Sami McCabe, founder and former CEO of the global PR firm Clarity, has launched a new agency called Atrium, centered around a proprietary technology platform that enables in-house teams to quickly integrate AI into their workflows.Since stepping down from Clarity in January, after growing the agency to over $20 million in revenue with a team of 150, McCabe (pictured, left) has focused on developing Atrium’s technology stack alongside his co-founder, André Carmo (right), an expert in AI and martech product development.Atrium launches with a team of six professionals specializing in communications, marketing, and product development, spread across the US and Europe. The agency is already collaborating with several clients, including German robotics firm Neura Robotics and HR tech platform TalentDesk.Atrium's AI platform processes vast amounts of owned and publicly available data to generate actionable insights, which then inform strategies, tactical plans, and content development aligned with a brand's style. He said that CMOs are looking for agencies adept at adapting to this new landscape. Atrium is a tech-driven business first, with human experts providing strategic counsel and managing client relationships at a faster pace and with greater precision, he adds. McCabe reported positive feedback from CMOs: “They’re impressed with our speed and the quality we deliver. It represents a paradigm shift – we can respond to client briefs much faster. All agencies will need to adopt new technologies, but those who succeed will do so swiftly and thoughtfully."