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PR Trends: The importance of listening and setting KPIs in a data-led world

Authored by Roshan Mohan, Group MD, PCG.With the unprecedented surge in data and multiple communication channels, it is crucial today for companies to understand the nuances of listening and establish clear parameters for goal achievement. As information moves at lightning speed and consumer preferences shift quickly, traditional methods of communication need to be updated. Nowadays, news emerges from ongoing conversations, influencing the news itself.So, when it comes to PR, how do you know what you set out to achieve and what has been achieved? And how do we measure if what’s been achieved is good or bad?Changing ApproachesToday, communication has to be tailored to suit each audience group. Brands must also ‘listen’ to what is being said about them across multiple platforms and align a campaign to address these perceptions and misconceptions.The one-size-fits-all approach no longer works – at least not effectively. To be heard through the noise, we need to tailor messages that resonate with the reader (or the audience). For instance, a message for millennials might be more visual and casual, while a message for baby boomers might be more formal and text-based.To do this more effectively, it is essential to harness the power of data analytics. AI-enabled tools, such as sentiment analysis and social listening platforms, offer a wealth of information regarding reactions to ongoing campaigns, sentiments related to a brand, what the competition is doing, and more.These insights allow us to design highly targeted campaigns that yield more impactful results and establish us as pivotal contributors to the industry’s evolution and expansion. Additionally, this personalised approach helps companies broaden their reach and connect more deeply with their target audiences.PR professionals play a crucial role in crafting compelling pitches for journalists. By monitoring and understanding real-time trends and data, they can curate the right time to pitch a particular topic, ensuring maximum impact. This proactive approach increases the chances of publishing the story and enhances the brand's visibility and credibility.Establishing KPIsKPIs (Key performance indicators) are crucial in any industry and job. They provide valuable insights into what’s working and what needs adjustment. They help optimise strategies, allocate resources effectively, and demonstrate the tangible value of PR activities to stakeholders. In a field where outcomes can be elusive, KPIs offer a concrete way to measure success and guide future efforts.For the PR sector in India, the quantitative number of coverages has been a standard KPI and often the only one.When you think of curated campaigns and truly listen to what the data tells you – these ‘coverage numbers’ are meaningless. Any good PR professional can amass a set of coverages quickly. But is this truly an indicator of the success of the campaign? Instead of just focusing on the number of coverages, consider KPIs like the audience reading these publications, the alignment of the article with the brand's key messages, the tonality of these coverages, and whether the client stood out in these mentions.What is the audience profile reading these publications? Did the article have the right key messages of the brand? What was the tonality of these coverages? Did the company stand out in these mentions?If the total volume of mentions is a critical requirement, that can be a KPI. However, narrowing it down to a single KPI is a mistake, especially when we have so much data and intelligence available. A single piece of news in a publication followed by the right target audience can have a greater impact than 20 pieces of coverage in random publications.A story placed at the right time in the right publication can do much more to foster positive sentiment than several smaller pieces floating around. This underscores the significant role of PR professionals in shaping public perception and boosting a brand’s reputation and visibility.Before establishing KPIs, a brand should actively listen to what is being said about the company and understand the changes required or the direction it needs to take. This understanding empowers the brand to take control of its narrative and helps make strategic decisions, fostering a sense of control over narrative and strategy.SummationPR experts are often brought in only for specific campaigns with limited goals. KPIs are often established at a basic level without research and understanding of business objectives. Request for a pre-campaign data-driven analysis from your PR partner to help understand where the brand stands and where it needs to go, providing the necessary guidance to establish clear KPIs that help create a more successful campaign.Disclaimer: The views are expressed solely those of the author and do not necessarily reflect the views of the PRPOST.com

PR 27-Aug-2024 PR PCG KPIs Roshan Mohan

Bajaj Finserv promotes Senior Lead for CSR Communication

Bajaj Finserv has elevated Swapna Wazalwar to the position of Senior Lead - CSR Communication. This promotion comes at a time when the company is intensifying its focus on Corporate Social Responsibility (CSR) initiatives. Bajaj Finserv, known for its commitment to social impact, has been actively involved in various projects aimed at empowering vulnerable communities, especially in areas such as education, healthcare, and livelihood enhancement.In the fiscal year 2023, Bajaj Finserv invested significantly in CSR activities, spending over ?117 crore on various projects, with a strong emphasis on youth and child development, as well as financial inclusion for underprivileged sections of society. Their initiatives, such as the Certificate Programme in Banking, Finance, and Insurance (CPBFI), have empowered thousands of first-generation graduates from rural areas, providing them with employment opportunities in the financial sector.Swapna Wazalwar will now play a crucial role in communicating and expanding these impactful initiatives, ensuring that Bajaj Finserv continues to lead in making a meaningful difference in the communities it serves.

marketing 27-Aug-2024 Bajaj Finserv Swapna Wazalwar Corporate Social Responsibility Certificate Programme in Banking finance and Insurance

Nike names Vanessa Marven as Principal Communications Lead

Nike has announced the appointment of Vanessa Marven as Principal, Communications Lead for the Pacific region on a 12-month maternity leave contract. Marven, who brings a wealth of experience from her previous role as Marketing and Communications Director at Advanced Cosmeceuticals, will be stepping into this pivotal position as part of Nike's strategic expansion in the region.Marven's career in communications is marked by notable achievements in both the retail and non-profit sectors. She has held senior leadership roles at renowned brands such as HUGO BOSS and R.M. Williams, where she was instrumental in shaping brand narratives and driving impactful marketing strategies. Her expertise extends beyond the retail industry, with significant contributions to the non-profit sector, showcasing her versatility and broad understanding of diverse communication needs.At Advanced Cosmeceuticals, Marven played a crucial role in enhancing brand visibility and developing comprehensive communication strategies that supported the company's growth and market positioning. Marven's new role at Nike will involve overseeing and enhancing the brand's communications strategy across the Pacific region. Her responsibilities will include leading media relations, crafting strategic messaging, and driving Nike's brand narrative to align with the company's global objectives and regional market dynamics.Nike's decision to bring Marven on board reflects its dedication to leveraging top-tier talent to navigate the evolving landscape of brand communications and maintain its position as a leading global sportswear brand. Her extensive background and proven track record in communications are expected to bring fresh perspectives and strategic insights to Nike's Pacific operations.

Appointments 27-Aug-2024 R.M. Williams Hugo Boss Vanessa Marven Nike

Think HQ achieves B Corp certification

Think HQ, a communications agency that creates positive outcomes for people, places and planet, has announced its certification as a B Corporation, joining a global community of businesses committed to high standards of social and environmental performance. With nearly 100 employees, Think HQ earned this prestigious certification under the B Corp's advertising and research classification for agencies with 50 or more employees.Think HQ Founder and Managing Director Jen Sharpe, said:?"As an agency, one of our values is being authentically authentic. B Corp certification further validates who we are and what we have always stood for - positive social change.”Think HQ Chief Strategy Officer Fiona Nixon said: "The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we’re thrilled to now be a part of that community -?one aligned in values, and dedicated to the social and environmental betterment of our world." The B Corp certification process is known for its thorough and demanding nature, assessing companies on various criteria related to their impact on workers, customers, community, and the environment. This certification underscores Think HQ’s commitment to integrating social and environmental considerations into its business operations, reinforcing its role as a leader in fostering positive change through its work. As a newly certified B Corp, Think HQ joins a network of like-minded organizations dedicated to driving meaningful impact and setting a high bar for corporate responsibility.

marketing 27-Aug-2024 Think HQ B Corporation Jen Sharpe

OpenAI names Hannah Wong as its first Chief Communications Officer

OpenAI has appointed Hannah Wong as its first Chief Communications Officer, signaling a significant investment in its public relations and messaging strategy. Wong, who joined the company in 2021 from Apple, will oversee all aspects of communications, from media relations to social media and community engagement.The move comes as OpenAI continues to rapidly develop and deploy new AI technologies, while facing increasing regulatory scrutiny and concerns from various stakeholders. The company's communications team has grown substantially in recent years, reflecting the growing complexity of its public relations challenges.Wong emphasizes the importance of clear and accessible communication, especially in a field that can be complex and intimidating for many. "We must use broad, simple language," she says, "knowing that this is going to impact everybody's lives in different ways."OpenAI's communications team plays a crucial role in educating the public about the potential benefits and risks of AI technologies. By providing clear and informative messaging, the company aims to foster a better understanding of its products and their implications for society.As OpenAI continues to push the boundaries of AI research, Wong and her team will be tasked with explaining these advancements in a way that is both informative and accessible to a wide audience.

Appointments 27-Aug-2024 Apple Hannah Wong OpenAI

Raffles & Fairmont Doha appoint Mirah Marhaendra as Marketing Director

Raffles Doha and Fairmont Doha has named Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy. An Indonesian native and a marketing communications leader, Mirah brings extensive experience and unwavering dedication to excellence to this vital role. Mirah's expertise includes an in-depth knowledge of Food & Beverages, known for her creative approach to campaigns and extensive network across Southeast Asia. Mirah will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both iconic brands. Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.“I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,” said Mirah Marhaendra. “These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market. My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.”Mirah’s most recent role was as the Director of Marketing and Communications at Raffles Jakarta, a position she has held since June 2021. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.She leads the activations for LVMH Champagne, Veuve Clicquot, Moet Chandon and recently Chandon. In 2022, Mirah received an Accor Global Bernaches Awardee. Accor’s Global Awards recognise outstanding contributions of women and men of Accor whose actions and exemplary behaviour embody the company spirit and values.Mirah won the award with her Corporate Social Responsibility initiative, “Upcycling Fashion”, in celebration of International Women's Day, inspired and in collaboration with BOLD by Veuve Clicquot. She also successfully opened The Dining Room with Asia's Best 50 Restaurant Chef lineup and led the British Soiree initiatives, which are currently adopted and continue at Raffles Jakarta.Before this, she served as the Corporate Public Relations Manager for The Legian Seminyak, Bali from 2015 to 2019 managing the iconic Bali’s Grand Dame and oversee the pre-opening of The Sira, Lombok. Her career also includes notable roles such as Senior Manager of Marketing Communications & Public Relations at Banyan Tree Hotels & Resorts and Marketing Communication Manager at Conrad Hotels & Resorts.Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, expressed their excitement about Mirah’s appointment: “Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset. We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels’ positions as leaders in luxury hospitality.”

