Wavar, a leading force in agricultural technology and sustainability, has appointed Thought Process Communications as its public relations partner. This strategic partnership aims to bolster Wavar's mission of enhancing farmer profitability through innovative and sustainable practices, ensuring a brighter future for the agricultural sector in India.Founded in 2019, Wavar has rapidly emerged as a pioneer in Integrated Pest Management (IPM) solutions, positively impacting the lives of over 250,000 farmers across 65 districts in eight states. With a robust network of 300+ dealers and IPM farming practices implemented on an average of 40,000 acres, Wavar is on a mission to revolutionize the agricultural landscape. Their commitment to low-residue cropping solutions aligns with global food security goals, ensuring a toxic-free food supply for consumers while addressing the critical challenges of rising costs and stagnant farmer incomes.Sanjay Shirodkar, a Co-founder of Wavar, said: "At Wavar, we are dedicated to creating a sustainable agricultural ecosystem that not only supports farmers but also contributes to global food security. Partnering with Thought Process Communications will give us the strategic push we need to amplify our mission, reach more stakeholders, and bring about meaningful change in the industry."Vinay Maurya, Founder and CEO of Thought Process Communications, expressed his enthusiasm for the collaboration, stating: "We firmly believe in Wavar's mission and are confident that our extensive experience working with fertilizer associations and agritech companies in the past will contribute significantly to their growth and success. Our goal is to ensure that Wavar's innovative solutions and community-driven initiatives gain the recognition they deserve, both within the agricultural sector and beyond."This partnership is poised to enhance Wavar's visibility, reinforce their brand narrative, and support their vision of becoming India's leading Agri IPM brand, covering over 1 million acres of agricultural land and building a robust community of farmers and stakeholders.

Aveek Datta has recently been appointed as the Head of Corporate Communications at Jio Financial Services. Announcing the news on LinkedIn, Datta expressed his enthusiasm, stating, ?Ç£It?ÇÖs an honor to join this innovative and entrepreneurial team shaping the future. Exciting times are ahead!?Ç¥Prior to this, Datta served as the Associate Director of Corporate Communication at CRISIL. With over 14 years of experience in media and communications, his career has evolved from financial journalism to communications and PR, focusing on corporate storytelling, brand management through media relations, thought leadership, strategic content, and crisis communications. Datta has previously worked with media outlets such as Fortune India, Forbes India, The Indian Express, and MINT (HT Media Ltd.).

Burson, the global communications leader purpose-built to create value for clients through reputation, today announced its organisational structure in India. Burson Group India will operate three leading brands including Burson Genesis, Hill & Knowlton India and GCI Health India.Burson also announced the appointment of Dolly Tayal as Managing Director, Burson Genesis. Tayal will report to Deepshikha Dharmaraj, CEO, Burson Group India. ?Ç£I am delighted to welcome Dolly to lead our clients and people under the Burson Genesis brand,?Ç¥ said Dharmaraj. ?Ç£I am confident that her leadership will infuse teams with fresh energy and ideas, further enhancing our reputation for client excellence and innovation.?Ç¥Dharmaraj added, ?Ç£As we continue to build the Burson brand in India, we will leverage the combined strengths and expertise of Genesis, Hill & Knowlton and GCI Health to consistently deliver exceptional results for our clients, enhancing their reputational capital.?Ç¥?Ç£In Burson Genesis, I see both the proud legacy and the promising future of public relations and communications in India,?Ç¥ noted Tayal. ?Ç£It has been a privilege to be part of the Burson legacy and an honour to be entrusted with Burson Genesis. I am looking forward to working with our incredible team and helping our clients build reputation as a competitive advantage through purpose-driven creativity, innovative strategies and advanced technologies.?Ç¥

Prose Integrated, a leading firm that offers integrated solutions in Public Relations, Social media, Advertising & Advocacy has been appointed to lead the Public Relations mandate for Pathfinder Global, a pioneer in retail technology solutions since 2000. Pathfinder has long been recognized for its continuous innovation in retail technology, delivering solutions to upgrade customer engagement and drive business success. The firm is empowering 150+ shopping malls, 40+ airports, and 1500+ retail brands with its retail tech solutions. Pathfinder is additionally planning to announce the launch of a Retail AI app in India by September 2024, which underscores the company?ÇÖs dedication to advancing the future of retail technology with state-of-the-art capabilities.  This collaboration will see Prose Integrated take on all public relations, media engagement, and other organic external stakeholder communications for Pathfinder in India. With this, the agency will closely collaborate with Pathfinder?ÇÖs Corporate Communication team to craft impactful media strategies to enhance Pathfinder?ÇÖs engagement and presence across print and digital media. Additionally, Prose will be responsible for strategically launching the Retail AI app in India. Such tailor-made PR strategies aim to help Pathfinder strengthen its foothold in the retail tech sector and contribute to the automation in the retail landscape. The Indian retail market is expected to reach $1.1 Tn by 2027 and $2 Tn by 2032 growing at 25% CAGR and technology will play an important role in this exponential growth. Mr Ramadass Selvaraj, Chief Operating Officer, Pathfinder Global, commented, ?Ç£We?ÇÖre delighted to partner with Prose Integrated and we?ÇÖre confident that their innovative approach and proven track record will deliver exceptional results for us. India is an important market for us, and Prose?ÇÖs expertise and proactive approach will be crucial for Pathfinder?ÇÖs growth. With the upcoming launch of the Retail AI app in India, we aim to offer a new experience of Phygital Shopping & Dining by harnessing the power of AI. The team at Prose would be instrumental in the success of this launch and we look forward to working with them on this journey?Ç¥  Speaking on the development, Ms. Shivangi Raghav, Manager PR & Social Media, Prose Integrated, Delhi, said, "We are grateful to the team of Pathfinder for providing us with this opportunity and entrusting us with their PR mandate. Our expertise of understanding tech businesses in the Gig Economy will come in handy for creating meaningful contributions to Pathfinder?ÇÖs business. India?ÇÖs retail sector has an exponential growth potential and has a very diverse target audience when it comes to marketing tech solutions. We will be deploying new age AI tools powered by Google to automate processes and enhance reach at a Pan India level.?Ç¥ Commenting on the details of the mandate Shivangi added ?Ç£Our teams across Mumbai, Delhi, Bangalore, Kolkata, and Pune would be working on this mandate to ensure a phase-wise rollout across the country to spread awareness and roadshows for RetailGPT through 2024-25?Ç¥. Recently, Pathfinder?ÇÖs AI-powered digital platform, RetailGPT, has partnered with Real Estate developer Prestige Group?ÇÖs Forum Malls. This strategic collaboration signifies more than just technological integration; it marks a pivotal shift toward enhancing retail experiences across the industry. 

 Making a key leadership appointment to strengthen its brand communications endeavours, Wardwizard Foods and Beverages Limited appointed Mr. Deepak Nambiar as the Head of Corporate Communications. With an impressive career spanning over two decades, Mr. Nambiar is set to lead the company?ÇÖs communication strategies, aimed at enhancing brand presence and driving impactful stakeholder engagement in the dynamic food and beverage sector. Mr. Nambiar?ÇÖs distinguished career includes a successful tenure as Head of Sales and Marketing at The Indian Express Newspaper Group, where he honed his skills in communication, public relations and marketing. His career trajectory, which began in electronic media, has endowed him with a comprehensive understanding of both traditional and digital communication channels, making him well-equipped to navigate the complexities of the modern media landscape. As the Head of Corporate Communications, Mr. Nambiar will focus on elevating the company?ÇÖs communication efforts, driving brand visibility, ensuring cohesive and effective messaging across all platforms and strengthening relationships with key stakeholders. His expertise and strategic foresight will play a critical role in enhancing the company?ÇÖs corporate reputation and supporting its growth initiatives. Expressing confidence in Mr. Nambiar?ÇÖs leadership, Sheetal Bhalerao, Chairperson and Managing Director of Wardwizard Foods and Beverages Limited, said, ?Ç£We are pleased to welcome Deepak Nambiar to our leadership team. His vast experience in strategic marketing and communications, coupled with his innovative approach, aligns perfectly with our vision for the future. We are confident that with his experience, our brand will be able to establish a stronger connect with all our stakeholders through effective communication strategies and help the brand achieve better visibility, reach and recall with regards to our target customers and stakeholders.?Ç¥ Speaking about his appointment, Deepak Nambiar, Head of Corporate Communications, Wardwizard Foods and Beverages Limited, said, ?Ç£It is indeed a privilege to join the Wardwizard Group and be bestowed with the responsibility of spearheading the communications mandate for Wardwizard Foods and Beverages Limited . I thank the leadership and especially, Ms Sheetal Bhalerao, for the opportunity. The brand already has a strong foundation and connect with the audience. My focus will be to take this relationship and connection to the next level and achieve deeper meaningful relationships with stakeholders.?Ç¥ Wardwizard Foods and Beverages Limited is committed to maintaining a dynamic and forwardthinking approach to corporate communications, and the appointment of Mr. Nambiar underscores the company?ÇÖs dedication to excellence in all aspects of its operations. As the company continues to expand its market footprint, Mr. Nambiar?ÇÖs leadership will be instrumental in crafting compelling narratives that resonate with consumers, investors and other stakeholders alike. 

