On August 29, 2024, Adgully hosted the latest edition of #GullyChat, focusing on the topic ‘Mapping the Future of PR: Globalization and Cultural Diversity’. The discussion explored how the PR industry is navigating the challenges and opportunities of a globalized world while embracing cultural diversity in its strategies and communications.The esteemed participants included:Sonali Sokhal, CEO and Founder, IntelliquoTarunjeet Rattan, Managing Partner, Nucleus PRSiddhartha Mukherjee, Founder, Brand BalanceVikram Kharvi, Chief Executive Officer, Bloomingdale Public RelationsAkanksha Jain, Head of Public Relations & Corporate Communications, BharatPeThe panellists discussed cultural competence and how PR professionals must understand diverse cultural nuances to effectively communicate with global audiences.Tarunjeet Rattan emphasized, “Understanding how to communicate across geographies, age groups, and diverse cultural groups is a basic requirement for anyone in PR. If you aren’t doing that, then you’re in the wrong profession and will always be wondering how to get things done.”Siddhartha Mukherjee added here, “The future of PR will depend on its ability to take charge and showcase business outcomes. PR machinery will need to have full command and control of the Input-Output-Outcome framework. Building cultural competence is part of the input ERPs (efforts, resources, processes). CXOs of business brands rely on the PR machinery to ensure that all stakeholders in both local and global target markets build and sustain long-term relationships with the business. Data-wise, recall and admiration scores need to be the strongest. A lot of initiatives are being taken to understand the culture and extract the mood of the markets in terms of expectations, fears, and aspirations.”Vikram Kharvi also shared his thoughts on the importance of cultural competence in PR, saying, “Cultural competence is a vital skill for PR professionals, especially as they engage with diverse global audiences. This encompasses the ability to understand, communicate with, and effectively interact with people across various nations. Investing in training programs that enhance cultural competence among PR professionals is crucial. Workshops and seminars can help teams understand cultural differences and develop skills for effective cross-cultural communication.”The chat further touched upon on digital literacy, highlighting how digital tools, data analytics, and social media platforms are crucial for successful PR campaigns.Akanksha Jain noted, “In today’s times, it is important to have a good understanding of digital tools to ensure better reach, more impact, and better assessment of results. Leveraging social media platforms for building brand reputation is key. It is important to follow an always-on strategy and listen to what the customer is saying on social media. Social sentiment is a great indicator of the reputation of brands. Data analytics plays an important role in understanding audience behavior and refining PR strategies.”Sonali Sokhal added, “Social media is also a vital ‘listen in’ tool for brands, which is unfortunately not utilized as well as it should be. Digital literacy is vital for measurement. In today’s fractal world, social and digital platforms allow us to get a tangible count of impact.”Vikram Kharvi noted, “PR professionals with a diverse digital toolkit, including media databases, news monitoring, and email automation, can deliver integrated campaigns that drive business outcomes. Digital literacy helps PR teams respond quickly and strategically to crises, using social listening to gauge sentiment and proactively manage brand reputation. Proficiency in SEO, influencer marketing, and link building sets digitally literate PR pros apart, enabling them to drive online visibility and engagement.”The conversation also highlighted the importance of collaboration and effective teamwork in PR, essential for leveraging expertise and resources.Sonali Sokhal remarked, “It takes a village to make a brand; it takes a team to win the game! Trust and respect are the foundation of good teamwork. Communications today is multidisciplinary and needs varying skill sets only a team can bring to the table. We are living in the era of collaborations for brands and organizations across verticals, so communications teams need to collaborate internally and externally.”Akanksha Jain emphasized, “Effective collaboration within PR involves working closely with cross-functional teams, including business, marketing, sales, product development, tech, and legal departments. By leveraging the expertise of these teams, PR professionals can ensure that messaging is consistent, accurate, and aligned with broader business objectives. PR professionals must cultivate and maintain strong relationships with external partners, such as media outlets, influencers, industry experts, KOLs, and community leaders. These partnerships provide valuable insights, amplify messaging, and extend the reach of PR campaigns.”Tarunjeet Rattan observed, “Acing how to work with different generations, nationalities, and genders across all internal departments and external partners will be the mark of your success as a ‘communicator’. Be worthy of the designation you carry. A good ‘PR leader’ has the ability to unite stakeholders and get behind a single strategy with empathy and camaraderie. Apart from all the jargon on tech, reports, analysis, etc., people management is your true self.”Lastly, Siddhartha Mukherjee shared, “The efficiency and efficacy of PR are founded on collaborations. The term can have different dimensions – with internal and external partners. Internal collaborations would be with CXOs, on-ground operation departments, an organization’s central MiS, and intelligence and research desks. External collaborations could be with communications agencies, ERP management and advisory consultancies, pure play research services, audit and quality assurance services, measurement and data analytics, influencer groups, communities, etc. Both internal and external collaborations need to happen across markets and geographies. Collaborations will be effective only when the framework is visualized, designed, and implemented well, all supported by measurement and data-led ERPs (efforts, resources, and processes).”

Chinese smartphone giant Oppo has selected Weber Shandwick to spearhead its international public relations strategy, marking a significant step in its global expansion. According to reports, the partnership follows a competitive review and will see Weber Shandwick handling media relations, content creation, and brand positioning for Oppo outside of China.Oppo, known for its innovative smartphone designs and cutting-edge technology, has experienced rapid growth in recent years. The company has established a strong presence in key markets such as Southeast Asia and Africa, and its global smartphone sales ranked fifth in Q2 2024.Weber Shandwick's appointment comes as Oppo seeks to further elevate its brand awareness and strengthen its market position internationally. The PR firm's global reach and expertise in technology and consumer communications will be instrumental in helping Oppo achieve its objectives.In addition to its smartphone business, Oppo has also made significant strides in other areas, including smart home devices, wearable technology, and AI-powered solutions. The company's commitment to innovation and its focus on delivering exceptional customer experiences have contributed to its success.As Oppo continues to expand its global footprint, its partnership with Weber Shandwick is expected to play a crucial role in driving its growth and solidifying its position as a leading player in the smartphone market.

Leading independent marketing and communications agency FINN Partners has been named Agency of Record for Craft, the supply chain resilience company.Craft will work directly with FINN’s Global Supply Chain practice, a specialized team within its Technology practice that, over the span of 24 years, has worked with more than 70 brands in the supply chain space. Craft selected FINN Partners for its expertise and demonstrable success within its industry along with the FINN team’s strategic thinking and idea quality. This partnership underscores the agency’s proven track record of delivering exceptional results and driving growth and reputation for its clients within the supply chain industry.FINN, which was named to Fast Company’s 2024 Most Innovative Companies list, will provide an integrated communications strategy designed to aggressively grow awareness and understanding of Craft’s brand and offerings. The program will target decision makers and purchase influencers across the supply chain, procurement, finance, regulatory compliance and ESG business functions at large organizations and agencies across the U.S. federal government.“In today’s increasingly volatile world where disruption is constantly lurking around so many corners, supply chain resilience is becoming a top business priority,” said Mimi Spier, CMO of Craft. “Craft’s intelligent supplier risk management solution helps organizations efficiently get ahead of their supplier risk, protect against disruption and simplify business continuity. We are an ideal solution for what the market is demanding, but we need greater awareness quickly. We have no doubt that FINN is the best team to help us achieve that. In fact, we’re astonished at the level of thinking and domain expertise an agency could bring in this space.”FINN’s Global Supply Chain practice works with clients in every facet of the supply chain, including technology-based innovators, consultancies, conferences, logistics and transportation providers, procurement-related companies, the supply chain organizations of Fortune 50 brands and more.“Supply chain has become inextricably linked to business performance, competitive advantage, brand perception and even global issues, such as fair global working practices and environmental responsibility,” said Casy Jones, Managing Partner and Global Supply Chain practice lead at FINN Partners. “The global supply chain is also experiencing foundational change not seen in 40 years as businesses and the U.S. government do the hard work of diversifying our global sources of materials and goods. Craft is uniquely positioned to be at the center of helping these organizations successfully transition, and we’re thrilled about the opportunity to tell that story and help Craft amplify the supply chain successes of their amazing customer base.”The assignment is effective immediately.

Celio, French menswear brand has announced the appointment of Rejoy Rajan as its Head of Marketing & PR. A seasoned marketing professional, Rejoy has over 16 years of experience in Brand Management, Marketing Strategy (B2B & B2C),Customer Experience and Digital Marketing in the retail Industry. Rejoy has a proven track record for delivering innovation and growth to the brands he leads.  Rejoy has held key marketing roles across reputable companies such as JKHC, Diageo, JWT and Arvind Fashions. Having previously worked on both digital & traditional ecosystems of the marketing world, Rejoy comes with robust learnings and skills that will be pertinent to strengthening the consumer connect for Celio India.At Celio India, Rejoy will spearhead the men’s fashion label’s Marketing Department and overlook key function areas namely Marketing & Public Relations across platforms. “We are thrilled to welcome Rejoy to our leadership team to spearhead our brand strategy and integrated marketing efforts. As we continue our rapid growth and aim to enhance our consumer presence in India, Rejoy's extensive experience and proven track record across the industry make him the ideal leader to elevate our brand narrative and drive greater visibility and impact,” said Satyen Momaya, CEO, Celio India.Speaking on his appointment, Rejoy Rajan, Head of Marketing at Celio India shares, “It is an absolute honour to be associated with an iconic French brand like Celio. The brand has a strong presence in the country and I am keen to further strengthen its footprint and engage with the Gen Z & Millennials whilst increasing market share. Moreover, I eagerly look forward to learning & growing with the brand and building a community of consumers who resonate with the brand’s ethos.”When not at work, Rejoy enjoys travelling and cooking.