Appointments 27-Aug-2024 Veuve Clicquot Anna Olsson The Legian Seminyak Mirah Marhaendra Fairmont Doha Raffles Doha

PRSI Ahmedabad hosts Roundtable on PR's Future Challenges

The Ahmedabad chapter of the Public Relations Society of India (PRSI) recently organised a roundtable discussion on the theme ‘Future Challenges & Opportunities in the Field of PR’. The event, held on Friday, brought together public relations professionals from the industry to explore the evolving landscape of Public Relations in the fast emerging digital era.Members who remained present include Mr Nikhil Aboti (Kinesis Communications), Mr Dilip Thakkar (Founder – Gopi Dining), Mr Santosh Zokarkar (Anant National University), Dr Nishit Joshi (Doordarshan), Mr Jeet Dholakia (Jio Cinema), Mr Baiju Govindan (Kinesis Communications), Mr Malhar Dave (Viewfinder), Mr Vipul Shukla (Vital Relations), Mr Swapan Dholakia (Hire4Higher Consulting), Mr Vaibhav Shah (Strategic Growth Advisors Private Limited), Ms Bijal Thakkar (PR Consultant), Mr Divyesh Dabhi (Genius Marcom), Mr. Hemant Sadkar (Simulations PR), Mr Vicky Shah (Vacha Consultancy), Mr Dhaval Khunt (Reliance Industries) and Mr Unmesh Dixit (Ahmedabad Management Association).The session was moderated by Mr Nikhil Aboti, Chairman, PRSI Ahmedabad chapter, who initiated the discussion about the impact of digital media on PR practices. At the outset, participants discussed at length about the shrinking space in traditional print media and the challenges PR consultancies face in meeting high expectations of the clients. Members also highlighted a commonly prevalent misconception about PR yielding instant results, whereas PR is actually a process-oriented discipline focused on communication.Members talked about the credibility and effectiveness of digital influencers, the problem of superficial metrics, like follower counts, often used to measure influencer impact without verifying authenticity, in detail. All unanimously agreed on how despite the changing approach of clients, the core principles of PR remain the same.During the discussion, a member also highlighted the sheer lack of awareness or understanding about the Public Relations Profession among clients. The member lucidly explained how the true nature of PR is seldom understood and often confused with advertising or sales and how PR is at its core about building and maintaining reputation over time, irrespective of the medium. In fact, members present during the discussion strongly advocated that PR professionals must return to the basics of effective communication, regardless of the media platform, which is bound to evolve over time.The discussion later shifted to the role of PR in organisational decision-making. Opinions of members present during the discussions varied on whether PR has gained importance in boardrooms, with some participants arguing that it still lacks the recognition it deserves, as compared to advertising agencies, which are often seen as more creative and provide more tangible results, which makes them more integral to business and marketing strategies. This led to a deliberation on how AVEs still continue to be the benchmark for measuring the effectiveness of a PR campaign, in spite of it being a redundant measurement tool considering the fast-changing media and audience landscape. Participants also discussed the relevance of regional versus national PR agencies and how their prominence is growing. The participants also spoke about how AI and other technological advancements have influenced the evolution of the PR and communications landscape over time and the measures required for industry professionals to stay relevant.The session ended with a call for greater awareness and understanding of the PR profession, both within the industry and among clients.

PR 27-Aug-2024 Public Relations Society of India Mr Nikhil Aboti Mr Dilip Thakkar Mr Santosh Zokarkar

Edelman names Yuliani Setiadi as Head of Digital for Southeast Asia

Yuliani Setiadi has been appointed Head of Digital for Southeast Asia at Edelman. Based in Singapore, she will oversee the firm's digital strategy across the region, focusing on innovative solutions that build trust and drive long-term growth for clients.Previously, Setiadi served as Head of Digital for Hong Kong and Taiwan at Edelman. She will continue to report to Jamshed Wadia, Vice Chair of Digital for Edelman Asia Pacific.With over 18 years of experience in brand planning, digital, and integrated marketing, Setiadi has worked across Asia and the Netherlands. Before joining Edelman in 2022, she held leadership roles at Ogilvy, where she led client relationships and expanded the agency's digital offerings in Indonesia and Hong Kong."She brings a well-rounded perspective, with deep experience not only in digital but also in integrated marketing across a wide range of industries - from CPG, retail, and automotive to B2B and healthcare. Her creative and human-centric approach, combined with her extensive regional expertise, will be crucial as we continue to scale our digital capabilities in Southeast Asia," said Jamshed Wadia."In this region, where digital maturity varies widely, there is a unique opportunity to lead by example- creating transparent, authentic, and impactful digital experiences that drive both action and growth. I’m excited to collaborate with our talented teams across SEA to push the boundaries of what’s possible in digital," Yuliani said.

Appointments 27-Aug-2024 SEA Jamshed Wadia Edelman Yuliani Setiadi

Kathleen Quéré joins We Are Different as Performance Manager

We Are Different, a Sydney-based PR agency, has appointed Kathleen Quéré as Performance Manager. Quéré brings a wealth of experience in public relations and account management to her new role.Prior to joining We Are Different, Quéré held positions at COMPASS STUDIO as Public Relations Account Manager, Agent99 Public Relations, and The 6AM Agency. Her previous roles have equipped her with a strong understanding of the public relations landscape and the ability to drive impactful campaigns.In her new role at We Are Different, Quéré will be responsible for overseeing performance metrics, analyzing campaign data, and optimizing strategies. Her expertise will contribute to the agency's continued success in delivering exceptional results for its clients.

Appointments 27-Aug-2024 We Are Different Kathleen Quéré COMPASS STUDIO Agent99 Public Relations The 6AM Agency

Airin I. Stanyawati H. joins Tory Burch Indonesia at Time International

Time International, which manages and operates multi-brand retail stores as well as mono-brand boutiques, has appointed Airin I. Stanyawati H. as its Marketing Communications Manager for the Tory Burch Indonesia brand.In her new role, Airin will be responsible for overseeing all aspects of marketing communications for Tory Burch Indonesia, including public relations, social media, advertising, and events. With her extensive experience in the luxury lifestyle and fashion retail industries, Airin is well-equipped to drive brand awareness, engagement, and sales in the Indonesian market.Prior to joining Time International, Airin worked at Ismaya, where she managed marketing strategies for popular F&B luxury lifestyle brands such as Flor and Cafe Kissa. Her previous experience also includes positions at Hangry and various fashion retail companies.Airin's appointment is a significant addition to Time International's team, and her expertise will contribute to the continued success of the Tory Burch brand in Indonesia.

Appointments 27-Aug-2024 Cafe Kissa. Flor Ismaya Tory Burch Airin I. Stanyawati H. Time International

Sapience Communications opens Dubai office

Sapience Communications, a London-based corporate communications and digital marketing agency, has opened a new office in Dubai Media City. This move supports the agency's expansion in the Gulf, the broader Middle East, and India.Dubai Media City, a hub for digital and creative industries, is home to several global and local media brands, making it an ideal location for Sapience's growth strategy in the region. The new office will be led by Irina Bond, who brings experience from Barclays Capital, the European Bank of Reconstruction and Development (EBRD), and a successful healthcare consultancy business.Iain Allison, a board advisor based in Dubai, is a former broadcast media marketing executive with experience running Indian operations for an international investment bank and co-founding a successful payments business that became Xoom, acquired by PayPal.Leading Sapience's Indian clients, including DLF, is Shubhi Grover, an award-winning PR and brand management professional with a master's in public communications from the London School of Economics. She is supported by Sanjana Chawla, the digital marketing lead specializing in influencer marketing, lead generation, and digital strategies.Co-founder and CEO Richard Morgan Evans, who has strong ties to the Middle East, regularly visits the region to support the company's presence. Sapience’s notable clients in the region include Zayed Sustainability Prize, Qatar Insurance Group, and SISCO Holding.Richard Morgan Evans commented: "We are pleased to announce the opening of our Dubai office, a strategic commitment to our clients in the Gulf and Middle East markets. Our Dubai office will also enhance our ability to support clients from India in achieving their growth goals. I am also happy to be able to capitalise on my long association with the Middle East and the network of strong relationships I have established. India too is increasingly a country where we are building up a presence and our Dubai office allows us to better help our clients from India achieve their growth goals.”Irina Bond, senior consultant Middle East and India at Sapience Communications, commented: “I am excited to help Sapience pursue its growth ambitions and use my business and marketing experience to assists its clients in the region with their own expansion plans. I have thoroughly enjoyed all the meetings I have had with a variety of businesses from a broad range of sectors in recent months and I look forward to further strengthening our bonds with them and forging new partnerships and relationships among companies in the UAE, India and beyond.”

marketing 27-Aug-2024 Irina Bond Richard Morgan Evans Sanjana Chawla Shubhi Grover Xoom Iain Allison Dubai Media City Sapience Communications

ERA Communications appoints Khushil Vaswani as COO

ERA Communications has named Khushil Vaswani as its new Chief Operating Officer, leading the firm's market leadership teams across Southeast Asia. Vaswani will report to ERA's Managing Director, Anthony Larmon, and work closely with regional teams to enhance the firm's capacity for coordinated, multi-market solutions.With 20 years of agency experience, Vaswani joins ERA from Wachsman, where he held a director role. He previously spent 12 years at Weber Shandwick, rising to SVP of client experience, and has also worked with Jetstar.“ERA’s growth ambitions mirror my own, and I look forward to sharing my global agency experience with the team, developing capabilities and providing world-class consulting to all current and prospective ERA clients,” said Vaswani.“The opportunity in this region, for independent players like us, who truly understand and care about the markets that we operate in is immense, and it’s time to build our leadership team. Khushil’s extensive experience and proven track record in managing complex, multi-market communications programs make him an invaluable addition to our firm,”