The US Chamber of Commerce has announced the appointment of Rahul Sharma as the new India-based Managing Director of the US-India Business Council (USIBC), effective August 20, 2024. He will lead a strong team of policy experts dedicated to the over 200 member companies of the Council, and to fostering the partnership and prosperity of both the U.S. and India. Alexander Slater, USIBC?ÇÖs current Managing Director, is returning to Washington, D.C., following USIBC?ÇÖs India Ideas Summit scheduled for September 12th in New Delhi. He will assume a new role as Senior Advisor to USIBC President and Ambassador (Ret.) Atul Keshap.?Ç£We are thrilled to welcome Rahul Sharma to the USIBC family,?Ç¥ said Ambassador Atul Keshap, USIBC President. ?Ç£Rahul?ÇÖs vast experience and proven track record in media, policy, and corporate advisory and communications will be invaluable as we continue to strengthen the U.S.-India partnership and achieve our shared goal of $500 billion in trade. Rahul?ÇÖs globally recognized leadership and hands-on experience managing regulatory and policy developments will further enhance our ability to advocate for our members and build U.S.-India business and investment ties.?Ç¥With nearly four decades of experience, Sharma, a former journalist and newspaper editor, brings extensive knowledge of India?ÇÖs business landscape to USIBC. He joins USIBC after six years leading APCO India, where he guided corporate clients, managed business and policy advocacy goals, and advised state governments on investment communications. Sharma?ÇÖs appointment comes as USIBC prepares to celebrate its Golden Jubilee in 2025, marking 50 years of its role as the top business voice in the U.S.-India corridor. ?Ç£I look forward to my new role at USIBC and working with a unique team committed to enhancing and deepening business and strategic ties between the world?ÇÖs two greatest democracies,?Ç¥ said Sharma.Sharma, long recognized as a leading voice in India?ÇÖs public affairs landscape, previously served as Deputy Secretary General for the Federation of Indian Chamber of Commerce and Industry (FICCI), where he was instrumental in driving the organization?ÇÖs membership growth. His journalism background includes roles with organizations such as Reuters, Hindustan Times, Khaleej Times, and The Economic Times. He is a founding member and past president of the Public Affairs Forum of India (PAFI).Sharma holds a master?ÇÖs degree in international affairs from the Fletcher School of Law and Diplomacy, a master?ÇÖs degree in international trade and economy from Flinders University, and a post-graduate diploma in journalism from the Indian Institute of Mass Communication.During nearly five years at USIBC in New Delhi, Alexander Slater has led USIBC?ÇÖs India team through a period of transformational growth.

Ushang Sheth has recently taken on the role of Head of Corporate Communications & PR at HDFC Securities. He began his career as a Research Trainee at Lotus Knowlwealth and later held a similar position at Reliance Mutual Fund. Ushang has also served as a Financial Service Advisor at Asit C. Mehta Investment Intermediates Ltd., a Senior Research Analyst at CNBC TV 18, and a Principal Correspondent at Zee Media Corporation Limited. His career further includes roles such as Account Manager at Adfactors PR, Director - Banking & Financial Services at Genesis BCW, and Chief Manager - Group Corporate Communications at L&T Finance. A graduate of the University of Mumbai, Ushang brings over 14 years of experience in Corporate and Financial Services. He has a proven track record of driving growth in dynamic businesses through strategic communication, brand awareness campaigns, creative storytelling, and corporate reputation management.

John Saunders, CEO and Global President of FleishmanHillard under Omnicom PR Group, will be stepping down on October 1, with J.J. Carter taking over his role. At that time, Saunders will assume the position of chairman. Carter, at present the Global Chief Operating Officer and President of the Americas for FleishmanHillard, will be reporting to Omnicom PR Group CEO Chris Foster in his new capacity and join the global leadership team.Carter will continue to work from San Francisco, with no plans to relocate to St. Louis, Missouri, the place where Saunders is based, or to New York City. Saunders, originally from Dublin, Ireland, has led FleishmanHillard for nine years. He was appointed Regional President for EMEA in 2011, following his role as Regional Director for Europe, which he began seven years earlier. He led the foundation of Fleishman-Hillard Saunders in 1990.In 2023, Cisco?ÇÖs North America PR business was retained by the company which continues to work with pivotal clients such as JPMorgan Chase, Johnson & Johnson, Philips, Samsung and PepsiCo. However, the firm lost major accounts like UPS and AT&T, with the latter choosing Jackson Spalding as its lead PR agency.Carter has been with FleishmanHillard since the year 2005, taking on several leadership roles before being named Global Chief Operating Officer and President of the Americas in 2016.

The global public relation (PR) tools market has experienced growth due to several factors such as rise in usage of numerous platforms for reaching out to regular & potential consumers and continual advancements in data drilling & information gathering platforms in large and small organizations.This is revealed in a report by Allied Market Research . According to the report, the PR tools market was valued at $12.4 billion in 2023, and is estimated to reach $34.9 billion by 2034, growing at a CAGR of 10.1% from 2024 to 2034.By region, Asia-Pacific held the highest market share in terms of revenue in 2023, accounting for three-fourths of the global public relation (PR) tools market revenue and is expected to attain growth in terms of revenue throughout the forecast timeframe, owing to the increasing adoption of digital and social media platforms for communication and engagement. PR tools tailored for Asian markets are integrating features that cater to popular platforms such as WeChat, Line, KakaoTalk, and others, enabling PR professionals to reach and engage with audiences in their preferred digital channels effectively. Prime determinants of growth The global PR tools market has experienced growth due to several factors such as continual advancements in data drilling & information gathering platforms in large and small organizations, surge in usage of numerous platforms for reaching out to regular and potential consumers, and rise in popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences. However, the lack of skilled employees hinders market growth to some extent. Moreover, the increasing penetration of high-speed internet, the augmenting usage of cloud computing offers remunerative opportunities for the expansion of the global public relation (PR) tools market.

PwC Australia has appointed Lucy Hinton as its new Head of Media Relations, a move that highlights the firm?ÇÖs commitment to strengthening its communication strategy. Hinton, who has been with PwC since October 2022, previously served as a Senior Manager within the Corporate Affairs team, where she played a pivotal role in managing the firm?ÇÖs external communications.Lucy Hinton brings a wealth of experience to her new role, drawing on a diverse background in both media and public affairs. She began her career as a broadcast journalist, working with Nine News in Melbourne and Adelaide, where she covered major news stories and developed a keen understanding of the media landscape. Following her journalism career, Hinton transitioned into a communications advisory role with the South Australian Government, where she advised on key public communication strategies during critical periods.Hinton?ÇÖs appointment comes at a time when PwC Australia is navigating a complex media environment, with increasing scrutiny on corporate governance and transparency in the professional services sector. Her experience in both journalism and government communications is expected to enhance PwC?ÇÖs ability to effectively manage its media relations and public image.This leadership change aligns with PwC Australia?ÇÖs broader strategy to bolster its corporate affairs capabilities, as the firm continues to address the evolving demands of clients and stakeholders in a rapidly changing business landscape.

Strategic communications agency Archetype has joined forces with Australian startup BillWill to launch its innovative open banking solution for pre-death bill planning. Leveraging Archetype's expertise in public relations, digital marketing, and media buying, combined with its extensive experience in the tech sector, BillWill is poised for success.The partnership between Archetype and BillWill marks a reunion for BillWill's Founder, Colin Jowell, and Archetype's Principal Consultant, Jillian Nalty, who collaborated at an ad agency over a decade ago. Jillian said: "When I found out that Colin was launching BillWill, I knew I had to reach out. Not every tech start-up has the potential for connecting with audiences on a human-level, BillWill does. Archetype has been working with tech brands in Australia for 25 years and this experience has taught us at that despite perpetual disruption, our need to connect on an authentic human level never changes. Working with a start-up from the very beginning is an incredibly rewarding experience and I?ÇÖm so pleased we are able to deliver a solution that seamlessly integrates both paid and earned channels." With 25 years of experience working with tech brands in Australia, Archetype understands the importance of authentic human connections in a rapidly evolving industry. (Image: Colin Jowell, Founder, BillWill & Jillian Nalty, Principal Consultant, Archetype.)

Ajay Padmanabhan has been appointed as the VP & Head of Corporate Communications & PR at IntelliSmart Infrastructure, a joint venture between the National Investment and Infrastructure Fund (NIIF) and Energy Efficiency Services Limited (EESL). IntelliSmart focuses on transforming the utilities sector through cutting-edge technology, sustainability, and enhancing efficiency within the energy ecosystem.In a LinkedIn post, Ajay expressed his gratitude, saying, "As I embark on this new role, I am deeply thankful to all the amazing individuals I've had the opportunity to work with, who have played a crucial part in my journey. Here?ÇÖs to new beginnings, continuous learning, meeting more incredible people, and contributing to the mission of driving change and innovation in the energy sector."Before joining IntelliSmart, Ajay served as the VP of Corporate Communications at Sterlite Power and the Chief Operating Officer at IL&FS Engineering and Construction Company Limited. His career began as Head of Marketing at Delta Innovative Enterprises Ltd, followed by roles as Executive Officer at the Confederation of Indian Industry, Director for Bengaluru/Kochi/Chennai at Perfect Relations, and Advisor for Strategic Initiatives at the Government of Kerala. He has also been the CEO of Trivandrum City Connect Foundation and the General Manager of Group Public Relations, Reputation & Resilience at Suzlon Group.He has more than 23 years of diversified experience in crisis management, corporate communications, PR, public affairs, stakeholder engagement, and advocacy, Ajay Padmanabhan is an experienced leader in the field of strategic communication. Ajay holds degrees in Law and MBA and is an alumnus of IIBM and AUS.

