new office will be led by Irina Bond, who brings experience from Barclays Capital, the European Bank of Reconstruction and Development (EBRD), and a successful healthcare consultancy business.Iain Allison, a board advisor based in Dubai, is a former broadcast media marketing executive with experience running Indian operations for an international investment bank and co-founding a successful payments business that became Xoom, acquired by PayPal.Leading Sapience's Indian clients, including DLF, is Shubhi Grover, an award-winning PR and brand management professional with a master's in public communications from the London School of Economics. She is supported by Sanjana Chawla, the digital marketing lead specializing in influencer marketing, lead generation, and digital strategies.Co-founder and CEO Richard Morgan Evans, who has strong ties to the Middle East, regularly visits the region to support the company's presence. Sapience’s notable clients in the region include Zayed Sustainability Prize, Qatar Insurance Group, and SISCO Holding.Richard Morgan Evans commented: "We are pleased to announce the opening of our Dubai office, a strategic commitment to our clients in the Gulf and Middle East markets. Our Dubai office will also enhance our ability to support clients from India in achieving their growth goals. I am also happy to be able to capitalise on my long association with the Middle East and the network of strong relationships I have established. India too is increasingly a country where we are building up a presence and our Dubai office allows us to better help our clients from India achieve their growth goals.”Irina Bond, senior consultant Middle East and India at Sapience Communications, commented: “I am excited to help Sapience pursue its growth ambitions and use my business and marketing experience to assists its clients in the region with their own expansion plans. I have thoroughly enjoyed all the meetings I have had with a variety of businesses from a broad range of sectors in recent months and I look forward to further strengthening our bonds with them and forging new partnerships and relationships among companies in the UAE, India and beyond.”

ERA Communications has named Khushil Vaswani as its new Chief Operating Officer, leading the firm's market leadership teams across Southeast Asia. Vaswani will report to ERA's Managing Director, Anthony Larmon, and work closely with regional teams to enhance the firm's capacity for coordinated, multi-market solutions.With 20 years of agency experience, Vaswani joins ERA from Wachsman, where he held a director role. He previously spent 12 years at Weber Shandwick, rising to SVP of client experience, and has also worked with Jetstar.“ERA’s growth ambitions mirror my own, and I look forward to sharing my global agency experience with the team, developing capabilities and providing world-class consulting to all current and prospective ERA clients,” said Vaswani.“The opportunity in this region, for independent players like us, who truly understand and care about the markets that we operate in is immense, and it’s time to build our leadership team. Khushil’s extensive experience and proven track record in managing complex, multi-market communications programs make him an invaluable addition to our firm,”

Ideavore Advisory LLP, a new venture led by industry leaders Rohit Adya, Arvind Salunke, Amit Dogra, Proful Lall, and Manish Shyam, has announced its official launch. The firm is dedicated to empowering businesses with strategies to thrive in the ever-changing Indian public policy landscape.Ideavore Advisory LLP is a public policy and corporate affairs advisory firm that helps corporates navigate the complexities of the Indian public policy process and build strong stakeholder relationships. The firm’s team of experienced professionals deeply understands the Indian public policy process and the key stakeholders involved.Ideavore is a term used to describe people who are passionate about generating new ideas and bringing them to life. Ideavores are constantly brainstorming, experimenting, and prototyping new ways of doing things. They are not afraid to challenge the status quo and think outside the box. That’s what each one of us is and walk the talk of our values which we as a team will create this valuable respected organisation. “We are excited to launch Ideavore Advisory LLP, which aims to provide bespoke strategies tailored to meet the unique needs of each business,” said Rohit Adya, Founder Chairman of Ideavore Advisory LLP. “Our team is committed to cultivating lasting relationships with our clients and stakeholders, ensuring a seamless experience and sustainable outcomes.” Arvind Salunke, Founder Director, Ideavore Advisory LLP, added “At Ideavore we are focussing towards empowering seamless business operations with strategic corporate affairs solutions for our clients for a stronger, more connected business future. Proful Lall, Director -North at Ideavore Advisory LLP, added” "Delighted to be a part of Ideavore as we embark on our journey. Looking forward to delivering what Ideavore stands for - passionate about generating new ideas, and solutions and bringing them to life!" Amit Dogra, Director -West at Ideavore Advisory LLP, added: "Excited to be a part of the great team, where we work with our clients as partners to brainstorming and experiment with new ways to work the right things for their business expansion." Manish Shyam, Director -South at Ideavore Advisory LLP, said: “I am delighted to be a part of Ideavore Advisory, a firm dedicated to understanding and influencing the forces that shape industries and communities. Together, we look forward to driving meaningful change and creating lasting impact." The firm offers various services, including public policy and corporate affairs strategies, advocacy and planning, stakeholder engagement and management, corporate social responsibility advisory, and crisis communication and management. With a deep understanding of the evolving dynamics of the Indian public policy and corporate affairs space, Ideavore Advisory LLP is well-equipped to help businesses navigate the complexities of this space.

