Burson has named Simeon Mellalieu as CEO of its Hong Kong office, effective October 2, 2024.Mellalieu brings extensive experience from his previous role at Ketchum, where he served as Partner for Client Development in the Asia-Pacific region and Managing Director of Ketchum Hong Kong. With over 25 years in the communications industry, he has guided multinational companies in developing and executing national, regional, and global communications strategies.His diverse client portfolio spans various industries, including fast fashion, semiconductors, automotive, gaming, food and beverage, and banking.Before relocating to Hong Kong, Mellalieu spent time in the UK, gaining valuable experience at two prestigious PR agencies: Bulletin International in London, specializing in international broadcast PR, and Warman & Bannister in Cambridge, focused on technology PR.“We are delighted to welcome Simeon to our APAC leadership team. Hong Kong remains a critical regional hub for Asian companies seeking to build their reputation on the global stage. Simeon’s extensive experience will help us further bolster our ‘Asia Going Global’ offer in Hong Kong, helping clients navigate pivotal market changes and seize opportunities, both in the region and abroad,” said HS Chung, North APAC CEO, Burson. Simeon Mellalieu serves on the board of PR Hong Kong, showcasing his industry expertise and leadership.