Appointments 26-Aug-2024 Anthony Larmon SVP Weber Shandwick Jetstar Wachsman Khushil Vaswani ERA Communications

Corporate advisory firm Ideavore Advisory LLP launches

Ideavore Advisory LLP, a new venture led by industry leaders Rohit Adya, Arvind Salunke, Amit Dogra, Proful Lall, and Manish Shyam, has announced its official launch. The firm is dedicated to empowering businesses with strategies to thrive in the ever-changing Indian public policy landscape.Ideavore Advisory LLP is a public policy and corporate affairs advisory firm that helps corporates navigate the complexities of the Indian public policy process and build strong stakeholder relationships. The firm’s team of experienced professionals deeply understands the Indian public policy process and the key stakeholders involved.Ideavore is a term used to describe people who are passionate about generating new ideas and bringing them to life. Ideavores are constantly brainstorming, experimenting, and prototyping new ways of doing things. They are not afraid to challenge the status quo and think outside the box. That’s what each one of us is and walk the talk of our values which we as a team will create this valuable respected organisation. “We are excited to launch Ideavore Advisory LLP, which aims to provide bespoke strategies tailored to meet the unique needs of each business,” said Rohit Adya, Founder Chairman of Ideavore Advisory LLP. “Our team is committed to cultivating lasting relationships with our clients and stakeholders, ensuring a seamless experience and sustainable outcomes.” Arvind Salunke, Founder Director, Ideavore Advisory LLP, added “At Ideavore we are focussing towards empowering seamless business operations with strategic corporate affairs solutions for our clients for a stronger, more connected business future. Proful Lall, Director -North at Ideavore Advisory LLP, added” "Delighted to be a part of Ideavore as we embark on our journey. Looking forward to delivering what Ideavore stands for - passionate about generating new ideas, and solutions and bringing them to life!" Amit Dogra, Director -West at Ideavore Advisory LLP, added: "Excited to be a part of the great team, where we work with our clients as partners to brainstorming and experiment with new ways to work the right things for their business expansion." Manish Shyam, Director -South at Ideavore Advisory LLP, said: “I am delighted to be a part of Ideavore Advisory, a firm dedicated to understanding and influencing the forces that shape industries and communities. Together, we look forward to driving meaningful change and creating lasting impact." The firm offers various services, including public policy and corporate affairs strategies, advocacy and planning, stakeholder engagement and management, corporate social responsibility advisory, and crisis communication and management. With a deep understanding of the evolving dynamics of the Indian public policy and corporate affairs space, Ideavore Advisory LLP is well-equipped to help businesses navigate the complexities of this space.

marketing 26-Aug-2024 Manish Shyam Amit Dogra Proful Lall Arvind Salunke Rohit Adya Ideavore Advisory LLP

EQT taps Anita Davis as MD, corporate communications and APAC head

EQT has appointed Anita Davis as the Managing Director of Corporate Communications and Head of Asia Pacific Corporate Communications. Based in the Hong Kong office, Davis will oversee the firm's external and internal communications across the APAC region, while also providing strategic communication guidance to EQT’s portfolio companies and executive teams.Anita Davis brings a wealth of experience to her new role, having spent the last decade at KKR, where she served as Director and Head of Asia Pacific Corporate Communications. Her extensive background in the industry includes a strong foundation in journalism, with previous reporting roles at prominent finance and trade publications, such as Euromoney Institutional Investor and the Asian Venture Capital.In her new position at EQT, Davis is expected to play a pivotal role in shaping the firm’s communication strategies, enhancing its presence in the Asia Pacific region, and supporting its continued growth and investment initiatives. Her experience and expertise in both corporate communications and media make her a valuable addition to EQT's leadership team.

Appointments 26-Aug-2024 Asian Venture Capital Euromoney Institutional Investor KKR Anita Davis EQT

Havas Malaysia to drive Proton's electric vehicle launch

Havas Malaysia has been selected to lead the marketing efforts for Proton's new electric vehicle sub-brand e.MAS. This significant win highlights Havas Malaysia's strength in combining creative, media, and public relations expertise to deliver a cohesive marketing strategy.As the lead agency, Havas Malaysia will oversee the strategic planning, creative direction, and social media initiatives for the e.MAS launch. They will be supported by two key partners: Invictus Blue, responsible for media planning and buying, and H/Advisors Klareco, handling public relations efforts.The collaboration between these agencies aims to ensure a successful and impactful introduction of Proton's electric vehicle lineup in Malaysia, a key market for the automotive giant. The launch of e.MAS represents Proton's commitment to innovation and sustainability, as the company positions itself at the forefront of the rapidly growing EV market in the region.Nizwani Shahar, Chief Executive Officer, Havas Malaysia, said: "This is a landmark achievement for Havas Malaysia. To be the integrated marketing partner for our national pride and joy, Proton e.MAS, is a significant responsibility that we are committed to fulfilling with our utmost abilities and capabilities.” The e.MAS launch is anticipated to be a major milestone for Proton as it expands its portfolio into the electric vehicle segment. With growing consumer interest in eco-friendly transportation options, this launch is expected to attract significant attention and set new standards in the Malaysian automotive industry.Havas Malaysia’s integrated approach, supported by Invictus Blue and H/Advisors Klareco, will be crucial in driving the campaign’s success, ensuring that Proton’s e.MAS brand resonates with a broad audience and establishes a strong presence in the competitive EV market.

marketing 26-Aug-2024 Proton Nizwani Shahar H/Advisors Klareco Invictus Blue e.MAS Havas Malaysia

WBD elevates Natalie Dubois to Senior Publicity Manager for ANZ

Warner Bros. Discovery has announced the promotion of Natalie Dubois to the position of Senior Publicity Manager for Australia and New Zealand. Dubois, who joined the company in August 2021 as the Publicity Lead for Australia, will now oversee broader regional responsibilities in her elevated role.Dubois brings over 18 years of extensive experience in television, entertainment, production, marketing, and publicity to her new position. Her tenure at Warner Bros. Discovery has been marked by successful campaigns and strategic media engagement, contributing significantly to the company’s presence in the Australian market.Before joining Warner Bros. Discovery, Dubois held key roles at prominent media companies, where she honed her expertise in driving publicity efforts for high-profile television shows and entertainment events. Her strategic approach and deep industry knowledge have earned her recognition as a leader in the field.In her new role, Dubois will lead the publicity efforts for Warner Bros. Discovery’s diverse portfolio of content across Australia and New Zealand, focusing on maximizing visibility and engagement for the company’s programming and initiatives. She will also work closely with local and international teams to drive cohesive and impactful publicity strategies.This promotion comes at a pivotal time for Warner Bros. Discovery as the company continues to expand its footprint in the Asia-Pacific region. With the recent merger of WarnerMedia and Discovery, Inc., the company has been focusing on strengthening its global presence, with Australia and New Zealand being key markets.Warner Bros. Discovery has been actively enhancing its regional operations, with recent moves including the launch of new content offerings and partnerships aimed at capturing a larger share of the Australian and New Zealand markets. Dubois’ appointment is seen as a strategic step in aligning the company’s publicity strategies with its broader business objectives in these key territories.As Warner Bros. Discovery continues to roll out its streaming platform, Max, across various international markets, including Australia, Dubois will be instrumental in driving the platform’s promotional efforts, ensuring that it resonates with local audiences while maintaining the global brand’s integrity.Dubois’ promotion is effective immediately, and she will continue to be based in Sydney, reporting to the Head of Communications for Warner Bros. Discovery Asia-Pacific.

marketing 26-Aug-2024 Max WarnerMedia Natalie Dubois Warner Bros. Discovery

Primex Media Services secures PR Mandate for JITO National Youth Conclave-2024

Surat-based Primex Media Services, a premier Public Relations (PR) agency in India, has been entrusted with the Public Relations (PR) mandate for the highly anticipated JITO National Youth Conclave 2024. The agency will take charge of all the communication initiatives and chart PR strategies, oversee media presence, and overall reputation management of the conclave.Gaurav Dhariwal, Chairman of JITO Youth Wing, expressed his enthusiasm about the partnership, stating, “The JITO National Youth Conclave 2024 is a landmark event for us. Collaborating with a top-tier PR agency like Primex Media Services ensures that our event will receive the visibility and recognition it deserves. We are excited to work closely with them.”Nitesh Desai, Director of Primex Media Services, shared his excitement, saying, “We are honored to handle the PR and media relations for such a significant event. The JITO National Youth Conclave-2024 is an essential platform for young entrepreneurs and professionals, and we are committed to amplifying its impact. Our media strategy will ensure that the event reaches new heights of success.”Key members of the JITO National Youth Conclave includes Pradip Singhi, Ashesh Doshi, Prakash Dungani, Mitesh Gandhi, Veekas Doshi, Dhruv Mardia, and Jenish Jain, who played pivotal roles in organizing the conclave.

PR 26-Aug-2024 Jenish Jain Dhruv Mardia Veekas Doshi Mitesh Gandhi Prakash Dungani Ashesh Doshi Pradip Singhi Nitesh Desai Gaurav Dhariwal JITO National Youth Conclave 2024 Primex Media Services

New Executive Committee for PRSI-Chennai Chapter

Mr. Ramkumar Singaram, Chief Executive Officer of Catalyst PR, has been elected as the Chairman of the Chennai Chapter of the Public Relations Society of India (PRSI).The other newly elected committee members are Mr. Muthu Kumar Balu, Manager-Activations, Minmini, as Vice Chairman; Dr. N Raja, Assistant Professor, Sathyabama Deemed University, as Secretary; Dr. S.Shridevi, Assistant Professor, M.O.P. Vaishnav College for Women, as treasurer; Mr. S. Sampath Kumar, Assistant Professor, Vels Deemed University, as Joint Secretary; Mr.V. Kalidoss, Former Sr. Manager-PR, SPIC, Mr. D. Om Prakash Narayan, Senior Public Relations Officer, Southern Railway and Mr. V. Ramesh Kumar, Founder Director, Srushti Communications, Ex-officio as Executive Committee Members. The new officers were unanimously elected at the recent Annual General Meeting of the association. This new committee will hold the post for the next two years. It is noteworthy that the PRSI organization has been functioning since 1958 with more than 3000 members in 23 cities across India.

