Prasidha Menon has taken on a new role as the Regional Head of Communications, Brand, and Product, Asia Pacific at Airbnb. This follows her tenure of over two and a half years as the Regional Head of Communications for Airbnb in India and Southeast Asia (SEA).Sharing her excitement with Adgully, Prasidha said, "I am thrilled to share that after spending more than two and a half years as the Regional Head of Communications for Airbnb in India and SEA, I am taking on a new role as Regional Head of Communications, Brand, and Product, Asia Pacific at Airbnb. It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb's growth and expansion globally, and I am excited to play an integral role in this journey."Prior to joining Airbnb, Prasidha served as the Director & Head of Brand, Marketing, and Communications at Optum and as the Vice President and Global Head of Communications in her previous roles.

Acre, a premier integrated marketing and communications agency, has appointed Anna Laskaris as its new Director. Joining Founder Emma Williams, Laskaris will strengthen the agency as it marks its one-year anniversary.With a career spanning Australia and New Zealand at Thrive PR and Edelman, Anna brings a wealth of agency expertise to acre. She has successfully spearheaded numerous earned-led campaigns across various consumer and corporate sectors, working with renowned brands like Airbnb, the LEGO Group, and Afterpay.Anna said: "I am thrilled to officially be a part of Acre Agency. Having supported the team behind the scenes for a few months, I’ve been inspired by the significant potential and opportunities within regional and agricultural Australia. This has been a major motivation for joining forces with Emma. Emma has done such an incredible job establishing the agency over the past year and I’m eager to work closely with her to lead the day-to-day operations and help drive future growth."

Ash McEnaney has joined the independent PR agency Undertow Media as Group Account Director. Undertow Media is a PR, influencer relations & social media agency in Auckland, New Zealand. McEnaney brings a wealth of experience leading successful campaigns for global and local brands at Thrive PR + Communications. Her impressive client list includes LEGO, Airbnb, HelloFresh, and more.Prior to her agency work, McEnaney honed her writing and editorial skills as Assistant Editor at Woman's Day magazine. At Undertow Media, she'll leverage her expertise to champion new clients like Crocs, MOTAT, and TrailLite, while also managing the long-standing Logitech account.“I’ve long been a fan of Undertow Media and their impressive knack for delivering innovative, high-impact work that gets people talking. I’m joining the team at an exciting time; we’re growing at pace with a roster of ambitious clients and exciting projects in the works. And with such a stellar reputation in the industry, I couldn’t be more thrilled to make good things happen with this brilliant bunch,” said McEnaney. Greer Bland, Founder & Managing Director of Undertow Media, said: “We had a long courting period with Ash so I’m beyond stoked to have her finally in the fold. Not only is she incredibly cool, clever and connected, Ash has an innate understanding of what makes the media tick. She’s all about storytelling that sticks and has already hit the ground running with many a media win. As a key member of our management team, we have been thrilled to learn she is also incredibly process-driven – something we shamelessly geek out on as an agency.”