EQT has appointed Anita Davis as the Managing Director of Corporate Communications and Head of Asia Pacific Corporate Communications. Based in the Hong Kong office, Davis will oversee the firm's external and internal communications across the APAC region, while also providing strategic communication guidance to EQT’s portfolio companies and executive teams.Anita Davis brings a wealth of experience to her new role, having spent the last decade at KKR, where she served as Director and Head of Asia Pacific Corporate Communications. Her extensive background in the industry includes a strong foundation in journalism, with previous reporting roles at prominent finance and trade publications, such as Euromoney Institutional Investor and the Asian Venture Capital.In her new position at EQT, Davis is expected to play a pivotal role in shaping the firm’s communication strategies, enhancing its presence in the Asia Pacific region, and supporting its continued growth and investment initiatives. Her experience and expertise in both corporate communications and media make her a valuable addition to EQT's leadership team.

Havas Malaysia has been selected to lead the marketing efforts for Proton's new electric vehicle sub-brand e.MAS. This significant win highlights Havas Malaysia's strength in combining creative, media, and public relations expertise to deliver a cohesive marketing strategy.As the lead agency, Havas Malaysia will oversee the strategic planning, creative direction, and social media initiatives for the e.MAS launch. They will be supported by two key partners: Invictus Blue, responsible for media planning and buying, and H/Advisors Klareco, handling public relations efforts.The collaboration between these agencies aims to ensure a successful and impactful introduction of Proton's electric vehicle lineup in Malaysia, a key market for the automotive giant. The launch of e.MAS represents Proton's commitment to innovation and sustainability, as the company positions itself at the forefront of the rapidly growing EV market in the region.Nizwani Shahar, Chief Executive Officer, Havas Malaysia, said: "This is a landmark achievement for Havas Malaysia. To be the integrated marketing partner for our national pride and joy, Proton e.MAS, is a significant responsibility that we are committed to fulfilling with our utmost abilities and capabilities.” The e.MAS launch is anticipated to be a major milestone for Proton as it expands its portfolio into the electric vehicle segment. With growing consumer interest in eco-friendly transportation options, this launch is expected to attract significant attention and set new standards in the Malaysian automotive industry.Havas Malaysia’s integrated approach, supported by Invictus Blue and H/Advisors Klareco, will be crucial in driving the campaign’s success, ensuring that Proton’s e.MAS brand resonates with a broad audience and establishes a strong presence in the competitive EV market.

