Creative and communications agency Prime Weber Shandwick has transitioned to full ownership by five members of its current leadership team. The the Stockholm-based firm will continue to operate as an affiliate of Weber Shandwick in Sweden, maintaining its original name.Founded in 1998, Prime Weber Shandwick became a part of Weber Shandwick's network a decade ago, a move designed to strengthen the agency's presence in the Nordic region, which had previously relied on affiliate partnerships.Johan Dyrendahl, CEO of Prime Weber Shandwick, said: "We view this as a natural progression and a way to future-proof our business. It offers us, our clients, and our colleagues the best of both worlds: the energy and focus of local ownership to tailor our offerings and operations to the current and future needs of the Swedish market, and the strength of being part of a fantastic global network.""We acquired and successfully integrated Prime to serve as a creative engine within Weber Shandwick, inspiring and igniting our global network with its broad creative capabilities. Over the past decade, we’ve built a strong foundation, in partnership with Prime, that has significantly transformed the landscape of creativity and innovation, and we’re proud of all we’ve achieved together," said Gail Heimann, global CEO of The Weber Shandwick Collective. Since its integration into Weber Shandwick in 2014, Prime Weber Shandwick has earned 14 Cannes Lions for its creative excellence.(Image credit: https://primewebershandwick.com)