The Brill Collective has strengthened its leadership team with the appointment of Jennifer Cook as Associate Director of Client Services. Following a successful second half of 2024, the communications firm continues to expand its core team, bringing Cook on board to leverage her decade-long experience in integrated communications.In her new role, Cook will collaborate closely with Amy Brill, Founder of The Brill Collective, and Tryph Greenwood, Director of Client Services, to drive the business forward. The Brill Collective, established 18 months ago, has quickly built a diverse portfolio of corporate and consumer clients across the GCC and beyond, serving sectors such as education, energy, real estate, sports, and hospitality.The Brill Collective is known for its agile, disruptor-model approach, blending the strengths of a traditional agency with the flexibility and specialized expertise of freelance consultation. Central to this model is the Core Collective, a team of senior client servicing directors who curate specialist teams of independent consultants tailored to each client’s needs.Amy Brill expressed her enthusiasm about the new hire: “We’ve celebrated some remarkable client successes, and to maintain momentum while staying true to The Brill Collective’s ethos, we recognized the need for a strategic hire. Jen brings a rare blend of 360-comms expertise, regional insight, and creative and commercial acumen. Our clients and the business are already benefiting from her contributions.”Commenting on her appointment, Jennifer Cook said: “Joining The Brill Collective is an exciting new chapter for me. The fast-paced PR and marketing industry presents both challenges and opportunities, and I’m inspired by Amy’s disruptive model that fosters a unique working culture and delivers true expertise to clients. I’m passionate about contributing to an innovative environment that drives success.”