OpenAI, the creator of ChatGPT, has announced the appointment of Grace Chua as its new Head of Communications for Singapore and Southeast Asia (SEA). Chua shared her enthusiasm for the role in a LinkedIn post, stating her eagerness to "help shape conversations around AI innovation and impact across Singapore and Southeast Asia."Chua brings a wealth of experience to OpenAI, having spent nearly six years at Google in various communications leadership positions. Her tenure at Google included roles such as corporate communications manager for Asia Pacific (APAC), executive communications for SEA, and corporate communications lead for Singapore.In a LinkedIn post marking her departure from Google, Chua expressed gratitude for the diverse opportunities she encountered: "I?ÇÖm grateful for the opportunity to wear many hats over the years, being part of the regional corporate communications team, supporting internal efforts during Google?ÇÖs 20th anniversary in APAC, diving into a country role to help tell our stories across Singapore and SEA, and most recently, getting a glimpse into the world of brand and reputation marketing."Before her time at Google, Chua served as a marketing manager at Uber, where she spearheaded brand campaigns, product launches, and partnerships to establish the company's presence and product adoption in Singapore. She also managed rider and driver communications across various channels and led corporate philanthropy and accessibility initiatives. Her successful contributions led to a promotion to communications lead, where she was responsible for brand storytelling for Uber and Uber Eats Singapore.Chua's career also includes previous roles at Harper's Bazaar and OgilvyOne Worldwide.

As OpenAI forges strategic content agreements with major publishers, the landscape of media relations and earned media is undergoing a fundamental shift. In this interview, Shalu Jha, Co-Founder and Chief Operating Officer, PRandit, talks about how these collaborations are changing the way news is sourced, distributed, and consumed, pushing PR professionals to rethink their approaches. Traditional methods of relying solely on newspapers and television are no longer sufficient; integrating AI-driven strategies is now essential to staying relevant and impactful.How do you think OpenAI?ÇÖs content agreements with major publishers will impact the future of media relations and earned media for PR professionals?The collaborations of OpenAI with prominent publishers reposition AI as a means to find news, changing how content is distributed and the significance of earned media. These partnerships with key outlets mean that AI models used in these platforms are trained on AI applications like ChatGPT. This means that PR needs to reconsider its goals. It is not enough to speak to people through newspapers and TV anymore; PR professionals need to incorporate AI that will help us understand how people will consume content in the future, which will help redefine the industry.With AI models gaining prominence, what strategies should PR teams adopt to optimise their outreach efforts and ensure their content stands out in AI-driven platforms like ChatGPT and SearchGPT?Since AI has started playing the role of supplementary, or even sometimes the primary tools of data search, PR teams should focus on developing content that is high-quality and optimised to be effectively consumed by AI systems. Organising data in properly structured format, correct tagging and working closely with licensed publishers can go a long way in helping PR professionals ensure that their message as captured by AI is correct. Content that?ÇÖs easy to understand, from dependable sources, and machine-readable will stand out as AI models give preference to sources with which OpenAI has licensed.Given the increasing integration of AI into news consumption, how do you foresee the evolving role of PR in managing and leveraging AI-powered platforms for enhanced transparency and credibility in media relations?Since the integration of AI increases in the media consumption, PR will have more duties in managing the relationship with the AI platforms. This shift could be towards following ethical standards, and correcting for biases so that AI platforms portray information correctly. It suggests that editorial content partnerships are important for credible deep AI outputs, which PR can utilise to promote more credible, verified media content. In doing so, the PR professionals will be able to contribute to the making of a more reliable media space.

One of the world?ÇÖs largest independent global communications and integrated marketing agencies, Ruder Finn, has announced that Zack Kass, former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council.This partnership, exclusive in the PR industry, underscores Ruder Finn?ÇÖs commitment to leading the global AI revolution in communications. The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, Tejas Totade, and Managing Director of Ruder Finn Interactive Asia, David Ko. This newly established council, under Kass?ÇÖs guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn?ÇÖs global client base.?Ç£At Ruder Finn, we believe that a company?ÇÖs approach to AI ?Çô how quickly they learn, integrate, and embrace its potential ?Çô will be a key factor in their future successack?ÇÖs global perspective and deep understanding o. Zf AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies" said Kathy Bloomgarden, CEO of Ruder Finn.Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. Ruder Finn?ÇÖs partnership with Zack is exclusive in the Public Relations industry."The future of communications is inextricably linked with AI, leading to abundant possibilities,?Ç¥ said Kass. ?Ç£We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success."The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council?ÇÖs membership and will announce additional members representing diverse regions and expertise shortly."Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,?Ç¥ elaborated Elan Shou, Ruder Finn Asia-Pacific Managing Director. ?Ç£By transforming traditional PR with AI-driven insights and efficiencies, we're not just enhancing campaign outcomes?Çöwe're positioning ourselves as leaders in AI-powered communications.?Ç¥