Finn Partners has been selected by the Moroccan National Tourist Office (ONMT) as its integrated marketing communications partner in China, as Morocco seeks to increase tourism from the region. The agency will provide comprehensive support, including PR strategy, influencer marketing, social media content creation, event planning, and brand partnerships.With Morocco recently named Africa's top destination in 2023, the country is now setting its sights on becoming one of the world's top 10 most popular tourist destinations by 2026.“Morocco has maintained a long-standing and amicable relationship with China. Traveling to Morocco offers Chinese tourists a truly adventurous journey that includes authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a host of wellness and mindfulness experiences," said Hicham Bellaziz, chief representative, ONMT in China.  “We are excited about the appointment and are confident in our ability to establish a strong foundation to elevate ONMT’s marketing efforts to new levels. Through our collaboration, we aim to deliver compelling narratives that capture Morocco's unique charm, and form partnerships to showcase its natural beauty, culture, art and lifestyle,” said Jenny Lo, managing partner, Finn Partners China. Finn Partners will focus on positioning Morocco as an unforgettable destination, showcasing its rich cultural heritage, breathtaking natural beauty, and diverse outdoor activities, while highlighting its world-class luxury and wellness experiences. By increasing visibility in the Chinese market, the agency aims to inspire travelers to consider Morocco for their next adventure.(Photo by Anton Mishin on Unsplash)

SPAG/FINN, an integrated marketing and communications agency, is celebrating its 10th anniversary by expanding its focus beyond healthcare to sectors like purpose, technology, consumer, and travel. Over the past decade, the agency has transformed the health communications landscape with its innovative, data-driven, and patient-first approach, and it now aims to apply its proven strategies to new arenas.Since its founding, SPAG/FINN has been at the forefront of redefining how brands connect with their audiences, using creative and data-led methods to turn complex healthcare narratives into impactful stories. This approach has helped brands build meaningful relationships with stakeholders, drive campaigns that inspire action, and create real-world impact. The agency’s work has consistently focused on educating audiences, influencing policy, and building trust between brands and their communities, earning it a reputation for excellence in the industry.“Our journey over the past 10 years has been one of extraordinary growth and innovation,” said Aman Gupta, Managing Partner, Health Practice – Asia. “Partnering with FINN has expanded our global reach and deepened our impact across continents. We’re not just launching campaigns – we’re driving conversations that shape public opinion, influence policy, and improve lives. As we celebrate this milestone, we remain committed to pushing boundaries and staying at the forefront of communications.”Shivani Gupta, Managing Partner, highlighted the agency’s dynamic internal culture, stating, “Our success isn’t just in the strategies we deliver; it’s rooted in the vibrant culture we’ve built. Creativity, collaboration, and valuing every team member’s voice are key to our achievements. Looking ahead, we are energized to continue this journey of innovation and leadership.”As SPAG/FINN ventures into new sectors, it remains dedicated to its core values of integrity, excellence, and innovation. The agency plans to continue evolving with the changing communications landscape, with a focus on data and digital while maintaining its commitment to creating impactful connections between brands and people.SPAG FINN Partners has offices in Singapore, Malaysia, the Philippines, China, Hong Kong, Indonesia, Thailand, Delhi, Mumbai, and Bangalore.

Seasoned journalist, Smitha Verma has transitioned from the newsroom to the boardroom, taking on the role of Head of Corporate Communications and PR for Cambridge University Press & Assessment South Asia.Verma, who brings over 15 years of diverse journalism experience, has previously held prominent positions at Hindustan Times, The New Indian Express, Financial Express, and more.Reflecting on her new role, Verma expressed mixed emotions, stating: "As this chapter of my life as a journalist gets over and I cross over to experience what it entails on the other side of the fence, it's with a tinge of sadness but great excitement that I ask you to share your best piece of advice for me to stay true to the turf!" She acknowledges the predictable nature of this change but embraces it as a natural extension of her career, rooted in her passion for communication and storytelling.During her journalism career, Verma has covered a wide range of topics, from political reporting and celebrity interviews to gender, environment, education, and business features. Her well-rounded experience in mass media and social media makes her an invaluable asset in her new role.While Verma admits she will miss the fast-paced world of journalism, she is ready to take on the challenges ahead with confidence and enthusiasm, knowing that her expertise in storytelling and communication will serve her well in this new chapter.

Signature Global, a leading name in the real estate sector, is thrilled to announce the appointment of Poulomi Ray as the new Head of Digital Marketing and CSR. Poulomi Ray brings with her over 16 years of extensive experience in the marketing and communications domain, having held significant roles in the luxury segment with prestigious organizations such as Metro Goldwyn Mayer (USA), DLF Camellias, and Paras Buildtech. In her new role at Signature Global, Poulomi Ray will spearhead digital marketing strategies and corporate social responsibility initiatives, leveraging her deep expertise to enhance the brand’s presence and impact. Her strategic vision and innovative approach to marketing have been instrumental in driving successful campaigns both locally and globally.Poulomi Ray expressed her enthusiasm about joining Signature Global (India) Ltd., stating, "I am incredibly excited to be part of Signature Global, a brand that has consistently set benchmarks in the real estate sector. I look forward to contributing to the company's growth and helping it reach even greater heights by integrating cutting-edge marketing strategies, tech integration, and meaningful CSR initiatives."With Poulomi Ray’s expertise and leadership, Signature Global is poised to further solidify its position as a leader in the real estate industry, continuing its legacy of delivering excellence and innovation.

Sami McCabe, founder and former CEO of the global PR firm Clarity, has launched a new agency called Atrium, centered around a proprietary technology platform that enables in-house teams to quickly integrate AI into their workflows.Since stepping down from Clarity in January, after growing the agency to over $20 million in revenue with a team of 150, McCabe (pictured, left) has focused on developing Atrium’s technology stack alongside his co-founder, André Carmo (right), an expert in AI and martech product development.Atrium launches with a team of six professionals specializing in communications, marketing, and product development, spread across the US and Europe. The agency is already collaborating with several clients, including German robotics firm Neura Robotics and HR tech platform TalentDesk.Atrium's AI platform processes vast amounts of owned and publicly available data to generate actionable insights, which then inform strategies, tactical plans, and content development aligned with a brand's style. He said that CMOs are looking for agencies adept at adapting to this new landscape. Atrium is a tech-driven business first, with human experts providing strategic counsel and managing client relationships at a faster pace and with greater precision, he adds. McCabe reported positive feedback from CMOs: “They’re impressed with our speed and the quality we deliver. It represents a paradigm shift – we can respond to client briefs much faster. All agencies will need to adopt new technologies, but those who succeed will do so swiftly and thoughtfully."

The Independents, a leading communications firm specializing in luxury, style, and lifestyle, has announced the acquisition of Bureau Béatrice, a Dubai-based multimedia and creative technology startup. This strategic move marks a significant expansion of The Independents' presence in the Middle East and reinforces its commitment to delivering innovative and immersive experiences for luxury brands.Founded in 2021 by Kevin Alderweireldt and Jon S. Maloy, Bureau Béatrice has quickly established itself as a trailblazer in the industry. The agency's expertise in creating engaging content and leveraging cutting-edge technology has attracted a prestigious client roster, including Tiffany & Co, Bulgari, Prada, and many more.Isabelle Chouvet, CEO of The Independents, expressed her enthusiasm for the acquisition, stating: "The Middle East is a thriving market for luxury brands, and Bureau Béatrice's innovative approach perfectly complements our existing offerings. Their ability to transform stories into unforgettable experiences through technology will enhance our capabilities in the region and provide valuable insights for our global operations."Kevin Alderweireldt, co-founder of Bureau Béatrice, shared his excitement about joining The Independents, emphasizing the potential for growth and collaboration. "This partnership will allow us to amplify our vision of creating cross-cultural projects that set new standards worldwide. Together with The Independents, we will redefine excellence and drive a new wave of creativity and engagement."With this acquisition, The Independents has expanded its global footprint to 12 countries, solidifying its position as a leading player in the lifestyle, fashion, and cosmetics industries. The company is poised to leverage Bureau Béatrice's expertise to create groundbreaking luxury projects and deliver exceptional results for its clients.

DeFi.Gold, a developer of decentralized financial solutions including a non-custodial decentralized exchange (DEX), launchpad, and NFT marketplace on the Bitcoin blockchain, has announced a strategic partnership with Luna PR, a marketing and communications agency specializing in web3 and emerging technologies.Luna PR will support DeFi.Gold with communications strategies, social media management, and growth marketing campaigns. Established in 2017, Luna PR has worked with over 600 projects and operates in several global markets, providing experience in web3 that aims to enhance DeFi.Gold's brand visibility and community engagement.Nikita Sachdev, CEO of Luna PR, said, "DeFi.Gold is developing a platform on the Bitcoin blockchain to support various digital assets, including NFTs and DAO tokens. We look forward to helping DeFi.Gold expand its reach and establish its position in this evolving sector."Mona Coyle, CEO of DeFi.Gold, added, "Our partnership with Luna PR is timely as we prepare for our platform's launch. Luna PR’s expertise will be key in reaching our target audience and driving growth."DeFi.Gold leverages advanced Bitcoin protocols such as Taproot, RGB, Ordinals, and the Lightning Network to create a secure and cost-effective digital asset trading platform. Its Runes Launchpad aims to support creators by enabling direct token sales with fair pricing and liquidity mechanisms, positioning DeFi.Gold as a comprehensive marketplace for digital assets on Bitcoin.