PR 24-Aug-2024 Mr. D. Om Prakash Narayan Mr.V. Kalidoss Mr. S. Sampath Kumar Dr. S.Shridevi Dr. N Raja Mr. Muthu Kumar Balu Catalyst PR Mr. Ramkumar Singaram

Sandipan Ghatak joins Jubilant Bhartia Group as VP of Marketing & Communication

Sandipan Ghatak has taken on the role of Vice President of Corporate Marketing & Communications at Jubilant Bhartia Group. Prior to this, he served as Vice President and Head of Corporate Communications & CSR at Max Healthcare. In a LinkedIn post, he expressed his enthusiasm, stating, "Thrilled to announce my new role at Jubilant Bhartia Group as Vice President of Corporate Marketing & Communications for Jubilant Pharmova and Jubilant Ingrevia. Looking forward to this journey of growth and learning!"Ghatak brings over two decades of experience in the communications field, having worked in industries such as Telecommunications, FMCG, Consumer Health, QSR, and Travel. He has held significant positions in major organizations like Johnson & Johnson, PepsiCo, Bharti Airtel, among others.

Appointments 23-Aug-2024 Sandipan Ghatak Jubilant Bhartia Group Max Healthcare Jubilant Pharmova Jubilant Ingrevia telecommunications FMCG Consumer Health QSR travel Johnson & Johnson PepsiCo Bharti Airtel

Weber Shandwick appoints Marianna Ruiz as CCO in North America

Weber Shandwick has named Marianna Ruiz as Chief Creative Officer of Creative Growth for North America, a newly established role within the agency. Ruiz, who will begin her tenure in September, will report to Robyn Adelson, Chief Strategy Officer for North America. In her new role, Ruiz will lead creative efforts tied to new business development and foster stronger relationships with both new and existing clients, aiming to elevate the quality of work and unlock new creative opportunities.Ruiz's immediate focus will be on connecting with her team, understanding their capabilities, and helping them enhance their skills. She also plans to unify the creative department across different regions, driving revenue growth and improving the quality of work across the network.Ruiz joins Weber Shandwick from Edelman, where she served as Executive Creative Director. Her previous roles include creative leadership positions at Havas and FCB Global.In addition to Ruiz’s appointment, Weber Shandwick has promoted Jeff Immel, a 14-year veteran of the firm, to Chief Creative Officer for Chicago. Immel, who will report to Sheila Mulligan, Central Region President, previously served as Executive Creative Director. There are no plans to replace his former role. Immel has led award-winning campaigns, including the Cannes Lions Grand Prix-winning Pop-Tarts Edible Mascot campaign, and he will continue to oversee the firm’s creative work for Kellanova.Weber Shandwick is part of The Weber Shandwick Collective, which also includes several other leading firms. Last month, Gail Heimann, CEO of The Weber Shandwick Collective, announced her retirement in November, with agency president Susan Howe set to succeed her.

Appointments 23-Aug-2024 Susan Howe Gail Heimann Sheila Mulligan Jeff Immel Marianna Ruiz Weber Shandwick

Wright Communications expands team with key appointments

New Zealand-based agency Wright Communications has announced two significant hires:- Amy Robens has been appointed to the newly created position of Group Account Director - Consumer and NGO. In this role, she will help shape the agency's future direction in these sectors, ensuring clients receive tailored and effective communication strategies.- Melanie Araya has joined the team as an Account Executive.Nikki Wright, Managing Director of Wright Communications, stated: "Amy’s presence strengthens our ability to deliver intelligent, authentic brand narratives that resonate deeply and build lasting trust."Amy Robens also shared her thoughts on the new role: "Our team is committed to helping brands with products or services that support Kiwis in transitioning to sustainable lifestyles and seek recognition for doing the right thing."

Appointments 23-Aug-2024 Nikki Wright Melanie Araya Amy Robens Wright Communications

Explore Louisiana names Gate 7 as ANZ Marketing Agency

Explore Louisiana has named Gate 7 as its trade development, public relations, and social media agency for the Australian and New Zealand markets. This partnership marks the second year of collaboration between the two, following a series of successful projects in 2023. Explore Louisiana has solidified its ongoing relationship with Gate 7 by becoming a retained client.Gate 7 will take on the responsibility of promoting all regions of Louisiana through a comprehensive campaign targeting the Australian and New Zealand markets. The campaign will encompass trade development, public relations, and social media efforts.Jo Palmer, Founder and Managing Director of Gate 7, expressed her enthusiasm for the partnership: "We couldn't be more excited to join forces with Explore Louisiana, a state where history, culture, and Southern hospitality converge in a truly remarkable way. Visitors from both Australia and New Zealand continue to prioritize travel, and as the numbers show, Louisiana is a must-see destination for them. We're also thrilled to broaden our work with the state, diving into trade, PR, and social media as we continue to evolve and deliver creative, integrated marketing programs for our clients."

marketing 23-Aug-2024 Jo Palmer Gate 7 Explore Louisiana

Shaun Rigby is now Director of Public Affairs at Independent Schools Australia

Independent Schools Australia (ISA) has appointed Shaun Rigby as its new Director of Public Affairs and Communications. With a wealth of experience in public policy, government relations, and strategic communications, Rigby will be instrumental in advancing the interests of independent schools across the nation.Prior to joining ISA, Rigby held senior leadership positions in both the public and private sectors. His expertise in government relations and advocacy will be invaluable in navigating the complex policy landscape and ensuring that the voices of independent schools are heard at the highest levels of government.In his new role, Rigby will be responsible for developing and implementing a comprehensive communications strategy to promote the benefits of independent education and engage with key stakeholders, including parents, teachers, and policymakers.

Appointments 23-Aug-2024 Communications Public Affairs Shaun Rigby Independent Schools Australia

Havas Singapore promotes Kenny Yap to COO at Havas Play

Havas Singapore has announced the promotion of Kenny Yap to Chief Operating Officer at Havas Play, the specialized division within Havas Media Network. This move is part of the company's expansion plans in Singapore.In his new role, Kenny will lead the development and implementation of strategic initiatives and partnerships, while also overseeing commercial and operational responsibilities. He will continue to manage the operations of Havas Red in Singapore.Kenny joined Havas in 2017 and has played a key role in shaping the agency's integrated offerings, including social media, content, public relations, influencer marketing, and social media commerce. His promotion marks a significant milestone in Havas Singapore's growth and expansion.Rana Barua, Group CEO, India, Southeast Asia & North Asia at Havas, said: "Kenny has been a key member of our leadership team in Singapore, significantly enhancing the agency's capabilities and leading to numerous new business successes. We have ambitious plans for Havas Media Network in this region, and Havas Play will be key to expanding our diverse capabilities into sports, events, culture and multiple IPs that connect with brands and consumers, allowing us to make an effective difference and deliver impactful results."

marketing 22-Aug-2024 Rana Barua HAVAS RED Havas Media Network Havas Play Kenny Yap Havas Singapore

Explore the power of PR articles for elevated brand visibility Brandcasting

Authored by Prateek Chandani -Founder & CEO of BrandcastingIn today's competitive landscape, public relations (PR) has emerged as a vital tool for businesses to enhance brand visibility and reputation. When crafted effectively, PR articles can captivate audiences, convey valuable information, and foster trust.Key Components of Effective PR Articles:Engaging Storytelling: A well-crafted narrative can resonate with readers and make your brand memorable.Informative Content: Providing valuable insights and addressing audience needs can position your brand as a trusted authority.Subtle Promotion: Highlight your brand's unique qualities without being overly promotional.Credibility and Trust: Build a strong reputation through honest and transparent communication.Professional Tone: Maintain a polished and professional style that aligns with your brand's image.Longevity: Create content that remains relevant and valuable over time.Brandcasting: A Strategic Partner for PR SuccessBrandcasting, a leading PR agency, specializes in helping businesses leverage the power of PR to achieve their goals. Their expertise lies in:Media Relationships: Building strong connections with influential media figures to secure coverage and partnerships.Content Marketing: Developing high-quality press releases that resonate with both your brand's messaging and media gatekeepers.Media Pitching: Strategically pitching your stories to relevant journalists and editors to generate interest and engagement.Distribution Networks: Leveraging a wide network of media outlets to ensure maximum reach and visibility.Monitoring and Follow-up: Tracking media coverage and maintaining ongoing communication with journalists to provide additional information as needed.The Benefits of PR Coverage with BrandcastingEnhanced Visibility: Gain exposure in reputable media outlets and increase brand awareness.Building Trust: Strengthen your brand's credibility and reputation among target audiences.Targeted Reach: Ensure your PR articles reach the right audience through strategic placement.Expert Touch: Benefit from Brandcasting's skilled team for crafting and pitching compelling PR stories.ConclusionBy partnering with Brandcasting, you can effectively harness the power of PR to elevate your brand, build relationships, and achieve your business objectives. With their strategic approach and deep understanding of the media landscape, Brandcasting is your trusted partner in unlocking the full potential of PR.Disclaimer: The views are expressed solely those of the author and do not necessarily reflect the views of the PRPOST.COM

PR 22-Aug-2024 Engaging Storytelling Informative Content Subtle Promotion Enhanced Visibility Building Trust Targeted Reach