Ishraq Communications, a marketing and communications firm, has been selected to represent real estate brand Engel & V??lkers Middle East.The appointment comes after a competitive tender process, with Ishraq Communications emerging as the top choice due to its expertise in crafting compelling brand narratives and driving successful marketing campaigns.As the agency of record, Ishraq Communications will be responsible for developing and executing a comprehensive marketing strategy that showcases the real estate brand's unique value proposition and luxury offerings. The agency's team of experts will work closely with the client to create engaging content, build brand awareness, and drive business growth through targeted campaigns.The partnership between Ishraq Communications and the premium real estate brand is built on a foundation of trust, expertise, and a shared vision for success. With its proven track record in the marketing and communications landscape, Ishraq Communications is well-equipped to help the brand achieve its goals and cement its position as a leader in the industry.?Ç£We are thrilled to have the opportunity to work with Engel & V??lkers Middle East, a distinguished brand synonymous with excellence in the real estate sector,?Ç¥ said Osama Tinbakji, Co Founder, Ishraq Communications.

Veritas Reputation PR has been selected to handle the public relations and investor relations mandate for Indian Overseas Bank (IOB). The three-year partnership will see Veritas working closely with IOB to enhance its brand positioning and expand its audience outreach.As part of the mandate, Veritas will develop and implement comprehensive corporate communications and public relations strategies. This will include managing investor relations, aimed at improving IOB's perception among investors. The consultancy will also be responsible for all aspects of corporate reputation management, financial communications, and national media outreach across print, electronic, and digital platforms.The partnership between Veritas Reputation PR and Indian Overseas Bank is expected to strengthen the bank's brand image and drive growth. Veritas will leverage its expertise in public relations and investor relations to help IOB build stronger relationships with its stakeholders and achieve its strategic objectives.

Interpublic Group agency Golin has announced the promotion of Shouvik Prasanna Mukherjee to Executive Vice President, global creative innovation, effective immediately.Recognised for spearheading successful innovations out of Asia for Golin?ÇÖs global network ?Çô including the Executive Impact Matrix and AI Incubator SPARK ?Çô in his new global role, Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry.In this post, Shouvik continues his current remit as Golin APAC?ÇÖs Chief Creative Officer, and will remain leading the agency?ÇÖs Creative Intelligence Unit ?Çô a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics & measurement expertise with creative and content capabilities. The Unit was awarded Specialist Consultancy of the Year in 2023 and 2024 by PR Awards Asia.?Ç£Expanding Shouvik?ÇÖs contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,?Ç¥ said Darren Burns, President, Asia Pacific, Golin. ?Ç£Shouvik?ÇÖs appointment in this role, based out of Asia, underlines Golin?ÇÖs commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.?Ç¥Shouvik reports to Burns, President, Asia Pacific, and will also support Ginger Porter, global chief client officer and innovation council chair. ?Ç£I?ÇÖm beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market,?Ç¥ said Porter. ?Ç£We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey.?Ç¥Mukherjee joined Golin back in 2011 and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients like Allianz , Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald?ÇÖs, Porsche Asia Pacific and Uber.?Ç£I?ÇÖm excited to bring the Asian perspective to Golin?ÇÖs global portfolio and influence clients at scale,?Ç¥ said Mukherjee. ?Ç£Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin?ÇÖs innovation council, we are committed to delivering solutions that will shape the future of our client business.?Ç¥

Greenbulb Communications, a leading public relations firm, has appointed Elisha Manas as Senior Public Relations Manager for the Philippines. In her new role, Manas will be responsible for overseeing strategic communications and campaign planning for a diverse client portfolio spanning the finance, real estate, and technology sectors.Manas brings a wealth of experience to Greenbulb, having previously served as a Segment Producer at GMA Network. Her expertise in media production and storytelling will undoubtedly contribute to the firm?ÇÖs ability to deliver impactful public relations campaigns.As a Senior Public Relations Manager, Manas will be tasked with developing and implementing comprehensive public relations strategies that align with clients?ÇÖ business objectives. She will also play a key role in managing media relations, crisis communications, and content creation.

GreyMatters Communications & Consulting, a leading name in PR, advocacy and political communications, has announced registration of its trademark as the company celebrates 14 years of impact in the communications industry.Founded in 2010, the company has successfully navigated the complexities of intellectual property law to achieve this key milestone, a significant step for brand protection.?Ç£Registering a trademark involves a rigorous process that is crucial for securing a company's brand identity. As industries evolve, evidenced by a 13% growth in the Indian PR industry over the past two decades, protecting a brand's unique presence becomes increasingly important. A registered trademark not only shields against unauthorized use but also reinforces a company's distinctiveness in a competitive market,?Ç¥ said Dr Navneet Anand, Founder & Director of GreyMatters Communications.?Ç£Securing a trademark is a challenging yet crucial process. It not only protects our intellectual property but also affirms our commitment to a distinct brand identity. Amidst the industry's rapid growth and heightened competition, this achievement reflects our steadfast dedication and resilience,?Ç¥ he added. Coinciding with this milestone, GreyMatters also announced the launch of an 'Image Ki Raksha' campaign in celebration of Raksha Bandhan. This new initiative offers a series of case studies focused on reputation management, public perception, and image enhancement. 'Image Ki Raksha' aims to provide actionable insights and strategies for brands to maintain and elevate their image in today?ÇÖs competitive market. The storytelling will be fun, yet informative."The campaign serves as a practical guide for companies and brands to safeguard and elevate their image. The 'Image Ki Raksha' initiative aims to highlight the essential role communications agencies play in navigating a market overwhelmed with information. By shedding light on the often-unseen efforts of PR professionals, the campaign seeks to demonstrate the industry's dedication to maintaining and enhancing the reputation of its partners," stated Dr Anand. He also informed that as part of this campaign he is offering a free 5-hour module for small businesses who wish to understand the nuances of PR and brand management. As GreyMatters Communications looks to the future, the company continues to emphasize the importance of robust brand management and strategic communication in an ever-evolving industry landscape. GreyMatters has worked with over 125 partners from Government, Corporate, MNCs, UN Agencies, PSUs, NGOs, Rural Organisations, Political Actors & Political Parties, and independent organisations. The agency has worked in multiple verticals including agriculture, rural development, textiles, technology, healthcare, academic, infrastructure, biotech, government.

Pramuch Goel has recently joined Syngene International Limited as the Head of Corporate Affairs. Announcing his transition on LinkedIn, Goel shared his excitement about the new role, stating, "After an amazing journey of over 7.5 years at the Mahindra Group, I am excited to join the dynamic team at Syngene International Limited. Looking forward to learning about an industry that is new to me and contributing to the growth of the company."He also mentioned his return to Bengaluru after more than a decade, adding, "This also brings me back to Bengaluru after more than a decade, and I look forward to connecting with friends and colleagues in the city."An experienced brand and communications professional, Goel?ÇÖs expertise spans Reputation & Brand Management, CommTech, Public Affairs, External & Internal Communications, CSR & Sustainability, Crisis Management, Analyst Relations, Change Management, Client & Executive Communications, and Event and Content Management.Before joining Syngene, Goel served as VP & Head - Group Communications at Mahindra Rise for over seven years. He has also held roles as Head of Corporate Communications at Intex Technologies (India) Ltd. and the Gujarat Lions IPL Team. His career includes managing communications for several leading firms, including Cisco Systems, IBM, Quark, and Old World Hospitality.

Finn Partners has welcomed marketing and advertising veteran Mike Ernst as a partner in their Nashville office. In his new role, Ernst will be responsible for overseeing the planning, execution, and optimization of media campaigns. This includes developing media strategies to effectively reach target audiences and ensuring cross-channel integration to deliver impactful results for clients. He will report directly to Ashley Blais, the head of media at Finn Partners.With 30 years of experience in planning and implementing campaigns across various media platforms, Ernst brings a wealth of knowledge to the team. Before joining Finn Partners, he served as the group media director at GS&F, a marketing and advertising agency. Throughout his career, he has collaborated with renowned brands such as Bridgestone, Arby?ÇÖs, Tropical Smoothie Caf??, the Nashville Predators, and the Tennessee Titans.Commenting on the new appointment, founding managing partner Noah Finn stated, "The media landscape is growing ever more complex. Mike?ÇÖs deep experience and innovative media approaches will help accelerate our ability to deliver the bold, high-impact solutions clients need to drive growth. We are excited to welcome him to our team."

Abhishek Chauhan has been promoted to Director at Ola Electric, a move he announced on LinkedIn. In this new role, he will oversee Corporate Communications and PR for Ola Electric, Ola Consumer, and Ola Krutrim. Previously, Chauhan served as Associate Director. "I'm excited to share that I?ÇÖve started a new position as Director at Ola Electric," he stated in his LinkedIn post.Chauhan joined Ola Electric in March 2022 as Senior Manager of Corporate Communications. His career includes roles at Edelman, 20:20 MSL, and Zeno Group, among others. He is a seasoned professional with expertise in the automotive, technology, FMCG, and e-commerce sectors, as well as in public relations and corporate and crisis communication.