Acre, a premier integrated marketing and communications agency, has appointed Anna Laskaris as its new Director. Joining Founder Emma Williams, Laskaris will strengthen the agency as it marks its one-year anniversary.With a career spanning Australia and New Zealand at Thrive PR and Edelman, Anna brings a wealth of agency expertise to acre. She has successfully spearheaded numerous earned-led campaigns across various consumer and corporate sectors, working with renowned brands like Airbnb, the LEGO Group, and Afterpay.Anna said: "I am thrilled to officially be a part of Acre Agency. Having supported the team behind the scenes for a few months, I’ve been inspired by the significant potential and opportunities within regional and agricultural Australia. This has been a major motivation for joining forces with Emma. Emma has done such an incredible job establishing the agency over the past year and I’m eager to work closely with her to lead the day-to-day operations and help drive future growth."

SOCIETY, an independent, female-founded marketing communications agency, has expanded its global reach with the official launch of its US operations in Chicago.Leading the charge is Katie Rosholt, a seasoned marketing veteran with over two decades of experience. Her impressive resume includes executive roles at prominent brands like Vital Proteins and Pvolve.Joining Rosholt is Will Lehnertz, a communications and brand storytelling expert. With a career spanning organizations like Qantas, Woolworths Group, and Netflix, Lehnertz brings a wealth of experience in film and series publicity.Rounding out the US team is Minnie Arnold, whose diverse background in marketing, communications, and operations has equipped her with a unique perspective. Her previous roles at companies such as Filmhub, Kittch, Bliss Point Media, and NBCUniversal have honed her skills in the entertainment and digital media industries.With this talented team in place, SOCIETY US is poised to deliver exceptional marketing solutions to clients in the American market.

Kanika Maheshwari has joined Concept PR India Ltd as Associate Vice President for the Brand and Lifestyle division. With over 15 years of experience in PR and communications, she has built a distinguished career, starting as an Image Executive at Perfect Relations and now returning to Concept PR in a senior role. Maheshwari has successfully managed integrated campaigns for both Indian and global brands, earning substantial media coverage. Sharing her excitement about this new chapter, she expressed her delight in embracing this new role and the opportunities it brings.

Kalyan Jewellers India Limited has appointed Vivek Kangath as General Manager of Corporate Communications. Vivek will oversee all activities and operations of the public relations and corporate communications functions for Candere by Kalyan Jewellers, one of India’s leading online diamond jewellery brands. Vivek will play a pivotal role in driving strategic initiatives to enhance the brand's market presence and reputation.Kangath joins Kalyan Jewellers with a wealth of experience in the field of corporate communications and PR with over 15+ years of experience. Prior to this role, he served as Global Head of Corporate Communications & PR at Ness Digital Engineering (a KKR company) and CSS Corp, both US-based IT firms. His extensive experience spans over a decade, during which he has established himself as a seasoned marketing communications professional with a deep understanding of global market dynamics. In addition to his experience in corporate roles, Vivek has worked with several leading PR consultancies in India, where he led and mentored teams to deliver successful PR campaigns for some of the most esteemed brands in the country. His expertise includes developing and implementing high-impact internal and external communications strategies that effectively engage a diverse range of stakeholders, including employees, customers, government bodies, media, analysts, and industry associations.Vivek is known for his proactive approach and adaptability, making him a valuable asset in navigating the complexities of different industries. His core strengths lie in crafting compelling narratives and strategic communications that align with corporate visions and drive brand growth.Vivek Kangath mentioned in LinkedIn: "I am excited to join Kalyan Jewellers India Limited as the General Manager of Corporate Communications. Transitioning into a new sector presents a unique set of opportunities and challenges, and I am eager to leverage my experience to contribute to the growth and success of the company. Under the leadership of an industry titan i look forward to collaborating with the talented team here and embarking on this new journey."

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth.<iframe width="560" height="315" src="https://www.youtube.com/embed/33fo84_wzGo?si=Wun1NQfGvw1wkRCR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>The public relations industry is witnessing continued growth and upward trajectory, estimated at INR 2500 crores in FY 2023, registering double digit growth year-on-year and employing more than 14,000 people in the organized sector. The industry is gaining increased recognition by CEO and C-Suite community. According to SPRINT 2023* the private sector, startup economy, and unicorns are fuelling PR industry’s growth, the C-suite is increasingly recognizing PR and communications as a driving function rather than just an enabler. Eight out of 10 respondents said that India Inc. leadership is working closely with their corporate communications team to devise strategies for brand communication, while 80% of corporate communications head report directly to the CEOs."PRana 2024 is a movement aimed at harnessing the power of aspirational narratives to drive our nation's progress with two significant stakeholders - business leaders and reputation custodians. I am certain that the insights shared amongst these stakeholders will not only shape the future of public relations in India but will also contribute to the global discourse on reputation management and storytelling," said Deeptie Sethi, CEO of PRCAI.“From our ancient epics to modern narratives of innovation, India has always been the land of storytelling. As we approach India@100, there could be no better way for the PR industry to celebrate our rich heritage and aspirational future. PRana 2024 is more than just an initiative; it’s a celebration of storytelling, our thriving tradition on a global stage. Well-crafted narratives can inspire change, transform mindsets, and drive meaningful change, and this is the power of strategic communication that we will harness through PRana 2024. As our industry continues to grow and gain strategic importance across sectors, we look forward to crafting compelling narratives that will resonate with our global ambitions,” said Kunal Kishore, Vice President, PRCAI.Inspired by the global trend of shorter speeches which are gaining popularity reflects how people consume information in today's fast-paced world, the convention introduced a brand-new speech format called ‘300Wise’, where speakers will deliver concise, high-impact visionary speeches in five minutes. Influential key opinion leaders will share their vision for India@100 at the public relations convention themed PRana 2024: Shaping the Story of India centred around how powerful ideas can positively impact four pivotal pillars of reputation centred around Leadership and Vision, Emotional Quotient, Country Economics and Social Elevation. Business leaders including Nadir Godrej, Chairman & MD of Godrej Industries, Ritesh Agarwal, CEO & Founder of OYO Rooms, Ashish Kumar Chauhan, MD & CEO of the National Stock Exchange of India (NSE), Bhairavi Jani, Chairperson of SCA Group of Companies; Captain Indraani Singh, Founder of Literacy India; Chhavi Rajawat, First MBA Sarpanch, Devdutt Pattanaik, Author, Guneet Monga, Academy Award-Winning Filmmaker, Kapil Sibal, Lawyer & Politician, Vineet Nayar, Founder of Sampark Foundation, Licypriya Kangujam, Climate Activist, Manish Sharma, Chairman of Panasonic Life Solutions India and South Asia; and Supriya Paul, Co-Founder and CEO of Josh Talks amongst others. Each track will be facilitated by notable guests from the media to help co-curate the India narrative.During the story convention, PRCAI will unveil a whitepaper ‘IndiaKiAshaa’ sharing India’s hopes and aspirations. The whitepaper will outline what India can achieve in the next five years which will positively impact it’s brand reputation. The insights shared are culled from over 185,000 responses from 40,000 plus unique citizens located in 394 districts of India. The research is focused on key areas such as sustainability, geopolitical influence, infrastructure, healthcare, ease of living in cities, growth and prosperity, quality education, skilling, technology and innovation and communications, giving a perspective of evolving national narrative of India’s progress and its future trajectory. PRana 2024: Shaping the Story of India is dedicated to highlighting the power of storytelling in effecting positive change and contributing to the next phase of India's growth. Conceived by PRCAI's esteemed counsel and advisory board with cumulative experience of over 500 years, the convention will serve as a platform where actionable insights will be exchanged, paving the way for real change. PRana 2024 salutes a renewed commitment and purpose of leveraging credible storytelling as a powerful tool to shape India's reputation, establishing it as a pivotal platform for the communications industry and setting the stage for future innovations and collaborations.

