One of the world’s largest independent global communications and integrated marketing agencies, Ruder Finn, has announced that Zack Kass, former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council.This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications. The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, Tejas Totade, and Managing Director of Ruder Finn Interactive Asia, David Ko. This newly established council, under Kass’s guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn’s global client base.“At Ruder Finn, we believe that a company’s approach to AI – how quickly they learn, integrate, and embrace its potential – will be a key factor in their future successack’s global perspective and deep understanding o. Zf AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies" said Kathy Bloomgarden, CEO of Ruder Finn.Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. Ruder Finn’s partnership with Zack is exclusive in the Public Relations industry."The future of communications is inextricably linked with AI, leading to abundant possibilities,” said Kass. “We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success."The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council’s membership and will announce additional members representing diverse regions and expertise shortly."Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,” elaborated Elan Shou, Ruder Finn Asia-Pacific Managing Director. “By transforming traditional PR with AI-driven insights and efficiencies, we're not just enhancing campaign outcomes—we're positioning ourselves as leaders in AI-powered communications.”

OpenAI has appointed Hannah Wong as its first Chief Communications Officer, signaling a significant investment in its public relations and messaging strategy. Wong, who joined the company in 2021 from Apple, will oversee all aspects of communications, from media relations to social media and community engagement.The move comes as OpenAI continues to rapidly develop and deploy new AI technologies, while facing increasing regulatory scrutiny and concerns from various stakeholders. The company's communications team has grown substantially in recent years, reflecting the growing complexity of its public relations challenges.Wong emphasizes the importance of clear and accessible communication, especially in a field that can be complex and intimidating for many. "We must use broad, simple language," she says, "knowing that this is going to impact everybody's lives in different ways."OpenAI's communications team plays a crucial role in educating the public about the potential benefits and risks of AI technologies. By providing clear and informative messaging, the company aims to foster a better understanding of its products and their implications for society.As OpenAI continues to push the boundaries of AI research, Wong and her team will be tasked with explaining these advancements in a way that is both informative and accessible to a wide audience.

OpenAI has announced a partnership with Condé Nast to display content from top brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, and more, within our products, including ChatGPT and our SearchGPT prototype. "With the introduction of our SearchGPT prototype, we’re testing new search features that make finding information and reliable content sources faster and more intuitive. We’re combining our conversational models with information from the web to give you fast and timely answers with clear and relevant sources. SearchGPT offers direct links to news stories, enabling users to easily explore more in-depth content directly from the source. We plan to integrate the best of these features directly into ChatGPT in the future," said the company. OpenAI is collaborating with its news partners to collect feedback and insights on the design and performance of SearchGPT, ensuring that these integrations enhance user experiences and inform future updates to ChatGPT.“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, COO, OpenAI. Condé Nast joins a growing list of publishers including Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, TIME, Vox Media and others, in our mission to integrate journalism more deeply with AI services.

OpenAI has unveiled a major upgrade to its flagship generative AI technology, GPT-4o. This advanced model, freely available to all, offers enhanced human-like capabilities in understanding and responding to user prompts across voice, text, and image formats.A key highlight is the free availability of GPT-4o to all users. This move reflects OpenAI's commitment to democratizing access to advanced AI tools. Paid tiers will offer additional benefits, but the core functionality is freely available."We are thrilled to bring the power of GPT-4o to a wider audience. This advancement represents a significant leap forward in natural language processing and human-computer interaction" said  OpenAI CTO Mira MuratiThe launch comes amidst a period of rapid innovation in the AI field. OpenAI highlighted its focus on responsible development and collaboration within the industry.GPT-4o's New CapabilitiesThe new model boasts several improvements over its predecessor:Multimodal Understanding: GPT-4o can process information from voice recordings, text prompts, and images.Enhanced Conversation Skills: The model can engage in natural, human-like conversations, including humour and banter.Multilingual Support: GPT-4o sets new standards for understanding and responding in multiple languages.Advanced Problem-Solving: The model can assist with tasks like code generation and complex problem-solving.The FutureOpenAI showcased GPT-4o's capabilities through a live demonstration. The model interpreted user requests, translated languages, and even offered assistance with technical problems.While the focus remains on core AI advancements, OpenAI acknowledges the evolving landscape of generative AI applications. The company emphasized its commitment to responsible development and collaboration within the industry.The launch of GPT-4o underscores the rapid advancements in generative AI. OpenAI remains committed to responsible development and exploring new ways to leverage this technology for positive impact.

OpenAI has unveiled Sora, its text-to-video model. Sora can generate realistic and imaginative scenes from text instructions.The AI model can create videos up to a minute long while maintaining visual quality and adherence to the user’s prompt. OpenAI announced that Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world. Regarding weakness, the company stated: “Simulating complex interactions between objects and multiple characters is often challenging for the model, sometimes resulting in humorous generations.”“We’ll be engaging policymakers, educators and artists around the world to understand their concerns and to identify positive use cases for this new technology. Despite extensive research and testing, we cannot predict all of the beneficial ways people will use our technology, nor all the ways people will abuse it. That’s why we believe that learning from real-world use is a critical component of creating and releasing increasingly safe AI systems over time,” said OpenAI in a post.The featured image above is the screenshot of this prompt given: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.