Supreme Group acquires life science marketing & PR agency BioStrata

Supreme Group has announced the acquisition of BioStrata, an award-winning agency offering comprehensive marketing communication services to the life science sector. Based in Cambridge, England, and servicing clients globally, BioStrata has helped more than 200 life science organizations achieve their business goals across life science research tools, medical devices, diagnostics, contract research and manufacturing, biopharma, and other areas.This strategic addition, backed by growth-oriented private equity firm Trinity Hunt Partners, will add BioStrata’s best-in-class services to Supreme Group’s platform dedicated to providing industry-leading business, marketing, and communications services to a broad range of life science and healthcare companies.“This fourth acquisition marks a significant milestone on our path to building a world-class platform serving a broad range of companies in life science and healthcare," said Tom Donnelly, CEO, Supreme Group. “BioStrata’s integrated communications and marketing expertise will enable us to better serve the diverse needs of life science companies, broaden our client base, and further expand our footprint in the UK and Europe.”BioStrata's leadership will remain in place, and the agency will continue to operate under its brand name as a standalone organization within Supreme Group. Clare Russell, co-founder and Managing Director of BioStrata, will take the role of President, while Paul Avery, co-founder and CEO of BioStrata, will assume the role of VP Marketing for Supreme Group.“Joining Supreme Group opens up exciting new possibilities for BioStrata, our clients, and our team,” said Clare Russell. “This partnership strengthens our position in the life science marketing landscape and enhances our service offering with specialized digital expertise. It also brings new growth opportunities for our talented team. We’re thrilled to work alongside Supreme Group’s leadership, who share our commitment to excellence, passion for the life science sector, and dedication to fostering a positive, engaging, and prosperous work environment for our people.”“At Trinity Hunt, we invest in people-based healthcare and business services companies that are leaders in their field,” said Mike Steindorf, partner at Trinity Hunt. “The addition of BioStrata to our portfolio, alongside Supreme Optimization, Clarity Quest, and Health+Commerce, marks a key step to creating the world’s premier life science marketing and communications provider. Under Tom’s dynamic leadership as CEO, we’re enthusiastic about nurturing these companies and exploring opportunities to welcome more outstanding businesses to the platform.”Fabric Business Solutions, with a team led by Tim O'Connor and Mark Stroud, served as the exclusive advisor to BioStrata during this process.

PR 22-Aug-2024 Mark Stroud Tim O\'Connor Fabric Business Solutions Mike Steindorf Trinity Hunt Clare Russell Paul Avery Tom Donnelly BioStrata Supreme Group

The Meatmen Group enters Malaysia with Goodbite Asia

Singapore-based creative agency, The Meatmen Group, has announced the launch of its Malaysian arm Goodbite Asia. This expansion aims to cater to the growing demands of businesses in both Singapore and Malaysia.Goodbite Asia and The Meatmen Group now offer a comprehensive range of services, including:- Public Relations- Events Management- Influencer Management- Video and Photo Production- Live Event Coverage- F&B Recipe and Product Consultation- Digital Marketing and Brand StrategyDedicated to crafting experiences and building communities, Goodbite Asia is poised to drive business growth and success in the region.Stanley Phua, CEO, The Meatmen Group, said: "The decision to start in Malaysia serves to fill the needs in the market for a boutique creative agency that could offer end-to-end services from strategy development to on-ground and digital execution in both Malaysia and Singapore. We wanted to offer our clients a one-stop solution for any and all campaigns that can help streamline marketing plans, consolidate their outreach efforts and build lasting communities.”Anna Loi, Country Manager of Goodbite Asia and Regional Communications Director of The Meatmen Group, said: “Goodbite doesn’t just bridge the gap between the two countries but also leverages on the expansive pool of talent in Malaysia. Our expansion in Malaysia enables us to tap into the creative minds in the country and also offer localised, strategic support to our growing portfolio of clients.”

marketing 22-Aug-2024 Anna Loi Stanley Phua Goodbite Asia The Meatmen Group

Vero appoints Paulus Soriano as Director for the Philippines

Strategic communications consultancy Vero has named Paulus Soriano as Director for the Philippines, leading the Reputation+ team. With a diverse background in tech, FMCG, real estate, hospitality, and tourism, Paulus will drive creative solutions for clients and expand Vero's impact on initiatives promoting positive change locally and globally.He will also play a key role in advancing Vero's sustainability communications, working closely with Lin Kuek, Managing Director in Singapore and Head of Sustainability Communications for the region."I am grateful and excited to work with Vero and spearhead the expansion of our capabilities to meet the evolving needs of businesses in the Philippines and Southeast Asia. Through our work at Vero, we aim to address diverse client challenges, drive business success, and contribute to the Philippines and the region’s," said Paulus.Vero CEO, Brian Griffin, said: “We are thrilled to welcome Paulus to our team as we strengthen our presence and expand our capabilities in the Philippines. Paulus brings a unique set of skills that will be instrumental in achieving our business objectives, securing new clients, and broadening our service offerings across the Philippines and Southeast Asia.”

Appointments 22-Aug-2024 Reputation Brian Griffin Lin Kuek FMCG Paulus Soriano Vero

OpenAI partners with Condé Nast

OpenAI has announced a partnership with Condé Nast to display content from top brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, and more, within our products, including ChatGPT and our SearchGPT prototype. "With the introduction of our SearchGPT prototype, we’re testing new search features that make finding information and reliable content sources faster and more intuitive. We’re combining our conversational models with information from the web to give you fast and timely answers with clear and relevant sources. SearchGPT offers direct links to news stories, enabling users to easily explore more in-depth content directly from the source. We plan to integrate the best of these features directly into ChatGPT in the future," said the company. OpenAI is collaborating with its news partners to collect feedback and insights on the design and performance of SearchGPT, ensuring that these integrations enhance user experiences and inform future updates to ChatGPT.“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, COO, OpenAI. Condé Nast joins a growing list of publishers including Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, TIME, Vox Media and others, in our mission to integrate journalism more deeply with AI services.

marketing 22-Aug-2024 LeMonde Dotdash Meredith The Atlantic Brad Lightcap ChatGPT SearchGPT Condé Nast OpenAI

Preeti Chhatbar joins AstraZeneca in new commms role

AstraZeneca, a global leader in the pharmaceutical industry, has appointed Preeti Chhatbar as the new Director of International Biopharma Communications. In her new role, Chhatbar will spearhead strategic communications across key regions, including Asia Pacific, Latin America, the Middle East, and Africa. Her leadership will focus on AstraZeneca's critical therapy areas: Cardiovascular, Renal & Metabolism (CVRM), Respiratory & Immunology (R&I), and Vaccines & Immune Therapies (V&I).With over 20 years of experience in healthcare communications, Preeti Chhatbar brings a wealth of knowledge and expertise to her new position. She has held several senior roles in global pharmaceutical companies, where she successfully managed complex communications strategies, particularly in emerging markets. Her strategic insights are expected to enhance AstraZeneca’s visibility and engagement across the diverse and rapidly evolving biopharma landscape.AstraZeneca’s recent advancements in these therapy areas have been significant. The company's CVRM portfolio has seen substantial growth, with leading products such as Farxiga (dapagliflozin) gaining approvals for heart failure and chronic kidney disease treatments. In the Respiratory & Immunology space, AstraZeneca continues to make strides with biologics like Fasenra (benralizumab), which has shown promise in treating severe asthma. The Vaccines & Immune Therapies unit remains a focal point, particularly after the global success of AstraZeneca's COVID-19 vaccine, Vaxzevria, which has been a key player in the global pandemic response.Chhatbar’s appointment comes at a pivotal time for AstraZeneca as the company continues to strengthen its position in global markets, particularly in regions where the demand for innovative biopharmaceutical solutions is rapidly increasing. Her role will be crucial in shaping the narrative and communication strategies that support AstraZeneca’s mission to transform the lives of patients through science and innovation.In her capacity as Director, Chhatbar will also work closely with regional teams to align AstraZeneca’s communications strategies with local healthcare priorities, ensuring that the company’s messaging resonates with stakeholders across different cultural and regulatory environments. Her leadership is expected to drive impactful communication efforts that support AstraZeneca’s growth and reinforce its commitment to addressing unmet medical needs worldwide.

Appointments 22-Aug-2024 Fasenra Farxiga Preeti Chhatbar AstraZeneca

Wavar appoints Thought Process Communications as PR partner

Wavar, a leading force in agricultural technology and sustainability, has appointed Thought Process Communications as its public relations partner. This strategic partnership aims to bolster Wavar's mission of enhancing farmer profitability through innovative and sustainable practices, ensuring a brighter future for the agricultural sector in India.Founded in 2019, Wavar has rapidly emerged as a pioneer in Integrated Pest Management (IPM) solutions, positively impacting the lives of over 250,000 farmers across 65 districts in eight states. With a robust network of 300+ dealers and IPM farming practices implemented on an average of 40,000 acres, Wavar is on a mission to revolutionize the agricultural landscape. Their commitment to low-residue cropping solutions aligns with global food security goals, ensuring a toxic-free food supply for consumers while addressing the critical challenges of rising costs and stagnant farmer incomes.Sanjay Shirodkar, a Co-founder of Wavar, said: "At Wavar, we are dedicated to creating a sustainable agricultural ecosystem that not only supports farmers but also contributes to global food security. Partnering with Thought Process Communications will give us the strategic push we need to amplify our mission, reach more stakeholders, and bring about meaningful change in the industry."Vinay Maurya, Founder and CEO of Thought Process Communications, expressed his enthusiasm for the collaboration, stating: "We firmly believe in Wavar's mission and are confident that our extensive experience working with fertilizer associations and agritech companies in the past will contribute significantly to their growth and success. Our goal is to ensure that Wavar's innovative solutions and community-driven initiatives gain the recognition they deserve, both within the agricultural sector and beyond."This partnership is poised to enhance Wavar's visibility, reinforce their brand narrative, and support their vision of becoming India's leading Agri IPM brand, covering over 1 million acres of agricultural land and building a robust community of farmers and stakeholders.