Edelman has brought back agency alumnus Laura Cubillos to spearhead its global food & beverage sector.In her new role, Cubillos will be responsible for leading and developing the sector and its client portfolio on a global scale. She will collaborate closely with regional leaders to oversee a team of more than 500 employees and provide strategic communications counsel to clients.Starting on August 26, Cubillos, a registered dietitian with over 30 years of experience, re-joins Edelman from Padilla, where she led the agency?ÇÖs food, beverage & nutrition practice.Cubillos is also a co-founder of FoodMinds, a global food and nutrition affairs agency that Padilla acquired in 2015. Before launching FoodMinds in 2006, she spent four years at Edelman, serving as a group head and executive VP.Cubillos succeeds Smita Reddy, who currently serves as president of Assembly, Edelman?ÇÖs agency for Microsoft, and co-leads Edelman?ÇÖs global client portfolio alongside Courtney Bigelow.?Ç£Our food & beverage sector is a powerhouse, but we see continued pressure on companies,?Ç¥ said Alex Thompson, president of global practices & sectors at Edelman. ?Ç£Laura?ÇÖs expertise in navigating complex issues and her focus on positive impact perfectly align with the needs of our clients in the years ahead.?Ç¥

Cheryll Forsatz has returned to Ketchum as the US chief client officer after gaining valuable experience at Zeno and Ferrero USA.?Ç£Cheryll will be critical in defining and executing our organic business growth in the US,?Ç¥ president & CEO Mike Doyle stated in a memo to staff. ?Ç£She will be responsible for creating and deploying a client-centric model that will drive consistency in our client experience, and work with client directors to provide guidance on business-critical accounts.?Ç¥Most recently, Forsatz was with Zeno, where she served as the managing director of Zeno East. Before her time at Zeno, she spent over five years at the Italian confectionary giant Ferrero, joining the company in 2018 as its first VP of corporate communications and public relations.Forsatz is no stranger to Ketchum, having previously held the role of senior VP, where she was responsible for the agency?ÇÖs external communications. Earlier in her career, she served as the director of communications for McDonald?ÇÖs New York metro region, overseeing public relations, public affairs, and crisis management activities.?Ç£Cheryll?ÇÖs experience is so well suited to the role, and to Ketchum ?Çö a mix of deep, in-house expertise and agency credentials, too,?Ç¥ Doyle added. Forsatz will report directly to Doyle until a new US CEO is appointed, which is expected "in the near future," according to Doyle.

Ketchum UK has announced the hiring of Noor Kheir as the new managing director of corporate, effective from September. In her new role, Kheir will lead Ketchum?ÇÖs team of directors and senior personnel, managing corporate communications for some of the agency?ÇÖs most prominent global clients, including P&G and Samsung. Her portfolio will also cover multi-market clients like 3M and Collinson, along with key European accounts such as Adobe and Mastercard.Kheir brings a wealth of experience in corporate communications, mobility & transport, and sustainability, further strengthening Ketchum's expertise and senior leadership team.Previously, Kheir served as managing director at H+K/Burson, where she spent five years overseeing the firm?ÇÖs mobility & transport practice. Additionally, she held the role of managing director of WPP?ÇÖs Ford Europe integrated agency, gaining significant experience in EV and sustainability/ESG communications. Before her tenure at H+K, Kheir spent 12 years at Edelman.Reflecting on her departure from H+K, Kheir said, ?Ç£I?ÇÖve had an absolutely brilliant five years at H&K (now Burson!), working with amazing clients and amazingly talented people. I know everyone says that when they are leaving but that is 100% true of H&K. It is the right time for me to take on a new challenge, and I cannot wait to join the Ketchum UK team, leading the corporate community.?Ç¥Sera Holland, Ketchum's chief strategy & innovation officer, global markets, commented on the appointment: ?Ç£Our incredible bench of senior consultants and directors in our corporate team have been leading the practice successfully for a while now, but given the continued growth and opportunity we?ÇÖre seeing across the corporate mix combined with our clients?ÇÖ need for us to help them navigate through significant global and market change, the time was right for us to bring in a strong, experienced leader to take our offer and team to the next level. Noor?ÇÖs experience in leading high-performing, integrated teams across global brands, in addition to the depth of her experience and reputation as a senior client counsellor, meant she was the clear standout choice for the role. She?ÇÖs joining a stellar senior leadership team in the UK and has a real vision for where she wants to take our offer, and myself, Jo-ann, and the rest of our team can?ÇÖt wait to partner with her to make it a reality.?Ç¥Kheir?ÇÖs appointment follows a series of other senior hires at Ketchum UK, including Estelle Boon from Grayling as managing director, consumer brand, and Bibi Hilton as chief client officer, global markets.

MSL, a leading PR and communications agency, has promoted Huseina M to the role of Senior Director PR at its Kuala Lumpur office. Huseina has been an integral part of MSL's Kuala Lumpur team since joining in 2018, previously serving as Director PR. Her extensive experience and deep understanding of the local market have been instrumental in driving the agency's growth and success.Prior to her tenure at MSL, Huseina held various key positions at Adfactors PR in India, where she honed her skills in public relations and communications. Her diverse background and expertise have equipped her with a unique perspective that has been invaluable in her role at MSL.As Senior Director PR, Huseina will oversee a wide range of public relations initiatives and strategic communications programs for MSL's clients in Malaysia. Her leadership will be instrumental in helping the agency to deliver innovative and impactful solutions that drive positive outcomes for its clients.

Lucky Break PR (LBPR), an award-winning, full-service public relations firm headquartered in Los Angeles, adds equalpride to its extensive DEI client roster. The organisation will be serviced by the agency's nascent LBPR Impact division. equalpride is the leading certified LGBTQ+ owned and operated media company in the US, with iconic LGBTQ+ brands including Out, The Advocate, Out Traveler, PLUS, PRIDE.com and the Advocate Channel.equalpride is the leading certified LGBTQ+ owned & operated media, digital, social, TV, print and entertainment company in the US. Its mission is to provide content of inspiration, hope, community, equality and love through their platforms, which reach a vast majority of diverse American audiences. "Equalpride is excited to join Lucky Break's roster of clients. We look forward to collaborating with their team to promote the compelling and authentic journalism we produce every day," said equalpride CEO Mark Berryhill. "Our brands are the most iconic in LGBTQ+ media, and as a fellow LGTBQ+ owned business, Lucky Break is uniquely positioned to help us tell our story."LBPR will leverage media relations to position equalpride's diverse brand roster as the go-to resource for reliable LGBTQ+ news by utilizing editors and journalists as the experts in the space. The agency will also provide comprehensive support for equalpride's marquee events, including the annual Pride celebration and Out100, overseeing talent procurement, along with onsite support and red carpet management."For decades, equalpride's publications have been at the epicenter of the LGBTQ+ movement, delivering timely and meaningful news for the LGBTQ+ community and allies seeking fact-based reporting," said Mike Stommel, LBPR Founder and Principal. "It is imperative that equalpride's storytellers remain the driving force for queer journalism providing informative and insightful perspectives. It will be Lucky Break's goal to enhance the visibility of these experts and propel the LGBTQ+ community forward through their storytelling."Founded in 2024, the LBPR Impact division is an extension of the agency's robust offerings and provides its growing roster of for- and non-profit LGBTQ+ and BIPOC partners a comprehensive level of support across various initiatives, at both local and national levels. In addition to equalpride, LBPR Impact clients include GLSEN, the National LGBTQ Task Force, JJLA, OUTLOUD Music Festival at WeHo Pride, the Inner City Youth Orchestra of Los Angeles (ICYOLA), Capital Pride Alliance, WorldPride 2025, H4M, Equality California, and Love Inc. magazine.

Omnicom PR Group has announced the appointment of communications industry veteran, Matt Stafford, to the position of OPRG President, International, effective November 18, 2024. Stafford will be based in Hong Kong and report to OPRG Chief Executive Officer Chris Foster. Stafford will initially be based in Hong Kong and will transition to the UK in 2025. In this OPRG Corporate Role, he will partner with agency leadership in the region, including Joanne Wong who joined OPRG's largest agency Fleishman Hillard as APAC President earlier this year.  Foster said: "I've wanted an even stronger OPRG in APAC for a while but it took time to determine the best way to organize the portfolio in the region. Further deepening the leadership bench with a client-focused, market-tested leader like Matt is going to add to our momentum. I'm looking forward to working with him again."Stafford added: "I'm excited about the opportunity to join OPRG; I've long admired what Chris and the team have done in transforming the group and am eager to help drive growth against a few key areas." Previously, Stafford was Asia-Pacific President and Global President, Practices & Sectors, BCW, and former Cabinet Secretary for the Australian government. Matt also served as Director of Policy in the office of the Australian Prime Minister and as CEO of Greater China for Burson-Marsteller.Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom Group Inc. (Image credit: bcw-global.com)

Shefali Mehta has been named the Corporate Communications Head at Lodha. After nearly five years at MSLGroup India as Vice President, she transitioned into this new position. Mehta announced her new role on LinkedIn. With close to 20 years of expertise in communications and public relations, she has worked across a diverse range of industries, handling various facets of communications, including corporate and non-media communications, strategic planning, and media relations. Her prior experience includes senior roles at prominent companies such as Jet Airways, Adfactors PR, and Wizwrk Communications.

Shreyoshi Sen has been appointed as India Communications Leader at Schneider Electric. In a LinkedIn post, she expressed her admiration for the company and gratitude to the leaders who supported her transition. Sen's career began as a Management Associate at IPAN, with subsequent roles including Assistant Secretary at PHD Commerce and Industry, Media Relations Manager at Alstom, and Head of Corporate Communications at Sterlite Power. She is a graduate of Nanyang Technological University, Singapore.

