Raffles Doha and Fairmont Doha has named Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy. An Indonesian native and a marketing  communications leader, Mirah brings extensive experience and unwavering dedication to excellence to this vital role. Mirah's expertise includes an in-depth knowledge of Food & Beverages, known for her creative approach to campaigns and extensive network across Southeast Asia. Mirah will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both iconic brands. Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.“I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,” said Mirah Marhaendra. “These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market. My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.”Mirah’s most recent role was as the Director of Marketing and Communications at Raffles Jakarta, a position she has held since June 2021. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.She leads the activations for LVMH Champagne, Veuve Clicquot, Moet Chandon and recently Chandon. In 2022, Mirah received an Accor Global Bernaches Awardee. Accor’s Global Awards recognise outstanding contributions of women and men of Accor whose actions and exemplary behaviour embody the company spirit and values.Mirah won the award with her Corporate Social Responsibility initiative, “Upcycling Fashion”, in celebration of International Women's Day, inspired and in collaboration with BOLD by Veuve Clicquot. She also successfully opened The Dining Room with Asia's Best 50 Restaurant Chef lineup and led the British Soiree initiatives, which are currently adopted and continue at Raffles Jakarta.Before this, she served as the Corporate Public Relations Manager for The Legian Seminyak, Bali from 2015 to 2019 managing the iconic Bali’s Grand Dame and oversee the pre-opening of The Sira, Lombok. Her career also includes notable roles such as Senior Manager of Marketing Communications & Public Relations at Banyan Tree Hotels & Resorts and Marketing Communication Manager at Conrad Hotels & Resorts.Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, expressed their excitement about Mirah’s appointment: “Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset. We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels’ positions as leaders in luxury hospitality.”

London-headquartered Bacchus Agency, an independent, female-founded creative communications & digital marketing agency with offices in New York, Miami and Dubai, has announced the expansion of its VIP and Partnerships division. Bacchus has done this through the addition of a new Head of VIP, Drew Naylor, to further enhance personalised talent services and strategic collaborations. This demonstrates Bacchus's commitment to providing unparalleled experiences for its clients, as well as forging impactful partnerships within the industry.Naylor brings a wealth of knowledge and a proven history of success to Bacchus, having previously worked at luxury fashion house John Smedley where he served as Global Head of VIP, and in various agencies as Head of VIP for brands including The Crown Estate and The Royal Exchange, and LVMH (Veuve Clicquot and Dom Perignon) where he curated exclusive VIP experiences and fostered valuable partnerships.“Our VIP and Partnerships division is going through a period of growth, with this being an ever increasing requirement across our global offices. Although we have always offered this service, we’ve now consolidated the team to be spearheaded by Drew, whose expertise and passion for cultivating exceptional talent experiences aligns perfectly with Bacchus’s ethos," said Anouschka Menzies, Co-Founder of Bacchus Agency. Supporting Naylor, in the GCC is Mary-Joe Srouji who will head up all partnerships and influencer activity across the region. Srouji brings a wealth of experience in influencer relations and partnerships, specialising in the dynamic markets of Dubai and KSA. She has successfully forged and managed high-impact collaborations with top talents, brands, and organisations, building a network of A-list celebrities and a diverse portfolio of influencers. Her experience includes managing influencer relations for esteemed clients such as Estee Lauder Companies, Bayer, and the Saudi Sports for All Federation. Notably, she led the influencer and VIP scope for two key clients at LEAP KSA, the world's most attended tech event. 0Most recently, the Bacchus VIP division attended the 77th Cannes Film Festival and Monaco Grand Prix to support RH’s presence and existing client Lucia Cannes. The RH THREE yacht saw celebrity attendance from supermodels Amelia Gray, Candace Swanepoel, Shanina Shaik and Romée Strijd. The post-premier after-party of ‘Oh Canada’ with Richard Gere, Uma Thurman and Jacob Elordi took place at Lucia Cannes.  Previous successful partnerships have included a Naomi Campbell performing her first ever DJ set in collaboration with Perrier-Jouët, Jack Whitehall fronting a campaign for Ketel One and charity The Felix Project, the late Iris Apfel promoting glassware for Nude, and Deliciously Ella’s takeover of British Land’s Broadgate Circle. The VIP division also hosted a celebration of Supriya Lele’s AW24 LFW show at Manzi’s, in partnership with Katie Grand, and supported the openings of One&Only Hotel Group’s high-profile openings in Dubai and Athens.  The VIP and Partnerships division will continue to focus on providing bespoke services tailored to the unique needs of high-profile individuals, celebrities, and luxury brands. Services offered will include talent strategy and procurement, campaign management, VIP event guest list, brand seeding to VIPs. Services will also include community building across industries such as music, fashion and film as well as influencer collaborations, red carpet management, ambassador programmes, and exclusive access to Bacchus Agency's extensive network of partners and resources. Bacchus has offices in key locations including London, New York, Miami and the GCC with a global reach and a track record of dynamically executing projects on an international scale.

Luxury drinks giant Moët Hennessy has chosen Special PR as a preferred partner for integrated communications in New Zealand. The appointment comes after a competitive pitch involving three agencies.Special PR will handle a range of projects across Moët Hennessy's prestigious New Zealand brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot, and Glenmorangie. Their responsibilities will encompass media relations, influencer marketing, content creation, events and activations, and trade partnerships.The agency can also leverage expertise from the wider Special New Zealand team for design, art direction, and broader communication campaign support."The Special PR team has consistently impressed," said Tony Bradbourne, CEO/CCO and Founder of Special New Zealand. "They've become a regional leader, and this partnership allows them to combine their PR skills with our creative and strategic firepower. This model is already proving highly successful for many of our clients."