PR 21-Aug-2024 Agri IPM Vinay Maurya Sanjay Shirodkar Integrated Pest Management Thought Process Communications Wavar

Jio Financial Services appoints Aveek Datta as Head of Corporate Communications

Aveek Datta has recently been appointed as the Head of Corporate Communications at Jio Financial Services. Announcing the news on LinkedIn, Datta expressed his enthusiasm, stating, “It’s an honor to join this innovative and entrepreneurial team shaping the future. Exciting times are ahead!”Prior to this, Datta served as the Associate Director of Corporate Communication at CRISIL. With over 14 years of experience in media and communications, his career has evolved from financial journalism to communications and PR, focusing on corporate storytelling, brand management through media relations, thought leadership, strategic content, and crisis communications. Datta has previously worked with media outlets such as Fortune India, Forbes India, The Indian Express, and MINT (HT Media Ltd.).

Appointments 21-Aug-2024 Mint The Indian Express Forbes India Fortune India Jio Financial Services Aveek Datta

Burson Group India appoints Dolly Tayal as Managing Director, Burson Genesis

Burson, the global communications leader purpose-built to create value for clients through reputation, today announced its organisational structure in India. Burson Group India will operate three leading brands including Burson Genesis, Hill & Knowlton India and GCI Health India.Burson also announced the appointment of Dolly Tayal as Managing Director, Burson Genesis. Tayal will report to Deepshikha Dharmaraj, CEO, Burson Group India. “I am delighted to welcome Dolly to lead our clients and people under the Burson Genesis brand,” said Dharmaraj. “I am confident that her leadership will infuse teams with fresh energy and ideas, further enhancing our reputation for client excellence and innovation.”Dharmaraj added, “As we continue to build the Burson brand in India, we will leverage the combined strengths and expertise of Genesis, Hill & Knowlton and GCI Health to consistently deliver exceptional results for our clients, enhancing their reputational capital.”“In Burson Genesis, I see both the proud legacy and the promising future of public relations and communications in India,” noted Tayal. “It has been a privilege to be part of the Burson legacy and an honour to be entrusted with Burson Genesis. I am looking forward to working with our incredible team and helping our clients build reputation as a competitive advantage through purpose-driven creativity, innovative strategies and advanced technologies.”

Appointments 21-Aug-2024 Burson Genesis Dolly Tayal Deepshikha Dharmaraj Hill & Knowlton India GCI Health India

Prose Integrated Wins PR Mandate for RetailTech Company Pathfinder Global

Prose Integrated, a leading firm that offers integrated solutions in Public Relations, Social media, Advertising & Advocacy has been appointed to lead the Public Relations mandate for Pathfinder Global, a pioneer in retail technology solutions since 2000. Pathfinder has long been recognized for its continuous innovation in retail technology, delivering solutions to upgrade customer engagement and drive business success. The firm is empowering 150+ shopping malls, 40+ airports, and 1500+ retail brands with its retail tech solutions. Pathfinder is additionally planning to announce the launch of a Retail AI app in India by September 2024, which underscores the company’s dedication to advancing the future of retail technology with state-of-the-art capabilities. This collaboration will see Prose Integrated take on all public relations, media engagement, and other organic external stakeholder communications for Pathfinder in India. With this, the agency will closely collaborate with Pathfinder’s Corporate Communication team to craft impactful media strategies to enhance Pathfinder’s engagement and presence across print and digital media. Additionally, Prose will be responsible for strategically launching the Retail AI app in India. Such tailor-made PR strategies aim to help Pathfinder strengthen its foothold in the retail tech sector and contribute to the automation in the retail landscape. The Indian retail market is expected to reach $1.1 Tn by 2027 and $2 Tn by 2032 growing at 25% CAGR and technology will play an important role in this exponential growth. Mr Ramadass Selvaraj, Chief Operating Officer, Pathfinder Global, commented, “We’re delighted to partner with Prose Integrated and we’re confident that their innovative approach and proven track record will deliver exceptional results for us. India is an important market for us, and Prose’s expertise and proactive approach will be crucial for Pathfinder’s growth. With the upcoming launch of the Retail AI app in India, we aim to offer a new experience of Phygital Shopping & Dining by harnessing the power of AI. The team at Prose would be instrumental in the success of this launch and we look forward to working with them on this journey” Speaking on the development, Ms. Shivangi Raghav, Manager PR & Social Media, Prose Integrated, Delhi, said, "We are grateful to the team of Pathfinder for providing us with this opportunity and entrusting us with their PR mandate. Our expertise of understanding tech businesses in the Gig Economy will come in handy for creating meaningful contributions to Pathfinder’s business. India’s retail sector has an exponential growth potential and has a very diverse target audience when it comes to marketing tech solutions. We will be deploying new age AI tools powered by Google to automate processes and enhance reach at a Pan India level.” Commenting on the details of the mandate Shivangi added “Our teams across Mumbai, Delhi, Bangalore, Kolkata, and Pune would be working on this mandate to ensure a phase-wise rollout across the country to spread awareness and roadshows for RetailGPT through 2024-25”. Recently, Pathfinder’s AI-powered digital platform, RetailGPT, has partnered with Real Estate developer Prestige Group’s Forum Malls. This strategic collaboration signifies more than just technological integration; it marks a pivotal shift toward enhancing retail experiences across the industry.

PR 21-Aug-2024 Phygital Shopping & Dining RetailGPT Ms. Shivangi Raghav Mr Ramadass Selvaraj Pathfinder Global Prose Integrated

Wardwizard Foods appoints Deepak Nambiar as Head of Corporate Communications

Making a key leadership appointment to strengthen its brand communications endeavours, Wardwizard Foods and Beverages Limited appointed Mr. Deepak Nambiar as the Head of Corporate Communications. With an impressive career spanning over two decades, Mr. Nambiar is set to lead the company’s communication strategies, aimed at enhancing brand presence and driving impactful stakeholder engagement in the dynamic food and beverage sector. Mr. Nambiar’s distinguished career includes a successful tenure as Head of Sales and Marketing at The Indian Express Newspaper Group, where he honed his skills in communication, public relations and marketing. His career trajectory, which began in electronic media, has endowed him with a comprehensive understanding of both traditional and digital communication channels, making him well-equipped to navigate the complexities of the modern media landscape. As the Head of Corporate Communications, Mr. Nambiar will focus on elevating the company’s communication efforts, driving brand visibility, ensuring cohesive and effective messaging across all platforms and strengthening relationships with key stakeholders. His expertise and strategic foresight will play a critical role in enhancing the company’s corporate reputation and supporting its growth initiatives. Expressing confidence in Mr. Nambiar’s leadership, Sheetal Bhalerao, Chairperson and Managing Director of Wardwizard Foods and Beverages Limited, said, “We are pleased to welcome Deepak Nambiar to our leadership team. His vast experience in strategic marketing and communications, coupled with his innovative approach, aligns perfectly with our vision for the future. We are confident that with his experience, our brand will be able to establish a stronger connect with all our stakeholders through effective communication strategies and help the brand achieve better visibility, reach and recall with regards to our target customers and stakeholders.” Speaking about his appointment, Deepak Nambiar, Head of Corporate Communications, Wardwizard Foods and Beverages Limited, said, “It is indeed a privilege to join the Wardwizard Group and be bestowed with the responsibility of spearheading the communications mandate for Wardwizard Foods and Beverages Limited . I thank the leadership and especially, Ms Sheetal Bhalerao, for the opportunity. The brand already has a strong foundation and connect with the audience. My focus will be to take this relationship and connection to the next level and achieve deeper meaningful relationships with stakeholders.” Wardwizard Foods and Beverages Limited is committed to maintaining a dynamic and forwardthinking approach to corporate communications, and the appointment of Mr. Nambiar underscores the company’s dedication to excellence in all aspects of its operations. As the company continues to expand its market footprint, Mr. Nambiar’s leadership will be instrumental in crafting compelling narratives that resonate with consumers, investors and other stakeholders alike.

Appointments 21-Aug-2024 Beverages Limited Sheetal Bhalerao Mr. Deepak Nambiar Wardwizard Foods

USIBC appoints Rahul Sharma as new Managing Director for India

The US Chamber of Commerce has announced the appointment of Rahul Sharma as the new India-based Managing Director of the US-India Business Council (USIBC), effective August 20, 2024. He will lead a strong team of policy experts dedicated to the over 200 member companies of the Council, and to fostering the partnership and prosperity of both the U.S. and India. Alexander Slater, USIBC’s current Managing Director, is returning to Washington, D.C., following USIBC’s India Ideas Summit scheduled for September 12th in New Delhi. He will assume a new role as Senior Advisor to USIBC President and Ambassador (Ret.) Atul Keshap.“We are thrilled to welcome Rahul Sharma to the USIBC family,” said Ambassador Atul Keshap, USIBC President. “Rahul’s vast experience and proven track record in media, policy, and corporate advisory and communications will be invaluable as we continue to strengthen the U.S.-India partnership and achieve our shared goal of $500 billion in trade. Rahul’s globally recognized leadership and hands-on experience managing regulatory and policy developments will further enhance our ability to advocate for our members and build U.S.-India business and investment ties.”With nearly four decades of experience, Sharma, a former journalist and newspaper editor, brings extensive knowledge of India’s business landscape to USIBC. He joins USIBC after six years leading APCO India, where he guided corporate clients, managed business and policy advocacy goals, and advised state governments on investment communications. Sharma’s appointment comes as USIBC prepares to celebrate its Golden Jubilee in 2025, marking 50 years of its role as the top business voice in the U.S.-India corridor. “I look forward to my new role at USIBC and working with a unique team committed to enhancing and deepening business and strategic ties between the world’s two greatest democracies,” said Sharma.Sharma, long recognized as a leading voice in India’s public affairs landscape, previously served as Deputy Secretary General for the Federation of Indian Chamber of Commerce and Industry (FICCI), where he was instrumental in driving the organization’s membership growth. His journalism background includes roles with organizations such as Reuters, Hindustan Times, Khaleej Times, and The Economic Times. He is a founding member and past president of the Public Affairs Forum of India (PAFI).Sharma holds a master’s degree in international affairs from the Fletcher School of Law and Diplomacy, a master’s degree in international trade and economy from Flinders University, and a post-graduate diploma in journalism from the Indian Institute of Mass Communication.During nearly five years at USIBC in New Delhi, Alexander Slater has led USIBC’s India team through a period of transformational growth.