Creative and communications agency Prime Weber Shandwick has transitioned to full ownership by five members of its current leadership team. The the Stockholm-based firm will continue to operate as an affiliate of Weber Shandwick in Sweden, maintaining its original name.Founded in 1998, Prime Weber Shandwick became a part of Weber Shandwick's network a decade ago, a move designed to strengthen the agency's presence in the Nordic region, which had previously relied on affiliate partnerships.Johan Dyrendahl, CEO of Prime Weber Shandwick, said: "We view this as a natural progression and a way to future-proof our business. It offers us, our clients, and our colleagues the best of both worlds: the energy and focus of local ownership to tailor our offerings and operations to the current and future needs of the Swedish market, and the strength of being part of a fantastic global network.""We acquired and successfully integrated Prime to serve as a creative engine within Weber Shandwick, inspiring and igniting our global network with its broad creative capabilities. Over the past decade, we’ve built a strong foundation, in partnership with Prime, that has significantly transformed the landscape of creativity and innovation, and we’re proud of all we’ve achieved together," said Gail Heimann, global CEO of The Weber Shandwick Collective. Since its integration into Weber Shandwick in 2014, Prime Weber Shandwick has earned 14 Cannes Lions for its creative excellence.(Image credit: https://primewebershandwick.com)

Negative sentiments towards Telegram in Asia have skyrocketed by nearly ten times, from 2.4% to 23.7%, following the arrest of its founder, Pavel Durov, in connection with an investigation into criminal activity on the app, according to media intelligence firm CARMA. Conversely, positive sentiments dropped to 23.7% after the arrest.Durov's arrest sparked concerns about Telegram's security and its implications for users. The situation also ignited debates on free speech and the potential political motivations behind the arrest.CARMA reports a total of 162.3k mentions in Asia regarding Durov's arrest, accounting for 9.55% of all conversations about him. A sentiment analysis of these social conversations revealed 25% positive and 31% negative sentiments.Many expressed support for Durov and Telegram, advocating for freedom of speech, privacy rights, and his release. Others discussed local incidents of deepfakes and assaults facilitated through Telegram.Indonesia and Japan led the conversation in North and Southeast Asia, with 30.2% and 24.3% of the share of voice, respectively. Malaysia and Singapore followed with 6% and 3.6%.Executive Visibility Crucial in Times of CrisisDivika Jethmal, head of marketing at CARMA, emphasized the importance of executive visibility in times of crisis. "A leader's public image can profoundly impact a brand's reputation and future. With Durov under scrutiny for serious charges, how the media reports on the incident can alter the public perception of Telegram," she said. Durov Arrested in FranceDurov was arrested at Le Bourget airport near Paris on August 24 following a judicial investigation opened on July 8. The investigation focused on web-mastering an online platform for illegal transactions, refusal to cooperate with authorities, and complicity in child pornography, drug trafficking, and money laundering.Prosecutor Laure Beccuau confirmed that Durov was questioned by investigators within the procedural framework.Debate on Free Speech and Political MotivationDurov's arrest ignited a debate about free speech on the internet. French President Emmanuel Macron dismissed false accusations from Telegram supporters, stating that the arrest was part of an ongoing judicial investigation and not a political decision. He emphasized France's commitment to freedom of expression, innovation, and entrepreneurship, but also noted that these freedoms must be exercised within a legal framework to protect citizens and their fundamental rights.Telegram's ResponseFollowing Durov's arrest, Telegram issued a statement on X, stating its adherence to EU law, including the digital services act. The platform emphasized its industry-standard moderation practices and ongoing improvements.Telegram defended Durov's innocence and claimed that the platform and its owner are not responsible for abuse. It highlighted Telegram's global reach and its importance as a means of communication and information.(Image credit: TechCrunch)

Authored by Roshan Mohan, Group MD, PCG.With the unprecedented surge in data and multiple communication channels, it is crucial today for companies to understand the nuances of listening and establish clear parameters for goal achievement. As information moves at lightning speed and consumer preferences shift quickly, traditional methods of communication need to be updated. Nowadays, news emerges from ongoing conversations, influencing the news itself.So, when it comes to PR, how do you know what you set out to achieve and what has been achieved? And how do we measure if what’s been achieved is good or bad?Changing ApproachesToday, communication has to be tailored to suit each audience group. Brands must also ‘listen’ to what is being said about them across multiple platforms and align a campaign to address these perceptions and misconceptions.The one-size-fits-all approach no longer works – at least not effectively. To be heard through the noise, we need to tailor messages that resonate with the reader (or the audience). For instance, a message for millennials might be more visual and casual, while a message for baby boomers might be more formal and text-based.To do this more effectively, it is essential to harness the power of data analytics. AI-enabled tools, such as sentiment analysis and social listening platforms, offer a wealth of information regarding reactions to ongoing campaigns, sentiments related to a brand, what the competition is doing, and more.These insights allow us to design highly targeted campaigns that yield more impactful results and establish us as pivotal contributors to the industry’s evolution and expansion. Additionally, this personalised approach helps companies broaden their reach and connect more deeply with their target audiences.PR professionals play a crucial role in crafting compelling pitches for journalists. By monitoring and understanding real-time trends and data, they can curate the right time to pitch a particular topic, ensuring maximum impact. This proactive approach increases the chances of publishing the story and enhances the brand's visibility and credibility.Establishing KPIsKPIs (Key performance indicators) are crucial in any industry and job. They provide valuable insights into what’s working and what needs adjustment. They help optimise strategies, allocate resources effectively, and demonstrate the tangible value of PR activities to stakeholders. In a field where outcomes can be elusive, KPIs offer a concrete way to measure success and guide future efforts.For the PR sector in India, the quantitative number of coverages has been a standard KPI and often the only one.When you think of curated campaigns and truly listen to what the data tells you – these ‘coverage numbers’ are meaningless. Any good PR professional can amass a set of coverages quickly. But is this truly an indicator of the success of the campaign? Instead of just focusing on the number of coverages, consider KPIs like the audience reading these publications, the alignment of the article with the brand's key messages, the tonality of these coverages, and whether the client stood out in these mentions.What is the audience profile reading these publications? Did the article have the right key messages of the brand? What was the tonality of these coverages? Did the company stand out in these mentions?If the total volume of mentions is a critical requirement, that can be a KPI. However, narrowing it down to a single KPI is a mistake, especially when we have so much data and intelligence available. A single piece of news in a publication followed by the right target audience can have a greater impact than 20 pieces of coverage in random publications.A story placed at the right time in the right publication can do much more to foster positive sentiment than several smaller pieces floating around. This underscores the significant role of PR professionals in shaping public perception and boosting a brand’s reputation and visibility.Before establishing KPIs, a brand should actively listen to what is being said about the company and understand the changes required or the direction it needs to take. This understanding empowers the brand to take control of its narrative and helps make strategic decisions, fostering a sense of control over narrative and strategy.SummationPR experts are often brought in only for specific campaigns with limited goals. KPIs are often established at a basic level without research and understanding of business objectives. Request for a pre-campaign data-driven analysis from your PR partner to help understand where the brand stands and where it needs to go, providing the necessary guidance to establish clear KPIs that help create a more successful campaign.Disclaimer: The views are expressed solely those of the author and do not necessarily reflect the views of the PRPOST.com

Bajaj Finserv has elevated Swapna Wazalwar to the position of Senior Lead - CSR Communication. This promotion comes at a time when the company is intensifying its focus on Corporate Social Responsibility (CSR) initiatives. Bajaj Finserv, known for its commitment to social impact, has been actively involved in various projects aimed at empowering vulnerable communities, especially in areas such as education, healthcare, and livelihood enhancement.In the fiscal year 2023, Bajaj Finserv invested significantly in CSR activities, spending over ?117 crore on various projects, with a strong emphasis on youth and child development, as well as financial inclusion for underprivileged sections of society. Their initiatives, such as the Certificate Programme in Banking, Finance, and Insurance (CPBFI), have empowered thousands of first-generation graduates from rural areas, providing them with employment opportunities in the financial sector.Swapna Wazalwar will now play a crucial role in communicating and expanding these impactful initiatives, ensuring that Bajaj Finserv continues to lead in making a meaningful difference in the communities it serves.

Nike has announced the appointment of Vanessa Marven as Principal, Communications Lead for the Pacific region on a 12-month maternity leave contract. Marven, who brings a wealth of experience from her previous role as Marketing and Communications Director at Advanced Cosmeceuticals, will be stepping into this pivotal position as part of Nike's strategic expansion in the region.Marven's career in communications is marked by notable achievements in both the retail and non-profit sectors. She has held senior leadership roles at renowned brands such as HUGO BOSS and R.M. Williams, where she was instrumental in shaping brand narratives and driving impactful marketing strategies. Her expertise extends beyond the retail industry, with significant contributions to the non-profit sector, showcasing her versatility and broad understanding of diverse communication needs.At Advanced Cosmeceuticals, Marven played a crucial role in enhancing brand visibility and developing comprehensive communication strategies that supported the company's growth and market positioning. Marven's new role at Nike will involve overseeing and enhancing the brand's communications strategy across the Pacific region. Her responsibilities will include leading media relations, crafting strategic messaging, and driving Nike's brand narrative to align with the company's global objectives and regional market dynamics.Nike's decision to bring Marven on board reflects its dedication to leveraging top-tier talent to navigate the evolving landscape of brand communications and maintain its position as a leading global sportswear brand. Her extensive background and proven track record in communications are expected to bring fresh perspectives and strategic insights to Nike's Pacific operations.

Think HQ, a communications agency that creates positive outcomes for people, places and planet, has announced its certification as a B Corporation, joining a global community of businesses committed to high standards of social and environmental performance. With nearly 100 employees, Think HQ earned this prestigious certification under the B Corp's advertising and research classification for agencies with 50 or more employees.Think HQ Founder and Managing Director Jen Sharpe, said:?"As an agency, one of our values is being authentically authentic. B Corp certification further validates who we are and what we have always stood for - positive social change.”Think HQ Chief Strategy Officer Fiona Nixon said: "The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we’re thrilled to now be a part of that community -?one aligned in values, and dedicated to the social and environmental betterment of our world." The B Corp certification process is known for its thorough and demanding nature, assessing companies on various criteria related to their impact on workers, customers, community, and the environment. This certification underscores Think HQ’s commitment to integrating social and environmental considerations into its business operations, reinforcing its role as a leader in fostering positive change through its work. As a newly certified B Corp, Think HQ joins a network of like-minded organizations dedicated to driving meaningful impact and setting a high bar for corporate responsibility.