OpenAI has appointed Hannah Wong as its first Chief Communications Officer, signaling a significant investment in its public relations and messaging strategy. Wong, who joined the company in 2021 from Apple, will oversee all aspects of communications, from media relations to social media and community engagement.The move comes as OpenAI continues to rapidly develop and deploy new AI technologies, while facing increasing regulatory scrutiny and concerns from various stakeholders. The company's communications team has grown substantially in recent years, reflecting the growing complexity of its public relations challenges.Wong emphasizes the importance of clear and accessible communication, especially in a field that can be complex and intimidating for many. "We must use broad, simple language," she says, "knowing that this is going to impact everybody's lives in different ways."OpenAI's communications team plays a crucial role in educating the public about the potential benefits and risks of AI technologies. By providing clear and informative messaging, the company aims to foster a better understanding of its products and their implications for society.As OpenAI continues to push the boundaries of AI research, Wong and her team will be tasked with explaining these advancements in a way that is both informative and accessible to a wide audience.

OpenAI has announced a partnership with Cond?? Nast to display content from top brands like Vogue, The New Yorker, Cond?? Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon App??tit, and more, within our products, including ChatGPT and our SearchGPT prototype. "With the introduction of our SearchGPT prototype, we?ÇÖre testing new search features that make finding information and reliable content sources faster and more intuitive. We?ÇÖre combining our conversational models with information from the web to give you fast and timely answers with clear and relevant sources. SearchGPT offers direct links to news stories, enabling users to easily explore more in-depth content directly from the source. We plan to integrate the best of these features directly into ChatGPT in the future," said the company. OpenAI is collaborating with its news partners to collect feedback and insights on the design and performance of SearchGPT, ensuring that these integrations enhance user experiences and inform future updates to ChatGPT.?Ç£We?ÇÖre committed to working with Cond?? Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,?Ç¥ said Brad Lightcap, COO, OpenAI. Cond?? Nast joins a growing list of publishers including Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, TIME, Vox Media and others, in our mission to integrate journalism more deeply with AI services.

OpenAI has unveiled a major upgrade to its flagship generative AI technology, GPT-4o. This advanced model, freely available to all, offers enhanced human-like capabilities in understanding and responding to user prompts across voice, text, and image formats.A key highlight is the free availability of GPT-4o to all users. This move reflects OpenAI's commitment to democratizing access to advanced AI tools. Paid tiers will offer additional benefits, but the core functionality is freely available."We are thrilled to bring the power of GPT-4o to a wider audience. This advancement represents a significant leap forward in natural language processing and human-computer interaction" said  OpenAI CTO Mira MuratiThe launch comes amidst a period of rapid innovation in the AI field. OpenAI highlighted its focus on responsible development and collaboration within the industry.GPT-4o's New CapabilitiesThe new model boasts several improvements over its predecessor:Multimodal Understanding: GPT-4o can process information from voice recordings, text prompts, and images.Enhanced Conversation Skills: The model can engage in natural, human-like conversations, including humour and banter.Multilingual Support: GPT-4o sets new standards for understanding and responding in multiple languages.Advanced Problem-Solving: The model can assist with tasks like code generation and complex problem-solving.The FutureOpenAI showcased GPT-4o's capabilities through a live demonstration. The model interpreted user requests, translated languages, and even offered assistance with technical problems.While the focus remains on core AI advancements, OpenAI acknowledges the evolving landscape of generative AI applications. The company emphasized its commitment to responsible development and collaboration within the industry.The launch of GPT-4o underscores the rapid advancements in generative AI. OpenAI remains committed to responsible development and exploring new ways to leverage this technology for positive impact.

OpenAI has unveiled Sora, its text-to-video model. Sora can generate realistic and imaginative scenes from text instructions.The AI model can create videos up to a minute long while maintaining visual quality and adherence to the user?ÇÖs prompt. OpenAI announced that Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world. Regarding weakness, the company stated: ?Ç£Simulating complex interactions between objects and multiple characters is often challenging for the model, sometimes resulting in humorous generations.?Ç¥?Ç£We?ÇÖll be engaging policymakers, educators and artists around the world to understand their concerns and to identify positive use cases for this new technology. Despite extensive research and testing, we cannot predict all of the beneficial ways people will use our technology, nor all the ways people will abuse it. That?ÇÖs why we believe that learning from real-world use is a critical component of creating and releasing increasingly safe AI systems over time,?Ç¥ said OpenAI in a post.The featured image above is the screenshot of this prompt given: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.