Three PR leaders have come together to launch the Asian Communications Network (ACN) in order to address the significant underrepresentation of Asian professionals in the UK's public relations industry.This groundbreaking initiative was launched by industry leaders Advita Patel, Farzana Baduel, and Shayoni Lynn, in order to foster a more inclusive and equitable communications sector.Despite accounting for 9.3% of the population in England and Wales, Asian professionals make up only 5% of the PR workforce, according to data from the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA). This disparity is particularly acute when compared to similar industries like media and marketing.The ACN is responding to a pressing need for greater diversity and representation within the industry. By providing a platform for networking, mentorship, and professional development, the network seeks to empower Asian PR professionals and inspire future generations."True diversity and inclusion go beyond token gestures; they require a deep commitment to embedding equitable practices into the very fabric of the communications industry. It's about creating an environment where every voice is heard and valued, fostering not just representation but genuine belonging," said Advita Patel, CEO of CommsRebel and president-elect of CIPR. The network will focus on three key areas:  Connection: Building a strong community of Asian PR professionals through events and networking opportunities.  Collaboration: Partnering with industry allies to amplify the voices of Asian professionals and drive positive change.  Curiosity: Fostering a culture of learning and development, including mentorship programs and educational initiatives.Farzana Baduel, CEO of Curzon PR, said: "Representation delivers across our industry?ÇÖs triple bottom line: our people, the public, and profit. PR campaigns and media outlets lacking inclusion have real-world consequences, as seen in vaccine hesitancy during COVID-19. Recent media coverage and rhetoric around immigration and minorities have severely impacted ethnic minority communities, undermining social cohesion and our country's values of tolerance and respect."The ACN has already attracted over 200 members since its launch and offers both free and paid membership options. The network welcomes individuals from Asian backgrounds as well as allies who share its commitment to diversity and inclusion.As the UK grapples with issues of racial inequality and social division, the ACN is positioned to play a vital role in promoting a more just and equitable society. By championing diversity and inclusion within the PR industry, the network aims to drive positive change across all sectors.(Image credit: Advita Patel/LinkedIn)

Ananta Das has been promoted to Head of Brand PR at Prime Video APAC and Amazon MGM Studios. She announced her transition on LinkedIn, expressing her excitement:?Ç£I?ÇÖm excited to share that I am starting a new position as Head - Brand PR, Prime Video APAC at Prime Video & Amazon MGM Studios! With over 6 years of Day 1s behind me, I am eager for the journey ahead. Here?ÇÖs to Working hard, Having fun & Making history :)?Ç¥Ananta Das spent over six years at Amazon, where she handled PR responsibilities. Her extensive experience also includes serving as Head ?Çô Brand PR and Communication at Johnson & Johnson. Additionally, she has managed communications for various leading brands, including Tata Global Beverages, Colgate-Palmolive, and Mondelz International.

The Taylor Bennett Foundation, dedicated to promoting diversity within the communications industry, has appointed Koray Camg??z, formerly of Ketchum, as its new CEO.Camg??z steps into this leadership role during a time of growth and expansion for the 15-year-old foundation.Before joining the foundation, Camg??z served as a director at Ketchum for the past year and was previously the Director of Communications and Marketing at the PRCA. He also held various positions at the Chartered Institute of Public Relations (CIPR), most recently as the organization?ÇÖs PR Manager.He succeeds Melissa Lawrence, who led the foundation for over four years before stepping down in 2023.?Ç£I am so delighted that after a strong competitive process, supported by Perrett Laver, we have found such an exceptional candidate,?Ç¥ said Sarah Pinch, Chair of the Foundation. ?Ç£Koray?ÇÖs commitment to equality, diversity, and inclusion is writ large, and those in the industry who know him have seen that passion in action. His roles at the CIPR, PRCA, and latterly at Ketchum have all had ED&I at their heart.?Ç¥Jo-ann Robertson, Ketchum?ÇÖs CEO of Global Markets, commented on Camg??z?ÇÖs departure: ?Ç£Koray joined Ketchum UK in 2023 and has made significant contributions to the business. His leadership in working with technology clients and his dedication to delivering creative campaigns focused on diversity and inclusion have been instrumental to our success. His active role in Ketchum?ÇÖs Inclusion Council has provided a vital inclusive lens to our workforce practices and initiatives.?Ç£We thank Koray for his exceptional efforts and are delighted for him to take on this new role that aligns with his experience and values. We look forward to continuing our partnership with him and the Taylor Bennett Foundation and wish him all the best in driving progress as he enters this exciting new chapter,?Ç¥ she said.

Uproar PR, a globally recognized and award-winning public relations agency specializing in media relations, thought leadership, digital, and influencer services, has been selected as the agency of record for Parkway Venture Capital. Parkway is a prominent investment firm focused on early-stage funding for disruptive and transformative technology startups across various sectors, including med tech, robotics, and climate tech, all aimed at shaping a more innovative future.With extensive experience working with clients in highly advanced fields such as AI, quantum computing, robotics, and global navigation satellite systems (GNSS), Uproar brings both industry expertise and well-established media relationships to the table. This unique combination allows Uproar to effectively position Parkway?ÇÖs startup investments in the media.?Ç£As a leader in the venture capital space, Parkway serves as a driving force behind the technology companies poised to change the world. Parkway works in complex tech industries ?Çô all of which our agency specializes in. This gives us the tools we need to properly tell Parkway's story and secure media coverage in national and trade media that reach investment bankers and early-stage startup founders,?Ç¥ said Mike Harris, co-founder and CMO of Uproar PR.Aligned with Parkway?ÇÖs objectives, Uproar is actively securing media coverage on Parkway?ÇÖs investments and the firm?ÇÖs founding story, establishing it as a leader in funding the future of the AI economy. Uproar has successfully secured features for Parkway in CNBC and Forbes and has placed commentary in FOX Business and The Wall Street Journal, among others. Furthermore, Uproar is enhancing Parkway?ÇÖs national brand awareness by submitting the firm for industry-leading awards and speaker opportunities that highlight the team?ÇÖs expertise.?Ç£Uproar is a strategic partner for us,?Ç¥ said Jesse Coors-Blankenship, Parkway co-founder and general managing partner. ?Ç£Typically working behind the scenes with founders and investment bankers, most of our investments and insights go unnoticed publicly; however, since partnering with Uproar, we?ÇÖve seen a positive shift in overall brand awareness. With Parkway growing rapidly, we knew we also needed to start building our presence in the media, and it wasn?ÇÖt a second thought that Uproar was the agency that could help us cultivate that in a powerful way.?Ç¥

Emile Woolf Middle East, a leading global provider of strategic learning solutions for corporates, has appointed Houbara Communications as its PR agency for the region. Houbara will be responsible for implementing strategic communications to build brand awareness and drive greater engagement with stakeholders.Emile Woolf provides a customized approach to enterprise-driven learning solutions focusing on achieving specific business goals.Fiona McBride, CEO of Emile Woolf Middle East, said: ?Ç£To support our communications efforts in the region, we needed a partner that demonstrated a strong understanding of our industry, combined with strategic thinking and expertise in the regional media landscape. We are confident in Houbara's ability to deliver a well-designed approach and look forward to a successful partnership."Loretta Ahmed, Founder and CEO of Houbara Communications, added: "We are thrilled to welcome Emile Woolf to our growing portfolio of clients. Houbara's strengths lie in reputation building and enhancement through strategic, content-driven, and multi-channel communications, always viewed through the lens of corporate reputation. Our extensive experience working with businesses across the education and training sectors positions us well to drive the desired impact and outcomes for Emile Woolf's business.?Ç¥

The Public Relations Consultants Association of India (PRCAI), a prominent organization representing PR and communication professionals across the nation, has introduced its new Client-Consultancy Partnership Charter. These guidelines are designed to boost collaboration and operational effectiveness within the industry, reflecting PRCAI?ÇÖs dedication to cultivating an ethical, professional, and forward-thinking sector.The PR industry is expected to continue its upward trajectory, as preliminary findings from the PRCAI SPRINT 2024* survey, conducted in collaboration with IPSOS, indicate a 19.6 percent growth in FY 2022-2023, increasing the market size to ?2,500 crore from ?2,100 crore in FY 2021-2022. Building on this momentum, PRCAI has concentrated on three crucial areas: the Request for Proposal process, fostering a collaborative work environment, and establishing guidelines for the ethical use of Artificial Intelligence, all aimed at further reinforcing the industry."The Client-Consultancy Partnership Charter reflects our dedication to innovation and the pursuit of excellence as the PR sector continues to expand and mature," stated Deeptie Sethi, CEO of PRCAI. "These guidelines are intended to align client and consultancy efforts and serve as a potent tool for achieving mutual objectives and establishing a gold standard for behavior that everyone can adopt."PRCAI?ÇÖs newly launched guidelines arrive at a critical juncture as the PR industry experiences rapid transformation. Despite strong growth, the sector in India faces several challenges, including budgetary constraints, discrepancies in client-consultancy expectations, a lack of skilled talent, and operational inefficiencies. The Client-Consultancy Partnership Charter directly addresses these challenges by offering a comprehensive framework to streamline operations, enhance transparency, uphold ethical practices, and strengthen client-agency relationships.Neha Mehrotra, National Chair for Standardisation & Growth at PRCAI, remarked, "The standardisation guidelines are crafted to tackle the modern challenges within the PR industry and will create a more cohesive and efficient working environment. By promoting transparent communication, respecting commercial priorities, and integrating emerging technologies ethically, these guidelines empower PR professionals to deliver outstanding results with significant impact and value."The development of these guidelines involved significant collaboration, with PRCAI assembling 35 industry experts representing PR firms of various sizes and seasoned corporate communication specialists through closed-door workshops. These professionals, bringing together a combined experience of 1,000 years, dedicated 400 hours over 100 days to meticulously craft the standardisation guidelines. This collaborative effort exemplifies the industry's collective passion for raising standards and driving positive change.Minari Shah, a PRCAI member and director of International (APAC, EU, LATAM) Owned Content & Channels at Amazon, stated, "This initiative by PRCAI is a step in the right direction towards professionalizing our industry and ensuring harmonious collaboration among all parties. The guidelines are a starting point for bringing much-needed clarity and structure to client-agency partnerships. By clearly defining expectations and focusing on transparency and accountability, they can help foster stronger and more productive relationships between clients and consultancies."The three key guidelines within the Client-Consultancy Partnership Charter and AI Code of Conduct include:1. *Standardizing the Request for Proposal (RFP) Process:* This guideline emphasizes transparency and efficiency, highlighting the need to pre-qualify consultancies and shortlist three to four based on their credentials. It underscores the importance of clear communication briefs, defined stages in the selection process, and transparent compensation practices, ensuring fair treatment of non-shortlisted consultancies. Additionally, a structured induction training program for onboarding new consultancies is outlined to ensure alignment and excellence.2. *Creating a Collaborative Work Environment:* These guidelines encourage a 'One Team' mentality, fostering mutual respect and collaboration. Best practices for onboarding consultancy partners include clear norms for briefs, access to information, and leadership engagement. The guidelines advocate for defining mutual goals, mechanisms for productive feedback, and maintaining realistic timelines and work expectations, ensuring continuous business efficiency and supporting ongoing learning and development.3. *AI Guidelines for PR Consultancies:* These guidelines ensure transparency and accountability in AI usage, ethical data use, bias mitigation, and human oversight in AI-driven processes. They empower users by providing details on AI usage and allowing data control. The guidelines also emphasize the need for robust security measures to protect AI systems and data, along with compliance with AI regulations."This initiative by PRCAI aims to create a level playing field for strong client-consultancy partnerships in this new digital era. The AI guidelines are crucial for every PR professional, not only for ensuring the ethical and responsible use of technology but also for building trust with key stakeholders through the fair and accurate use of data, insights, and information," commented Seema Siddiqui, former Director of Communications at Microsoft India.PRCAI encourages its members, including 50 PR firms and several practitioners, to adopt the new code of conduct guidelines, which serve as a guiding framework rather than binding regulations. This initiative reinforces PRCAI?ÇÖs commitment to fostering true partnerships between PR firms and their clients, setting clear communication standards, and adhering to the highest levels of professionalism.

