Signature Global, a leading name in the real estate sector, is thrilled to announce the appointment of Poulomi Ray as the new Head of Digital Marketing and CSR. Poulomi Ray brings with her over 16 years of extensive experience in the marketing and communications domain, having held significant roles in the luxury segment with prestigious organizations such as Metro Goldwyn Mayer (USA), DLF Camellias, and Paras Buildtech. In her new role at Signature Global, Poulomi Ray will spearhead digital marketing strategies and corporate social responsibility initiatives, leveraging her deep expertise to enhance the brand’s presence and impact. Her strategic vision and innovative approach to marketing have been instrumental in driving successful campaigns both locally and globally.Poulomi Ray expressed her enthusiasm about joining Signature Global (India) Ltd., stating, "I am incredibly excited to be part of Signature Global, a brand that has consistently set benchmarks in the real estate sector. I look forward to contributing to the company's growth and helping it reach even greater heights by integrating cutting-edge marketing strategies, tech integration, and meaningful CSR initiatives."With Poulomi Ray’s expertise and leadership, Signature Global is poised to further solidify its position as a leader in the real estate industry, continuing its legacy of delivering excellence and innovation.

Ending the year on a high note, PR Professionals, the flagship of the PRP Group announces that it has secured the public relations mandate for five leading real estate developers within two months. The strategic partnership entails collaboration with real estate giants, including TARC, one of India's largest listed real estate developers; Bharti Real Estate, the real estate business arm of the Bharti Group; NeoLiv, an integrated real estate platform with a robust fund management business and development arm founded by Mohit Malhotra, the former Managing Director and CEO of Godrej Properties Limited; and revered real estate developers Eldeco Group and Arize Group. PR Professionals' expertise and track record in the public relations sphere have positioned them as the trusted choice for the real estate sector.Commenting on this, Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, “In the last few years, we have expanded our client base across various verticals, including BFSI, Artificial Intelligence, Power, F&B, Metals & Mining, among others. However, real estate has been our core strength since the beginning. We are glad that another set of real estate developers, who are leaders in their respective domains, has entrusted us with their PR mandates.”PR Professionals has extensive experience in handling the communications mandates of real estate developers, making it an agency of choice for the sector. It has served over 40 national and international real estate companies and successfully handled communications for over 80 residential, retail, and commercial projects in super luxury, luxury, premium, and affordable segments. DLF Ltd, Central Park, Paras Buildtech, Signature Global, M3M Group, Trident Realty, Vatika Group, LuLu Group, Tribeca, Elan Group, Krisumi Corporation, eXp Realty, Smartworld Developers, and Alpha Corp are some of the top names in its portfolio.In 2023, PRP launched the PR campaign for the luxury residential offering of DLF Ltd, The Arbour, located in Gurgaon. This launch campaign is touted to be one of the most successful projects launches in the history of Indian real estate. DLF witnessed record-breaking pre-formal launch sales worth INR 8,000+ crores. The project was fully sold out within three days even before its official launch. Other notable clients that PRP has onboarded in the past few months include SLMG Beverages, Writesonic (an AI-based writing and image generation platform), News18 India & CNN-News18, PTC India Ltd. (formerly known as Power Trading Corporation of India Limited), Bajaj Finserv, and Patna Metro Rail Corporation, among others.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.