https://theprpost.com/post/10565/

Bumble taps former Ivanka Trump staff Julie Radford as communications chief

Bumble Inc. has appointed Julie Radford, former chief of staff to Ivanka Trump, as its new Chief Communications and Corporate Affairs Officer. Radford, who began her role in April, will oversee global communications, employee engagement, public policy, and external affairs.Radford's previous experience includes serving Ivanka Trump from 2017 to 2021, focusing on women's issues as a special assistant to the president. She also has experience from the George W. Bush administration and Goldman Sachs' 10,000 Small Businesses initiative, where she worked with Dina Powell McCormick.Notably, Radford was interviewed by the House select committee investigating the January 6, 2021, insurrection. Text messages between her and Trump aide Hope Hicks, released by the committee, revealed their concerns about future job prospects due to Trump's actions.Bumble, founded by Whitney Wolfe Herd, distinguishes itself by empowering women in online dating, initially requiring women to initiate contact in heterosexual matches. However, the company, now part of Bumble Inc., which also owns Badoo, has faced recent challenges. These include user dissatisfaction with the app experience and declining subscription revenue, resulting in a 57% stock drop over the past year. Wolfe Herd, who returned as CEO after a brief departure, aims to reposition Bumble as a "self-love platform."In addition to Radford, Bumble has also hired Vivek Sagi from Eventbrite as Chief Technology Officer and Deirdre Runnette from Flexe as Chief Legal Officer. Wolfe Herd stated these appointments are part of building a strong leadership team for the company's 2025 vision.
https://theprpost.com/post/8170/

Glassdoor appoints Sang Lee as Corporate Communications Manager

Glassdoor, the global leader in insights about jobs and companies, has appointed Sang Lee as its Corporate Communications Manager. In this new role, Lee will spearhead strategic communications initiatives to enhance Glassdoor's brand presence and reputation across global markets.She wrote on her LinkedIN page: "I?ÇÖm thrilled to share that I joined Glassdoor as the Corporate Communications Manager. It?ÇÖs so special to be joining a company that?ÇÖs been critical to my professional journey, dating back to the very first internship interview I was preparing for as a college student." Lee joins Glassdoor with extensive experience in corporate communications, having previously held positions at firms such as Expedia and Bumble, where she was instrumental in developing and executing comprehensive communication strategies that aligned with business goals. At Glassdoor, Lee is expected to drive various communication efforts, including media relations, executive communications, and thought leadership programmes. Her appointment comes as the company continues to expand its global footprint, having recently launched localized websites in several new markets, including Singapore, India, and Brazil, to cater to the growing demand for workplace insights worldwide.Glassdoor, known for its anonymous employee reviews and insights about company culture, salaries, and interview processes, has been enhancing its platform with new tools and features to better support job seekers and employers alike. Recently, the company introduced advanced analytics capabilities, allowing organisations to gain deeper insights into employee sentiment and engagement.With this appointment, Glassdoor continues to strengthen its communications team amid an evolving job market landscape, ensuring it remains a vital resource for millions of job seekers and employers worldwide.
https://theprpost.com/post/7761/

Bumble elevates Lucille McCart to Global Director of Corporate Communications

Dating app Bumble has promoted Lucille McCart to the role of Director of Corporate Communications. This global position will be based out of the company's headquarters in New York City. McCart will be relocating to New York after spending the past five years with Bumble's team in Sydney, where she most recently served as the Director of Communications for the Asia-Pacific (APAC) region.In her new role, McCart is tasked with overseeing Bumble?ÇÖs corporate communications strategy, working closely with senior leadership to enhance the company?ÇÖs global brand presence and stakeholder engagement. Her appointment comes at a pivotal time as Bumble continues to expand its global footprint and introduce innovative features aimed at improving user experience and safety.Before joining Bumble, McCart honed her skills at leading Sydney-based PR agencies Hausmann and the former Map and Page. During her tenure at these agencies, she developed comprehensive communication strategies for a diverse range of clients, demonstrating a keen ability to navigate the evolving media landscape.Bumble, known for its commitment to creating a safe and empowering platform for its users especially women, has recently made headlines with several key initiatives. The company has introduced new features aimed at combating online harassment and promoting respectful interactions, reinforcing its stance on user safety and well-being.In her previous role as Director of APAC Communications, McCart played a crucial role in expanding Bumble's presence in the region, leading impactful campaigns that resonated with local audiences. Her strategic insights and leadership have been instrumental in establishing Bumble as a trusted and innovative brand in the highly competitive dating app market.
https://theprpost.com/post/6586/

Broadcast Revolution launches content production arm

Broadcast Revolution, a Lond-based specialist broadcast PR agency, has expanded its offerings with the launch of BR Studio, a new content production practice.Broadcast Revolution provides broadcast coverage for brands across TV, radio and owned channels.BR Studio will focus on helping brands create and produce content across various platforms, including broadcast television, social media, and their own branded channels.Led by industry veteran Sean-Taylor Williams, BR Studio offers a comprehensive range of services:  Content Strategy Development  Film Production  Video Production  Live Streaming Production  Podcast ProductionWilliams, who joins Broadcast Revolution as Director of Content Strategy, brings extensive experience in advertising and brand strategy for lifestyle and luxury brands, particularly in the drinks sector.His previous work includes campaigns for high-profile clients like the Government of Japan (promoting sake in the UK) and Belmond Hotels (luxury travel brand).Broadcast Revolution CEO Phil Caplin emphasizes the growing demand for integrated broadcast strategies that go beyond traditional media appearances."Our clients are increasingly recognizing the value of broadcast-first approaches," says Caplin. "However, it's not just about getting them on TV shows. BR Studio allows us to create impactful, multi-channel campaigns that leverage the power of broadcasting to connect audiences across different touchpoints."Caplin highlights Williams' creative expertise and brand strategy experience, expressing confidence in his ability to lead BR Studio to success.Williams himself is enthusiastic about joining Broadcast Revolution at this pivotal moment. He sees BR Studio as a powerful tool for clients to achieve real impact and stand out from the competition.Founded in 2019 by former Good Relations broadcast director Caplin, Broadcast Revolution has grown to a team of 18 with a revenue of around ?ú2 million. The agency boasts a diverse client base, including major global brands alongside Bumble, Virgin Media O2, Guide Dogs, and Logistics UK.