OpenAI has appointed Hannah Wong as its first Chief Communications Officer, signaling a significant investment in its public relations and messaging strategy. Wong, who joined the company in 2021 from Apple, will oversee all aspects of communications, from media relations to social media and community engagement.The move comes as OpenAI continues to rapidly develop and deploy new AI technologies, while facing increasing regulatory scrutiny and concerns from various stakeholders. The company's communications team has grown substantially in recent years, reflecting the growing complexity of its public relations challenges.Wong emphasizes the importance of clear and accessible communication, especially in a field that can be complex and intimidating for many. "We must use broad, simple language," she says, "knowing that this is going to impact everybody's lives in different ways."OpenAI's communications team plays a crucial role in educating the public about the potential benefits and risks of AI technologies. By providing clear and informative messaging, the company aims to foster a better understanding of its products and their implications for society.As OpenAI continues to push the boundaries of AI research, Wong and her team will be tasked with explaining these advancements in a way that is both informative and accessible to a wide audience.

Raffles Doha and Fairmont Doha has named Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy. An Indonesian native and a marketing  communications leader, Mirah brings extensive experience and unwavering dedication to excellence to this vital role. Mirah's expertise includes an in-depth knowledge of Food & Beverages, known for her creative approach to campaigns and extensive network across Southeast Asia. Mirah will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both iconic brands. Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.“I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,” said Mirah Marhaendra. “These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market. My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.”Mirah’s most recent role was as the Director of Marketing and Communications at Raffles Jakarta, a position she has held since June 2021. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.She leads the activations for LVMH Champagne, Veuve Clicquot, Moet Chandon and recently Chandon. In 2022, Mirah received an Accor Global Bernaches Awardee. Accor’s Global Awards recognise outstanding contributions of women and men of Accor whose actions and exemplary behaviour embody the company spirit and values.Mirah won the award with her Corporate Social Responsibility initiative, “Upcycling Fashion”, in celebration of International Women's Day, inspired and in collaboration with BOLD by Veuve Clicquot. She also successfully opened The Dining Room with Asia's Best 50 Restaurant Chef lineup and led the British Soiree initiatives, which are currently adopted and continue at Raffles Jakarta.Before this, she served as the Corporate Public Relations Manager for The Legian Seminyak, Bali from 2015 to 2019 managing the iconic Bali’s Grand Dame and oversee the pre-opening of The Sira, Lombok. Her career also includes notable roles such as Senior Manager of Marketing Communications & Public Relations at Banyan Tree Hotels & Resorts and Marketing Communication Manager at Conrad Hotels & Resorts.Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, expressed their excitement about Mirah’s appointment: “Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset. We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels’ positions as leaders in luxury hospitality.”

The Ahmedabad chapter of the Public Relations Society of India (PRSI) recently organised a roundtable discussion on the theme ‘Future Challenges & Opportunities in the Field of PR’. The event, held on Friday, brought together public relations professionals from the industry to explore the evolving landscape of Public Relations in the fast emerging digital era.Members who remained present include Mr Nikhil Aboti (Kinesis Communications), Mr Dilip Thakkar (Founder – Gopi Dining), Mr Santosh Zokarkar (Anant National University), Dr Nishit Joshi (Doordarshan), Mr Jeet Dholakia (Jio Cinema), Mr Baiju Govindan (Kinesis Communications), Mr Malhar Dave (Viewfinder), Mr Vipul Shukla (Vital Relations), Mr Swapan Dholakia (Hire4Higher Consulting), Mr Vaibhav Shah (Strategic Growth Advisors Private Limited), Ms Bijal Thakkar (PR Consultant), Mr Divyesh Dabhi (Genius Marcom), Mr. Hemant Sadkar (Simulations PR), Mr Vicky Shah (Vacha Consultancy), Mr Dhaval Khunt (Reliance Industries) and Mr Unmesh Dixit (Ahmedabad Management Association).The session was moderated by Mr Nikhil Aboti, Chairman, PRSI Ahmedabad chapter, who initiated the discussion about the impact of digital media on PR practices. At the outset, participants discussed at length about the shrinking space in traditional print media and the challenges PR consultancies face in meeting high expectations of the clients. Members also highlighted a commonly prevalent misconception about PR yielding instant results, whereas PR is actually a process-oriented discipline focused on communication.Members talked about the credibility and effectiveness of digital influencers, the problem of superficial metrics, like follower counts, often used to measure influencer impact without verifying authenticity, in detail. All unanimously agreed on how despite the changing approach of clients, the core principles of PR remain the same.During the discussion, a member also highlighted the sheer lack of awareness or understanding about the Public Relations Profession among clients. The member lucidly explained how the true nature of PR is seldom understood and often confused with advertising or sales and how PR is at its core about building and maintaining reputation over time, irrespective of the medium. In fact, members present during the discussion strongly advocated that PR professionals must return to the basics of effective communication, regardless of the media platform, which is bound to evolve over time.The discussion later shifted to the role of PR in organisational decision-making. Opinions of members present during the discussions varied on whether PR has gained importance in boardrooms, with some participants arguing that it still lacks the recognition it deserves, as compared to advertising agencies, which are often seen as more creative and provide more tangible results, which makes them more integral to business and marketing strategies. This led to a deliberation on how AVEs still continue to be the benchmark for measuring the effectiveness of a PR campaign, in spite of it being a redundant measurement tool considering the fast-changing media and audience landscape. Participants also discussed the relevance of regional versus national PR agencies and how their prominence is growing. The participants also spoke about how AI and other technological advancements have influenced the evolution of the PR and communications landscape over time and the measures required for industry professionals to stay relevant.The session ended with a call for greater awareness and understanding of the PR profession, both within the industry and among clients.

Yuliani Setiadi has been appointed Head of Digital for Southeast Asia at Edelman. Based in Singapore, she will oversee the firm's digital strategy across the region, focusing on innovative solutions that build trust and drive long-term growth for clients.Previously, Setiadi served as Head of Digital for Hong Kong and Taiwan at Edelman. She will continue to report to Jamshed Wadia, Vice Chair of Digital for Edelman Asia Pacific.With over 18 years of experience in brand planning, digital, and integrated marketing, Setiadi has worked across Asia and the Netherlands. Before joining Edelman in 2022, she held leadership roles at Ogilvy, where she led client relationships and expanded the agency's digital offerings in Indonesia and Hong Kong."She brings a well-rounded perspective, with deep experience not only in digital but also in integrated marketing across a wide range of industries - from CPG, retail, and automotive to B2B and healthcare. Her creative and human-centric approach, combined with her extensive regional expertise, will be crucial as we continue to scale our digital capabilities in Southeast Asia," said Jamshed Wadia."In this region, where digital maturity varies widely, there is a unique opportunity to lead by example- creating transparent, authentic, and impactful digital experiences that drive both action and growth. I’m excited to collaborate with our talented teams across SEA to push the boundaries of what’s possible in digital," Yuliani said.

We Are Different, a Sydney-based PR agency, has appointed Kathleen Quéré as Performance Manager. Quéré brings a wealth of experience in public relations and account management to her new role.Prior to joining We Are Different, Quéré held positions at COMPASS STUDIO as Public Relations Account Manager, Agent99 Public Relations, and The 6AM Agency. Her previous roles have equipped her with a strong understanding of the public relations landscape and the ability to drive impactful campaigns.In her new role at We Are Different, Quéré will be responsible for overseeing performance metrics, analyzing campaign data, and optimizing strategies. Her expertise will contribute to the agency's continued success in delivering exceptional results for its clients.

Time International, which manages and operates multi-brand retail stores as well as mono-brand boutiques, has appointed Airin I. Stanyawati H. as its Marketing Communications Manager for the Tory Burch Indonesia brand.In her new role, Airin will be responsible for overseeing all aspects of marketing communications for Tory Burch Indonesia, including public relations, social media, advertising, and events. With her extensive experience in the luxury lifestyle and fashion retail industries, Airin is well-equipped to drive brand awareness, engagement, and sales in the Indonesian market.Prior to joining Time International, Airin worked at Ismaya, where she managed marketing strategies for popular F&B luxury lifestyle brands such as Flor and Cafe Kissa. Her previous experience also includes positions at Hangry and various fashion retail companies.Airin's appointment is a significant addition to Time International's team, and her expertise will contribute to the continued success of the Tory Burch brand in Indonesia.

