Sonia Huria, formerly Head of Communications - APAC at Amazon Prime Video, has taken on a new role at Maddock Films as the Head of Brand, Consumer & Social Communications. She announced the move on her LinkedIn account, marking a significant transition in her illustrious career.Huria joined Amazon Prime Video in 2020 as part of the global communications team, leading PR and communications for the OTT platform in India. In October 2023, she was promoted to the role of Head of Communications - APAC, where she played a pivotal role in shaping the brand?ÇÖs narrative across the Asia-Pacific region.With over two decades of experience in entertainment and consumer industries, Huria's career trajectory has been remarkable. Before joining Amazon, she held a key leadership position at Viacom18, where she oversaw brand and corporate communications across the company?ÇÖs five verticals: broadcast entertainment, filmed entertainment, digital entertainment, experiential entertainment, and consumer products.Huria?ÇÖs journey at Viacom18 began in 2008, as part of the team that launched the Hindi general entertainment channel COLORS. Within nine months of its launch, COLORS became the leading channel in its category. Her transition to Maddock Films signals a new chapter, where she is expected to leverage her extensive experience in storytelling, branding, and communications to bolster the production house?ÇÖs brand identity and consumer engagement.