Appointments 21-Aug-2024 Rahul Sharma Atul Keshap Alexander Slater U.S.-India Business Council

Ushang Sheth joins HDFC Securities as Head of Corporate Communications & PR

Ushang Sheth has recently taken on the role of Head of Corporate Communications & PR at HDFC Securities. He began his career as a Research Trainee at Lotus Knowlwealth and later held a similar position at Reliance Mutual Fund. Ushang has also served as a Financial Service Advisor at Asit C. Mehta Investment Intermediates Ltd., a Senior Research Analyst at CNBC TV 18, and a Principal Correspondent at Zee Media Corporation Limited. His career further includes roles such as Account Manager at Adfactors PR, Director - Banking & Financial Services at Genesis BCW, and Chief Manager - Group Corporate Communications at L&T Finance. A graduate of the University of Mumbai, Ushang brings over 14 years of experience in Corporate and Financial Services. He has a proven track record of driving growth in dynamic businesses through strategic communication, brand awareness campaigns, creative storytelling, and corporate reputation management.

PR 21-Aug-2024 Zee Media Corporation Limited CNBC TV 18 Asit C. Mehta Investment Intermediates Ltd Research Trainee Reliance Mutual Fund Lotus Knowlwealth HDFC Securities Ushang Sheth

J.J. Carter becomes CEO of FleishmanHillard; John Saunders steps down

John Saunders, CEO and Global President of FleishmanHillard under Omnicom PR Group, will be stepping down on October 1, with J.J. Carter taking over his role. At that time, Saunders will assume the position of chairman. Carter, at present the Global Chief Operating Officer and President of the Americas for FleishmanHillard, will be reporting to Omnicom PR Group CEO Chris Foster in his new capacity and join the global leadership team.Carter will continue to work from San Francisco, with no plans to relocate to St. Louis, Missouri, the place where Saunders is based, or to New York City. Saunders, originally from Dublin, Ireland, has led FleishmanHillard for nine years. He was appointed Regional President for EMEA in 2011, following his role as Regional Director for Europe, which he began seven years earlier. He led the foundation of Fleishman-Hillard Saunders in 1990.In 2023, Cisco’s North America PR business was retained by the company which continues to work with pivotal clients such as JPMorgan Chase, Johnson & Johnson, Philips, Samsung and PepsiCo. However, the firm lost major accounts like UPS and AT&T, with the latter choosing Jackson Spalding as its lead PR agency.Carter has been with FleishmanHillard since the year 2005, taking on several leadership roles before being named Global Chief Operating Officer and President of the Americas in 2016.

marketing 21-Aug-2024 Jackson Spalding Johnson & Johnson JPMorgan Chase Missouri St. Louis Chris Foster J.J. Carter Omnicom PR Group FleishmanHillard John Saunders

Asian PR tools market to boom, to reach $34.9 billion by 2034

The global public relation (PR) tools market has experienced growth due to several factors such as rise in usage of numerous platforms for reaching out to regular & potential consumers and continual advancements in data drilling & information gathering platforms in large and small organizations.This is revealed in a report by Allied Market Research . According to the report, the PR tools market was valued at $12.4 billion in 2023, and is estimated to reach $34.9 billion by 2034, growing at a CAGR of 10.1% from 2024 to 2034.By region, Asia-Pacific held the highest market share in terms of revenue in 2023, accounting for three-fourths of the global public relation (PR) tools market revenue and is expected to attain growth in terms of revenue throughout the forecast timeframe, owing to the increasing adoption of digital and social media platforms for communication and engagement. PR tools tailored for Asian markets are integrating features that cater to popular platforms such as WeChat, Line, KakaoTalk, and others, enabling PR professionals to reach and engage with audiences in their preferred digital channels effectively. Prime determinants of growth The global PR tools market has experienced growth due to several factors such as continual advancements in data drilling & information gathering platforms in large and small organizations, surge in usage of numerous platforms for reaching out to regular and potential consumers, and rise in popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences. However, the lack of skilled employees hinders market growth to some extent. Moreover, the increasing penetration of high-speed internet, the augmenting usage of cloud computing offers remunerative opportunities for the expansion of the global public relation (PR) tools market.

PR 20-Aug-2024 KakaoTalk Line WeChat Allied Market Research

PwC Australia appoints Lucy Hinton as Head of Media Relations

PwC Australia has appointed Lucy Hinton as its new Head of Media Relations, a move that highlights the firm’s commitment to strengthening its communication strategy. Hinton, who has been with PwC since October 2022, previously served as a Senior Manager within the Corporate Affairs team, where she played a pivotal role in managing the firm’s external communications.Lucy Hinton brings a wealth of experience to her new role, drawing on a diverse background in both media and public affairs. She began her career as a broadcast journalist, working with Nine News in Melbourne and Adelaide, where she covered major news stories and developed a keen understanding of the media landscape. Following her journalism career, Hinton transitioned into a communications advisory role with the South Australian Government, where she advised on key public communication strategies during critical periods.Hinton’s appointment comes at a time when PwC Australia is navigating a complex media environment, with increasing scrutiny on corporate governance and transparency in the professional services sector. Her experience in both journalism and government communications is expected to enhance PwC’s ability to effectively manage its media relations and public image.This leadership change aligns with PwC Australia’s broader strategy to bolster its corporate affairs capabilities, as the firm continues to address the evolving demands of clients and stakeholders in a rapidly changing business landscape.

Appointments 20-Aug-2024 Nine News Lucy Hinton PwC Australia .

Archetype partners with BillWill to revolutionize pre-death bill planning

Strategic communications agency Archetype has joined forces with Australian startup BillWill to launch its innovative open banking solution for pre-death bill planning. Leveraging Archetype's expertise in public relations, digital marketing, and media buying, combined with its extensive experience in the tech sector, BillWill is poised for success.The partnership between Archetype and BillWill marks a reunion for BillWill's Founder, Colin Jowell, and Archetype's Principal Consultant, Jillian Nalty, who collaborated at an ad agency over a decade ago. Jillian said: "When I found out that Colin was launching BillWill, I knew I had to reach out. Not every tech start-up has the potential for connecting with audiences on a human-level, BillWill does. Archetype has been working with tech brands in Australia for 25 years and this experience has taught us at that despite perpetual disruption, our need to connect on an authentic human level never changes. Working with a start-up from the very beginning is an incredibly rewarding experience and I’m so pleased we are able to deliver a solution that seamlessly integrates both paid and earned channels." With 25 years of experience working with tech brands in Australia, Archetype understands the importance of authentic human connections in a rapidly evolving industry. (Image: Colin Jowell, Founder, BillWill & Jillian Nalty, Principal Consultant, Archetype.)

marketing 20-Aug-2024 Jillian Nalty Colin Jowell BillWill Archetype

Ajay Padmanabhan is IntelliSmart’s new VP of Corporate Communications

Ajay Padmanabhan has been appointed as the VP & Head of Corporate Communications & PR at IntelliSmart Infrastructure, a joint venture between the National Investment and Infrastructure Fund (NIIF) and Energy Efficiency Services Limited (EESL). IntelliSmart focuses on transforming the utilities sector through cutting-edge technology, sustainability, and enhancing efficiency within the energy ecosystem.In a LinkedIn post, Ajay expressed his gratitude, saying, "As I embark on this new role, I am deeply thankful to all the amazing individuals I've had the opportunity to work with, who have played a crucial part in my journey. Here’s to new beginnings, continuous learning, meeting more incredible people, and contributing to the mission of driving change and innovation in the energy sector."Before joining IntelliSmart, Ajay served as the VP of Corporate Communications at Sterlite Power and the Chief Operating Officer at IL&FS Engineering and Construction Company Limited. His career began as Head of Marketing at Delta Innovative Enterprises Ltd, followed by roles as Executive Officer at the Confederation of Indian Industry, Director for Bengaluru/Kochi/Chennai at Perfect Relations, and Advisor for Strategic Initiatives at the Government of Kerala. He has also been the CEO of Trivandrum City Connect Foundation and the General Manager of Group Public Relations, Reputation & Resilience at Suzlon Group.He has more than 23 years of diversified experience in crisis management, corporate communications, PR, public affairs, stakeholder engagement, and advocacy, Ajay Padmanabhan is an experienced leader in the field of strategic communication. Ajay holds degrees in Law and MBA and is an alumnus of IIBM and AUS.

Appointments 20-Aug-2024 Trivandrum City Connect Foundation Delta Innovative Enterprises Ltd Energy Efficiency Services Limited National Investment and Infrastructure Fund IntelliSmart Infrastructure Ajay Padmanabhan

Engel & Völkers Middle East taps Ishraq Communications for PR push

Ishraq Communications, a marketing and communications firm, has been selected to represent real estate brand Engel & Völkers Middle East.The appointment comes after a competitive tender process, with Ishraq Communications emerging as the top choice due to its expertise in crafting compelling brand narratives and driving successful marketing campaigns.As the agency of record, Ishraq Communications will be responsible for developing and executing a comprehensive marketing strategy that showcases the real estate brand's unique value proposition and luxury offerings. The agency's team of experts will work closely with the client to create engaging content, build brand awareness, and drive business growth through targeted campaigns.The partnership between Ishraq Communications and the premium real estate brand is built on a foundation of trust, expertise, and a shared vision for success. With its proven track record in the marketing and communications landscape, Ishraq Communications is well-equipped to help the brand achieve its goals and cement its position as a leader in the industry.“We are thrilled to have the opportunity to work with Engel & Völkers Middle East, a distinguished brand synonymous with excellence in the real estate sector,” said Osama Tinbakji, Co Founder, Ishraq Communications.