Sapience Communications, a London-based corporate communications and digital marketing agency, has opened a new office in Dubai Media City. This move supports the agency's expansion in the Gulf, the broader Middle East, and India.Dubai Media City, a hub for digital and creative industries, is home to several global and local media brands, making it an ideal location for Sapience's growth strategy in the region. The new office will be led by Irina Bond, who brings experience from Barclays Capital, the European Bank of Reconstruction and Development (EBRD), and a successful healthcare consultancy business.Iain Allison, a board advisor based in Dubai, is a former broadcast media marketing executive with experience running Indian operations for an international investment bank and co-founding a successful payments business that became Xoom, acquired by PayPal.Leading Sapience's Indian clients, including DLF, is Shubhi Grover, an award-winning PR and brand management professional with a master's in public communications from the London School of Economics. She is supported by Sanjana Chawla, the digital marketing lead specializing in influencer marketing, lead generation, and digital strategies.Co-founder and CEO Richard Morgan Evans, who has strong ties to the Middle East, regularly visits the region to support the company's presence. Sapience’s notable clients in the region include Zayed Sustainability Prize, Qatar Insurance Group, and SISCO Holding.Richard Morgan Evans commented: "We are pleased to announce the opening of our Dubai office, a strategic commitment to our clients in the Gulf and Middle East markets. Our Dubai office will also enhance our ability to support clients from India in achieving their growth goals. I am also happy to be able to capitalise on my long association with the Middle East and the network of strong relationships I have established. India too is increasingly a country where we are building up a presence and our Dubai office allows us to better help our clients from India achieve their growth goals.”Irina Bond, senior consultant Middle East and India at Sapience Communications, commented: “I am excited to help Sapience pursue its growth ambitions and use my business and marketing experience to assists its clients in the region with their own expansion plans. I have thoroughly enjoyed all the meetings I have had with a variety of businesses from a broad range of sectors in recent months and I look forward to further strengthening our bonds with them and forging new partnerships and relationships among companies in the UAE, India and beyond.”

ERA Communications has named Khushil Vaswani as its new Chief Operating Officer, leading the firm's market leadership teams across Southeast Asia. Vaswani will report to ERA's Managing Director, Anthony Larmon, and work closely with regional teams to enhance the firm's capacity for coordinated, multi-market solutions.With 20 years of agency experience, Vaswani joins ERA from Wachsman, where he held a director role. He previously spent 12 years at Weber Shandwick, rising to SVP of client experience, and has also worked with Jetstar.“ERA’s growth ambitions mirror my own, and I look forward to sharing my global agency experience with the team, developing capabilities and providing world-class consulting to all current and prospective ERA clients,” said Vaswani.“The opportunity in this region, for independent players like us, who truly understand and care about the markets that we operate in is immense, and it’s time to build our leadership team. Khushil’s extensive experience and proven track record in managing complex, multi-market communications programs make him an invaluable addition to our firm,”

Ideavore Advisory LLP, a new venture led by industry leaders Rohit Adya, Arvind Salunke, Amit Dogra, Proful Lall, and Manish Shyam, has announced its official launch. The firm is dedicated to empowering businesses with strategies to thrive in the ever-changing Indian public policy landscape.Ideavore Advisory LLP is a public policy and corporate affairs advisory firm that helps corporates navigate the complexities of the Indian public policy process and build strong stakeholder relationships. The firm’s team of experienced professionals deeply understands the Indian public policy process and the key stakeholders involved.Ideavore is a term used to describe people who are passionate about generating new ideas and bringing them to life. Ideavores are constantly brainstorming, experimenting, and prototyping new ways of doing things. They are not afraid to challenge the status quo and think outside the box. That’s what each one of us is and walk the talk of our values which we as a team will create this valuable respected organisation. “We are excited to launch Ideavore Advisory LLP, which aims to provide bespoke strategies tailored to meet the unique needs of each business,” said Rohit Adya, Founder Chairman of Ideavore Advisory LLP. “Our team is committed to cultivating lasting relationships with our clients and stakeholders, ensuring a seamless experience and sustainable outcomes.” Arvind Salunke, Founder Director, Ideavore Advisory LLP, added “At Ideavore we are focussing towards empowering seamless business operations with strategic corporate affairs solutions for our clients for a stronger, more connected business future. Proful Lall, Director -North at Ideavore Advisory LLP, added” "Delighted to be a part of Ideavore as we embark on our journey. Looking forward to delivering what Ideavore stands for - passionate about generating new ideas, and solutions and bringing them to life!" Amit Dogra, Director -West at Ideavore Advisory LLP, added: "Excited to be a part of the great team, where we work with our clients as partners to brainstorming and experiment with new ways to work the right things for their business expansion." Manish Shyam, Director -South at Ideavore Advisory LLP, said: “I am delighted to be a part of Ideavore Advisory, a firm dedicated to understanding and influencing the forces that shape industries and communities. Together, we look forward to driving meaningful change and creating lasting impact." The firm offers various services, including public policy and corporate affairs strategies, advocacy and planning, stakeholder engagement and management, corporate social responsibility advisory, and crisis communication and management. With a deep understanding of the evolving dynamics of the Indian public policy and corporate affairs space, Ideavore Advisory LLP is well-equipped to help businesses navigate the complexities of this space.

EQT has appointed Anita Davis as the Managing Director of Corporate Communications and Head of Asia Pacific Corporate Communications. Based in the Hong Kong office, Davis will oversee the firm's external and internal communications across the APAC region, while also providing strategic communication guidance to EQT’s portfolio companies and executive teams.Anita Davis brings a wealth of experience to her new role, having spent the last decade at KKR, where she served as Director and Head of Asia Pacific Corporate Communications. Her extensive background in the industry includes a strong foundation in journalism, with previous reporting roles at prominent finance and trade publications, such as Euromoney Institutional Investor and the Asian Venture Capital.In her new position at EQT, Davis is expected to play a pivotal role in shaping the firm’s communication strategies, enhancing its presence in the Asia Pacific region, and supporting its continued growth and investment initiatives. Her experience and expertise in both corporate communications and media make her a valuable addition to EQT's leadership team.

Havas Malaysia has been selected to lead the marketing efforts for Proton's new electric vehicle sub-brand e.MAS. This significant win highlights Havas Malaysia's strength in combining creative, media, and public relations expertise to deliver a cohesive marketing strategy.As the lead agency, Havas Malaysia will oversee the strategic planning, creative direction, and social media initiatives for the e.MAS launch. They will be supported by two key partners: Invictus Blue, responsible for media planning and buying, and H/Advisors Klareco, handling public relations efforts.The collaboration between these agencies aims to ensure a successful and impactful introduction of Proton's electric vehicle lineup in Malaysia, a key market for the automotive giant. The launch of e.MAS represents Proton's commitment to innovation and sustainability, as the company positions itself at the forefront of the rapidly growing EV market in the region.Nizwani Shahar, Chief Executive Officer, Havas Malaysia, said: "This is a landmark achievement for Havas Malaysia. To be the integrated marketing partner for our national pride and joy, Proton e.MAS, is a significant responsibility that we are committed to fulfilling with our utmost abilities and capabilities.” The e.MAS launch is anticipated to be a major milestone for Proton as it expands its portfolio into the electric vehicle segment. With growing consumer interest in eco-friendly transportation options, this launch is expected to attract significant attention and set new standards in the Malaysian automotive industry.Havas Malaysia’s integrated approach, supported by Invictus Blue and H/Advisors Klareco, will be crucial in driving the campaign’s success, ensuring that Proton’s e.MAS brand resonates with a broad audience and establishes a strong presence in the competitive EV market.

Warner Bros. Discovery has announced the promotion of Natalie Dubois to the position of Senior Publicity Manager for Australia and New Zealand. Dubois, who joined the company in August 2021 as the Publicity Lead for Australia, will now oversee broader regional responsibilities in her elevated role.Dubois brings over 18 years of extensive experience in television, entertainment, production, marketing, and publicity to her new position. Her tenure at Warner Bros. Discovery has been marked by successful campaigns and strategic media engagement, contributing significantly to the company’s presence in the Australian market.Before joining Warner Bros. Discovery, Dubois held key roles at prominent media companies, where she honed her expertise in driving publicity efforts for high-profile television shows and entertainment events. Her strategic approach and deep industry knowledge have earned her recognition as a leader in the field.In her new role, Dubois will lead the publicity efforts for Warner Bros. Discovery’s diverse portfolio of content across Australia and New Zealand, focusing on maximizing visibility and engagement for the company’s programming and initiatives. She will also work closely with local and international teams to drive cohesive and impactful publicity strategies.This promotion comes at a pivotal time for Warner Bros. Discovery as the company continues to expand its footprint in the Asia-Pacific region. With the recent merger of WarnerMedia and Discovery, Inc., the company has been focusing on strengthening its global presence, with Australia and New Zealand being key markets.Warner Bros. Discovery has been actively enhancing its regional operations, with recent moves including the launch of new content offerings and partnerships aimed at capturing a larger share of the Australian and New Zealand markets. Dubois’ appointment is seen as a strategic step in aligning the company’s publicity strategies with its broader business objectives in these key territories.As Warner Bros. Discovery continues to roll out its streaming platform, Max, across various international markets, including Australia, Dubois will be instrumental in driving the platform’s promotional efforts, ensuring that it resonates with local audiences while maintaining the global brand’s integrity.Dubois’ promotion is effective immediately, and she will continue to be based in Sydney, reporting to the Head of Communications for Warner Bros. Discovery Asia-Pacific.

Surat-based Primex Media Services, a premier Public Relations (PR) agency in India, has been entrusted with the Public Relations (PR) mandate for the highly anticipated JITO National Youth Conclave 2024. The agency will take charge of all the communication initiatives and chart PR strategies, oversee media presence, and overall reputation management of the conclave.Gaurav Dhariwal, Chairman of JITO Youth Wing, expressed his enthusiasm about the partnership, stating, “The JITO National Youth Conclave 2024 is a landmark event for us. Collaborating with a top-tier PR agency like Primex Media Services ensures that our event will receive the visibility and recognition it deserves. We are excited to work closely with them.”Nitesh Desai, Director of Primex Media Services, shared his excitement, saying, “We are honored to handle the PR and media relations for such a significant event. The JITO National Youth Conclave-2024 is an essential platform for young entrepreneurs and professionals, and we are committed to amplifying its impact. Our media strategy will ensure that the event reaches new heights of success.”Key members of the JITO National Youth Conclave includes Pradip Singhi, Ashesh Doshi, Prakash Dungani, Mitesh Gandhi, Veekas Doshi, Dhruv Mardia, and Jenish Jain, who played pivotal roles in organizing the conclave.