Glocal Slam Dunk Communications has been named the official PR partner for the Paralympic Committee of India (PCI). Building on their successful campaigns for various athletics, events, and leagues, the agency will now bring its expertise to the Paralympic Committee of India.This partnership marks a significant milestone for Glocal Slam Dunk Communications, solidifying its position as a trusted partner in the sports industry. The agency will work closely with the Paralympic Committee of India to craft and execute strategic PR initiatives, promoting the organization's mission, events, and athletes."We are thrilled to collaborate with the Paralympic Committee of India and contribute to the growth and recognition of para-sports in the country," said Akilesh Subramanian, Founder of Glocal Slam Dunk Communications. "Our team is dedicated to elevating the stories of these incredible athletes and supporting the Paralympic movement in India. We aim to leverage our expertise and networks to enhance visibility and engagement for PCI?ÇÖs events and initiatives."This collaboration aims to foster greater awareness and support for para-athletes and their achievements. With the Paris 2024 Paralympic Games approaching, Glocal Slam Dunk Communications is poised to play a crucial role in promoting the participation and successes of Indian para-athletes on the global stage.

Marshall Manson is set to join FleishmanHillard as the corporate affairs chair in the UK, marking his return to the industry 12 months after leaving Brunswick. This move is part of FleishmanHillard's strategic effort to modernize its public affairs and corporate communications services through enhanced digital capabilities.Manson, who previously served as the chief executive of Ogilvy PR UK, has also been influential in the digital sphere at Edelman and Brunswick, where he developed and led the firm's global corporate digital specialization during his five-year tenure. At FleishmanHillard, he will work alongside Hugh Taggart, his former Edelman colleague and the newly appointed UK CEO, to whom Manson will report."Marshall brings with him a unique blend of senior advisory capabilities and cutting-edge data and digital know-how that fits nicely with our modern approach to corporate affairs," said Taggart. "This expertise, built from years of experience holding senior positions across the industry, will be a big asset to our major clients and our newly appointed digital specialists."Manson's appointment follows FleishmanHillard?ÇÖs recent hiring of Joyce Higgins, a digital transformation specialist with experience in the pharmaceutical industry, and Nia Roberts, a healthcare social and digital expert, who will join later this month."The communications marketplace is ripe for disruption, but it will take an agency with the culture, bravery, and scale of this one to do it," said Manson. "We have a bold vision for an approach to corporate affairs that starts with a wide range of stakeholder audiences and focuses on delivering meaningful results. The digital capability at FleishmanHillard is first-rate. But rather than trying to be digital first, or media first, we are effectiveness first."

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column ?Çô PR Conversation ?Çô Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Tanushree Roy Chowdhury, Head of Corporate Communications, Novo Nordisk India, shares her insights into the evolving landscape of healthcare communication. The landscape of healthcare communication has undergone a significant transformation in recent years, with the industry shifting towards a more consumer-driven and patient-centric approach. This change has been driven by the need for meaningful dialogue among key stakeholders, including pharmaceutical companies, medical research institutes, hospitals, and patients. According to Tanushree Roy Chowdhury, fostering such dialogue is crucial in today?ÇÖs healthcare ecosystem.With an extensive background as a journalist with leading publications like The Times of India and The Indian Express, she has witnessed this shift firsthand. Reflecting on her career, she noted that healthcare was not a primary focus in the media during her early years as a journalist. However, the COVID-19 pandemic has changed that, bringing healthcare to the forefront of public and professional discourse.?Ç£The pandemic disrupted the entire healthcare ecosystem,?Ç¥ she pointed out, adding, ?Ç£It highlighted the ongoing need for patient care and brought telemedicine to the forefront as a critical tool for ensuring that patients received the attention they needed.?Ç¥ This shift to virtual care also accelerated the integration of technology in healthcare, with innovations like machine learning becoming integral to the sector.The expansion of India?ÇÖs healthcare ecosystem beyond metro cities into Tier 2 and Tier 3 regions has further underscored the country?ÇÖs commitment to improving patient access. Initiatives like Ayushman Bharat and Pradhan Mantri Jan Arogya Yojana (PMJAY) have played a pivotal role in this expansion, bringing healthcare services closer to people?ÇÖs doorsteps.She highlighted that the pandemic created a clear division in how healthcare is perceived ?Çô there is now a distinct pre-COVID and post-COVID era. ?Ç£Disruption in routine brings innovation,?Ç¥ she said, adding that it is the responsibility of healthcare communicators to ensure that accurate information reaches the masses through appropriate channels. The role of communication professionals has become even more critical as they navigate this evolving landscape.In recent years, social media has emerged as a vital tool for healthcare communication. She noted that the pandemic revealed the potential of social media not only as a platform for information dissemination, but also as a tool for social listening. ?Ç£Social media helps us understand the needs of the hour,?Ç¥ she explained, pointing out its role in shaping communication strategies that are responsive to real-time concerns.She stressed on the importance of engaging healthcare providers ?Çô clinicians and doctors ?Çô who are key stakeholders in the pharmaceutical industry. ?Ç£It is essential to keep healthcare providers engaged and to train them in new drugs and therapies,?Ç¥ she said. ?Ç£By empowering them with better research and better outcomes, we can ensure that these advancements reach the masses, ultimately supporting last-mile healthcare delivery,?Ç¥ she added.Communication plays a crucial role in the ongoing evolution of the healthcare sector. As the industry continues to adapt to new challenges, communicators must remain vigilant in their efforts to provide clear, accurate, and relevant information to all stakeholders.

FINN Partners, a leading global integrated marketing and communications agency, has announced the appointment of Chad Belisario as Vice President for the US Travel Practice. Based in California after years in New York, Belisario doubles as Co-Lead of the FINN West Coast Luxury Travel Team.Belisario arrived at FINN Partners in April 2024, bringing two-plus decades of public relations, marketing, and communications experience focused on travel and hospitality, as well as a keen sense of the evolution of luxury within the industry. He puts it all to work developing PR strategies to ensure the agency meets the goals and exceeds the expectations of its travel clients, including those seeking to capitalize on residential and real estate development.To that end, Belisario heads the account team for Habacoa, soon to be the largest superyacht marina in North America and newest luxury residential community in the Bahamas. Other clients on his plate include Hapuna Estates at Mauna Kea on the Kohala Coast of Hawaii, and Montage Hotels and Resorts in Big Sky, Montana; Park City, Utah; and Bluffton, South Carolina.?Ç£I?ÇÖve known Chad for years and was delighted for him to join us as we continue to serve clients and look to expand into new travel spaces,?Ç¥ said Jennifer Hawkins, Managing Partner of FINN Partners. ?Ç£Even with his experience, Chad continues to sharpen his expertise on burgeoning areas of the travel industry, and he is always up for new challenges.?Ç¥Belisario joined FINN Partners from 5W Public Relations in New York whereas Vice President, Consumer & Emerging Technology he brought travel clients into the agency?ÇÖs innovation space. Other outfits to benefit from his expertise over the years include Evins Communications, Parasol Marketing, and Millennium Hotels and Resorts, where he was Corporate Director of Brand Communications, North America.The most formative of Belisario?ÇÖs experiences was his seven-year turn as Communications and Residences Marketing Manager with Mandarin Oriental Hotel Group, which changed his career trajectory and opened his eyes to the emerging residential sector of travel as he worked closely with developers on branding and taking their products to market. Belisario also spent five years as Director of Admissions, Marketing & Communications at the Harvard Club of New York to get experience in hospitality operations ?Çô a move he recommends for travel PR talent on the rise.Raised in Carmel, California, Belisario has long had a passion for food and had hoped to make a culinary career out of it. But instead, he followed his father?ÇÖs advice to first earn a four-year degree, resulting in Bachelor of Arts in business economics at UC Santa Barbara. He then a earned a Culinary Arts degree from the Institute of Culinary Education in New York City and spent two years in the test kitchens at Hearst Magazines before settling into travel PR for good.Said Belisario of his appointment: ?Ç£I?ÇÖm excited to bring the boutique PR mindset that I?ÇÖve honed over years to an amazing organization, and to be able to tap into the brain trust of the talented people at FINN Partners.?Ç¥

Marketing agency Skyrocket Studios has appointed Zahara Depaling as the new Head of PR. Based in the Philippines, Depaling brings a wealth of experience in media engagements, stakeholder management, and strategic communications. Her new role will see her spearheading the agency's public relations initiatives, leveraging her extensive background to elevate Skyrocket Studios' presence in the international market.Depaling's career spans over a decade, during which she has held pivotal roles at top agencies, including GeiserMaclang Marketing Communications, and FleishmanHillard. Her tenure in these organizations has equipped her with a deep understanding of the dynamics of media relations and the complexities of managing diverse stakeholder interests.Throughout her career, Depaling has successfully managed communications strategies for a broad spectrum of high-profile clients, demonstrating her ability to craft compelling narratives that resonate with both media and consumers.In her new role at Skyrocket Studios, Depaling is expected to drive the agency?ÇÖs PR strategy, focusing on enhancing brand visibility, fostering media relationships, and guiding clients through the evolving landscape of global communications. Her appointment comes at a time when Skyrocket Studios is expanding its global footprint, aiming to strengthen its position in key markets across Asia, Europe, and North America.As the agency continues to grow, Depaling?ÇÖs leadership in public relations is anticipated to play a critical role in shaping Skyrocket Studios' future success.