PR 20-Aug-2024 Engel & Völkers Osama Tinbakji ISHRAQ Communications

Veritas Reputation PR wins Indian Overseas Bank mandate

Veritas Reputation PR has been selected to handle the public relations and investor relations mandate for Indian Overseas Bank (IOB). The three-year partnership will see Veritas working closely with IOB to enhance its brand positioning and expand its audience outreach.As part of the mandate, Veritas will develop and implement comprehensive corporate communications and public relations strategies. This will include managing investor relations, aimed at improving IOB's perception among investors. The consultancy will also be responsible for all aspects of corporate reputation management, financial communications, and national media outreach across print, electronic, and digital platforms.The partnership between Veritas Reputation PR and Indian Overseas Bank is expected to strengthen the bank's brand image and drive growth. Veritas will leverage its expertise in public relations and investor relations to help IOB build stronger relationships with its stakeholders and achieve its strategic objectives.

PR 19-Aug-2024 PR Indian Overseas Bank Veritas Reputation

Golin elevates Shouvik Prasanna Mukherjee to EVP, Global Creative Innovation

Interpublic Group agency Golin has announced the promotion of Shouvik Prasanna Mukherjee to Executive Vice President, global creative innovation, effective immediately.Recognised for spearheading successful innovations out of Asia for Golin’s global network – including the Executive Impact Matrix and AI Incubator SPARK – in his new global role, Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry.In this post, Shouvik continues his current remit as Golin APAC’s Chief Creative Officer, and will remain leading the agency’s Creative Intelligence Unit – a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics & measurement expertise with creative and content capabilities. The Unit was awarded Specialist Consultancy of the Year in 2023 and 2024 by PR Awards Asia.“Expanding Shouvik’s contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,” said Darren Burns, President, Asia Pacific, Golin. “Shouvik’s appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.”Shouvik reports to Burns, President, Asia Pacific, and will also support Ginger Porter, global chief client officer and innovation council chair. “I’m beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market,” said Porter. “We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey.”Mukherjee joined Golin back in 2011 and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients like Allianz , Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald’s, Porsche Asia Pacific and Uber.“I’m excited to bring the Asian perspective to Golin’s global portfolio and influence clients at scale,” said Mukherjee. “Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin’s innovation council, we are committed to delivering solutions that will shape the future of our client business.”

marketing 19-Aug-2024 Darren Burns Shouvik Prasanna Mukherjee Golin Interpublic Group

Greenbulb Communications names Elisha Manas as Senior PR Manager

Greenbulb Communications, a leading public relations firm, has appointed Elisha Manas as Senior Public Relations Manager for the Philippines. In her new role, Manas will be responsible for overseeing strategic communications and campaign planning for a diverse client portfolio spanning the finance, real estate, and technology sectors.Manas brings a wealth of experience to Greenbulb, having previously served as a Segment Producer at GMA Network. Her expertise in media production and storytelling will undoubtedly contribute to the firm’s ability to deliver impactful public relations campaigns.As a Senior Public Relations Manager, Manas will be tasked with developing and implementing comprehensive public relations strategies that align with clients’ business objectives. She will also play a key role in managing media relations, crisis communications, and content creation.

PR 19-Aug-2024 GMA Network Segment Producer Elisha Manas Greenbulb Communications

GreyMatters Communications achieves milestone with trademark registration

GreyMatters Communications & Consulting, a leading name in PR, advocacy and political communications, has announced registration of its trademark as the company celebrates 14 years of impact in the communications industry.Founded in 2010, the company has successfully navigated the complexities of intellectual property law to achieve this key milestone, a significant step for brand protection.“Registering a trademark involves a rigorous process that is crucial for securing a company's brand identity. As industries evolve, evidenced by a 13% growth in the Indian PR industry over the past two decades, protecting a brand's unique presence becomes increasingly important. A registered trademark not only shields against unauthorized use but also reinforces a company's distinctiveness in a competitive market,” said Dr Navneet Anand, Founder & Director of GreyMatters Communications.“Securing a trademark is a challenging yet crucial process. It not only protects our intellectual property but also affirms our commitment to a distinct brand identity. Amidst the industry's rapid growth and heightened competition, this achievement reflects our steadfast dedication and resilience,” he added. Coinciding with this milestone, GreyMatters also announced the launch of an 'Image Ki Raksha' campaign in celebration of Raksha Bandhan. This new initiative offers a series of case studies focused on reputation management, public perception, and image enhancement. 'Image Ki Raksha' aims to provide actionable insights and strategies for brands to maintain and elevate their image in today’s competitive market. The storytelling will be fun, yet informative."The campaign serves as a practical guide for companies and brands to safeguard and elevate their image. The 'Image Ki Raksha' initiative aims to highlight the essential role communications agencies play in navigating a market overwhelmed with information. By shedding light on the often-unseen efforts of PR professionals, the campaign seeks to demonstrate the industry's dedication to maintaining and enhancing the reputation of its partners," stated Dr Anand. He also informed that as part of this campaign he is offering a free 5-hour module for small businesses who wish to understand the nuances of PR and brand management. As GreyMatters Communications looks to the future, the company continues to emphasize the importance of robust brand management and strategic communication in an ever-evolving industry landscape. GreyMatters has worked with over 125 partners from Government, Corporate, MNCs, UN Agencies, PSUs, NGOs, Rural Organisations, Political Actors & Political Parties, and independent organisations. The agency has worked in multiple verticals including agriculture, rural development, textiles, technology, healthcare, academic, infrastructure, biotech, government.

marketing 19-Aug-2024 NGOs Rural Organisations Dr Navneet Anand GreyMatters Communications

Syngene taps Pramuch Goel as Head of Corporate Affairs

Pramuch Goel has recently joined Syngene International Limited as the Head of Corporate Affairs. Announcing his transition on LinkedIn, Goel shared his excitement about the new role, stating, "After an amazing journey of over 7.5 years at the Mahindra Group, I am excited to join the dynamic team at Syngene International Limited. Looking forward to learning about an industry that is new to me and contributing to the growth of the company."He also mentioned his return to Bengaluru after more than a decade, adding, "This also brings me back to Bengaluru after more than a decade, and I look forward to connecting with friends and colleagues in the city."An experienced brand and communications professional, Goel’s expertise spans Reputation & Brand Management, CommTech, Public Affairs, External & Internal Communications, CSR & Sustainability, Crisis Management, Analyst Relations, Change Management, Client & Executive Communications, and Event and Content Management.Before joining Syngene, Goel served as VP & Head - Group Communications at Mahindra Rise for over seven years. He has also held roles as Head of Corporate Communications at Intex Technologies (India) Ltd. and the Gujarat Lions IPL Team. His career includes managing communications for several leading firms, including Cisco Systems, IBM, Quark, and Old World Hospitality.

Appointments 19-Aug-2024 Pramuch Goel Syngene International Limited Mahindra Group CommTech Intex Technologies Gujarat Lions IPL Team

Finn partners taps Mike Ernst as Nashville Partner

Finn Partners has welcomed marketing and advertising veteran Mike Ernst as a partner in their Nashville office. In his new role, Ernst will be responsible for overseeing the planning, execution, and optimization of media campaigns. This includes developing media strategies to effectively reach target audiences and ensuring cross-channel integration to deliver impactful results for clients. He will report directly to Ashley Blais, the head of media at Finn Partners.With 30 years of experience in planning and implementing campaigns across various media platforms, Ernst brings a wealth of knowledge to the team. Before joining Finn Partners, he served as the group media director at GS&F, a marketing and advertising agency. Throughout his career, he has collaborated with renowned brands such as Bridgestone, Arby’s, Tropical Smoothie Café, the Nashville Predators, and the Tennessee Titans.Commenting on the new appointment, founding managing partner Noah Finn stated, "The media landscape is growing ever more complex. Mike’s deep experience and innovative media approaches will help accelerate our ability to deliver the bold, high-impact solutions clients need to drive growth. We are excited to welcome him to our team."

Appointments 17-Aug-2024 Finn Partners Mike Ernst Nashville Partner

Abhishek Chauhan promoted to Director at Ola Electric, to Lead Corp Comm & PR

Abhishek Chauhan has been promoted to Director at Ola Electric, a move he announced on LinkedIn. In this new role, he will oversee Corporate Communications and PR for Ola Electric, Ola Consumer, and Ola Krutrim. Previously, Chauhan served as Associate Director. "I'm excited to share that I’ve started a new position as Director at Ola Electric," he stated in his LinkedIn post.Chauhan joined Ola Electric in March 2022 as Senior Manager of Corporate Communications. His career includes roles at Edelman, 20:20 MSL, and Zeno Group, among others. He is a seasoned professional with expertise in the automotive, technology, FMCG, and e-commerce sectors, as well as in public relations and corporate and crisis communication.

PR 16-Aug-2024 FMCG Zeno Group 20:20 MSL Edelman Ola Krutrim Ola Consumer Ola Electric Abhishek Chauhan

Edelman appoints Laura Cubillos to Lead Global Food & Beverage Sector

Edelman has brought back agency alumnus Laura Cubillos to spearhead its global food & beverage sector.In her new role, Cubillos will be responsible for leading and developing the sector and its client portfolio on a global scale. She will collaborate closely with regional leaders to oversee a team of more than 500 employees and provide strategic communications counsel to clients.Starting on August 26, Cubillos, a registered dietitian with over 30 years of experience, re-joins Edelman from Padilla, where she led the agency’s food, beverage & nutrition practice.Cubillos is also a co-founder of FoodMinds, a global food and nutrition affairs agency that Padilla acquired in 2015. Before launching FoodMinds in 2006, she spent four years at Edelman, serving as a group head and executive VP.Cubillos succeeds Smita Reddy, who currently serves as president of Assembly, Edelman’s agency for Microsoft, and co-leads Edelman’s global client portfolio alongside Courtney Bigelow.“Our food & beverage sector is a powerhouse, but we see continued pressure on companies,” said Alex Thompson, president of global practices & sectors at Edelman. “Laura’s expertise in navigating complex issues and her focus on positive impact perfectly align with the needs of our clients in the years ahead.”

Appointments 16-Aug-2024 Assembly Courtney Bigelow Alex Thompson Smita Reddy FoodMinds Padilla Laura Cubillos Edelman