Mr. Ramkumar Singaram, Chief Executive Officer of Catalyst PR, has been elected as the Chairman of the Chennai Chapter of the Public Relations Society of India (PRSI).The other newly elected committee members are Mr. Muthu Kumar Balu, Manager-Activations, Minmini, as Vice Chairman; Dr. N Raja, Assistant Professor, Sathyabama Deemed University, as Secretary; Dr. S.Shridevi, Assistant Professor, M.O.P. Vaishnav College for Women, as treasurer; Mr. S. Sampath Kumar, Assistant Professor, Vels Deemed University, as Joint Secretary; Mr.V. Kalidoss, Former Sr. Manager-PR, SPIC, Mr. D. Om Prakash Narayan, Senior Public Relations Officer, Southern Railway and Mr. V. Ramesh Kumar, Founder Director, Srushti Communications, Ex-officio as Executive Committee Members. The new officers were unanimously elected at the recent Annual General Meeting of the association. This new committee will hold the post for the next two years. It is noteworthy that the PRSI organization has been functioning since 1958 with more than 3000 members in 23 cities across India.

Sandipan Ghatak has taken on the role of Vice President of Corporate Marketing & Communications at Jubilant Bhartia Group. Prior to this, he served as Vice President and Head of Corporate Communications & CSR at Max Healthcare. In a LinkedIn post, he expressed his enthusiasm, stating, "Thrilled to announce my new role at Jubilant Bhartia Group as Vice President of Corporate Marketing & Communications for Jubilant Pharmova and Jubilant Ingrevia. Looking forward to this journey of growth and learning!"Ghatak brings over two decades of experience in the communications field, having worked in industries such as Telecommunications, FMCG, Consumer Health, QSR, and Travel. He has held significant positions in major organizations like Johnson & Johnson, PepsiCo, Bharti Airtel, among others.

Weber Shandwick has named Marianna Ruiz as Chief Creative Officer of Creative Growth for North America, a newly established role within the agency. Ruiz, who will begin her tenure in September, will report to Robyn Adelson, Chief Strategy Officer for North America. In her new role, Ruiz will lead creative efforts tied to new business development and foster stronger relationships with both new and existing clients, aiming to elevate the quality of work and unlock new creative opportunities.Ruiz's immediate focus will be on connecting with her team, understanding their capabilities, and helping them enhance their skills. She also plans to unify the creative department across different regions, driving revenue growth and improving the quality of work across the network.Ruiz joins Weber Shandwick from Edelman, where she served as Executive Creative Director. Her previous roles include creative leadership positions at Havas and FCB Global.In addition to Ruiz’s appointment, Weber Shandwick has promoted Jeff Immel, a 14-year veteran of the firm, to Chief Creative Officer for Chicago. Immel, who will report to Sheila Mulligan, Central Region President, previously served as Executive Creative Director. There are no plans to replace his former role. Immel has led award-winning campaigns, including the Cannes Lions Grand Prix-winning Pop-Tarts Edible Mascot campaign, and he will continue to oversee the firm’s creative work for Kellanova.Weber Shandwick is part of The Weber Shandwick Collective, which also includes several other leading firms. Last month, Gail Heimann, CEO of The Weber Shandwick Collective, announced her retirement in November, with agency president Susan Howe set to succeed her.

New Zealand-based agency Wright Communications has announced two significant hires:- Amy Robens has been appointed to the newly created position of Group Account Director - Consumer and NGO. In this role, she will help shape the agency's future direction in these sectors, ensuring clients receive tailored and effective communication strategies.- Melanie Araya has joined the team as an Account Executive.Nikki Wright, Managing Director of Wright Communications, stated: "Amy’s presence strengthens our ability to deliver intelligent, authentic brand narratives that resonate deeply and build lasting trust."Amy Robens also shared her thoughts on the new role: "Our team is committed to helping brands with products or services that support Kiwis in transitioning to sustainable lifestyles and seek recognition for doing the right thing."

Explore Louisiana has named Gate 7 as its trade development, public relations, and social media agency for the Australian and New Zealand markets. This partnership marks the second year of collaboration between the two, following a series of successful projects in 2023. Explore Louisiana has solidified its ongoing relationship with Gate 7 by becoming a retained client.Gate 7 will take on the responsibility of promoting all regions of Louisiana through a comprehensive campaign targeting the Australian and New Zealand markets. The campaign will encompass trade development, public relations, and social media efforts.Jo Palmer, Founder and Managing Director of Gate 7, expressed her enthusiasm for the partnership: "We couldn't be more excited to join forces with Explore Louisiana, a state where history, culture, and Southern hospitality converge in a truly remarkable way. Visitors from both Australia and New Zealand continue to prioritize travel, and as the numbers show, Louisiana is a must-see destination for them. We're also thrilled to broaden our work with the state, diving into trade, PR, and social media as we continue to evolve and deliver creative, integrated marketing programs for our clients."

Independent Schools Australia (ISA) has appointed Shaun Rigby as its new Director of Public Affairs and Communications. With a wealth of experience in public policy, government relations, and strategic communications, Rigby will be instrumental in advancing the interests of independent schools across the nation.Prior to joining ISA, Rigby held senior leadership positions in both the public and private sectors. His expertise in government relations and advocacy will be invaluable in navigating the complex policy landscape and ensuring that the voices of independent schools are heard at the highest levels of government.In his new role, Rigby will be responsible for developing and implementing a comprehensive communications strategy to promote the benefits of independent education and engage with key stakeholders, including parents, teachers, and policymakers.

Havas Singapore has announced the promotion of Kenny Yap to Chief Operating Officer at Havas Play, the specialized division within Havas Media Network. This move is part of the company's expansion plans in Singapore.In his new role, Kenny will lead the development and implementation of strategic initiatives and partnerships, while also overseeing commercial and operational responsibilities. He will continue to manage the operations of Havas Red in Singapore.Kenny joined Havas in 2017 and has played a key role in shaping the agency's integrated offerings, including social media, content, public relations, influencer marketing, and social media commerce. His promotion marks a significant milestone in Havas Singapore's growth and expansion.Rana Barua, Group CEO, India, Southeast Asia & North Asia at Havas, said: "Kenny has been a key member of our leadership team in Singapore, significantly enhancing the agency's capabilities and leading to numerous new business successes. We have ambitious plans for Havas Media Network in this region, and Havas Play will be key to expanding our diverse capabilities into sports, events, culture and multiple IPs that connect with brands and consumers, allowing us to make an effective difference and deliver impactful results."

Authored by Prateek Chandani -Founder & CEO of BrandcastingIn today's competitive landscape, public relations (PR) has emerged as a vital tool for businesses to enhance brand visibility and reputation. When crafted effectively, PR articles can captivate audiences, convey valuable information, and foster trust.Key Components of Effective PR Articles:Engaging Storytelling: A well-crafted narrative can resonate with readers and make your brand memorable.Informative Content: Providing valuable insights and addressing audience needs can position your brand as a trusted authority.Subtle Promotion: Highlight your brand's unique qualities without being overly promotional.Credibility and Trust: Build a strong reputation through honest and transparent communication.Professional Tone: Maintain a polished and professional style that aligns with your brand's image.Longevity: Create content that remains relevant and valuable over time.Brandcasting: A Strategic Partner for PR SuccessBrandcasting, a leading PR agency, specializes in helping businesses leverage the power of PR to achieve their goals. Their expertise lies in:Media Relationships: Building strong connections with influential media figures to secure coverage and partnerships.Content Marketing: Developing high-quality press releases that resonate with both your brand's messaging and media gatekeepers.Media Pitching: Strategically pitching your stories to relevant journalists and editors to generate interest and engagement.Distribution Networks: Leveraging a wide network of media outlets to ensure maximum reach and visibility.Monitoring and Follow-up: Tracking media coverage and maintaining ongoing communication with journalists to provide additional information as needed.The Benefits of PR Coverage with BrandcastingEnhanced Visibility: Gain exposure in reputable media outlets and increase brand awareness.Building Trust: Strengthen your brand's credibility and reputation among target audiences.Targeted Reach: Ensure your PR articles reach the right audience through strategic placement.Expert Touch: Benefit from Brandcasting's skilled team for crafting and pitching compelling PR stories.ConclusionBy partnering with Brandcasting, you can effectively harness the power of PR to elevate your brand, build relationships, and achieve your business objectives. With their strategic approach and deep understanding of the media landscape, Brandcasting is your trusted partner in unlocking the full potential of PR.Disclaimer: The views are expressed solely those of the author and do not necessarily reflect the views of the PRPOST.COM