Max Level, a holistic marketing and PR agency built by gamers, has been awarded the public relations mandate for CyberPowerPC India, a premier US-based gaming PC brand, who debuted in the Indian market earlier this year. CyberPowerPC, known for its high-quality custom and pre-built gaming PCs, has chosen India as its first Asian market through a collaboration with Creative Newtech Ltd.CyberPowerPC has been a trailblazer in the gaming industry, becoming the #1 OEM in the US during 2014-2015 with over 100,000 Microsoft Windows sales, and achieving the distinction of Amazon?ÇÖs Choice for Gaming Desktop PCs in 2018. In 2022, the brand further solidified its reputation by being the only non-MNC to rank in the top 10 for desktop units sold, with five of the top 10 best-selling gaming desktops. Widely available across major retailers like Best Buy, Costco, and Walmart in the US and Canada, CyberPowerPC has consistently led the gaming PC segment. Its presence at major events like Anime Expo and its expansion into licensing has further established its brand credibility.Commenting on the new partnership, Vishal Parekh, Chief Operating Officer, CyberPowerPC India, said, "The India launch marks the first Asian market for CyberPowerPC. With the rise of the gaming sector in India, our objective with the launch was to contribute to this growth and bring top-notch experiences for Indian gamers. Max Level?ÇÖs deep-rooted understanding and extensive experience in the Indian gaming and esports ecosystem make them an ideal partner to elevate our brand presence in the country. Their holistic approach to PR, founded on the principles of passion and expertise in gaming, aligns perfectly with our mission to provide gamers with the best possible immersive experiences. Together, we aim to make CyberPowerPC a household name among Indian gamers."The addition of CyberPowerPC to its diverse portfolio of brands underscores Max Level?ÇÖs growing influence in the Indian gaming, esports and tech market. With clients like NODWIN Gaming, SuperGaming, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to diversify its client base while maintaining a focus on delivering tailored B2B services that resonate with gaming and esports audiences.Siddharth Nayyar, Co-founder and Chief Revenue Officer at Max Level stated, "Being entrusted with the India PR mandate of the number one Gaming PC manufacturing brand in North America is a testament to our expertise and understanding of the Indian as well as global gaming market and media landscape. Our success with national and international gaming brands reflects the collective passion of our team to craft the right stories that matter for brands looking to reach out to the gaming and esports audience. We are excited to contribute to CyberPowerPC?ÇÖs growth journey as it aims to elevate the Indian PC gaming landscape."As CyberPowerPC embarks on this exciting new chapter in India, Max Level will be instrumental in driving its communication strategies, ensuring that the brand resonates with India?ÇÖs burgeoning gaming community.

Saumya Upadhyaya has recently taken on the role of Head of Marketing and Public Relations at ITC maratha , a move she announced via LinkedIn. Upadhyaya brings over 13 years of extensive experience in the marketing and communications field, having previously served as the Director of Public Relations at Taj Hotels. Throughout her career, she has held key positions in notable real estate and hospitality organizations, including the Lodha Group, The St. Regis Mumbai, TUI India, and Fairmont Hotels & Resorts.

Mumbai-based Aria Communications will now manage the PR mandate for Suraksha Smart City, Vasai?ÇÖs premier self-sustaining township and biggest greenfield development. The PR and communications firm, which has more than 20 years of experience of collaborating with the most prominent and progressive real estate brands in the country, Aria Communications will infuse their industry insights, disruptive communication strategies and future-proof digital-first approach, to strengthen Suraksha Smart City?ÇÖs market positioning.The PR firm will be launching an integrated, community-centred plan with multiple touch points to not only share updates about the latest developments at Suraksha Smart City but also disseminate the illustrious project?ÇÖs key value propositions. By highlighting Suraksha Smart City?ÇÖs market-shaping features, Aria Communications will usher the project to the forefront of the Indian real estate landscape, highlighting the striking intersection of community-oriented green development and cutting-edge technology. Spread over 362 sq. ft, the ambitious mega township harnesses industry-leading precast technology and embodies the perfect synergy of high-quality lifestyles and nature's soothing tranquillity. It is equipped with thoughtful social infrastructure including schools, playgrounds and gardens, health centres and hospitals, and shopping centres.?Ç£Suraksha Smart City represents a significant milestone for the Suraksha Group. We were keen to join hands with a like-minded agency whose approach would resonate with ours. Aria Communications is backed by their robust reputation in the real estate space as well as their innovative outlook that will further propel our initiatives and amplify our voice. We are excited to see what the future holds and are optimistic about this collaboration yielding exponential outcomes,?Ç¥ said Jash Panchamia, Management at Suraksha Group.?Ç£We are so proud to represent Suraksha Smart City, a visionary project that represents the changing face of Mumbai?ÇÖs ever-evolving real estate sector. We are inspired by the project?ÇÖs forward-thinking ethos, as well as its emphasis on community and the environment. Our deep industry roots and nuanced understanding of the real estate space make us well-positioned to bolster Suraksha Smart City?ÇÖs industry presence and messaging,?Ç¥ said Shweta Powar, Founder & CEO of Aria Communications.

Zeno has announced the promotion of Thomas Bunn to the newly established position of Global Chief Client Impact Officer. In this role, Bunn will be responsible for overseeing global strategy and planning, analytics, client experience, and innovation, with a focus on enhancing the impact of Zeno?ÇÖs work.Bunn's responsibilities will include restructuring client teams to ensure they consist of individuals with diverse business, strategic, and creative expertise. He will also bring increased rigor to Zeno?ÇÖs innovation process, aligning its offerings more closely with clients?ÇÖ needs.With eight years of experience at Zeno, Bunn has held various roles, most recently serving as Global Head of Planning, where he led strategy for some of the firm?ÇÖs most significant and complex clients.?Ç£For many of our clients, we operate as strategically additive business thinkers and advisors as well as communications experts. Thomas?ÇÖ appointment will ensure that our capabilities and teams are evolving to broaden the impact we make on our clients?ÇÖ business and reputation,?Ç¥ said Global CEO Barby K. Siegel. ?Ç£In this new role, Thomas leverages his insightful and inclusive strategic mindset, global perspective, and collaborative approach that instills confidence among clients and colleagues alike.?Ç¥

The World Football Summit (WFS) has appointed APO Group, the leading pan-African communications consultancy and press release distribution service, as the Official Public Relations Agency in Africa.The signing ceremony, which took place last month in Madrid, Spain, was led by Jan Alessie, Co-Founder and Director of World Football Summit, Marian Otamendi, Director of World Football Summit, and Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. Both organizations committed to an enduring partnership aimed at utilizing football to promote positive change in African society, fostering networking and business prospects, and ultimately cultivating economic growth in African economies.The multi-year agreement will see APO Group coordinate all media activity for WFS in Africa, including the distribution of press releases for WFS events, online press conferences, interviews, and placements in some of the most prominent African media. World Football Summit is the biggest platform dedicated to the football industry. Since its inception in 2016, WFS has successfully attracted over 22,000 attendees across 17 events and has built a global community of 90,000+ sports industry executives throughout its platforms. Top names in the industry, including Gianni Infantino, Fatma Samoura, Ronaldo Nazario, Peter Moore, and Cindy Cone have participated, showcasing the event's significance in the global football landscape.WFS Africa is the flagship event in the African football industry calendar. The event features high-calibre industry leaders from Africa and overseas who will discuss and debate key topics such as the legacy of the FIFA World Cup and the opportunities of hosting the 2027 Women?ÇÖs World Cup in South Africa, digital adaptation, talent development, new competition models, smart investment, the rise of OTT, and sponsorship activation.During its first edition on the African continent, held in Durban, South Africa, more than 700 on-site attendees enjoyed the possibility to network and make thousands of connections, helping accelerate opportunities that would normally take years to materialise. For its next edition, which is still pending an official date, expectations are for it to reach over 1,000 attendees from all over the world.As the Official Public Relations Agency for WFS in Africa, APO Group will work with the global WFS organization to help build its profile in Africa ?Çô one of the biggest growth markets for the football industry. APO Group will also manage all Public Relations activity for the WFS Africa event.APO Group will also leverage its vast client network of 300+ multinational companies, African governments, and international institutions to explore potential partnerships for future WFS Africa events.APO Group operates at the very heart of sport and business in Africa. It has extremely strong credentials in the football industry as the pan-African Public Relations agency of FIFA, and the Official Partner of French football club Olympique de Marseille?ÇÖs African programme, OM Africa. It is also the Official Public Relations Partner of Rugby Africa; Strategic Partner of the Olympic Movement in Africa (ANOCA); the pan-African Public Relations Agency of the NBA and the Basketball Africa League; and the Official Partner of the International Sports Press Association (AIPS). ?Ç£APO Group is perfectly positioned to help us connect the worlds of football and business in Africa,?Ç¥ said Jan Alessie, Co-Founder and Director of World Football Summit. ?Ç£Their vast media network will carry our news to every corner of the continent, and their relationships with key government, multinational companies, and public institutions will help us drive new conversations about the African football industry. Together, APO Group and the World Football Summit aim to foster collaboration and drive the business of sport to new heights across the continent.?Ç¥?Ç£The football industry holds a global economic value of well over US$200 billion, with a significant portion of this revenue concentrated in Europe. By increasing the visibility of the World Football Summit in Africa, APO Group aims to actively contribute to the growth and development of the business of sport across the continent,?Ç¥ said APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). ?Ç£We are completely aligned in our vision for raising the profile of the game in Africa, creating new networking and business opportunities, and ultimately driving growth in African economies.?Ç¥