Warner Bros. Discovery has announced the promotion of Natalie Dubois to the position of Senior Publicity Manager for Australia and New Zealand. Dubois, who joined the company in August 2021 as the Publicity Lead for Australia, will now oversee broader regional responsibilities in her elevated role.Dubois brings over 18 years of extensive experience in television, entertainment, production, marketing, and publicity to her new position. Her tenure at Warner Bros. Discovery has been marked by successful campaigns and strategic media engagement, contributing significantly to the company’s presence in the Australian market.Before joining Warner Bros. Discovery, Dubois held key roles at prominent media companies, where she honed her expertise in driving publicity efforts for high-profile television shows and entertainment events. Her strategic approach and deep industry knowledge have earned her recognition as a leader in the field.In her new role, Dubois will lead the publicity efforts for Warner Bros. Discovery’s diverse portfolio of content across Australia and New Zealand, focusing on maximizing visibility and engagement for the company’s programming and initiatives. She will also work closely with local and international teams to drive cohesive and impactful publicity strategies.This promotion comes at a pivotal time for Warner Bros. Discovery as the company continues to expand its footprint in the Asia-Pacific region. With the recent merger of WarnerMedia and Discovery, Inc., the company has been focusing on strengthening its global presence, with Australia and New Zealand being key markets.Warner Bros. Discovery has been actively enhancing its regional operations, with recent moves including the launch of new content offerings and partnerships aimed at capturing a larger share of the Australian and New Zealand markets. Dubois’ appointment is seen as a strategic step in aligning the company’s publicity strategies with its broader business objectives in these key territories.As Warner Bros. Discovery continues to roll out its streaming platform, Max, across various international markets, including Australia, Dubois will be instrumental in driving the platform’s promotional efforts, ensuring that it resonates with local audiences while maintaining the global brand’s integrity.Dubois’ promotion is effective immediately, and she will continue to be based in Sydney, reporting to the Head of Communications for Warner Bros. Discovery Asia-Pacific.

Surat-based Primex Media Services, a premier Public Relations (PR) agency in India, has been entrusted with the Public Relations (PR) mandate for the highly anticipated JITO National Youth Conclave 2024. The agency will take charge of all the communication initiatives and chart PR strategies, oversee media presence, and overall reputation management of the conclave.Gaurav Dhariwal, Chairman of JITO Youth Wing, expressed his enthusiasm about the partnership, stating, “The JITO National Youth Conclave 2024 is a landmark event for us. Collaborating with a top-tier PR agency like Primex Media Services ensures that our event will receive the visibility and recognition it deserves. We are excited to work closely with them.”Nitesh Desai, Director of Primex Media Services, shared his excitement, saying, “We are honored to handle the PR and media relations for such a significant event. The JITO National Youth Conclave-2024 is an essential platform for young entrepreneurs and professionals, and we are committed to amplifying its impact. Our media strategy will ensure that the event reaches new heights of success.”Key members of the JITO National Youth Conclave includes Pradip Singhi, Ashesh Doshi, Prakash Dungani, Mitesh Gandhi, Veekas Doshi, Dhruv Mardia, and Jenish Jain, who played pivotal roles in organizing the conclave.

Mr. Ramkumar Singaram, Chief Executive Officer of Catalyst PR, has been elected as the Chairman of the Chennai Chapter of the Public Relations Society of India (PRSI).The other newly elected committee members are Mr. Muthu Kumar Balu, Manager-Activations, Minmini, as Vice Chairman; Dr. N Raja, Assistant Professor, Sathyabama Deemed University, as Secretary; Dr. S.Shridevi, Assistant Professor, M.O.P. Vaishnav College for Women, as treasurer; Mr. S. Sampath Kumar, Assistant Professor, Vels Deemed University, as Joint Secretary; Mr.V. Kalidoss, Former Sr. Manager-PR, SPIC, Mr. D. Om Prakash Narayan, Senior Public Relations Officer, Southern Railway and Mr. V. Ramesh Kumar, Founder Director, Srushti Communications, Ex-officio as Executive Committee Members. The new officers were unanimously elected at the recent Annual General Meeting of the association. This new committee will hold the post for the next two years. It is noteworthy that the PRSI organization has been functioning since 1958 with more than 3000 members in 23 cities across India.

