Think HQ, a communications agency that creates positive outcomes for people, places and planet, has announced its certification as a B Corporation, joining a global community of businesses committed to high standards of social and environmental performance. With nearly 100 employees, Think HQ earned this prestigious certification under the B Corp's advertising and research classification for agencies with 50 or more employees.Think HQ Founder and Managing Director Jen Sharpe, said:?"As an agency, one of our values is being authentically authentic. B Corp certification further validates who we are and what we have always stood for - positive social change.”Think HQ Chief Strategy Officer Fiona Nixon said: "The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we’re thrilled to now be a part of that community -?one aligned in values, and dedicated to the social and environmental betterment of our world." The B Corp certification process is known for its thorough and demanding nature, assessing companies on various criteria related to their impact on workers, customers, community, and the environment. This certification underscores Think HQ’s commitment to integrating social and environmental considerations into its business operations, reinforcing its role as a leader in fostering positive change through its work. As a newly certified B Corp, Think HQ joins a network of like-minded organizations dedicated to driving meaningful impact and setting a high bar for corporate responsibility.

Havas agencies, including Havas London, Lemz, New York, and Immerse, have lost their B Corporation certifications following an investigation by B Lab. This decision comes after Havas Media signed a contract with Shell, raising concerns about the company's alignment with B Corp values of transparency and sustainability.A B Corporation (or B Corp) is a certification awarded to companies that meet high standards of social and environmental performance, accountability, and transparency. The certification is administered by the nonprofit B Lab, which assesses companies based on their impact on various stakeholders, including workers, customers, community, and the environment. B Corps aim to use business as a force for good, balancing profit and purpose.The B Lab, which oversees B Corp certifications, acted upon complaints highlighting the environmental impact of Havas Media's association with Shell. Clean Creatives, an activist group, led the criticism, urging agencies to avoid partnerships with fossil fuel companies?.The removal of B Corp status reflects growing pressure on agencies to uphold ethical standards, particularly concerning climate change. Activists argue that working with fossil fuel companies contradicts B Corp principles. This incident underscores the broader movement demanding greater accountability within the advertising industry?.

The Folio Society, the London-based publisher of illustrated hardback books, has announced Diffusion as its new agency of record for public relations. This strategic partnership will elevate awareness of Folio's commitment to transforming classic, contemporary, and children's literature into beautifully crafted works of art.Diffusion will spearhead a multi-faceted campaign encompassing media relations, product seeding, and curated book launches. This approach aims to not only showcase the exquisite design and craftsmanship that define every Folio Society book, but also illuminate the company's dedication to sustainable practices as a certified B Corporation."Our books are a labor of love, meticulously crafted to be both aesthetically pleasing and a joy to read," states Joanna Reynolds, CEO of The Folio Society. "In an age dominated by digital experiences, we remain committed to the enduring value of tangible, beautifully crafted books. Diffusion's proven track record in understanding consumer mindsets and meticulous attention to detail make them the ideal partner to connect us with those who cherish the art of exquisite books."Founded in 1947, The Folio Society is an independent, employee-owned company with a rich history of publishing excellence. Diffusion's expertise will further amplify this legacy, ensuring a wider audience appreciates the unique value proposition of Folio Society books.