Acre, a premier integrated marketing and communications agency, has appointed Anna Laskaris as its new Director. Joining Founder Emma Williams, Laskaris will strengthen the agency as it marks its one-year anniversary.With a career spanning Australia and New Zealand at Thrive PR and Edelman, Anna brings a wealth of agency expertise to acre. She has successfully spearheaded numerous earned-led campaigns across various consumer and corporate sectors, working with renowned brands like Airbnb, the LEGO Group, and Afterpay.Anna said: "I am thrilled to officially be a part of Acre Agency. Having supported the team behind the scenes for a few months, I’ve been inspired by the significant potential and opportunities within regional and agricultural Australia. This has been a major motivation for joining forces with Emma. Emma has done such an incredible job establishing the agency over the past year and I’m eager to work closely with her to lead the day-to-day operations and help drive future growth."

Leading Australian communications agency alt/shift/ has secured the Tinder Australia public relations account, following a competitive pitch process. The news comes after a successful tenure by previous agency Thrive PR.alt/shift/ announced their exciting win on LinkedIn, expressing their enthusiasm about unleashing creative ideas and leveraging their expertise in behaviour change to enhance Tinder's Australian presence. This strategic approach aligns perfectly with Tinder's mission of fostering meaningful connections amongst users.Andie Crawford, Managing Director of alt/shift/, echoed the team's excitement, calling it a "massive team effort" and expressing their eagerness to "shift the dial" for Tinder in Australia.This win positions alt/shift/ to play a key role in shaping the narrative around Tinder in the Australian market. Their expertise in behaviour change communication could prove invaluable in understanding user preferences and crafting targeted campaigns that resonate with the local audience.alt/shift/ previously worked with clients like Samsung and Menulog, demonstrating their experience with high-profile brands and digital marketing.It will be interesting to see how alt/shift/ leverages their creativity and strategic communication skills to further establish Tinder as the go-to dating app in Australia.