Sandipan Ghatak has taken on the role of Vice President of Corporate Marketing & Communications at Jubilant Bhartia Group. Prior to this, he served as Vice President and Head of Corporate Communications & CSR at Max Healthcare. In a LinkedIn post, he expressed his enthusiasm, stating, "Thrilled to announce my new role at Jubilant Bhartia Group as Vice President of Corporate Marketing & Communications for Jubilant Pharmova and Jubilant Ingrevia. Looking forward to this journey of growth and learning!"Ghatak brings over two decades of experience in the communications field, having worked in industries such as Telecommunications, FMCG, Consumer Health, QSR, and Travel. He has held significant positions in major organizations like Johnson & Johnson, PepsiCo, Bharti Airtel, among others.

Weber Shandwick has named Marianna Ruiz as Chief Creative Officer of Creative Growth for North America, a newly established role within the agency. Ruiz, who will begin her tenure in September, will report to Robyn Adelson, Chief Strategy Officer for North America. In her new role, Ruiz will lead creative efforts tied to new business development and foster stronger relationships with both new and existing clients, aiming to elevate the quality of work and unlock new creative opportunities.Ruiz's immediate focus will be on connecting with her team, understanding their capabilities, and helping them enhance their skills. She also plans to unify the creative department across different regions, driving revenue growth and improving the quality of work across the network.Ruiz joins Weber Shandwick from Edelman, where she served as Executive Creative Director. Her previous roles include creative leadership positions at Havas and FCB Global.In addition to Ruiz’s appointment, Weber Shandwick has promoted Jeff Immel, a 14-year veteran of the firm, to Chief Creative Officer for Chicago. Immel, who will report to Sheila Mulligan, Central Region President, previously served as Executive Creative Director. There are no plans to replace his former role. Immel has led award-winning campaigns, including the Cannes Lions Grand Prix-winning Pop-Tarts Edible Mascot campaign, and he will continue to oversee the firm’s creative work for Kellanova.Weber Shandwick is part of The Weber Shandwick Collective, which also includes several other leading firms. Last month, Gail Heimann, CEO of The Weber Shandwick Collective, announced her retirement in November, with agency president Susan Howe set to succeed her.

New Zealand-based agency Wright Communications has announced two significant hires:- Amy Robens has been appointed to the newly created position of Group Account Director - Consumer and NGO. In this role, she will help shape the agency's future direction in these sectors, ensuring clients receive tailored and effective communication strategies.- Melanie Araya has joined the team as an Account Executive.Nikki Wright, Managing Director of Wright Communications, stated: "Amy’s presence strengthens our ability to deliver intelligent, authentic brand narratives that resonate deeply and build lasting trust."Amy Robens also shared her thoughts on the new role: "Our team is committed to helping brands with products or services that support Kiwis in transitioning to sustainable lifestyles and seek recognition for doing the right thing."

Explore Louisiana has named Gate 7 as its trade development, public relations, and social media agency for the Australian and New Zealand markets. This partnership marks the second year of collaboration between the two, following a series of successful projects in 2023. Explore Louisiana has solidified its ongoing relationship with Gate 7 by becoming a retained client.Gate 7 will take on the responsibility of promoting all regions of Louisiana through a comprehensive campaign targeting the Australian and New Zealand markets. The campaign will encompass trade development, public relations, and social media efforts.Jo Palmer, Founder and Managing Director of Gate 7, expressed her enthusiasm for the partnership: "We couldn't be more excited to join forces with Explore Louisiana, a state where history, culture, and Southern hospitality converge in a truly remarkable way. Visitors from both Australia and New Zealand continue to prioritize travel, and as the numbers show, Louisiana is a must-see destination for them. We're also thrilled to broaden our work with the state, diving into trade, PR, and social media as we continue to evolve and deliver creative, integrated marketing programs for our clients."