Supreme Group has announced the acquisition of BioStrata, an award-winning agency offering comprehensive marketing communication services to the life science sector. Based in Cambridge, England, and servicing clients globally, BioStrata has helped more than 200 life science organizations achieve their business goals across life science research tools, medical devices, diagnostics, contract research and manufacturing, biopharma, and other areas.This strategic addition, backed by growth-oriented private equity firm Trinity Hunt Partners, will add BioStrata’s best-in-class services to Supreme Group’s platform dedicated to providing industry-leading business, marketing, and communications services to a broad range of life science and healthcare companies.“This fourth acquisition marks a significant milestone on our path to building a world-class platform serving a broad range of companies in life science and healthcare," said Tom Donnelly, CEO, Supreme Group. “BioStrata’s integrated communications and marketing expertise will enable us to better serve the diverse needs of life science companies, broaden our client base, and further expand our footprint in the UK and Europe.”BioStrata's leadership will remain in place, and the agency will continue to operate under its brand name as a standalone organization within Supreme Group. Clare Russell, co-founder and Managing Director of BioStrata, will take the role of President, while Paul Avery, co-founder and CEO of BioStrata, will assume the role of VP Marketing for Supreme Group.“Joining Supreme Group opens up exciting new possibilities for BioStrata, our clients, and our team,” said Clare Russell. “This partnership strengthens our position in the life science marketing landscape and enhances our service offering with specialized digital expertise. It also brings new growth opportunities for our talented team. We’re thrilled to work alongside Supreme Group’s leadership, who share our commitment to excellence, passion for the life science sector, and dedication to fostering a positive, engaging, and prosperous work environment for our people.”“At Trinity Hunt, we invest in people-based healthcare and business services companies that are leaders in their field,” said Mike Steindorf, partner at Trinity Hunt. “The addition of BioStrata to our portfolio, alongside Supreme Optimization, Clarity Quest, and Health+Commerce, marks a key step to creating the world’s premier life science marketing and communications provider. Under Tom’s dynamic leadership as CEO, we’re enthusiastic about nurturing these companies and exploring opportunities to welcome more outstanding businesses to the platform.”Fabric Business Solutions, with a team led by Tim O'Connor and Mark Stroud, served as the exclusive advisor to BioStrata during this process.

Singapore-based creative agency, The Meatmen Group, has announced the launch of its Malaysian arm Goodbite Asia. This expansion aims to cater to the growing demands of businesses in both Singapore and Malaysia.Goodbite Asia and The Meatmen Group now offer a comprehensive range of services, including:- Public Relations- Events Management- Influencer Management- Video and Photo Production- Live Event Coverage- F&B Recipe and Product Consultation- Digital Marketing and Brand StrategyDedicated to crafting experiences and building communities, Goodbite Asia is poised to drive business growth and success in the region.Stanley Phua, CEO, The Meatmen Group, said: "The decision to start in Malaysia serves to fill the needs in the market for a boutique creative agency that could offer end-to-end services from strategy development to on-ground and digital execution in both Malaysia and Singapore. We wanted to offer our clients a one-stop solution for any and all campaigns that can help streamline marketing plans, consolidate their outreach efforts and build lasting communities.”Anna Loi, Country Manager of Goodbite Asia and Regional Communications Director of The Meatmen Group, said: “Goodbite doesn’t just bridge the gap between the two countries but also leverages on the expansive pool of talent in Malaysia. Our expansion in Malaysia enables us to tap into the creative minds in the country and also offer localised, strategic support to our growing portfolio of clients.”

Strategic communications consultancy Vero has named Paulus Soriano as Director for the Philippines, leading the Reputation+ team. With a diverse background in tech, FMCG, real estate, hospitality, and tourism, Paulus will drive creative solutions for clients and expand Vero's impact on initiatives promoting positive change locally and globally.He will also play a key role in advancing Vero's sustainability communications, working closely with Lin Kuek, Managing Director in Singapore and Head of Sustainability Communications for the region."I am grateful and excited to work with Vero and spearhead the expansion of our capabilities to meet the evolving needs of businesses in the Philippines and Southeast Asia. Through our work at Vero, we aim to address diverse client challenges, drive business success, and contribute to the Philippines and the region’s," said Paulus.Vero CEO, Brian Griffin, said: “We are thrilled to welcome Paulus to our team as we strengthen our presence and expand our capabilities in the Philippines. Paulus brings a unique set of skills that will be instrumental in achieving our business objectives, securing new clients, and broadening our service offerings across the Philippines and Southeast Asia.”

OpenAI has announced a partnership with Condé Nast to display content from top brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, and more, within our products, including ChatGPT and our SearchGPT prototype. "With the introduction of our SearchGPT prototype, we’re testing new search features that make finding information and reliable content sources faster and more intuitive. We’re combining our conversational models with information from the web to give you fast and timely answers with clear and relevant sources. SearchGPT offers direct links to news stories, enabling users to easily explore more in-depth content directly from the source. We plan to integrate the best of these features directly into ChatGPT in the future," said the company. OpenAI is collaborating with its news partners to collect feedback and insights on the design and performance of SearchGPT, ensuring that these integrations enhance user experiences and inform future updates to ChatGPT.“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, COO, OpenAI. Condé Nast joins a growing list of publishers including Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, TIME, Vox Media and others, in our mission to integrate journalism more deeply with AI services.

AstraZeneca, a global leader in the pharmaceutical industry, has appointed Preeti Chhatbar as the new Director of International Biopharma Communications. In her new role, Chhatbar will spearhead strategic communications across key regions, including Asia Pacific, Latin America, the Middle East, and Africa. Her leadership will focus on AstraZeneca's critical therapy areas: Cardiovascular, Renal & Metabolism (CVRM), Respiratory & Immunology (R&I), and Vaccines & Immune Therapies (V&I).With over 20 years of experience in healthcare communications, Preeti Chhatbar brings a wealth of knowledge and expertise to her new position. She has held several senior roles in global pharmaceutical companies, where she successfully managed complex communications strategies, particularly in emerging markets. Her strategic insights are expected to enhance AstraZeneca’s visibility and engagement across the diverse and rapidly evolving biopharma landscape.AstraZeneca’s recent advancements in these therapy areas have been significant. The company's CVRM portfolio has seen substantial growth, with leading products such as Farxiga (dapagliflozin) gaining approvals for heart failure and chronic kidney disease treatments. In the Respiratory & Immunology space, AstraZeneca continues to make strides with biologics like Fasenra (benralizumab), which has shown promise in treating severe asthma. The Vaccines & Immune Therapies unit remains a focal point, particularly after the global success of AstraZeneca's COVID-19 vaccine, Vaxzevria, which has been a key player in the global pandemic response.Chhatbar’s appointment comes at a pivotal time for AstraZeneca as the company continues to strengthen its position in global markets, particularly in regions where the demand for innovative biopharmaceutical solutions is rapidly increasing. Her role will be crucial in shaping the narrative and communication strategies that support AstraZeneca’s mission to transform the lives of patients through science and innovation.In her capacity as Director, Chhatbar will also work closely with regional teams to align AstraZeneca’s communications strategies with local healthcare priorities, ensuring that the company’s messaging resonates with stakeholders across different cultural and regulatory environments. Her leadership is expected to drive impactful communication efforts that support AstraZeneca’s growth and reinforce its commitment to addressing unmet medical needs worldwide.

Wavar, a leading force in agricultural technology and sustainability, has appointed Thought Process Communications as its public relations partner. This strategic partnership aims to bolster Wavar's mission of enhancing farmer profitability through innovative and sustainable practices, ensuring a brighter future for the agricultural sector in India.Founded in 2019, Wavar has rapidly emerged as a pioneer in Integrated Pest Management (IPM) solutions, positively impacting the lives of over 250,000 farmers across 65 districts in eight states. With a robust network of 300+ dealers and IPM farming practices implemented on an average of 40,000 acres, Wavar is on a mission to revolutionize the agricultural landscape. Their commitment to low-residue cropping solutions aligns with global food security goals, ensuring a toxic-free food supply for consumers while addressing the critical challenges of rising costs and stagnant farmer incomes.Sanjay Shirodkar, a Co-founder of Wavar, said: "At Wavar, we are dedicated to creating a sustainable agricultural ecosystem that not only supports farmers but also contributes to global food security. Partnering with Thought Process Communications will give us the strategic push we need to amplify our mission, reach more stakeholders, and bring about meaningful change in the industry."Vinay Maurya, Founder and CEO of Thought Process Communications, expressed his enthusiasm for the collaboration, stating: "We firmly believe in Wavar's mission and are confident that our extensive experience working with fertilizer associations and agritech companies in the past will contribute significantly to their growth and success. Our goal is to ensure that Wavar's innovative solutions and community-driven initiatives gain the recognition they deserve, both within the agricultural sector and beyond."This partnership is poised to enhance Wavar's visibility, reinforce their brand narrative, and support their vision of becoming India's leading Agri IPM brand, covering over 1 million acres of agricultural land and building a robust community of farmers and stakeholders.

Aveek Datta has recently been appointed as the Head of Corporate Communications at Jio Financial Services. Announcing the news on LinkedIn, Datta expressed his enthusiasm, stating, “It’s an honor to join this innovative and entrepreneurial team shaping the future. Exciting times are ahead!”Prior to this, Datta served as the Associate Director of Corporate Communication at CRISIL. With over 14 years of experience in media and communications, his career has evolved from financial journalism to communications and PR, focusing on corporate storytelling, brand management through media relations, thought leadership, strategic content, and crisis communications. Datta has previously worked with media outlets such as Fortune India, Forbes India, The Indian Express, and MINT (HT Media Ltd.).