Ziff Davis, the owner of tech publications like Mashable, IGN, and Lifehacker, has acquired CNET from Red Ventures, a company with a diverse digital and media portfolio, in a transaction exceeding $100 million. Back in 2000, CNET Networks Inc. purchased Ziff-Davis Inc. and its online service ZDNet for $1.6 billion. After a series of ownership changes, Red Ventures bought CNET, along with several smaller sites, from ViacomCBS (now Paramount Global) in 2020 for $500 million. Ziff Davis became a public company in 2021 after J2 Global spun off its cloud business. Earlier this year, Axios reported that Red Ventures aimed to sell CNET for around $250 million, but that deal fell through. Ziff Davis CEO Vivek Shah stated that acquiring CNET aligns with the company's strategy of using its approximately $800 million in cash reserves to expand its digital media portfolio.

Telecommunications giant Telecommunications giant Ericsson has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape. has appointed Shraddha Bhuyan as the new Head of Communications for Australia and New Zealand. Bhuyan steps into the role previously held by Daina Fahey, who is currently on maternity leave.Bhuyan brings a wealth of experience to Ericsson, having most recently served as the Global Senior Marcomms Manager for North America and ANZ regions at NACON, a prominent player in the gaming industry. Prior to her stint in gaming, she honed her skills in the fast-paced world of public relations, working with a focus on tech sector clients at the agency Archetype.Ericsson's move to appoint Bhuyan underscores the company?ÇÖs commitment to robust communication strategies in the dynamic Australian and New Zealand markets. As the telecommunications industry continues to evolve with rapid technological advancements, strong leadership in communications becomes increasingly crucial.Bhuyan's appointment comes at a pivotal time for Ericsson as the company navigates the complexities of 5G deployment, network infrastructure development, and the broader digital transformation landscape.

Authored by Archana Ramesh, Senior Vice President - Business and Operations, Passion 4 CommunicationPublic relations as a profession and practice have evolved immensely over the past decade, shifting from traditional methods to the fast-paced digital landscape. This categorical shift calls for a deeper look into changing communication strategies and emphasizes the importance of establishing authentic connections with the media.The Foundations of ExcellenceIn the past, PR was deeply rooted in personal interactions. It was a proactive art form, focused on building strong, genuine relationships with journalists. Seasoned PR professionals often highlighted the value of face-to-face meetings, understanding journalists' interests, and offering insightful ideas to create lasting bonds.I remember my early career days as a trainee. I had targets for the number of journalists to meet. My peers gave me specific tasks to complete and prepare reports highlighting the outcome. This practice continued for years, and I passed it on to my peers and juniors as well. I remember spending hours with journalists over coffee, discussing trends related to my client's sector and beyond, leading to many high-impact opportunities. Initially, I didn't understand the motive behind it, but gradually, I realized the immense value of these relationships with the media.The Shifting Landscape: A Decade of Transformation in PRIn the last decade, there have been drastic changes in the PR industry, mainly due to the change in industry trends and practices. Second, the business world has transformed immensely and become more conscious of its social and environmental impact. PR has responded to this call by adapting to new strategies and methods to meet the challenges and opportunities arising out of business requirements from varied sectors. PR has also evolved to incorporate storytelling around key themes like CSR and sustainability.Another aspect is that relationships with the media have become very transactional. Professionals often only connect for a story, press release coverage, or crisis management. Traditionally, media relations were not just about sharing news but crafting narratives that resonated on a deeper level. Despite new tools at their disposal and the emergence of new age media, traditional practices still hold immense value.Organizations need more integrated communication strategies that blend traditional and new-age formulas that can be implemented across diverse cultural contexts, requiring a more nuanced and adaptable approach. Senior PR practitioners must emphasize this blended approach and encourage teams to proactively craft narratives that align with their clients' needs.For young PR professionals, the task is to continue this tradition, creating stories that go beyond mere facts and forge lasting impressions. Storytelling should be strategic, creating emotional connections through narratives that resonate with journalists.The COVID-19 paradigm shift: flexibility, speed, and the engagement challengeThe COVID-19 pandemic has been a game-changer for the PR industry, redefining how the world communicates. These changes have brought more flexibility and access, but often at the cost of meaningful engagement. The pandemic has ushered in a new era of communication that is fast and measurable, but at times unwarranted and lacking in credibility.Today, with the media and agencies working from home, there is hardly any desire to meet in person. The digital age demands a reactive approach. Social media and online platforms have revolutionized the game, raising questions about the depth and quality of our connections. Now, press releases are sent via WhatsApp and followed up through messaging. There's little effort to meet the media and build a personal rapport. Embracing Evolution While Honoring Tradition: The Future of PRNavigating the ever-changing media environment requires a shift in mindset for young PR professionals. Recognizing the value of building genuine connections means investing time in understanding journalists beyond the surface. Relationships should extend beyond transactional exchanges and be rooted in mutual respect and understanding. Success in this evolving landscape will depend on maintaining the human touch while embracing digital innovations.PR will continue to evolve, but certain practices and learnings from the past will continue to reap benefits in the future. These enduring principles will go a long way in defining future practices, even as the profession undergoes further changes. In the coming years, along with individual competencies, a professional's mindset and clarity of thought will be tested as they navigate uncertainties and strive to rise above challenges.Disclaimer: The views are expressed are solely those of the author and do not necessarily reflect the views of ThePRPost.com

Shikha Arora has taken on the role of Associate Director of Corporate Communications at Eli Lilly and Company, returning to the organization after a seven-year break. She was earlier with the company for five years, from 2012 to 2017, before coming back in this new capacity. Shikha shared the update on LinkedIn. She is an experienced and dynamic communications leader with a broad background spanning over 16 years in both B2B and consumer sectors. Her career includes more than three years at Baxter International, as well as time with Shire, Weber Shandwick, and others. Notably, she has also contributed to one of India's most impactful public relations initiatives, the USAID Condom Promotion Campaign, which has received multiple international accolades.

Following an internal investigation, FGS Global has found no evidence to support claims of "colonial" management style in its Chinese offices. The allegations, made in an anonymous email purportedly from FGS Global employees in Hong Kong and mainland China, were thoroughly examined, and the firm concluded that there was no substance to the accusations, according to media reports.A spokesperson for FGS Global stated that the management conducted a formal investigation into the allegations and found no evidence to support the claims of unacceptable workplace practices. The investigation was prompted by a letter purportedly sent by staff, criticizing the leadership team for creating a "self-perpetuating enclave of privilege" that hindered collaboration and strategic alignment. In response, FGS Global's APMEA chair, James Murgatroyd, engaged with staff in the Greater China offices to address concerns and improve leadership transparency and connectivity in the region.The anonymous letter, circulated in May to staff in the China and Singapore divisions, had raised concerns about a "toxic" culture that marginalizes Chinese employees. The letter alleged "management dysfunction, nepotism, and questionable practices" by certain Greater China partners, which are impacting business performance and employee morale.The letter had claimed that the company is dominated by Western and Hong Kong managers who lack a deep understanding of Chinese culture.(Image for representation purpose only.)

Ruth Allchurch has parted ways with Ketchum just three months after stepping into the role of UK CEO.Allchurch assumed the CEO role in April, overseeing Ketchum?ÇÖs second-largest global office after serving as EMEA managing director at WE Communications. She joined WE in 2018 as UK managing director and was promoted to regional managing director for EMEA in 2023. Prior to that, she spent over three years as managing director at Cirkle, was consumer MD at Cohn & Wolfe, and served as head of brand PR for Diageo Western Europe for eight years.Since the end of 2017, Ketchum's London office has been under the leadership of Jo-ann Robertson, who was promoted to UK CEO. In 2022, Robertson expanded her responsibilities to include overseeing global markets outside the US, including Europe, Brazil, and Canada, and has been seeking a successor for the London office since.

Integrated marketing and communications consultancy Allison Worldwide has expanded its client roster in the Australia and New Zealand (ANZ) region with the addition of EcoFlow, a pioneering portable power and renewable solutions company. This new partnership will see the Allison ANZ team craft and implement a comprehensive, always-on public relations strategy to amplify EcoFlow's innovative, technology-driven, and eco-friendly energy solutions, encompassing portable power stations, solar panels, and generators.Through this collaboration, Allison Worldwide aims to elevate EcoFlow's brand presence and thought leadership in the ANZ market, highlighting the company's commitment to sustainable energy solutions and its vision for a greener future.Michelle Rovere, Managing Director, Allison ANZ, said: "Our passion for storytelling truly comes to life when we have the opportunity to work with innovative brands like EcoFlow. At a time when cost of living pressures remain top of mind for consumers, we believe the brand has compelling narratives to share based on its firm commitment to an affordable, sustainable and greener future for individuals, families and communities."